DESIGN THINKING

Session 4: Ideate
Lecturer: Anh Huynh
UEH Institute of Innovation
OBJECTIVES

o Introduce the Ideate step in the Design Thinking process

o Techniques and tools
CONTENT

1. Brainstorming
2. Depth of ideas
3. How to structure and select ideas
4. Concept statement
Brainstorming
1. BRAINSTORMING

Notes
• Be confident & creative
• Quantity over quality
• No criticism
• Distinguish between requirements
and ideas
The design thinking Toolbox
Depth of ideas
2. DEPTH OF IDEAS

1. What is the problem

2. The brainstorming question
3. Possible solution ideas
4. Idea variants
2. DEPTH OF IDEAS

1. What is the problem

A ditch cuts off this side from the other side
We start brainstorming with the question: How can we get to
theother side? “Safely,” “in one piece,” “dry,” and so on.

The design thinking Toolbox

2. DEPTH OF IDEAS

2. The brainstorming question

“What could we lay across the ditch to get to the other side?”
versus “How can one overcome a physical barrier such as a
ditch?”

The design thinking Toolbox

2. DEPTH OF IDEAS

3. Possible solution ideas

We might “fly,” “build a bridge,” “beam ourselves,” or “fill the ditch
with so much material that we can walk across it.”

The design thinking Toolbox

2. DEPTH OF IDEAS

4. Possible solution ideas

Any number of variants can evolve for each of these ideas. In a second
brainstorming session, the question might be: How many ways are there
to fly? “With an airplane,” “with a flying bicycle,” “with bird wings,” “like in
the Red Bull ad,” “by pole vaulting,” and the like.

The design thinking Toolbox

How to structure and
select ideas
3. HOW TO STRUCTURE & SELECT
IDEAS
If the range of ideas is very broad and the scope of the
question has been greatly expanded, the ideas can
initially be grouped into overarching topics and then
clustered again.

The design thinking Toolbox

3. HOW TO STRUCTURE & SELECT
IDEAS

The design thinking Toolbox

3. HOW TO STRUCTURE & SELECT
IDEAS

3. HOW TO STRUCTURE & SELECT IDEAS

The design thinking Toolbox

3. HOW TO STRUCTURE & SELECT
IDEAS

The design thinking Toolbox

3. HOW TO STRUCTURE & SELECT
IDEAS

The design thinking Toolbox

Concept statement
4. CONCEPT STATEMENT

• To easily test concepts

• To guide the team in product development
• To make decisions
4. CONCEPT STATEMENT

Form: The form of the product/service

Technology: Resource/technology/technique to make the product
Need/Benefit: The product’s value when it provides a benefit to the
targeted users
4. CONCEPT STATEMENT

Form: The form of the product/service

Technology: Resource/technology/technique to make the product
Need/Benefit: The product’s value when it provides a benefit to the
targeted users

Technology allows us to develop a form to provide benefits to

users
Users gain benefits thanks to the technology that creates the
product’s form
Thank you!

Vietnam
https://future.ueh.edu.vn/