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Prosocial Leadership Understanding The Development of Prosocial Behavior Within Leaders and Their Organizational Settings 1St Edition Timothy Ewest Auth All Chapter
Prosocial Leadership Understanding The Development of Prosocial Behavior Within Leaders and Their Organizational Settings 1St Edition Timothy Ewest Auth All Chapter
PROSOCIAL
LEADERSHIP
TIMOTHY EWEST
Prosocial Leadership
Timothy Ewest
Prosocial Leadership
Understanding the Development
of Prosocial Behavior within Leaders and their
Organizational Settings
Timothy Ewest
Houston Baptist University
Houston, USA
A few years ago my family and I went on our yearly vacation to the
Boundary Waters Canoe Area Wilderness in Northern Minnesota. As I
was accustomed to doing, I brought along a history book. On this trip I
brought along Cod: A Biography of the Fish That Changed the World, written
by Mark Kurlansky (2011). The book was a historical biography about cod,
a species of fish found in both the Atlantic and Pacific oceans (Gadus
morhua and Gadus macrocephalus). As depicted in the book, cod was a
motivating or sustaining force behind many Viking, European and Basque
expeditionary voyages. Kurlansky also argued that cod was the motivation
behind numerous economic, political, cultural and military decisions
throughout many eras of world history.
During a few rainy days, the book provided a pleasant distraction that
carried my mind far away from the work and list of responsibilities that
normally occupied my day-to-day rhythms. However, driving back home, I
realized that the book might metaphorically be a representation of my own
motivations in my research on ethics, prosocial behavior and leadership. For
years and years, I have listened to the experts and read everything I could
get my hands on concerning leadership, specifically ethical leadership. Yet,
each time I heard a leadership theory with accompanying ethical behavioral
expectations that described individual leaders, I would always think, “Some-
thing must be behind these leaders, motivating them as individuals, devel-
oping and directing their leadership behavior.” I would ask what was their
“why,” and “how” did they develop into leaders of character?
vii
viii FOREWORD
Yet, most of the answers I would hear in ethical leadership theories were
not concerned with the “why” (why do leaders behave ethically) or the
“how” (how do leaders develop ethically), but with the “what” (what is
ethical leadership and what is the effect of ethical leadership), and/or the
“when” (when is it needed?). In my own pursuit of answering the “why”
and “how” questions, I now believe one of the best ways to understand the
motivations and identify the actions associated with others-directed or
ethical behavior in leaders is through the employment of prosocial behav-
ioral values.
And, like the ire or suspicion raised in mentioning to someone that cod
was the motivator behind many important historical world events, so too ire
and suspicion may be raised for many leadership scholars in suggesting that
prosocial values are a good way to identify and develop others-directed or
ethical leaders. But this is exactly what this book supports and suggests.
Prosocial values are in fact a good way to develop and detect ethical leaders,
and, I assure you, they are the reason many ethical leaders are taking the
voyage of leadership to harvest a personal bounty of being others-directed
leaders.
On my drive home these thoughts carried me to another realization. For
most of my life I have been asking these two questions—“What is a person’s
motivation and how do individuals improve themselves?”—regardless of the
ire or suspicion these questions have raised. And these questions may even
be the motivation for many of my career and personal choices as a pastor,
consultant, professor, committed father, devoted husband, friend and
author. But they are most certainly the motivation behind writing this book.
I do hope that you, the reader, come with the same questions and
curiosity I have in researching and writing this book. But if you do come
without the same questions regarding the motivation or development of
individuals, specifically leaders, I trust this book will accent, shift or chal-
lenge your personal thinking and professional conversations, or possibly
embolden your own pursuit in research regarding the motivation and
development of ethical leaders.
ACKNOWLEDGMENTS
As with my colleagues, I too have read countless books and had my mind
warmed by the labors and art of many great thinkers. This book endeavors
to support and add to the duty and passion demonstrated by their scholar-
ship. Yet, every time I begin to read books from one of these great thinkers,
I have become accustomed to read the acknowledgements section. I am
curious whom these great women and men of thought esteem, who holds
them up, who gives them pause, whom they are devoted to, and who gives
them personal meaning and inspiration. In my many, many years of reading,
I most often see the names of the author’s family members and spouse.
Here I follow that wisdom and thank my wife, Joanna, and my children,
Haliee, Carissa and Nathan, all of whom have given my life a deep sense of
purpose, and, for them, I would be willing to sacrifice myself, my whole self.
