IMT Brochure

Pro fessi o n a l Ce r t i f i c a t e i n
DIGITAL
MARKETING
Table
of Content
About the Program 3
Key Features of the Program 4
About IMT Ghaziabad 5
About Simplilearn 6
Eligibility Criteria 7
Application Process 8
Talk to an Admissions Counselor 8
Program Outcomes 9
Who Should Enroll in This Program? 10
Learning Path Visualization 11
Step 1 - Introduction to Digital Marketing 12
Step 2 - Search Engine Optimization: Optimize your online visibility 13
Step 3 - Pay Per Click: An online internet model 15
Step 4 - Social Media Marketing: Connect with your audience 17
Step 5 - Web Analytics: Understanding User Behavior 19
Step 6 - Marketing Analytics: Optimize your campaigns 21
Step 7 - Capstone Project 22
Electives 23
Certificate 25
Advisory Board 26
Professional Certificate in Digital Marketing
About the
Program
Become a Digital Marketing expert with
the help of the professional certificate, offered
by IMT Ghaziabad in collaboration with
Simplilearn. This program features the perfect
mix of theory, case studies, and extensive
hands-on practicum. It dives deep into various
facets of digital marketing like Search Engine
Optimization (SEO), Social Media, Pay-
Per-Click (PPC), Web Analytics, Marketing
Analytics, and Content, Email, and Mobile
Marketing.
This Digital Marketing Program is designed
for graduates and experienced professionals
looking to explore their careers as Digital
Marketing professionals.
This program blends online self-paced videos
that teach you the relevant concepts, live
virtual classes that provide context and industry
examples, and hands-on projects to help you
apply your skills in context and crystallize your
learnings.
www.imt.edu 3 | www.simplilearn.com
Key Features of
the Program
Digital Marketing Certificate Capstone project from 5

from IMT Ghaziabad domains and 25+ hands-on course
end projects
IMT Ghaziabad Associate Alumni

Status 8X higher live interaction with
live online classes by industry
experts
Live classes delivered by IMT

Ghaziabad faculty
Simplilearn’s JobAssist helps
you get noticed by top hiring
Meta Certified Digital Marketing companies
Associate Exam Voucher worth

USD $99
Master sessions and Ask Me

Anything sessions by Meta
Blueprint Trainer
IMT
About
Instilling leadership since its establishment in
1980, IMT Ghaziabad is an AACSB-accredited
B-school often counted among the finest in
the country. IMTG focuses on developing
future leaders of the business world through
innovation, execution, and social responsibility.
It offers the most sought after Post Graduate
program approved by AICTE, and is time and
again ranked as the top B-School for giving the
world over 300 C-Suite role models.
IMT Ghaziabad Associate Alumni
Membership benefits:
20% discount on MDPs offered by IMT

Ghaziabad (short or long term)
Email ID issued by the IT department of

IMT Ghaziabad
In person library access for 15 days

within a year of passing the program
(no remote access)
Information and communication on the

events and seminars conducted by IMT
Ghaziabad
About Simplilearn
Simplilearn is the world’s #1 online the global economy. Our training is hands-on
Bootcamp provider, enabling learners across and immersive, including live virtual classes,
the globe with rigorous and highly specialized integrated labs and projects, 24x7 support,
training offered in partnership with world- and a collaborative learning environment. Over
renowned universities and leading corporations. two million professionals and 2000 corporate
We focus on emerging technologies and training organizations across 150 countries
skills, such as data science, cloud computing, have harnessed our award-winning programs
programming, and more, that are transforming to achieve their career and business goals.
About Meta
Meta builds technologies that help people connect, find communities, and grow
businesses. When Facebook launched in 2004, it changed the way people connect. Apps
like Messenger, Instagram and WhatsApp further empowered billions around the world.
Now, Meta is moving beyond 2D screens toward immersive experiences like augmented
and virtual reality to help build the next evolution in social technology.
Master sessions and Meta Certified Digital Learn foundational Course aligned with
Ask Me Anything Marketing Associate advertising concepts Meta Certified
sessions by Meta Exam Voucher worth on Facebook, Digital Marketing
Blueprint Trainer USD $99 Instagram, and Associate Exam
Messenger
Program Eligibility Criteria

and Application Process
Those wishing to enroll in the Professional Certificate in Digital Marketing will be required to apply for
admission.
Eligibility Criteria
For admission to this Digital Marketing program, candidates must possess at least one of the first
two criteria:
At least 2 years of work A bachelor’s degree in any Digital marketing background
experience discipline is desirable but not required
Program Details
Program Start Date Duration Program Fees

