GLOBAL MEDIA CULTURE

Group 2 GEN005 Presentation

 OVERVIEW
Global Media Culture is the mass communication on
a worldwide level, allowing people worldwide to
share and access the same information, Indeed,
technologies made people’s lives easier all over the
globe, exploring the relationship between the
media, culture, and globalization.
 HOW IMPORTANT IS GLOBAL
1 MEDIA CULTURE?

Technology allows for quick communication,

transport, and mass marketing, significantly
contributing to a globalized marketplace. The
media have an important impact on cultural
globalization in two mutually interdependent
ways: Firstly, the media provide an extensive
transnational transmission of cultural products.
Secondly, they contribute to the formation of
communicative networks and social structures.
 THE MEDIA PROVIDE AN EXTENSIVE
TRANSNATIONAL TRANSMISSION OF CULTURAL
PRODUCTS.

An example of the media providing extensive

transnational transmission of cultural products is the
global popularity of K-pop music and Korean dramas.
Through platforms like YouTube, streaming services, and
social media, K-pop groups like BTS and dramas such as
"Descendants of the Sun" have gained massive
followings outside of South Korea, influencing fashion,
language, and entertainment trends worldwide.
 THEY CONTRIBUTE TO THE FORMATION OF
COMMUNICATIVE NETWORKS AND SOCIAL
STRUCTURES.

Social media platforms like Facebook, Twitter, and Instagram

contribute to the formation of communicative networks and
social structures. These platforms allow individuals to connect
with others regardless of geographical boundaries, fostering
the formation of online communities based on shared interests,
beliefs, or identities. For example, Facebook groups dedicated
to specific hobbies or causes bring together people from
diverse backgrounds, facilitating communication,
collaboration, and the exchange of ideas.
 OLD AND NEW GLOBAL
MEDIA 2
New media are forms of media that are computational
and rely on computers for redistribution. Some examples
of new media are computer animations, computer
games, human-computer interfaces. Interactive
computer installations, websites, and virtual worlds.
New media are often contrasted to “old media,” such
as television, radio, and print media. However, scholars
in communication and media studies have criticized
little distinctions based on oldness and novelty.
 OLD AND NEW GLOBAL
MEDIA 2
New media does not include analog broadcast
television programs, feature films, magazines, or books
unless they contain technologies that enable digital
generative or interactive processes. Ex. Wikipedia
combines Internet- accessible digital text, images, and
video with web-links, creative participation of
contributors, interactive feedback of users, and
formation of a participant community of editors and
donors for the benefit of non-community readers.
LIVE STREAMING/STREAMING
AND MAINSTREAMING.
 1 AN ONLINE STREAMER

also known as a live streamer, internet

streamer, or streamer, is a person who
broadcasts themself online through a live
stream or pre-recorded video. The scope of
online streamers has grown to include different
genres ranging from playing video games,
tutorials, or even solo chats
(do any of you watch live streamers?)
 2 LIVE STREAMING

transmits or receives live video and audio

coverage of (an event) over the internet. It is
the broadcasting of live video to an audience
over the internet. Streaming uses an online
library where you can receive or watch movies
or TV shows, documentaries, like Netflix, IWant,
YouTube videos with unlimited music and
shows.
 3 MAINSTREAM MEDIA

Mainstream media is a term and abbreviation

used to refer to the various large mass news
media that influence many people and both
reflect and shape prevailing currents of
thought. The majority of these mainstream pro-
globalization channels are broadcast in English
- the language of the US, globalization's most
potent player at this point.
 4 MAINSTREAM MEDIA
CHANNEL

CNN, Fox News, BBC, TV5 Monde, Deutsche

Well, and the like, along with their local
subsidiaries and branches, are at the forefront
of covertly promoting the dominant discourse
on globalization News.
ABS-CBN, GMA Network, TV5, CNN Philippines,
Philippine Daily Inquirer, The Manila Bulletin,
Rappler
 5 ALTERNATIVE MEDIA

tend to be "non-commercial
projects that advocate the
interests of those excluded from
the mainstream, for example, the
poor, political, and ethnic
minorities, labor groups, and LGBT
identities.
Some examples of alternative computing are hacking, open-source software or
systems, and file sharing. Mobilization media relate to communication practices that
mobilize or organization social movements, identity, or cultural projects through new
media tools and platforms such as Facebook or YouTube.
 6 MANIFESTATIONS OF
DIGITAL DIVIDE

It means that (usually) in many Third World countries,

and several citizens are still insulated from or at least
not very much influenced by the global media. Not
everyone is affected by global media culture due to
the following reasons:
1. Lack of high-speed internet access
2. High cost of digital gadgets
3. Lack of electric power in several isolated regions
4. Existence of extreme poverty
 SOCIAL MEDIA

refers to interactions among people who create, share,

and exchange information and ideas in virtual
communities and networks. The Office of
Communications and Marketing manages the main
Facebook, Twitter, Instagram, Snapchat, YouTube, and
Vimeo accounts.
 SOCIAL MEDIA AND
A TRADITIONAL MEDIA

