• Political

• Government allows tax relaxation to fertilizer industry

• Production of fertilizer is subsidized by government so as to lower rates for farmers

• Economic

• Agricultural sector = 22% GDP

• Beertilizer aids in this growth

• Cheaper as compared to tradittional sources of fertilizer

• Will be a revenue generating source for beer companies

• Social

• India is 3rd largest consumer of fertizer

• Aids in utilization of waste

• Technological

• The use of best technology , so as to maximize the beer production

• The remaining byproduct used as fertilizer.

• This can further be fortified with some additional substances to be more beneficial for farms.

• Legal

• Beer advertizing is not allowed.

• Aids in surrogate marketing

• Environmental

• Uses beer making residue

• Helps in reducing pollution