Please visit website for 5 Months INR 99746 + GST
more details
Application Process
The application process consists of three simple steps.
1
Submit an
2
Application
3
Admission
Application Review
Complete the application A panel of admissions An offer of admission
and include a brief counselors will review your will be made to qualified
statement of purpose. application and statement candidates. You can accept
The latter informs our of purpose to determine this offer by paying the
admissions counselors whether you qualify for program fee.
why you’re interested and acceptance.
qualified for the program.
We have a team of dedicated admissions
counselors to help guide you in the application
process and related matters.
They are available to:
Talk to an Address questions related to the
Admissions
application
Provide information on financial aid (if

Counselor required)
Help you better understand the program

and answer your questions
Program Outcomes
At the end of this Digital Marketing Certificate Program, you will:
Learn about the basics of digital Learn fundamentals of different digital

marketing marketing channels
Learn to improve visibility of your Learn a customer-centric approach to

website on search engines and boost conversion
increase traffic with help of SEO
Learn to automate marketing

Dive deep into different facets of SEO messages based on time- or event-
like on-page optimization and off-page based triggers to build relevant
optimization, keyword research, and conversations with your customers
SEO performance measurement and increase revenue
Gain customer insights with help of Learn to create digital marketing

data analytics strategies to attract the target
audience
Create different PPC strategies based

on different buying funnel
Who Should Enroll in This

Program?
The program is best suited for individuals:
Professionals who would like to pursue a Business professionals

career in Digital Marketing
Sales and marketing professionals Content writers
Business/communication graduates
interested in jump-starting a career in
digital marketing
Learning Path
Core Topics
1 Introduction to Digital Marketing
2 Search Engine Optimization: Optimize your online visibility
3 Pay Per Click: An online internet model
4 Social Media Marketing: Connect with your audience
5 Web Analytics: Understanding user behavior
6 Marketing Analytics: Optimize your campaigns
7 Digital Marketing Capstone Project
STEP Introduction to Digital

Marketing
1
Live Classes by IMT Ghaziabad
2
Begin your journey towards reinventing digital marketing strategies for
a business to get better engagement and attract customers through this
3 course. This course will equip you with the skills, insights, and digital
know-how to be a highly effective digital marketer and generate a
measurable impact on your company’s bottom line.
4
Key Learning Objectives
5 Understand the fundamentals of digital marketing
Understand the customer lifecycle in marketing terminology
6 Gain knowledge of future marketing trends and technology
Course Curriculum
7 Lesson 01 - Fundamental Concepts of Digital Marketing
Lesson 02 - Customer Lifecycle
Lesson 03 - Marketing Technology
Lesson 04 - The Future of Digital Marketing
STEP Search Engine Optimization:

Optimize your online visibility
1
2
Increase your online visibility with our SEO course. Explore different
facets of SEO and learn topics like SEO optimization, keyword
3 management and research, on-page and off-page optimization, link
building, URL building, and SEO analytics to increase engagement for
your business.
4
5 Learn optimization strategies to increase website search engine
results rankings to increase traffic and sales
Learn to execute tests, collect and analyze data, identify trends, and
6 gain insights to attract the target audience
Perform keyword research and optimize for new SEO keywords
7 Learn to create a strong relationship between your website and other

websites through a variety of link building tactics
Learn website management and optimization
Monitor performance metrics with SEO tools to execute the SEO

strategy successfully
Course Curriculum
Lesson 01 - Introduction to SEO Lesson 06 - Design and Architecture
Lesson 02 - On Page Optimization Lesson 07 - Local SEO
Lesson 03 - Off Site Optimization and Link Lesson 08 - The Changing State of SEO
Building
Lesson 09 - Integrating SEO with Other
Lesson 04 - Duplicate Content Disciplines
Lesson 05 - Keyword Research and Lesson 10 - Advanced Search Engine

Competitive Analysis Optimization
STEP Pay Per Click: An online

internet model
1
2
This Pay-Per-Click course will show you how you can develop and execute
an advanced PPC strategy that will drive results for the businesses you
3 are representing. You will also get hands-on experience in managing paid
marketing initiatives.
4
Understand the various aspects of pay-per-click advertising
5 Learn about multiple search engines and identify the impact of each
search engine on a paid campaign
Choose the appropriate keywords best-suited to fit the advertising

