Internship Report

An Organizational Study
At
AXIS BANK Arasikere

Submitted In Partial Fulfillment Of The Requirement Of The

Mysore University For The Award Of Degree In
Bachalor Of commerce

Submitted By
NITHYA H.C
U01FQ21C0084
Under The Guidance Of
Prof. SATISH. M

G.F.G.C
B.H Road,
BANAVARA-573112
 CERTIFICATE

This is to certify that NITHYA H..C has submitted the project report titled, "A
Study of lending operations in Arasikere Branch", towards the partial
fulfillment of Bachelor of commerce degree examination.
This has not been submitted for any other examination and does not form part
of any other course undergone by the candidate.

It is further certified that she has ingeniously completed her project as

prescribed by G.F.G.C BANAVARA, (NAAC Reaccredited "B++" Grade
Institution) affiliated by the university of Mysore, Banavara

Prof. SATISHA. M

(Project Guide)

Place: BANAVARA
DECLARATION
I, NITHYA H.C (U01FQ21C0084) hereby declare that the internship report, an organizational
study conducted at AXIS BANK, Branch office, Arasikere submitted in partial fulfilment of the
requirements of the Mysore University for the award of degree in Bachelor of commerce is a
bonfire work carried out by me under the guidance of Prof. SATHISH .M, Faculty, G.F.G.C,
Banavara.
This report has not been submitted earlier to any other university or institution for the award of
any degree/ diploma.
The contents of this report are based on the data collected by me at Axis Bank, Branch office
under the guidance of Mr. MANUKUMARA H.J, Senior Manager (HR&OD Section).
ACKNOWLEDGEMENT
I would like to express my immense gratitude to MANUKUMARA H. J, Senior Manager (HR&OD
Section) for having provided me the opportunity to do the internship training at Axis Bank, office at
Arasikere.
I also owe special thanks to all the other members of Axis Bank, Arasikere
I would also like to thank my internal guide Prof. SATISH M, government first grade college
BANAVARA for his constant guidance, assistance and the enormous confidence he put in me during
internship.
I would also like thank our Principal Doresha, G.F.G.C BANAVARA for giving us this opportunity. I
would also like to thank all the teaching and non-teaching staff of our college.
Lastly I would like to thank my parents, my brothers and all my friends, without their support this
internship report would not have been possible.
CONTENTS
• OVERVIEW OF THE INDIAN BANKING INDUSTRY ...................................................... 8
• INTRODUCTION TO THE ORGANIATION ..................................................................... 11
• ABOUT..................................................................................................................................................... 12
• VISION OF THE BANK .......................................................................................................................... 12
• MISSION OF THE BANK ....................................................................................................................... 13
• EVOLUTION ........................................................................................................................................... 14
• BUSINESS DESCRIPTION ..................................................................................................................... 15
• SUBSIDIARIES ....................................................................................................................................... 16
• PROMOTERS .......................................................................................................................................... 17
• CAPITAL STRUCTURE ......................................................................................................................... 17
• DISTRIBUTION NETWORK.................................................................................................................. 17
• BUSINESS OVERVIEW ......................................................................................................................... 19
• SERVICES OFFERED BY AXIS BANK ................................................................................................ 26
• LENDING OPERATIONS ...................................................................................................................... 27
• Conclusion ............................................................................................................................................... 28
OVERVIEW OF THE INDIAN BANKING INDUSTRY
• The Indian banking industry is a well-established and multifaceted system, playing a
pivotal role in the country's economic growth. Here's a breakdown of its key features and
classifications: Structure and Classification:
• Scheduled Banks: These form the backbone of the Indian banking system and are included
in the Second Schedule of the Reserve Bank of India (RBI) Act, 1934. They can be further
categorized into: ○ Scheduled Commercial Banks (SCBs): These are the main players,
offering a wide range of financial services to individuals and businesses. They include:
• Public Sector Banks (PSBs): Owned and controlled by the government, PSBs like State
Bank of India (SBI) form the largest group, with a vast network of branches, particularly
in rural areas.
• Private Sector Banks (Pvt. Banks): These are owned by private entities and are known for
their innovation and focus on customer service. Examples include HDFC Bank and ICICI
Bank.
• Foreign Banks: A smaller segment with a presence of international banking giants like
HSBC and Citibank. ○ Scheduled Co-operative Banks: These are owned by their
members, typically catering to specific communities or sectors
• Non-Scheduled Banks: These fall outside the purview of the RBI and typically focus on
niche areas like providing credit to small businesses or agricultural activities. Key Players
and Regulatory Body:
• Reserve Bank of India (RBI): The central bank of India, responsible for formulating
monetary policy, regulating banks, and managing foreign exchange reserves.
• Public Sector Banks (PSBs): Dominate the industry in terms of asset size and branch
network, playing a crucial role in financial inclusion, especially in rural areas. ● Private
Sector Banks (Pvt. Banks): Known for their technological advancements, efficiency, and
focus on customer experience.
• New-age players: Fintech companies and digital payment platforms are emerging as
significant forces, offering innovative financial solutions. Growth and Trends:
• The Indian banking industry is witnessing rapid growth, fueled by factors like: ○
Government initiatives promoting financial inclusion through schemes like Pradhan
Mantri Jan Dhan Yojana. ○ Increasing digital adoption and the rise of mobile banking and
e-wallets. ○ Growing demand for credit from individuals and businesses.
• There's a focus on financial inclusion, bringing unbanked and underbanked segments of
the population into the formal financial system.
INTRODUCTION TO THE
ORGANIZATION
ABOUT THE BANK

