CONSUMPTION

LESSON 2
 CONSUMPTION

is the sole end and purpose of all

production and the welfare of the
producer ought to be attended to,
only so far as it may be necessary
for promoting that of the
consumer.
 AMERICANIZATION

GLOBAL FLOW

NEOLIBERALISM

HYPERCONSUMPTION
AND HYPER-DEBT
CONSUMPTION OBJECTS
AND SERVICES
OBJECTS e.g. snowboarders
automobiles
SERVICES e.g. legal, accounting,
educational etc
 Branding - is the
process of creating a
strong, positive
perception of a
company, its
products or services
in the customer’s
Package Delivery Services
mind
 can be either an individual or
group of people who purchase or
use goods and services solely for
personal use, and not for
manufacturing or resale. They are
CONSUMERS the end-users in the sales
distribution chain.
CONSUMPTION SITES
AMERICAN AND
WESTERN STYLE
CONSUMPTION

- shopping malls, fast-

food, restaurants,
clothing chains,
discounters, Hotels,
Internet Sites, etc.
THE GLOBAL RESISTANCE
Violent and Non Violent
A movement that opposes
free trade, free movement of
capital, and other policies
intended to facilitate
international business.
Various types of people
oppose globalization.
 Labor unions in developed countries may
oppose it because it represents a threat to
traditional, industrial jobs. Other factions on the
left believe globalization favors the wealthy at the
expense of the poor and working class.