6 model
Identify various campaign settings and the pricing models involved in
7 PPC
Course Curriculum
PPC Foundations
Lesson 01 - Introduction
Lesson 02 - Introduction to Pay-Per-Click
Lesson 03 - Psychology of Search
Lesson 04 - Search Ads and Keyword Targeting
Lesson 05 - Increasing Reach with Display Lesson 13 - Introduction to Audience

Networks Types
Lesson 06 - Reaching Target Audiences Lesson 14 - How to Segment Data and

Create Lists
Lesson 07 - The Buying Funnel
Lesson 15 - Using Audience Lists to Reach
Lesson 08 - Setting and Measuring
Customers
Marketing Goals
Lesson 16 - Introduction to the Display
Lesson 09 - How PPC Fits into the Digital
Network
Strategy
Lesson 17 - Display Targeting Options
Lesson 10 - Reporting and Tracking
Lesson 18 - Display Ad Formats
Advanced Pay Per Click
Lesson 19 - Setting And Measuring Goals
Lesson 01 - Psychology of Search
Lesson 20 - Bidding and Attribution
Lesson 02 - Buying Funnel
Lesson 21 - Reporting and Testing
Lesson 03 - Understanding Keyword
Lesson 22 - Ad Group Organization
Organization
Lesson 23 - Campaign Organization
Lesson 04 - Keyword Match Types
Lesson 24 - Working with Multiple
Lesson 05 - Negative Keywords and
Accounts
Managing Search Terms
Lesson 25 - Introduction to Quality Score
Lesson 06 - Keyword Research
Lesson 26 - Working with Quality Score
Lesson 07 - Creating Compelling Ads
Lesson 27 - Quality Score Diagnosis and
Lesson 08 - Advanced Ad Features
Pivot Tables
Lesson 09 - Ad Testing
Lesson 28 - Setting Up Your PPC Strategy
Lesson 10 - Ad Extensions
Lesson 29 - Creating Your Account
Lesson 11 - Campaign Types, Budget, and
Lesson 30 - Managing Your Account
Reach
Lesson 31 - Shopping and Video
Lesson 12 - Location and Language
Campaigns
Targeting
Lesson 32 - Automation and Other Tools
STEP Social Media Marketing:

Connect with your audience
1
2
Become a social media marketing expert with help of this course. Master
various aspects of social media marketing including strategy, reputation
3 management, influencer marketing, content marketing, and web
analytics.
4
Learn foundational and advanced social media marketing strategies
5 Understand multiple ways to promote your business using social

media marketing
Build your own social media marketing channels and campaign

6
Create and implement an effective social media marketing strategy
for your business
7
Course Curriculum
Social Media Foundations
Lesson 0 - Faculty Introduction Lesson 4 - Social Media

Management Tools
Lesson 1 - Introduction to
Social Media Lesson 5 - Social Media
Measurement and Reporting
Lesson 2 - Social Media
Strategy and Planning Lesson 6 - Social Advertising
Lesson 3 - Social Media

Channel Management
Advanced Social Media Marketing

Lesson 1 - Introduction to Social Media Lesson 6 - Understanding and Sparking
Social Sharing
Lesson 2 - Building a Sustainable Social
Media Strategy Lesson 7 - Storytelling as an Essential Part
of Your Social Narrative
Lesson 3 - Converged Social Media
Lesson 8 - Influencer Marketing and
Lesson 4 - Content Marketing in a Social
Online Reputation Management
Media World
Lesson 9 - Social Media Selling
Lesson 5 - Visual Social Media
Lesson 10 - Social Media Measurement
STEP Web Analytics: Understanding

User Behavior
1
Study online user behavior and activities to generate valuable marketing
2 intelligence with this web analytics course. This course will help you
improve your organization’s ability to make highly-informed business
decisions based on data analytics.
3
4 Get in-depth knowledge of digital analytics along with business
impacts
Become an expert at collecting and working with multi-channel data

5 sources, performing quantitative and qualitative analysis, and more
Course Curriculum
6
Foundation Web Analytics
Lesson 1 - Introduction to Digital Analytics

7 Lesson 2 - Organizational Maturity
Lesson 3 - Building Blocks
Lesson 4 - Managerial Perspectives of Digital Analytics
Lesson 5 - Key Performance Indicators
Lesson 6 - Segmentation
Lesson 7 - The Analysis Process
Lesson 8 - Marketing Management
Lesson 9 - Experimentation and Testing Lesson 7 - Analysis Perspective: Providing

