SOCIAL MEDIA MARKETING

CHAPTER 2

DR. MOHAMMAD KHALAF AL-ZOUBI

Learning Objectives Chapter 2

1.1 Defining the concept of Facebook and Instagram.

1.2 Understand the Profile and Timeline.
1.3 Explaining the News Feed and Reels.
1.4. Explaining Facebook and Instagram pages and Facebook and
Instagram pages objective .
1.5 Explaining create a professional Facebook and Instagram page.
 FACEBOOK
Facebook is a social media platform founded by Mark
Zuckerberg and his college roommates Andrew McCollum,
Eduardo Saverin, Chris Hughes, and Dustin Moskovitz. It was
launched on February 4, 2004, initially as a platform for
Harvard University students only, but quickly expanded to
other colleges and universities. It eventually became
available to anyone over the age of 13 with a valid email
address.
 Instagram
is a popular social media platform that primarily focuses on
sharing photos and videos. It was launched in October 2010
and has since become one of the most widely used social
networking apps worldwide.
 Profile and Timeline

Users build profiles that include personal

information, photos, and interests. They can
then connect with their friends and update their
timelines.
 News Feed
The News Feed is a central feature of Facebook,
where users see a personalized stream of
updates from their friends, pages they follow,
and groups they belong to.
 Facebook Pages
are public profiles that businesses, organizations, public
figures, and brands create on the Facebook platform to
connect with their audience and share information.
 Facebook and Instagram Pages
1. Profile Information: Page owners can provide information such as
the page name, category, contact information, website URL, and a
short description. They can also add a profile picture and a cover
photo to make the page more visually appealing.
 Facebook and Instagram Pages

2. Followers and Likes: Users can "like" or "follow" a Facebook and

Instagram Page to receive updates in their News Feeds. The
terminology ("like" or "follow") may differ depending on the type of
Page.
 Facebook and Instagram Pages
3. Posts: Page owners can make and publish posts on their Page's
timeline. These posts may contain text, photographs, videos, links,
and other sorts of information. Posts appear in the News Feeds of the
Page's followers.
4. Reels: Facebook and Instagram Reels is a short-form video feature
that allows users to create and share 15- to 60-second videos set to
music or audio. It's similar to TikTok and is used for creative,
entertaining content.
 Facebook and Instagram Pages
5. IGTV: IGTV is a feature for sharing longer-form video content.
Users can create and watch videos that are longer than the typical
one-minute limit for regular posts. IGTV videos can be accessed from
a separate tab on a user's profile or in the Explore section.

6. Stories: Facebook and Instagram Stories are temporary photo and

video posts that disappear after 24 hours. Users can add text,
stickers, music, and various effects to their Stories. Stories are
displayed at the top of the feed and are a way to share more frequent
 Facebook and Instagram Pages Objective
1. Reach : Show advertising to as many people as possible in your
target demographic while staying inside your budget. You can even
choose to reach only people who live near company locations.
 Facebook and Instagram Pages Objective
2. Engagement: Users can interact with Page posts by like, sharing, or
commenting on them. Page administrators can also respond to
comments and messages from their fans.
 Facebook and Instagram Pages Objective
3. Messages: Encourage users to engage in more Messenger
interactions. Increase your capacity to engage in personal
discussions with them in order to answer queries, gain leads, and
increase sales.
Facebook and Instagram Pages Objective

4. Videos Views : Show your videos to people who are

likely to be interested in them and have them watch them
all the way through.
Facebook and Instagram Pages Objective
5. Traffic: Increase the number of people who visit
your website, mobile application, or Messenger
conversation, and the likelihood that they'll take
beneficial action when they do.
How to create a professional Facebook page?
How to market professionally on a Facebook page?