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kueshonl :- Summanise the case

MTR Faods i: A cas shady in askefing Ataptabiity

This cas shudy cploat the Success of IR Kodsa campany
bult on a fundabon of Gandineus maskehing ngavahon ant
kaaun as Meva l| Tiin RoumsTR)
cuskmes hcus Onignally
a se stausct n1g24

Adaptinq to challengcs
in thel9?03 qoramut Aeules'ons Kaced NIR to
divesih beyonal s ae staqusant busine ss This led to the.
ntaeduch'en
off instoot
instent foocl
faselpraduet like chutoey aug
Nasam plodeAsy shawca sin thla ability to adapt to
Changiaq ciacum stances

Manketag Gaientaon
Makekag
on histy of paisaikgisy cushes nceds
This is esdet n thun paaduct dcvdopmet, Jhich
cenviut auel cle leiaus Sphans that
Catee toevalving dizty pacfenenes

Undesstanclin
MIR MLagnizt the impaatanc e of the estenal anvbonm,
(sLEPr uchiasaal levenaes this kinausledqe t idtly
oppoaunh, foa eraupll thtey apah capiklizeg sa hÁ.
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demanal.n seadyto.eat CRrE) au

ad,
feacphens
inhaluahy Corveni
Monkatg M peise
MIA demonstaks a shanq undnstanong of the
mankedng mix (4As) JPaoeluat, Pat plae
pharnahen , Theey Cansistently develop high quallty puadut
at comphhie pce, ensuiny easy aala blity haouh a
wide ci'itaisuian yehgk
effeehve pamatianal
Ae'tenaly thuy
Ssthategles Gke tafluehceee nkek
utily
aud socal media cagagemut
auelie
The Lndiay food ndushy
he cuy Shuty hithlights the Sizoihcaut faswth pokutiat
of the ndan sed i'ndustu aiveu by
facas 'ke aishy
disposble. incame au unbaniation mzR has paihon
iisd4 te Capitalize on this qaausth by
Aange of Arcduets that catu t the oAerinq a divest
aclian ealvinc neece tf
Cansums.
The Road Aheadi

oTR is Capeched to con tnufocus

assusane rachies to maunha -fiuusiny
cushma hust
Cusmes expectahons
,ctahons MTR is wl poshonea! tu thyËkin ligitela
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QutC) deth the maskehing mix (4Pi) athibutes ofMIR

Ansua MTR Foods (Jnihaly movall Tiffo Roum Oh MIR) bes

kvenaged a thanouqh umdestanding of the mantebiy
Canve auta siçnifcant niche in 'beth the indian aid glbad
food mankel

Paoduet stnategy '- mre foads has focused on afleing 4

aaide aely of poaducts thet caten fa
diicaut consmy needs,emphasizinq convithce caithaut
cOmpsamisiny an quality Eaaro gcady t eat medls to nstent
nixes ang agen foodsthe cempany ensuse hetall tens
muntan hadikonal flavaas and hgh-qualt, shandoands
Theuia abjlity to cdapt ky inlaadueing innavahans ike aget
dasas and vending machins ice Cacams erempthes thuia
fuauond - thinking" appaoach.
(2) Place Sthaltgyi The di'slaibukon
obust noluing gukipi< channets They
have utiliged theia gestausart aulets andeandcd ta oekul
Shops, supesmankets and thuia own fmanchise canceat
MIR Supr shaps. The epahsjon to AtesnaBazal mankds
higotigbts thun effeehie use of bath atiaect aut idltae et
distaibubhon channes, Aldibanally the anch af e- Camneace
plotßang sefects thuia acaptahon the dgitalizahn
un cansume EonTEe Canvegience.
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Pomohon Stnateg MRfoods empeys.a mix af

taci'hanaf cnd madean paanahona l
tuals, includling advestiemants in vanious meda, pntnnship.
with celebity chts, and dincct Consumes engagenat tfhoongl
focd Sampling achiihies, Thein paomahurnal strateghes ax
desigxd te. ushance. baared visibility and engage customess at
musiple tuch poiats,which helgs in buildinga staang banef
Cpong divesse consume, 3egnents
H
4) Caicing shahegyi- MIR fkods has adopted a diffenenlel
paaing Shetegy that allaus thn ta ceute to
Vanicus cansumca
consumG Scmeds. Megket penetnakon poainy helps
campetitiemss n new anel Cxishng maaeb,
thia paaduets acce ssible to q baoden aciince
Theia
paicin staatgies aigneal orth the valee
offkabalcneing quelityaud cast to atkaaet anelsetuin
Cushomes.
luetho)!- Suqyest Some Strateq1es nelated to maaketing mix (4 P;
foa ehareing the value of MIR foo.
Aasey Ci) Product -

Develop Healthy arnd onqonic lines - Cateu to the

-

demand hon health-(ons

ophian by imdaaducing-Ongan'e, gutn-faee and dialehe -

b) focus an Reqiaral Cuisines

Expend procet ofiny t
ncude acgional specjalihs fau
acaess lnia, atuing to-olivesse palales
Jgvest in R{ ie Continuously
seseanch and develop
Imaovbye poducts that cutee to evalvg
pnefenunes Cund dietay nccds
(d) Panhon
coataol-fackaqing i ofen Smallea poahun Siqes
fa Sin_le -
caloie- core Ous conSwmers jacssanConsiúmpt'a
(2) Plece : -

(a)
Cncaease
SNaes and
Paescnce n ony'scel
gas tason t0 cates
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Dicctto consu me- Ea plane dict- to-

Consume
models thhoyh onine subscaiphon S a
putnaips with faesh fuod ek liey pltfins.
(cl Tie-2& 3 Gbes -
Sxpaneldisttbionetoaok
a wide Quolisce iO Sma
to seaab
lle towns aud
Cites.

(3) Poomaban i

4)
Lntluaxa manheking i- fatneu aith aetevant fod biagges
Queal social meelia jinfluhceAs to
Deach a wsidea auduce aualAonate produetathedia't
Adveabsing i Hilige tageted oaine
(b) Tangted anline Alveahsing
adveting to acach Speeike demagnpi
wel inst basel cn Consuny date

Latinaete Social Media EngagtmutS Encausage ws

genateel content Cnd
necipe Shaniny thsough Sncal media Campaigns
oice

(a) Yolue umd es Oflen poduet bundles A cam bo ackS

diseunteol pites t inceytiij< Jagee
puncheus anal pnoduat hil.

4)yaamie Priciy Implenat dynaui liany statgia

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Lbascel on deusandsasanality aual comphtia paicing.

Sukscaipbon Model ofka subscaiphon boses caith
Cuated paocluet sekchans delieml