Insights
Lesson 10 - Reports and Dashboards
Lesson 8 - Enabling Capabilities
Lesson 11 - The Digital Analytics Stack
Lesson 9 - Managing Analytics
Digital Analytics Foundations Quiz
Lesson 10 - Audience
Advanced Web Analytics
Lesson 11 - Acquisition
Lesson 1 - Introduction to Digital Analytics
Lesson 12 - Behavior
Lesson 2 - Building Blocks
Lesson 13 - Conversions Onboarding
Lesson 3 - Fundamentals of Digital
Analytics Lesson 14 - Retention and Expansion
Lesson 4 - Business Perspective Lesson 15 - Advocacy
Lesson 5 - Methodology - Lean Six Sigma Lesson 16 - Privacy and Ethics
Lesson 6 - Data Analysis Fundamentals Lesson 17 - Wrapping Up
STEP Marketing Analytics: Optimize

your campaigns
1
2
This course introduces you to the essentials of analyzing unstructured
social media data and its applications in marketing and managerial
3 decision making. You will learn to make use of social media text and
network data to understand consumer behavior, sentiment, and attitude.
This course can also provide an initial foundation for pursuing your career
4 in the analytics and data science domains, in addition to its application in
the digital marketing domain.
5
Understand the importance of social media eWOM (Electronic Word of
6 Mouth) for marketing decision making
Develop the skills for analyzing and interpreting unstructured and

text-based social data
7 Understand the basic concepts for social media network analysis
Course Curriculum
Lesson 1 - eWOM and its Application in Marketing Decisions
Lesson 2 - Text Data Pre-processing
Lesson 3 -Text Data Analysis Part 1
Lesson 4 - Text Data Analysis Part 2
Lesson 5 - Network Analysis
STEP Capstone Project

1 The Digital Marketing Capstone project will give you an opportunity
to implement the concepts and skills you learned in the Professional
2 Certificate in Digital Marketing. Through dedicated mentoring sessions,
you’ll learn how to solve real-world, industry-aligned case studies.
Electives
Digital Marketing Meta Master Session
Attend online interactive masterclasses from Meta and get insights about
advancements in the digital marketing field.
Brand Management
Understand the principles and concepts of brand management. It will help
you build brands for companies, implement marketing strategies, plan
and execute branding campaigns, and successfully manage them.
Advanced Email Marketing
This Advanced Email Marketing Certification Training course helps you
master advanced email marketing techniques and strategies. Learn how to

draft an email and develop expertise in creating effective advertisements
and brand awareness, and building customer trust and loyalty.
Advanced Content Marketing
Become an expert in content marketing. Master various aspects of
planning and executing content marketing strategies to create impressive
content with greater efficiency and impact with this Advanced Content
Marketing Certification course.
Advanced Mobile Marketing
Become an expert in using mobile as a means of marketing
communications. Master the art of mobile advertising, responsive
designs, and integrated social media marketing to become an industry-
ready mobile marketer through this mobile marketing course.
Advanced Website Conversion Rate Optimization
Become an expert in conversion optimization through this Advanced
Website Conversion Rate Optimization Certification Training course. Learn
how you can use an effective framework to help convert your website’s
visitors into sales leads and gain a firm understanding of online marketing.
Certificate
Upon completing this Professional Certificate in Digital Marketing, you will receive a certification of
completion from IMT Ghaziabad and Simplilearn. You will also receive certificates from Simplilearn
for all courses in the learning path. These certificates will testify to your skills as an expert in digital
marketing
Advisory Board
Prof. Sandip Mukhopadhyay

(Program Director)
Associate Professor- Marketing Management, IMT Ghaziabad
Sandip Mukhopadhyay received his FPM from MDI, Gurgaon

and MBA from IIM-Calcutta, India. His research interests
include digital platforms and ecosystems, application of
analytics in marketing and sales and marketing of technology.
Before academia, he worked for IBM, Ericsson, Reliance and
Siemens for about twenty years, focusing on selling and
deploying technology solutions. He also has recently co-
authored a book “Selling IT- The science of buying, selling and
deal-making”, published by Routledge India.
Prof. Bindu Gupta (Program Director)

Professor-HRM & OB, IMT Ghaziabad
Dr. Bindu Gupta is presently the Professor of OB and HRM at

IMT Ghaziabad. She has more than 20 years of experience in
teaching, research, and training. She has conducted training
programs in understanding & managing self, managing
teams, conflict management, digital leadership, change
management, giving feedback, etc., for organizations such as
Maruti, Magicbricks.com, NHPC, NTPC, ONGC, CSIR, Indian
Postal Academy.
Prof. Shubhalakshmi Bezbaruah

Faculty of Marketing, IMT Ghaziabad
Prof. Subhalakshmi is a Fellow of MICA, India, and an educator

and researcher in the Marketing area at IMT Ghaziabad. She
is also a Visiting Research Fellow at the Curtin School of
Business, Curtin University, Australia. Her interests have been
broadly in digital platforms and strategy, where she explores
the effect of emerging forms of marketing communications
on associated consumer behavior. She has has published
in reputed academic journals such as Journal of Business
Research, Journal of Product & Brand Management, British
Food Journal
Prof. Subhojit Sengupta

Faculty of Marketing, IMT Ghaziabad
Prof. Subhojit is a Ph.D. from Vinod Gupta School of

Management, Indian Institute of Technology, Kharagpur.
He specializes in Marketing and has been teaching various
marketing subjects, including Digital Marketing, at IMT to
PGDM and PGDM ExP. He has also taught Digital Marketing
at T A Pai Management Institute, Manipal, before joining IMT
Ghaziabad.
INDIA USA
Simplilearn Solutions Pvt Ltd. Simplilearn Americas, Inc.
# 53/1 C, Manoj Arcade, 24th Main, 201 Spear Street, Suite 1100, San
Harlkunte Francisco, CA 94105
2nd Sector, HSR Layout United States
Bangalore - 560102 Phone No: +1-844-532-7688
Call us at: 1800-212-7688
www.simplilearn.com

IMT Brochure

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

IMT Brochure

Uploaded by

Copyright:

Available Formats

Pro fessi o n a l Ce r t i f i c a t e i n

Key Features of the Program 4

About IMT Ghaziabad 5

Talk to an Admissions Counselor 8

Who Should Enroll in This Program? 10

Learning Path Visualization 11

Step 1 - Introduction to Digital Marketing 12

Step 2 - Search Engine Optimization: Optimize your online visibility 13

Step 3 - Pay Per Click: An online internet model 15

Step 4 - Social Media Marketing: Connect with your audience 17

Step 5 - Web Analytics: Understanding User Behavior 19

Step 6 - Marketing Analytics: Optimize your campaigns 21

Step 7 - Capstone Project 22

Become a Digital Marketing expert with

the help of the professional certificate, offered

by IMT Ghaziabad in collaboration with

Simplilearn. This program features the perfect

mix of theory, case studies, and extensive

hands-on practicum. It dives deep into various

facets of digital marketing like Search Engine

Optimization (SEO), Social Media, Pay-

Per-Click (PPC), Web Analytics, Marketing

Analytics, and Content, Email, and Mobile

This Digital Marketing Program is designed

for graduates and experienced professionals

looking to explore their careers as Digital

This program blends online self-paced videos

that teach you the relevant concepts, live

virtual classes that provide context and industry

examples, and hands-on projects to help you

apply your skills in context and crystallize your

Digital Marketing Certificate Capstone project from 5

IMT Ghaziabad Associate Alumni

Live classes delivered by IMT

Meta Certified Digital Marketing companies

Associate Exam Voucher worth

Master sessions and Ask Me

1980, IMT Ghaziabad is an AACSB-accredited

B-school often counted among the finest in

the country. IMTG focuses on developing

future leaders of the business world through

innovation, execution, and social responsibility.

It offers the most sought after Post Graduate

program approved by AICTE, and is time and

again ranked as the top B-School for giving the

world over 300 C-Suite role models.

IMT Ghaziabad Associate Alumni

20% discount on MDPs offered by IMT

Email ID issued by the IT department of

In person library access for 15 days

Information and communication on the

We focus on emerging technologies and training organizations across 150 countries

Program Eligibility Criteria

At least 2 years of work A bachelor’s degree in any Digital marketing background

experience discipline is desirable but not required

Program Start Date Duration Program Fees

Complete the application A panel of admissions An offer of admission

statement of purpose. application and statement candidates. You can accept

admissions counselors whether you qualify for program fee.

why you’re interested and acceptance.

qualified for the program.

We have a team of dedicated admissions

counselors to help guide you in the application