RESEARCH IN DAILY LIFE 2

 NATURE OF QUANTITATIVE RESEARCH

QUANTITATIVE RESEARCH
- Expressions like numerical forms, objective thinking, statistical methods, and measurement signal the existence of
quantitative research. One word that reflects the true nature of this type of research is numerical.
- It is a systematic empirical investigation of observable phenomena using statistical, mathematical or
computational techniques.

CHARACTERISTICS OF QUANTITATIVE RESEARCH

- Objectivity
- Structured research instruments
- Larger sample sizes
- Highly reliable outcome
- Replicated
- Numerical data

STRENGTHS
- Replication
- Large samples
- Direct comparisons of result
- Hypothesis testing

WEAKNESSES
- Superficiality
- Narrow focus
- Structural bias
- Lack of context

IMPORTANCE OF QUANTITATIVE RESEARCH

- The importance of quantitative research lies greatly in the production of results that should reflect precise
measurement and an in-depth analysis of data. It is also useful in obtaining an objective understanding of people,
things, places, and events in this world; meaning, attaching accurate or exact meanings to objects or subjects,
rather than inflated meanings resulting from the researcher’s bias or personal attachment to things related to the
research. Requiring the use of reliable measurement instruments or statistical methods, a quantitative study
enables people to study their surroundings as objective as they can.