CONTENT IS KING 01

Ranga Perera
Dip. Digital Marketing, ACIM, UK, MSc Strategic Marketing,
MSc Digital marketing (Reading), MBA, UK (Reading)
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WHAT IS CONTENT MARKETING

STRATEGIES OF CONTENT MARKETING

THE EFFECT ON SEO

HOW TO RANK #1

WHERE TO HEAD WITH CONTENT MARKETING

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CONTENT MARKETING IS NOT A NEW CONCEPT. IN FACT, ITS BEEN IN

THE MARKET FOR MORE THAN A 100 YEARS

IT RUNS ALL THE WAY TO MICHELIN BROTHERS WHO LIVED IN

FRANCE

MICHELIN GUIDE WAS THE CONTENT THAT MADE HISTORY TO THE

ENTIRE TIRE INDUSTRY

THEY CAME UP WITH THE HOTEL RATING SYSTEM SO THAT THEY

COULD GET PEOPLE OUTSIDE OF PARIS

SO THE BASE OF CONTENT MARKETING IS TO HAVE A GREAT

CONCEPT JUST LIKE THE MICHELINGUIDE
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Content marketing is a marketing
technique of creating and distributing
RELEVANT & VALUABLE content to
attract, acquire & engage a clearly
Definition
defined and understood target
audience with the objective of driving
profitable customer action

IF ITS NOT RELEVANT YOU ARE NOT MEETING YOUR CUSTOMERS NEEDS
OR INTEREST

VALUE CAN BE THE PLATFORM TO CREATE MORE INTEREST AND

USEFULNESS OF THE CUSTOMER

ITS NOT ABOUT CREATING MORE SPAM AND DISTURBINGTHE

CUSTOMERS NEWS FEED. ITS ABOUT MAKING RELEVANCEAND
BRINGING VALUE TO THE CUSTOMER
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Content Marketing is just

the same as social media
marketing right?

Google's Panda Update

Algorithm update changed
how Google ranked web pages
Emphasized high-quality
content
-- Relevant
-- Valuble
10 Step 1

Create memorable visuals

Presentations are tools that can be used as
demonstrations, lectures, speeches, and more.

Step 2

Be authentic
Presentations are tools that can be used as
demonstrations, lectures, speeches, and more.

Step 3

Branding tips Remind people to follow you

Presentations are tools that can be used as
Strengthen brand recognition demonstrations, lectures, speeches, and more.
 Must-Haves for Content Creators
A GOOD PC SETUP
No need to be fancy! Ask around for
any cheap alternatives for a well-
functioning setup.
A SENSE OF HUMOR
Let's have fun! Crack some jokes and
be silly with your followers.
GREAT QUALITY
HEADPHONES
It's worth the investment. You'll be
using these as much as you use your
computer.
SPORTSMANSHIP
There will be plenty of times you'll
lose in front of viewers. Keep your
cool and just enjoy the game.
A RELIABLE INTERNET
CONNECTION
You can be the best or most
entertaining streamer out there, but
when you often get disconnected
from the stream, it'll be hard for
people to click that follow button.
Some behind-the-scenes photos worth sharing
Presentations are communication tools that can be used as demonstrations,
lectures, speeches, reports, and more.
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CHOOSE COLORS THAT BEST REPRESENT YOU

Presentations are tools that can be used as

demonstrations, lectures, speeches, and more.

PLACE YOUR UNIQUE LOGO IN KEY PLACES ON

YOUR PROFILE

Presentations are tools that can be used as

demonstrations, lectures, speeches, and more.

MAKE SURE YOUR VISUALS DON'T CLASH

Presentations are tools that can be used as

demonstrations, lectures, speeches, and more.
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Engaging with your community

Be friends with your followers!

TALK TO VIEWERS THANK THEM FOR THEIR ANSWER QUESTIONS AND

CONSTANTLY SUPPORT CONCERNS

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that can be used as demonstrations, that can be used as demonstrations, that can be used as demonstrations,
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READ THE TERMS CAREFULLY

Presentations are tools that can be used as

demonstrations, lectures, speeches, and more.

CHOOSE A RATE YOU KNOW YOU DESERVE

Presentations are tools that can be used as

demonstrations, lectures, speeches, and more.

LEARN HOW TO DEAL WITH BRANDS

Presentations are tools that can be used as

demonstrations, lectures, speeches, and more.
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