Yet, I am also a devoted follower of Christ, and, at the risk of appearing as
a foolish myth-believing plebian, I offer this work to him, he who suffered so
much on my behalf, giving his whole self.
ix
CONTENTS
xi
xii CONTENTS
References 197
Index 217
LIST OF FIGURES
xiii
LIST OF TABLES
INTRODUCTION
Who will take responsibility for communities that are being challenged, and
even overwhelmed, by environmental, civil, social and economic problems
that have resulted in community and ecosystem failure (Palazzo and Scherer
2006)? Today the challenges within many communities have become even
more profound given the interconnectedness of local communities to global
communities. This interconnectedness of communities has created condi-
tions where negative social or environmental impacts are directly or indi-
rectly felt, or at minimum acknowledged by communities around the world,
and where the ability to regulate, control or mitigate these impacts many
times exists outside the community.
The interconnectedness of global communities, which has been shaped
by global market forces, is supported and expedited by technology, exten-
sive global supply chains, the omnipresence of communications and acces-
sible global transportation—all of which now unify and connect the world.
The result is that, when one market fails, workers suffer inhumane treatment
or there is a severe environmental impact whose negative effects may be felt
directly or indirectly all over the world. There are numerous examples
highlighting the interconnectedness of communities by global market
forces, such as the global financial crisis of 2008, which sent market shocks
around the world, or British Petroleum’s Deep Water Horizon oil spill of
2010, which spilled over 3.19 million barrels of oil in the Gulf of Mexico,
resulting in a global loss of confidence in markets and a loss of trust in
proposes that many in the world are experiencing improved human rights,
while there is an increasing and disproportionate number of humans who
are at extreme risk—the world is becoming deeply divided between those
who are at risk, and those for whom there is no risk (Smith 2014). These
deep divisions within society have created multiple social problems, includ-
ing increased human trafficking and a global slave and sex trade (Barner
et al. 2014). Even global efforts to address this issue, such as the Millennium
Development Goals sponsored by the United Nations (UN), are still
emerging and regarded by others as ineffective (Gaiha 2003). While some
individuals may have hopes of bringing justice to these realities and closing
the gap for those who do not have, the present conditions appear to be fixed
in time.
Add to these realities the perspective of Anita Allen as found in her book
The New Ethics: A Tour of the 21st-Century Moral Landscape. Allen under-
stands that the current ethical landscape in America is challenged by ethical
failure, despite Americans having available multiple moral resources. The
fact, she continues, is that most people have an array of novel options to
design their daily living, but their insular complacency towards the nation
and communities creates natural opposition to these aspirations of justice
and citizenship on behalf of the common good (2004, p. xiii). The shared
belief in a public common good has acted as a foundation for personal and
community ethical behavior (Putnam 1995), but is now in jeopardy within
the United States and increasingly throughout the World. Thus, even as
solutions are available, the greater question may remain the same, “Who will
take individual responsibility and lead global community change?”
To be sure, prosocial leaders can take responsibility to lead others and
direct change in their communities, whether local or global. And, while
prosocial behaviors can be found as a component of multiple leadership
theories, specific attention to the motivations, development and identifica-
tion of prosocial leaders has largely been unexplored. This book endeavors
to explore leadership behaviors, corresponding motivations and the devel-
opmental process of leadership that contain empathy and altruism, the two
qualities identifying prosocial leadership (Batson 2010). Prosocial leaders
are motivated by and respond to the interpersonal value of empathy, and,
without regard to punishment or reward, act to bring about the welfare of
followers and those they are committed to serve. Yet, prosocial leadership
theory and the corresponding prosocial leadership development process
should not be understood as a challenge or correction to other leadership
theories, specifically ethical leadership theories; instead it is presented as an
alternative means to distinguish, identify and note the development of
4 1 THE NEED FOR PROSOCIAL LEADERS
• The first section of this book, containing Chaps. 2, 3 and 4, sets the
context and establishes the theoretical anchor for prosocial leadership
theory and the prosocial leader developmental process, by considering
the challenges with ethical leadership theories, how prosocial behav-
ioral values and leadership theories are connected and, finally, by
surveying the present status of leadership development methods and
processes. This section of the book also intends to show how existing
leadership theories are positioned within classical philosophical ethical
theory, and then proposes that prosocial theory offers an alternative
ethical theoretical position.