• Axis Bank, with its distinct red logo, has become a prominent player in the Indian banking
landscape. Established in 1994, it emerged as one of the first new private banks after the
Government of India opened the doors for private participation in the sector. This analysis delves
into the history, growth trajectory, key offerings, and future prospects of Axis Bank. Birth of a
New Era: The Founding Story (1994-2000) Axis Bank's story began in 1994, driven by the vision
of a group of industrialists led by Ashok Ghosh, chairman of the Aditya Birla Group. They
recognized the need for a modern, customer-centric bank that leveraged technology to deliver
efficient financial services. The initial years were marked by rapid branch expansion and the
introduction of innovative products like the "Easy Access" savings account, which offered greater
convenience and flexibility. A Decade of Consolidation and Growth (2000-2010) The new
millennium ushered in a period of consolidation and strategic growth for Axis Bank.
• Key milestones include:
• Focus on Technology: Axis Bank embraced technology as a key differentiator, investing in robust
IT infrastructure and building a strong online banking platform.
• Acquisitions: The strategic acquisition of UTI Bank in 2006 propelled Axis Bank into the top tier
of Indian private banks, expanding its reach and customer base significantly.
• Diversification: The bank diversified its product portfolio beyond traditional banking, venturing
into areas like wealth management and investment banking.
• Financial Inclusion: Recognizing the importance of financial inclusion, Axis Bank actively
participated in government initiatives to reach unbanked and underbanked populations. The Age
of Digitization and Expansion (2010-Present) The past decade has been a period of rapid
digitization for the Indian banking sector, and Axis Bank has been at the forefront of this
transformation. Here are some key developments:
• Digital Banking Revolution: Axis Bank heavily invested in mobile banking and digital wallet
solutions, making banking transactions seamless and accessible for a wider audience.
• Focus on Customer Experience: The bank adopted a customer-centric approach, focusing on
personalized services and improving user interfaces across digital platforms.
• Branch Optimization: While maintaining a presence in rural areas, Axis Bank optimized its
branch network, focusing on high-traffic locations and leveraging technology for increased
efficiency.
• Strategic Partnerships: Collaborations with fintech companies and e-commerce platforms allowed
Axis Bank to tap into new customer segments and offer innovative financial solutions. A
Multifaceted Banking Powerhouse: Products and Services Axis Bank offers a comprehensive
range of banking products and services catering to individuals, businesses, and corporates. Here's a
glimpse into their offerings:
• Retail Banking: Savings and current accounts, debit cards, credit cards, personal loans, home
loans, vehicle loans, wealth management solutions.
• Corporate Banking: Working capital solutions, term loans, trade finance, cash management
services, forex services.
• Investment Banking: Mergers and acquisitions advisory, equity offerings, debt structuring,
infrastructure financing
• Digital Banking Services: Mobile banking app, internet banking platform, e-wallets, digital
payments solutions. Beyond the Numbers: Axis Bank's Social Impact Axis Bank recognizes its
social responsibility and actively participates in initiatives that contribute to India's social and
economic development. Some key areas of focus include:
• Financial Inclusion: Axis Bank works with government programs to provide banking services to
unbanked and underbanked populations in rural areas.
• Education and Skill Development: The bank supports educational programs and skill development
initiatives to empower communities.
• Environmental Sustainability: Axis Bank promotes sustainable practices within its operations and
encourages green financing solutions. The Road Ahead: Challenges and Opportunities for Axis
Bank The Indian banking sector is a dynamic and competitive landscape. Here's a look at some
key challenges and opportunities for Axis Bank:
• Competition: The banking sector is witnessing intense competition from established players, new-
age fintech companies, and digital wallets.
• Cybersecurity Threats: As the bank relies heavily on digital platforms, ensuring robust
cybersecurity measures is crucial.
• Macroeconomic Factors: Global economic fluctuations and domestic policy changes can impact
the bank's performance.
• Technological Disruption: Keeping pace with evolving technologies and embracing innovation
will be key to maintaining a competitive edge. Despite these challenges, Axis Bank is well-
positioned for future growth with its strong brand recognition, diversified product portfolio, and
focus on digital innovation. Here are some potential opportunities:
• Expanding Rural Reach: Leveraging technology can help Axis Bank expand its reach to
underserved rural markets.
• Personalized Financial Solutions: Utilizing data analytics to personalize financial offerings for
individual customer needs.
• VISIONS OF THE BANK
• To be the preferred financial services provider excelling in customer service
delivery through insight, empowered employees and smart use of technology.
• MISSIONS OF THE BANK
• To be the preferred financial services provider excelling in customer service
delivery through insight , empowerd employees and smart use of technology
• Core values
• The core values that reflect across the policies and decisions of the Bank
comprise:
• Customer Centricity
• Ethics
• Transparency
• Teamwork
• Ownership

• Evolution
• Axis Bank, a prominent name in Indian private banking, boasts a rich history marked by strategic
transformations. This journey began in 1993, not as the red brand we know today, but under a
different name. Early Days: The UTI Legacy (1993-2006)
• Founded in 1993 as UTI Bank, a joint venture by public sector giants like Unit Trust of India
(UTI) and Life Insurance Corporation (LIC).
• Initial focus on building a robust foundation in retail banking, offering savings accounts, loans,
and other basic financial services.
• Expansion strategy involved establishing a wide branch network, particularly catering to urban
and semi-urban populations. Transformation and Growth (2000-2010)
• The new millennium marked a period of significant change: ○ Embracing Technology:
Recognizing the growing importance of digital solutions, UTI Bank invested in IT infrastructure
and online banking platforms. ○ Strategic Acquisition: A defining moment arrived in 2006 with
the acquisition of UTI Bank by a consortium led by private investors. This bold move propelled
the bank into the top league of Indian private banks, significantly expanding its reach and
customer base. ○ Rebranding as Axis Bank: In 2007, the bank shed its old identity and emerged as
Axis Bank, symbolizing a new era with a distinct brand image. The Age of Digitization (2010-
Present)
• The past decade witnessed a digital revolution in the Indian banking sector, and Axis Bank
actively embraced this shift: ○ Digital Banking Revolution: The bank heavily invested in mobile
banking and digital wallets, making banking accessible and convenient for a wider audience. ○
Customer Centricity: Axis Bank prioritized a customer-centric approach, focusing on personalized
services and user-friendly interfaces across digital platforms. ○ Branch Optimization: While
maintaining a presence in rural areas, the bank optimized its branch network, focusing on high-
traffic locations and leveraging technology for increased efficiency. ○ Strategic Partnerships:
Collaborations with fintech companies and e-commerce platforms allowed Axis Bank to tap into
new customer segments and offer innovative financial solutions. Beyond Banking: Axis Bank's
Social Impact Axis Bank recognizes its role beyond just financial services. The bank actively
participates in initiatives that contribute to India's social and economic development:
• Financial Inclusion: Axis Bank works with government programs to bring banking services to
unbanked and underbanked populations in rural areas.
• Education and Skill Development: The bank supports educational programs and skill development
initiatives to empower communities.
• Environmental Sustainability: Axis Bank promotes sustainable practices within its operations and
encourages green financing solutions. Looking Ahead: The Future of Axis Bank The Indian
banking sector is a dynamic and competitive landscape. Here's a glimpse into what lies ahead for
Axis Bank:

• Challenges: Intense competition from established players, new-age fintech companies, and digital
wallets necessitate constant innovation.
• Opportunities: Expanding rural reach through technology, personalizing financial solutions with
data analytics, and venturing into new growth areas like wealth management can propel further
success. In conclusion, Axis Bank's journey reflects a continuous process of adaptation and
growth. From its roots as UTI Bank to its current position as a leading private bank, Axis Bank has
consistently strived to stay relevant and cater to the evolving needs of the Indian market. By
embracing technology, fostering social responsibility, and remaining customer-centric, Axis Bank
is well-positioned to navigate future challenges and secure its place as a prominent force in the
Indian banking sector

• PROMOTERS
• Axis Bank Ltd. has been promoted by the largest and the best Financial Institution of the country, UTI. The
Bank was set up with a capital of Rs. 115 crore with:

• UTI contributing Rs. 100 crore,

• LIC - Rs. 7.5 crore,

• GIC and its four subsidiaries contributing Rs. 1.5 crore each.

• The Administrator of the Specified Undertaking of the Unit Trust of India (SUUTI),manages assured return
schemes along with 6.75% US-64 Bonds, 6.60% ARS Bonds with a Unit Capital of over Rs. 14167.59 crores.
The SUUTI Shareholding is approximately 11.56%.

• CAPITAL STRUCTURE
• Axis Bank’s capital structure leans on equity capital, but we don’t have a public breakdown of the exact
proportions between equity and debt. Here's what we can glean from available sources:
• Equity Capital:
• Axis Bank prioritizes equity capital for funding its growth. The Economic Times: m.economictimes.com
reports that the bank maintains a healthy Capital Adequacy Ratio (CAR) and CET 1 ratio, indicating a strong
 equity base.
• Their authorized share capital is ₹850 crores, divided into 4,250,000,000 equity shares of ₹2 each [Axis Bank
Corporate Profile].
• Debt Capital:

• There isn’t public information on the extent of debt financing Axis Bank utilizes.

• However, they do act as a leading provider of debt solutions and market maker for corporate
bonds, suggesting some involvement with debt themselves [Axis Bank Debt
• Solutions].
• Overall, Axis Bank seems to focus on a self-sustaining capital structure with a strong equity base for organic
growth.

• For a more detailed analysis, you might consider checking Axis Bank’s financial reports or investor
presentations, which may provide a clearer picture of their capital structure breakdown.

• DISTRIBUTION NETWORK
• Data of branches as on 31st December, 2023:

• 5100+ domestic branches

• 15,000+ ATMs
• 5972+cash

The bank has 10 international offices at:

• Singapore

• Hong Kong

• Dubai (at the DIFC)

• Colombo

• Shanghai

• Dhaka

• Dubai

• USA

• Abu Dhabi
• London

• The international offices focus on corporate lending, trade finance, syndication, and investment banking and
liability businesses.

• BUSINESS OVERVIEW
• Retail banking
• The Retail Banking segment continues to be a key driver of the Bank’s overall growth strategy. It encompasses
a wide array of products and services across deposits, loans, investments and payment solutions which are
delivered through multiple channels to the Bank’s customers. The Bank has over the years developed long-
term relationships with its customers by being their preferred financial solutions partner on account of its
excellent customer delivery through insights and superior services.

• Savings Bank deposits crossed Rs. One lac crores and have grown at a
Compounded Annual Growth Rate axis bank also reported in 2021-2+022,
adding 8.6 million accounts The Retail Assets portfolio has grown at a
Compounded Annual Growth Rate (CAGR) of 31% over the last five
years.

• The Bank has continued to develop its risk management capabilities in

Retail business, both from a credit and operations risk standpoint. The
branch channel is effectively utilized for growing the retail assets business,
with loan and card products being offered to existing clientele.

• The Bank distributes investment products such as mutual funds, Bank

assurance products (Life, Health and General Insurance) and online trading
products through its branches. For the Life Insurance distribution, the Bank
distributes products of Max Life Insurance Company.

• The Bank Regards Financial Inclusion (FI) as an integral component of its

rural strategy to further extend its reach in therural market

• Corporate banking
▪ The Bank continued its focus on transactional business comprising of trade finance, cash
management, remittances etc. and has further strengthened its processes and controls
apart from investing in technology platforms to enable seamless transaction experience
on digital channels introduced by the Bank for its corporate clients. This has enabled an
increase in the Bank’s wallet share in a wide range of banking products with its corporate
customers.
 • The Bank’s corporate advances portfolio grew by 22% during the fiscal
year 2013. The growth has been on account of cost efficient financing
provided to highly rated corporates, with strong group financials, that are
new relationship additions to the Bank’s franchise.

• The Bank has been cautious in its lending practices, especially in the last
three years by focusing on higher rated corporates.

• The bank has maintained its leadership position in the loan syndication
market and syndicated an aggregate amount of `22,613 crores (previous
year `15,930 crores) by way of rupee loans and USD 1.93 billion (previous
year USD 1.55 billion) of foreign currency loan during the year 2015-16.
++

• International banking
▪ The International Banking strategy of the Bank continues to revolve around leveraging
its relations with corporates in India and Non-resident Indians, while providing banking
solutions at overseas centers. It also widens the horizon of the product offerings covering
a varied spectrum of corporate and retail banking solutions across client segments in
various geographies.

▪ The global landscape of the Bank consists of five branches at Singapore, Hong Kong,
Dubai International Financial Centre (DIFC) – UAE, Colombo (Sri Lanka) and Shanghai
(China); three representative offices at Dubai, Abu Dhabi (both in UAE) and Dhaka
(Bangladesh); and an overseas banking subsidiary in the United Kingdom.

• The Bank continues to offer corporate banking, trade finance, treasury and
risk management solutions through the branches at Singapore, Hong Kong,
DIFC, Shanghai and Colombo, and also retail liability products from its
branches at Hong Kong and Colombo.

• The Bank’s Gulf Co-operation Council (GCC) initiatives in the form

ofrepresentative offices in Dubai and Abu Dhabi, and alliances with banks
and exchange houses in the Middle East provide support for leveraging the
business opportunities emanating from the large NRI diaspora present in
these countries.
 • Through the Representative Office at Dhaka, the Bank aims to promote its
trade finance business arising between Bangladesh and India & other
Asian financial markets where Bank has presence.

• The Bank focuses on consolidating the operations at overseas branches and

managing the risks in international operations. Emphasis continued
towards trade finance business and value added services

• International banking
▪ The International Banking strategy of the Bank continues to revolve around leveraging
its relations with corporates in India and Non-resident Indians, while providing banking
solutions at overseas centers. It also widens the horizon of the product offerings covering
a varied spectrum of corporate and retail banking solutions across client segments in
various geographies.

▪ The global landscape of the Bank consists of five branches at Singapore, Hong Kong,
Dubai International Financial Centre (DIFC) – UAE, Colombo (Sri Lanka) and Shanghai
(China); three representative offices at Dubai, Abu Dhabi (both in UAE) and Dhaka
(Bangladesh); and an overseas banking subsidiary in the United Kingdom.

• The Bank continues to offer corporate banking, trade finance, treasury and
risk management solutions through the branches at Singapore, Hong Kong,
DIFC, Shanghai and Colombo, and also retail liability products from its
branches at Hong Kong and Colombo.

• The Bank’s Gulf Co-operation Council (GCC) initiatives in the form of

• Information technology
▪ The IT team of the Bank in partnership with its trusted and experienced vendors has been
instrumental in making the innovations and aspirations of high quality digital products
and services from the various businesses and other operations teams a reality. The Bank
has launched some unique products and processes this year like LIME, 24X7 instant
Personal Loan, new tablet based Loan Origination System, various branch automation
projects, FxConnect Mobile for its corporate customers.

• The inception phase of LIME focuses on easy peer-to-peer payments,

seamless shopping and payments experience, end-to-end digital banking
platform and simple personal finance management tools with tailored
insights. LIME has helped the bank to capture a huge customer base
 outside its existing customer base.

• A new tablet based Loan Origination system has been developed to digitize
the entire lending process of Micro-Finance business. The application
includes different modules for on-boarding of villages by conducting
village surveys, on-boarding of applicants, conducting group trainings and
tests, and complete the disbursement.

• The Bank has centralized its account opening process to achieve

economies of scale and reduce logistics costs and time taken in shipping
documents to a central location. Single uniform imaging based workflow
solution for CASA account opening was implemented.

