MEDIA PLANNING ASSIGNMENT

MODULE: ECM 409 | MBA –APR IV SEM

Note: You are required to submit an assignment for Media Planning Subject. Please solve
all the questions.
Q.1 How do you incorporate media testing and experimentation into your media
evaluation process?
Q.2 What are the best practices and tips for testing and experimenting with new media
formats and strategies?
Q.3 How do you design and implement media tests that are valid, reliable, and
scalable?
Due date:
• No Word limits
• Marks: 20
• Assignment must be sent on or before 18th March, 2024 by 5 p.m.

Assignment Rules & Requirements:

➢ This is an individual assignment. Attempt all the questions

➢ The assignment must be typed, in 12-point Times New Roman font, with 1-inch
margins, and 1.5 spacing. No handwritten assignments will be accepted.

➢ Front Page: On the first page of your assignment, mention your name, class, course,
subject, heading, submitted to, submitted by: (follow the order please)
➢ File name: Please name your word document according to this e.g.
“ Amit Singh APR IV sem MP Assignment”

➢ A DELAY IN SUBMISSION WILL COMPROMISE YOUR MARKS

Link for the Submission

https://docs.google.com/forms/d/e/1FAIpQLSdP74kzM1qt6vVqgUfQxMwoR824iX8pz5
eatFm7Vi-MXaoUFQ/viewform?usp=sf_link