• The second section of this book, containing Chaps. 5, 6, 7, 8 and 9,
presents the prosocial leadership development process. Chapter 5 pro-
vides a general outline of the prosocial leadership development pro-
cess, and Chaps. 6, 7, 8 and 9, depict each stage and the specific steps
in each stage as both the stages and steps emerged in the prosocial
leadership development process.
• The final section of the book, Chap. 10, considers how the prosocial
leadership development model applies to existing leaders within the
context of the organization.
This first chapter sets the context for this book and the development of
prosocial leadership theory and the prosocial leadership development pro-
cess by highlighting the need for individuals to become leaders who move
beyond citizenship and act as stewards to take responsibility for the world’s
environmental and social issues. This chapter then advances a stewardship
model theoretically constructed by Hernandez (2008) and supported by
numerous corporate social responsibility initiatives, all of which share the
importance of leadership that unfolds into organizational leadership. The
chapter resolves by arguing for the importance of raising up internally
motivated, and personally devoted, prosocial leaders as the initial and
catalytic element to foster global stewardship.
6 1 THE NEED FOR PROSOCIAL LEADERS
Stewardship is defined here as the attitudes and behaviors that place the long-
term best interests of a group ahead of personal goals that serve an individual’s
self-interests. It exists to the extent that organizational actors take responsi-
bility for the effects of organizational action on stakeholder welfare. The issue
of balance is a key part of taking personal responsibility. (p. 122)
Individual Responsibility
Organizational Responsibility
Prosocial leadership seeks its
own goals while serving the Stewardship
goals of others, but the leader Corporate social responsibility
will sacrifice their own goals to is leadership that seeks the best
ensure others will achieve their for the financial goals of Being responsible for leading
goals. organizations, without themselves, fellow employees,
Relationships with self and compromising the goals of and the organization to
employees. stakeholders concerns for financial, social, environmental
society and the environment. sustainability, even at a cost.
Relationships extend to Making the leaders and the
shareholder outside the organization good global
company. stewards
Human rights
Principle 1: Businesses should support and respect the protection of internationally
proclaimed human rights; and
Principle 2: Make sure that they are not complicit in human rights abuses
Labor
Principle 3: Businesses should uphold the freedom of association and the effective recogni-
tion of the right to collective bargaining;
Principle 4: The elimination of all forms of forced and compulsory labor;
Principle 5: The effective abolition of child labor; and
Principle 6: The elimination of discrimination in respect of employment and occupation
Environment
Principle 7: Businesses should support a precautionary approach to environmental chal-
lenges;
Principle 8: Undertake initiatives to promote greater environmental responsibility; and
Principle 9: Encourage the development and diffusion of environmentally friendly
technologies
Anti-corruption
Principle 10: Businesses should work against corruption in all its forms, including extortion
and bribery
(Blasi 1983; Bergman 2004; Hoffman 2000; Walker 2004). Multiple moti-
vations for ethical behavior include emotions (Eisenberg 1986; Hoffman
2000), intuitions (Haidt 2001) and religion (Weaver and Agle 2002; Vitell
2009). Motivation is a key determinant to differentiate whether ethical
behavior is authentically directed towards the other, since motivators repre-
sent personal goals or end-states (Schwartz 1994), or alternatively if the
leader’s action is simply a means to enhance the self and his or her agenda,
thus increasing personal power or self-esteem.
SUMMARY
For some, it may not matter what the motivation is behind the leader’s
actions, as long as he or she addresses human need(s). And the culture of
leadership development scholarship and training supports this tone and
ethos. For many, what will fix the problem is getting large numbers of
people doing the right thing, motivation be damned. But, if we want to
know when to expect help for a world desperately in need of responsible
leadership, what type of people we can expect will be responsible for others-
directed help and, most importantly, how to foster and develop these
prosocial leaders, then the rest of the book is a conversation to join.
Prosocial leaders move beyond utility leaders, who act in ways that simply
follow rational ethical norms or rules, and avoid pseudo-transformational
leadership because their action is motivated by and begins with the internal
personal values of empathy, which culminates in altruistic acts. Prosocial
leaders have a personal and subjective relationship with the truth, to which
they are personally devoted.
This book intends to contribute to the expanding body of literature
considering leaders’ prosocial behavioral impacts on followers (De Cremer
et al. 2009; Ewest 2015; Grant 2012; Hopkins 2000; Nakamura and
Watanabe-Muraoka 2006; Ridenour 2007). But, more importantly, it
offers an alternative and complementary way to identify and understand
the development of prosocial behaviors within leaders. The hope is that the
research in the book will broaden and redirect the conversation regarding
ethical leadership to include intrinsic motivation and personal moral devel-
opment. Ultimately, if this research can join in supporting theories, initia-
tives and movements that hold as primary leaders take responsibility to build
a better world through service to local and global communities, the book
will have served its purpose.
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INTRODUCTION
Leadership research has advanced greatly in the last 30 years, although not
in the same direction (Yukl 1989). Burns (1978) suggested that leadership
may be the most observed but ironically least understood phenomenon on
earth (p. 2). For example, leadership has well over 50 definitions (Fleishman
et al. 1992; Northouse 2015). The multiplicity of leadership theories ranges
from trait-based to stylistic to situational, all of which are representative of
various perspectives on leadership (Northouse 2015). These apparent great
divergences in leadership theory suggest for some a quagmire, turning all
espoused leadership theories into nothing more than clever sophistry (Grint
2010).
Alternatively, the vast divergences may possibly express the multi-
dimensionality of leadership as a phenomenon and thus collectively suggest
that a new, diverse and vast connected territory is being discovered. One
example is the work of Hernandez et al. (2011), who have found confluences
within various leadership theories, showing how leadership theories correspond
and are interrelated and complementary in numerous aspects. As mentioned
previously, one often suggested commonality among leadership theories is the
inculcation of ethical behavior (Aronson 2001; Ciulla 2001; Johnson 2011;
Kanungo 2001), and, while this may generally be true, how closely leadership is
intrinsically connected with ethics is still being understood, challenged and
debated.
attention to the unique needs of the people who follow them (Greenleaf
1977). Consider Greenleaf’s (1977) classic statement: “The servant leader
is servant first. It begins with a natural feeling that one wants to serve, to
serve first. Then conscious choice brings one to aspire to lead” (p. 27).
Servant leadership is also actuated by self-awareness (Johnson 2011), but, as
discussed, self-awareness when operative also opens itself to the possibility of
self-deception.
Ethical leadership is different from other positive ethical leadership the-
ories. While the other positive ethical leadership theories have an ethical
component, EL has a dedicated emphasis on ethical normatively appropri-
ate behavior, including considerate behavior, honesty, trust in the leader
and interactional fairness. Ethical leadership also incorporates social learning
theory, which dictates that leaders are responsible for rewarding, punishing
and modeling appropriate leadership behaviors to followers. Brown et al.
(2005) summarize this with the following, suggesting that EL is, “The
development of normatively appropriate conduct through personal actions
and interpersonal relationships, and the promotion of such conduct to
followers through two-way communication, reinforcement and decision
making” (p. 129). Ethical leadership is still in its infancy but presents the
same challenges theoretically as do the other leadership theories discussed in
that there is no connection to classical ethical theory to act as an anchor or
guide, and thus ethical leaders can fall victim to their own moral self-
deception.
Other emerging leadership theories such as spiritual leadership (Fry
2003) may not suffer from the same overt focus on normatively appropriate
behavior as found in other leadership theories. Fry (2003) defines ethical
well-being as authentically living one’s values, attitudes, and behavior from
the inside-out in creating a life that is principled-center congruent with the
universal (Cashman 1998; Covey 1991; Fry 2003). Again, spiritual leader-
ship does not have direct articulation with and connection to classical ethical
philosophies and thus opens up the leader to moral self-deception; however,
the focus on internal intrinsic values does suggest more theoretical simili-
tude to prosocial leadership.
Each of these credible positive leadership theories is an attestation to the
caricature of ethical leadership as connected to and thus representing clas-
sical ethical understandings and perspectives. Yet, none uses classical ethical
theories as a framework. Each of these theories defaults to self-reflection or
self-awareness and thus opens itself up to self-deception. Generally, leader-
ship theories’ connection with classical ethical theories is insubstantial or at
32 2 THE CHALLENGES WITHIN ETHICAL LEADERSHIP THEORIES
best still emerging (Mayer et al. 2009), and thus ethical leadership theories
prescribe that their exemplary leaders depend on self-reflection and adhere
to prescribed normatively appropriate behavior as depicted by the adopted
theory. The indication is that a more direct and immediate connection to
classical ethical theories is needed to avoid self-deception, which leads to
moral ambiguity initially at the personal level. Ultimately, this affects fol-
lowers since they can be held hostage to the leader’s self-serving and
possibly self-affirming morals, devoid of consideration of others’ needs.