A STUDY ON CONSUMERS’ PERCEPTION TOWARDS DIGITAL

COUPON IN THOOTHUKUDI DISTRICT

QUESTIONNAIRE
1. Name :

2. Gender : (a) Male

(b) Female

3. Age : (a) 18 - 25 years

(b) 26 - 35 years
(c) Above 36 years

4. Educational Qualification : (a) School Level

(b) Under Graduate
(c) Post Graduate
(d) Professionals

5. Occupation : (a) Government Employee

(b) Private
(c) Business
(d) Students
(e) Unemployed

6. Monthly salary : (a) Less than Rs.15,000

(b) Rs.15,000 - Rs.30,000
(c) Rs.30,000 - Rs.45,000
(d) Above Rs.45,000

7. Marital status : (a) Married

(b) Unmarried

8. Number of dependents : (a) Up-to 3 members

(b) 3 to 5 members
 (c) Above 5 members

9. What is your most preferable item in online shopping? (a) Dresses

(b) Cosmetics
(c) Electronic Gadgets
(d) Home appliance

10. What is your purchasing amount? (a) Less than Rs.1,000

(b) Rs.1,000 - Rs.3,000
(c) Rs.3,000 - Rs.4,000
(d) Above Rs.4,000

11. How many times you purchase in a month? (a) Once a week
(b) Once a fortnight
(c) Twice a week
(d) Once in a month

12. Are you a member in digital marketing? (a) Yes

(b) No

13. In which basis your purchasing of goods made? (a) Credit card
(b) Debit card
(c) UPI
(d) Cash on delivery

14. Do you know about coupon code? (a) Yes

(b) No

15. If YES, what is your sources of information? (a) You Tube

(b) Option in concerned website
(c) Friends and relatives

16. Whether promotional activities like coupon helps to buy more products?
(a) Definitely
 (b) Not definitely

17. For using coupon code which website would you prefer?
(a) Ajio and Purple
(b) Amazon
(c) Flipkart
(d) Swiggy and Zomato
(e) Mamaearth and Vilvah

18. Are you satisfied with services of digital coupon?

(a) Yes
(b) No

19. Why respondents did not use digital coupon card?

(a) Not aware
(b) Lack of trust
(c) Fraud
(d) Unwanted brand coupon

20. What are the difficulties faced by you?

(a) For limited amount
(b) Not applicable to kit product
(c) Limited brand
(d) One time usage
(e) Certain period

21. State your opinion towards using digital coupon:

STRONGLY STRONGLY
S.No. OPINIONS AGREE NEUTRAL DISAGREE
AGREE DISAGREE
Promotional
activities
1. helps to buy
more
products
 It induce
interest to
buy the
2.
product to
use the
coupon
Product
promoters
3. influenced
my purchase
behaviour
Promotional
activities is
increased
4.
through
usage of
coupon card.
Coupon is
helpful to the
customers on
5.
repeat
purchasing
process
Promotional
activities
6.
reduce my
expenses
Digital
coupon
7.
brings more
offer to use

22. How do you typically discover new digital coupons?

(a) Social media ads
(b) Emails, newsletter from retailers
(c) Coupon websites or apps
(d) Word of mouth from friends or
family

23. Which factor is not important to you when deciding to buy a digital coupon?
(a) Discount percentage
(b) Product relevance
 (c) Brand loyalty
(d) Ease of redemption

24. How often do you redeem coupon code for purchase?

(a) Very often
(b) Occasionally
(c) Rarely
(d) Never

25. Which digital coupon format do you find most convenient to use?
(a) QR codes
(b) Promo codes
(c) Direct link discounts
(d) Automatic discounts at checkouts

26. Which type of digital coupon do you find most enticing?

(a) Percentage-off discounts
(b) Buy One Get One Free (BOGO)
offers
(c) Dollar-off discounts
(d) Free shipping

27. Which social media platform is most effective for discovering digital coupons?
(a) Facebook
(b) Instagram
(c) Twitter
(d) Pinterest

28. Do you think digital coupons influence your overall shopping behaviour?
(a) Yes
(b) No
(c) Maybe

29. Rank the factor which is important to you when choosing to redeem a digital coupon?

FACTORS RANKING
Brand reputation

Product quality

Price after discount

Coupon expiration date

Shipping charges

30. What type of digital coupon do you find most annoying to use?
(a) Limited-time offers
(b) Single-use coupons
(c) Complex redemption requirements
 (d) Exclusive online or in-store use

31. State your level of agreement on using digital coupons for various products:

Strongly Strongly
S.No Products Agree Neutral Disagree
Agree disagree

1. Beauty products

2. Dresses

Electronic
3.
gadgets

4. Home appliances

5. Food products

32. What is your opinion about digital coupons that are automatically applied at checkout?
(a) Yes, it is more convenient
(b) No, I prefer to enter code for
validation
(c) It doesn’t matter to me

33. Which device do you primarily use to access and redeem digital coupons?
(a) Smart phone
(b) Tablet
(c) Laptop
(d) Desktop computer

34. Would you be willing to provide personal information (e.g., Email, phone number) to
receive targeted digital coupons?
(a) Yes, definitely
(b) Yes, but with reservations about
privacy
(c) Yes, but only for specific coupon
(d) No, I prefer not to share personal
information

35. How much time do you spend searching for digital coupons before purchase?
(a) Less than 5 minutes
(b) 5 to 10 minutes
(c) 10 - 20 minutes
(d) More than 20 minutes

36. What is your opinion about “ the expiration date of a digital coupon” in your decision to use
it?
(a) I always check expiration date
(b) I occasionally use expired coupons
(c) I often forget to check expiration
date
(d) I don’t pay attention to expiration
 dates

37. Which factor is most likely to deter you from using a digital coupon?
(a) Limited product availability
(b) Complex redemption process
(c) High shipping fees
(d) Expiration date approaching

38. How do you feel about receiving personalized digital coupons based on your shopping
habits?
(a) I love it, It makes the coupon more
relevant
(b) I’m okay with it, as long as my
privacy is protected
(c) I concentrate on buying different
products
(d) I don’t like it

39. How often do you use digital coupons for online purchases versus in-store purchases?
(a) Mostly for online purchase
(b) Mostly for in-store purchase
(c) Evenly for both
(d) Rarely for both

40. Give your suggestions about Digital coupons