Welcome to our presentation on Meril

Company's New Product "Meril

Sunscreen SPF 50"
Introduction to Meril
Sunscreen SPF 50

We are excited to show you the ultimate

solution to sun protection with our latest
launch, Meril Sunscreen SPF 50! Loaded
with advanced features, it promises
complete protection from UVA and UVB
rays while keeping the skin healthy and
nourished. Our sunscreen is light, non-
greasy, and perfect for all skin types,
making it the go-to choice for anyone
who wants to enjoy the sun without
compromising on skin health and enjoy
their sunny days stress-free!
 Our Mission
To provide-Affordable
-High quality skin care solution

Our Vision
-To provide effective sun protection
-To make people conscious about skin health
Unique Features of Meril ●Advanced Formula
Sunscreen SPF 50
-Combined the latest scientific research
with natural ingredients

●Nourishing ingredients

-includes antioxidants, vitamins and

minerals

-Help to moisturize, soothe and protect

from damage.
Accessible Price

Reasonable
Only
and Budget
599Taka
Friendly
Ingredient List
 Chemical
Ingredients

Octinoxate,Homosala
te,Zinc
Oxide,Titanium
Oxide,Avobenzone
Octocrylene -Absorbs
Different ttpes of UVA &
UVB
Natural Vitamin A&C-Powerful Antioxidant
Ingredients and Protect against free radical

Aloevera-Sooth and heal skin

Glycerine-Retain Moisture
Other Ingredient
Demethicone & Water-Protect & Hydrate skin
Packaging of
Meril Sunscreen SPF 50

-Material-Light weight,easy to carry,Durable

-Size-70 ml tube,Fit easily into small spaces
-Design & Color-Orange tube with white
cap,Displaying Brand Name,SPF level & Other
details
-Dispenser-Easy to use,Transparent tube
Creative Research
Brainstorming
Process and Analysis

Prototype
Final Production
Creation

Marketing and
Promotion
Research and Analysis

1.Conduct
2.Market
extensive
Analysis
research
Brainstorming and generated ideas

Packaging
SPF Level Ingredients
Process
Prototype Creation

Create
Testing and
Priliminary
Refinement
Version
Final Production

Several Rounds of Finalize

Testing and formulation,packaging
Refinement and advertising
Marketing and Promotion

ADVERTISING CAMPAIGNS MARKETING EFFORTS TO INCREASE

AWARENESS AND ENCOURAGEMENT
Target Market for Meril Sunscreen
SPF 50

RESEARCH THE SET THE TARGET SEGMENT THE

MARKET CUSTOMER MARKET
Industry Analysis
PESTEL Analysis

POLITICAL ECONOMIC SOCIAL ENVIRONMENTAL

TECHNOLOGICAL LEGAL
SWOT Analysis

Strengths Weaknesses

Opportunities Threats
Porter's Five Forces Analysis

Threat of New Bargaining Power Bargaining Power Threat of Intensity of

Entrants of Suppliers of Buyers Substitutes Rivalry
Marketing Mix of Meril Sunscreen
SPF 50

PRODUCT PRICE PROMOTION PLACE

Success Factors

– Hospitality
– Media
– Health
– Retail
– Manufacturing
 Cost and Benefit Analysis
– The price of our product is 599 tk. The price is placed after calculating all costs. The cost of
making, promoting and other costs are below-

– 1.Making cost :
– a) Ingredients cost – 230 taka
– b) Labor cost – 100 taka
– c) packet cost – 70 taka
– In total 400 taka.

– 2.Marketing and transport cost : 150 taka (Variable cost)

– Total cost is 550 taka per unit and after analysing CBA we can see the our company will make
50 taka profit in per unit sale, In total . Our target is to sale about 15000 units in market so
profit will be (50*15000) = 750000
Breakeven Analysis
– Breakeven Analysis:
– Fixed cost 400, total (400*15000)= 6000000 tk variable cost per
unit is 150 tk, selling price per unit is 599 tk and expected profit
500000 tk.
– Our Break-Even point (units) will be,
– (Fixed Costs + expected profit) ÷ (Sales price per unit – Variable
costs per unit)
– = (6000000 + 500000) ÷ (599-150)
– = 13474
– So after selling 13474 units our company will meet it’s breakeven
point and after that any sell will mark as profit.
THANK YOU
EVERYONE