Speakeasy Knowledge Brokers

APRIL 4th EOD EST

MINT MENA CUT COMMENTS

PROPRIETARY AND CONFIDENTIAL. Speakeasy Knowledge Brokers

 Speakeasy Knowledge Brokers

On STORY_FINAL link

After the world where, we should have 3 dots as

it is the break of a line so it would read “Even in
a developed country like Singapore, where…”

PROPRIETARY AND CONFIDENTIAL. Speakeasy Knowledge Brokers

 Speakeasy Knowledge Brokers

On STORY_FINAL link

make the animation of green raising to 90% on

singapore map more flowy, should it smoothly
raising, not in parts.
click to watch the animation of
green taking over 90% of country

PROPRIETARY AND CONFIDENTIAL. Speakeasy Knowledge Brokers

 Speakeasy Knowledge Brokers

On STORY_FINAL link

Pill shape animation reveals from right to left,

swiping on top of the word “they simply”
After the world where, we should have 3 dots as it is the
break of a line so it would read “Even in a developed
country like Singapore, where…”

PROPRIETARY AND CONFIDENTIAL. Speakeasy Knowledge Brokers

 Speakeasy Knowledge Brokers

On STORY_FINAL link

In hindsight, the below statement is not sounding like a

challenge. Esp since later we say Zespri wanted to
address this challenge. We think if we change this
super to “So how do we move beyond just educating”

PROPRIETARY AND CONFIDENTIAL. Speakeasy Knowledge Brokers

 Speakeasy Knowledge Brokers

On STORY_FINAL link

And start “reminding them to eat fruit daily”. (longer

super) We think we need to add the eat fruit daily
part so that the challenge is clear in one line.

PROPRIETARY AND CONFIDENTIAL. Speakeasy Knowledge Brokers

 Speakeasy Knowledge Brokers

On STORY_FINAL link

1- Stay longer in order to read the baseline better.

2- Apply same proportions and scales of logos
and types as the original layout (on the right)

PROPRIETARY AND CONFIDENTIAL. Speakeasy Knowledge Brokers

 Speakeasy Knowledge Brokers

Click image to download NEW SCREEN RECORDING

If we can't film it, lets remove these 3 stocks, keep

the other ones there.

And lets add more computer screens showing the

process there. We have a couple more I’ve sent
before and also recorded a longer one here.

Let’s please add them, making sure we place

these screens in different shots so it’s not clearly
applied on the same shoot of the designer.

PROPRIETARY AND CONFIDENTIAL. Speakeasy Knowledge Brokers

 Speakeasy Knowledge Brokers

On STORY_FINAL link

Everyday comes twice… the first one needs to be

dropped. Do the same as layout. Same positioning
please.

Even the box, lets frame it the same as in the

layout.

PROPRIETARY AND CONFIDENTIAL. Speakeasy Knowledge Brokers

 Speakeasy Knowledge Brokers

On STORY_FINAL link

Supers should be lower.

We must show the icons on the packaging.
Please frame image + supers the same as layout.
Also just noticed your font it way bigger. Let’s
make sure all of it has same font size as the
layouts.

PROPRIETARY AND CONFIDENTIAL. Speakeasy Knowledge Brokers

 Speakeasy Knowledge Brokers

You have the layout. I just made quick rough comps.

Please use what we have already as structure. Just add
the Reels in between the posts.

“Refresh your fruit memory” is coming twice.

Also lets intercalate with the IG reels too. They
posted awesome content of people interacting
with the packaging. Let's show them in emphasis
in between the ads too.

PROPRIETARY AND CONFIDENTIAL. Speakeasy Knowledge Brokers

 Speakeasy Knowledge Brokers

click on link to get the footage

Packshot: it’s not working aesthetically.

Lets please change to this scene of the fridge you see on the
right side.
3

And lets break the supers in two parts:

1- “MAKING DAILY FRUIT HABITS UNFORGETTABLE”
2- adding below “WITH SIMPLE BEHAVIORAL DESIGN”

supers in the STORY_FINAL link

PROPRIETARY AND CONFIDENTIAL. Speakeasy Knowledge Brokers