ROARK’S RESTORATION

EXAVACTION AND RESTORATION COMPANY

1800 Front Street

Aurora, Indiana 47001

Jane Doe, PR Manager

812.000.000
JDoe@roarksrest.com

Prepared by Jane Doe

Consulting Process Review 1

Business Proposal

Competition

Location

Pricing

Customers

Foundation Story 2

The beginning

Consumer Story 3

Jane Doe

Employee Handbook Introduction 4

Introduction

Mission

Equal Employment Opportunity

Press Release 5

Social Media Mock-Up 6

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Consulting Process Review

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Business Proposal

Roark’s Restoration is a multipurpose company that offers a variety

of options for their clientele. This includes the repairs of sewer and
septic tanks, waterline installation and repairs, underground
electricity, creating house foundations, and building ponds and pools.

Competition

Local competition is minimal in this area due to others having a bad

reputation. Primary competitors are those in a higher position to
underbid jobs such as Felhing Excavation or MccGraws Excavation.
Roark’s Restoration will be working with two other companies, Tinker
Concrete and Evolution Underground, to increase odds of high
paying jobs.

Location

Main locations are throughout the tri-state area within an hour

commute. Some jobs may require out of state travel if the bid is high
enough. There is no main office as all equipment is kept on owner’s
property. All workers meet on the jobsite if it is within a commutable
distance.

Pricing

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The pricing varies depending on number of employees required,
resources, and time. There is no set pricing until an inspection is
completed.

Customers

Cliental is mainly homeowners but work is also completed for the city
and other businesses.

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 Foundation Story

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The Beginning

Roark’s Restoration was established in May of 2022. The name

comes from the owner to represent his family and to create
something meaningful while doing something he loved. The owner
created this company to create a living for his family and was tired of
working under other people. He began working in this field directly
after high school for five years to gain the knowledge and experience
to run his own business.

The logo includes an image of an excavator in use because it is the

most commonly used piece of equipment. It is designed to stand out
from other company’s logos to draw more attention. It is also the
owners favorite equipment to use on the jobsites, the exact one
being a John Deer 210.

Roark’s Restoration works with other companies as well to maintain

a good reputation with the locals and to have a back-up for
emergencies. By having a good relationship equipment can be
borrowed and jobs can be shared.

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 Consumer Story

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Jane Doe

Jane Doe and her fiancé Andrew Erickson just purchased their first
new home together. It is a beautiful four-bedroom two bath on a
ten-acre property. Jane had a vision of owning land with a big house
and a large pond in front of the property. They wanted it to be a
very large pond taking up over an acre of land with a water spicket
in the middle of it.

This is a young couple with many hopes and visions for their newly
purchased home. They want to be able to sit on their porch in the
morning and evening watching the sun over their pond.

They had dreams of playing in the lake in the summertime and

skating on it in the winter. Being able to go fishing anytime with
their future children or laying out on the deck to enjoy the sun.

To complete their dreams of having a pond on this property they

wanted a company to build one for them. They wanted a company
to make their vision come to life as this is something that will be
used for a very long time. Roark’s Restoration works hard at what
they do to ensure their customers are happy with their work. As
things such as building the pond are a great investment, people
want to be able to trust who they hire.

The pond became everything this couple good have ever imagined
plus more. It will be enjoyed for many years to come, and it is one

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of their favorite editions to the new house. This is just one of the
many happy clients who have hired Roark’s Restoration to complete
new editions to their homes.

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 Employee Handbook
Introduction

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Employee Handbook Introduction

Welcome to all the new employees at Roark’s Restoration! At this

company we strive to make our clients dreams come true whether it
is for a new edition or for a repair. We receive great satisfaction by
exceeding our customers’ expectations by providing great customer
service and completing each job. We aim to help make the
surrounding cities a greater environment and some further down
south. We want everyone to feel like a family here and to work as a
team.

This introduction to our handbook includes the expectations we have

in our employees and what you should expect. We want all of our
employees to feel welcomed and heard.

Mission Statement

Roark’s Restoration aims to exceed all customer expectations and

provide satisfactory results. We do our best, but it is important to
also understand other factors that may affect the work. This is why
communication is highly important to keep our customers in the
loop. The weather might be bad or equipment might break, there are
things out of our control. The things in our control are how we
communicate with others if something does impact the work or if an
accident occurs.

Equal Opportunity Employment

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In this company it is not tolerated to discriminate against anyone.
Everyone is to be treated the same and all harassment is not
tolerated. We encourage diversity here and all will be treated with
respect and understanding. Communication is key here so everyone
gets a say.

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 Press Release

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 Press Release

Roark’s Restoration
1800 Front Street
Aurora, Indiana 47001

Contact:
Jane Doe
812.000.000
JDoe@Roarksres.com

FOR IMMEDIATE RELEASE

Upcoming Excavation Company

Aurora- A newly established excavation company is in the area to

help you with your homeowner needs. They offer many services
whether they are repairs or a new edition you are looking to add to
your property.
With this new company you can get on the books sooner to have the
property of your dreams! They will make all your visions come to life
and if they can’t they will find you someone who can. With many
years of experience and working with other companies when
needed, they have gained the trust of many locals.

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 Social Media Mock-Up

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At Roark’s Restoration we plan to use online networking to increase
the amount of jobs we have. Since not all work we complete is local
it is important to utilize social media so other states can recognize
the work we do. By having this online presence, we can expand the
company even more. We plan to use Instagram and LinkedIn the
most as they are more prevalent to the cliental, we are aiming for.

Young homeowners are more likely to be on Instagram where they

can see the work we do. Our main jobs are from homeowners
looking for repairs or new builds to add to their houses. We will use
visual presentations the most since our job is building. Most do not
understand if we would only use words to describe our work and
many base their decisions off pictures.

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