This study followed the post and comments of Noel Deyzel, an influencer on the platform

Instagram to see what it is about his content that has led to his large following. The findings of
this study have shown several critical points about the rhetoric of his post. Noel Deyzel’s use of
satire and open-hearted videos allows the audiences to grow a parasocial relationship, making
them more likely to support him as a creator.

The most popular theme found in Noel Deyzel’s recent one hundred posts was the theme of
satire, appearing in 46% of videos. The frequency of satire is important because it not only
allows Noel to gain followers from the comedic videos but also allows younger audiences to
relate to him, explaining the presence of young men in his fanbase. Noel’s openness and funny
personality while talking about his past is an important factor when attempting to grow closer to
his audience. Hyosun Kim talks about this saying that “self-disclosure helps create a sense of
authenticity and strong psychological connections with followers” (418).

Appearing in 23% of videos, Ryse is also a common subject in Noel Deyzel’s content. While it is
not always addressed to the audience, the consumption of the product or display of it in the
background still gives it exposure to the audience. The common appearance of Ryse in these
videos can impact an audience more than expected. David Silvera says that “77 % of
consumers would take action following an earned endorsement or recommendation from family,
friends, or online user review,” meaning that the appearance of a brand in Noel’s videos and his
endorsing might affect thousands of fans into buying products just because they enjoy his
content.