SOCIAL MEDIA TRADITIONAL MEDIA

1. traditional electronic media such as TV
1. Social media differ from
broadcasting, Radio broadcasting in many ways,
paper-based media (e.g.,
including quality, reach, frequency, interactivity,
magazines and newspapers)
usability, immediacy, and performance.
2. Social media outlets
2. traditional media that operates under a mono-
operate in a dialogic
logic transmission model (one source to many
transmission system (many
receivers), such as a newspaper delivered to many
sources to many receivers).
subscribers or a radio station that broadcasts the
same programs to an entire city.
 SOCIAL MEDIA AND
B TRADITIONAL MEDIA

Some of the most popular social media websites, with

over 100 million registered users, include Facebook
(and its associated Facebook Messenger), Tik Tok,
WeChat, Iristagram, QZone, Weibo, Twitter, Tumblr,
Baidu Tieba, LinkedIn, and VK. 4. Other popular
platforms that are sometimes referred to as social
media services, (differing on interpretation) include
YouTube, QQ. Quora, Telegram, WhatsApp, LINE,
Snapchat, Pinterest, Viber, Reddit, Discord, and more.
 6 WAYS SOCIAL MEDIA IS
CHANGING THE WORLD
Around the world, billions of us use social media
every day, and that number keeps growing. We use
it for every part of our lives - in our relationships, for
entertainment, at work, and in our studies, To put it
into some context, we collectively send more than
30 million messages on Facebook and almost
350,000 tweets every minute.
6 WAYS SOCIAL
6 Ways Social MEDIA
Media is Changing

CHANGING THE WORLD

the IS
World

1
Across industries, social media is going from
a "nice to have" to an essential component of
any business strategy and communication.
It started in the newsroom. In just seven years,
newsrooms have been completely disrupted by
social media.
 2
6 WAYS SOCIAL MEDIA IS
CHANGING THE WORLD

Social media platforms may be the banks of the future.

Imagine being able to pay your rent or make an
investment through your favorite social network. Social
media is transforming banking relationships significantly,
from improving customer service to allowing users to send
money to others via online platforms. Banks will also have
to implement sophisticated social media policies."
6 WAYS SOCIAL MEDIA IS
CHANGING THE WORLD 3
Social media is shaking up healthcare and
public health. The health industry is already
using social media to change how it works,
whether through public health campaigns or
virtual doctor's visits on Skype. It's also helped
groups of people, such as patients suffering
from the same condition, stay in
 4
6 WAYS SOCIAL MEDIA IS
CHANGING THE WORLD

Social media is changing how we govern

and are governed - Civic participation and
engagement have been transformed with
social media: Social media allows citizens
to be the source of ideas, plans, and
initiatives in an easier way than ever
before.
6 WAYS SOCIAL MEDIA IS
CHANGING THE WORLD 5
Social media is helping us better respond to disasters From Facebook's
Safety Check which allows users in disaster zones to mark themselves
as safe to the rise of the CrisisMappers Network, we've seen many
examples of how social media and digital communications more
broadly are helping respond to disasters. These digital responders use
their time and technical skills, as well as their networks in an attempt
to help mitigate information overload for formal humanitarian aid in
the field.
 6
6 WAYS SOCIAL MEDIA IS
CHANGING THE WORLD

Social media is helping us tackle some of the world's biggest challenges, from
human rights violations to climate change. But it's about more than just
bringing together activists: it's also about holding human rights violators to
account. "Content shared on social media has increasing potential to be used
as evidence of wartime atrocities and human rights violations. This capacity for
social media to bring together disparate but like-minded people is also helping
fight another enormous challenge: climate change. "Social media has become
an essential tool for providing a space and means for the public to participate
in influencing or disallowing environmental decisions historically made by
governments and corporations that affect us all.
The following are images of different widespread mass protests worldwide from the Arab
Spring; Black Lives Matter. #MeToo Movement, Youth Climate Strike to our very own 1986
People Power Revolution. Why do people protest? What significant issues do you know that
people are protesting about? Have you ever joined a protest? Does sharing posts online
count as a protest? Is protesting easier today than in the past? Why are protests an essential
part of democracies, and how has it changed-for better a worse in the Digital Era? Read
Article III of the Bill of Rights, Section 4 of the 1987 Constitution of the Philippines: "No law
shall be passed abridging the freedom of speech, of expression, or the press, or the right of
the people peaceably to assemble and petition the government for a redress of grievances."
The constitutional guarantee serves as the foundation for the many freedoms or civil
liberties that we enjoy as citizens of a democracy, Another way to look at it is these civil
liberties are what we ought to claim, preserve and fight for so that democracy remains
vigorous and vibrant. This is why people protest-because it is both their right (as part of
their freedom of expression) and their responsibility (to shape the public discourse and the
society).
 THANK YOU!
meme bers

John Christian Perez Discaya, Arlie Jhon Amata Ellaga, Canaya Gemmer,
June Cris Cañonaso, Kenneth M Candaza, Nikka Dinong, RegieMea Gabaliño Dela Piña,
Ronnel John Estrella, Sean Michael Denosta, Val Benedict Capio
Wenstone Feranes