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The word guru is from sanskrit and doesn't translate well to English. "gu" is darkness and "ru" is
remover. It is usually associated with either the spiritual or knowledge or both and signifies
someone who can help remove the darkness. It takes a "teacher" a long time before they're
accorded the status of guru. The presence of any ego or hubris of knowledge automatically
disqualifies them as they're still considered to themselves be in the dark.
But, then again you're talking about gooroos, who are different anyway.
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And, dare I say it… a lot of darkness in my business as far as the term “guru” goes.
More:
If you are going to use my non-guru ways to build your own brand via my Brand Barbarian
book’s methodology — on sale today — you can’t be a guru, either. Because that basically
means you, too, will be in the business of being you, and not behaving like and mimicking your
favorite philosopher king or boss lady or whatever.
Anyway, on to the business: