https://sg.docworkspace.com/d/sIL-MtPvnAZTS2KoGhttps://sg.docworkspace.

com/d/sIL-
MtPvnAZTS2KoG

Filo’s Sweet Crinkle Ice

cream Sandwich

Owned By: Ordono, Jonyca

D.
 Address: Cornilia street,
New York U.S.A
Gmail:
jonyca2008@gmail.com
 Business ideas & goals

We need to set a goal for our business. We will use the framework
“smart”
S- Specific
M- Measurable
a- Achievable
R- Relevant
t- time bound
To keep us focus to our goals and be more hands on.

Types of business goals:

 Growth: A growth goal is a goal relating to the size and scope of the
company. A growth goal might involve increasing the number of
employees, adding new verticals, opening new stores or offices, or
generally expanding the impact or market share of a company.

 Process: A process goal, also called a day-to-day goal or
an efficiency goal, is a goal to improve the everyday effectiveness of a
team or company. A process goal might involve establishing or
improving workflows or routines, delegating responsibilities, or
improving team skills.

 Problem-Solving: Problem-solving goals address a specific challenge.

Problem-solving goals might involve removing an inefficiency, changing
policies to accommodate a new law or regulation, or reorienting after
an unsuccessful project or initiative.
 Development: A development goal, also called an educational goal, is
a goal to develop new skills or expertise, either for your team or for
yourself. For example, development goals might include developing a
new training module, learning a new coding language, or taking a
continuing education class in your field.
 Innovation: An innovation goal is a goal to create new or more reliable
products or services. Innovation goals might involve developing a new
mobile app, redesigning an existing product, or restructuring to a new
business model.
 Profitability: A profitability goal, also called a financial goal, is any
goal to improve the financial prospects of a company. Profitability goals
might involve increasing revenue, decreasing debt, or growing the
company’s shareholder value.
 Sustainability: A sustainability goal is a goal to either decrease your
company’s negative impact on the environment or actively improve the
environment through specific initiatives. For example, a sustainability
goal might be to decrease a company’s carbon footprint, reduce energy
use, or divest from environmentally irresponsible organizations and
reinvest in sustainable ones

 Marketing: A marketing goal, also called a brand goal, is a goal to

increase a company’s influence and brand awareness in the market. A
marketing goal might be to boost engagement across social media
platforms or generate more higher-quality leads.
 Customer Relations: A customer relations goal is a goal to improve
customer satisfaction with and trust in your product or services. A
customer relations goal might be to decrease customer service wait
times, improve customers’ self-reported satisfaction with your products
or services, or increase customer loyalty.
 Company Culture: A company culture goal, also called a social goal, is
a goal to improve the work environment of your company. A company
culture goal might be to improve employee benefits; improve diversity,
equity, and inclusion (DEI) across your organization; or create a greater
sense of work-life balance among employes.

Products being sold: Crinkle Cookies Ice Cream Sandwich

What is a marketing plan?

A marketing section of a business plan gives you a roadmap to

organize, execute and track the progress of your marketing efforts.

Your marketing plan helps you align your marketing efforts with your
business goals. It gives your marketing effort a direction and you can
evaluate your efforts at any point.

Increase Social Media Engagement: High social media engagement is

essential for businesses that want to increase brand awareness or
attract new customers. This is a good short-term goal for companies
with long-term marketing or brand goals.

Social media marketing is the practice of using social media platforms

to interact with customers, build brands, increase sales, and drive
website traffic 12. It involves creating content for social media
platforms to promote products and/or services, build
community with target audience, and drive traffic to
businesses 3. Social media marketing is constantly evolving
with new features and platforms emerging every day 3.
Effective social media marketing strategies typically include
creating engaging and shareable content, leveraging
influencer marketing, running social media advertising
campaigns, and using social media analytics to track and
measure performance .

What Is the Operational Plan Section of the

Business Plan?
Learning what an operation plan is and learning how to make it is something critical to any
business.3 min read

An operation plan section of the business plan is an essential part of any business. Learning what an
operation plan is and learning how to make it is something critical to any business. Here are the
main things you need to know about an operation plan.

Definition of an Operation Plan

An operation plan is a guiding path for the business to follow in order to achieve all of its goals and
objectives described in the general business plan.

The operation plan mainly includes details about the people responsible for completing the required
actions, and all the costs and KPIs (key performance indicators) for these actions to be
accomplished.

In order for any business to be stable in the long run, the operation plan must be updated regularly in
order to ensure the stability of the business.

Business Location: Near a High School since the teens crave sweets more than elderly.

Staff: Staff should be trained very well and know how to be approachable on their customers.

Finances:

Breakeven point; Minimum of 5k per month including the electricity bill,

ingredients, and all.

Background:
Mission Statement:
Our mission is to satisfy the students close to Cornelia High School’s
cravings of our yum yum sweet Crinkle cookies with ice cream in the
middle.

Our Values:
Healthy Environment, Integrity, Professionalism

Our Vision:
Be the most cravable sweets in the streets of New York.

What Are Short-Term Business Goals?

Short-term business goals are measurable objectives that can be completed within hours,
days, weeks, or months. Many short-term business goals are smaller objectives that help a
company make progress on a longer-term goal