• Human resources
▪ Developing leadership skills across various levels in the Bank is one of the key focus
areas for capability building in the Bank. The Bank follows an institutionalized approach
in identifying individuals with potential to become future leaders. A multi-tiered
leadership development program has been created to develop leaders at various levels in
the Bank. Academic tie-ups have been put in place to ensure access to world class content,
faculty and premier institutions across the globe.

• The Bank has launched Axis Academic Interface Program (AAIP) with
Institutions to offer youngsters an understanding about the financial
services industry, and 20 creating ‘Axis Bankers’. So far, the Bank has tied
up with Manipal University, NIIT, IFBI and Guwahati University.

• Axis Bank has a young workforce with an average age of 29 years. The
equal opportunity employer policy of the Bank contributes strongly to the
Axis Bank brand.

• The Bank launched “With You” - an initiative to provide confidential

counselling services to employees and their families for anything, at any
time.

• Corporate social responsibility

▪ The Bank’s primary CSR philosophy rests on a purpose-driven approach to create a
 meaningful and measurable positive impact on the lives of economically, physically and
socially challenged communities of the country by supporting initiatives aimed at creating
conditions suitable for sustainable livelihood in these communities.

• Financial Inclusion and Literacy is one of the key national priorities and
the Bank leverages its pan India presence to reduce inequalities faced by
socially and economically backward groups.

• Environmental sustainability is another key focus area for the Bank’s CSR
agenda and the Bank undertakes various environmental sustainability
projects and community engagement programs.

• The CSR activities are pursued through various initiatives undertaken

• by the Bank or through Axis Bank Foundation (ABF) or through any other
Trust or agencies and entities as deemed suitable. The Bank leverages its
geographical spread to undertake such initiatives.

• In the area of Livelihoods, ABF has partnered with NGOs that primarily
work in the areas of Watershed Management and Agriculture Productivity,
Livestock Enhancement, Vocational Training, and Livelihood for the
Disabled.

• Financial Inclusion activities are conducted to help the beneficiaries gain

access to banking facilities. 25,033 Self Help Groups (SHGs) have been
formed with a membership of 316,792 women.

• As of January 2023, Axis Bank Foundation’s 300 training centers have trained 180,616
people through skill development programs. The foundation’s Sustainable Livelihoods
Programme (SLP) has helped foundation’s Sustainable Livelihoods Programme (SLP) has
helped improve millions of livelihoods across 21 states and 178 districts. The program’s
goal is to support two million households by introducing them to a “basket of livelihoods”
and helping them improve their decision-making, leadership, and financial independence.
• ABF encourages employee engagement through a gamut of activities.
Regular blood donation campaigns as well as Thalassemia screening
camps are conducted under the “Gift of Life” initiative. The “Basket of
Hope” initiative is aimed at collection drives for clothes, toys, and books
etc. that are then re-directed to needy people.
• SERVICE OFFERED BY AXIS BANK
• Axis Bank, established in 1993, is a leading private sector bank in India. It offers a wide range of
services catering to both individual and corporate customers. Here's a breakdown of the key
services provided by Axis Bank: Accounts::
• Savings Accounts: Axis offers various savings accounts tailored to different needs, like regular
savings accounts, salary accounts, senior citizen accounts, and children's accounts. These accounts
come with features like interest on deposits, debit cards, internet banking access, and mobile
banking facilities
• Current Accounts: Current accounts are ideal for businesses and individuals with frequent
transactions. They offer cheque issuance facilities, higher transaction limits, and account
management features.
• Investment Accounts: Axis Direct Invest allows you to invest in stocks, mutual funds, and other
financial instruments directly through the bank's platform.
• Special Accounts: The bank provides accounts for specific purposes like Public Provident Fund
(PPF) for long-term savings and Sukanya Samriddhi Yojana for girl child education. Deposits:
• Fixed Deposits: Axis offers fixed deposits with attractive interest rates for various durations. You
can choose from regular fixed deposits, tax-saving fixed deposits, and recurring deposits
(investing a fixed amount regularly).
• Safe Deposit Lockers: The bank provides secure lockers to safeguard valuables like jewelry and
documents. Loans: Axis Bank offers a comprehensive loan portfolio catering to various needs:
• Personal Loans: Unsecured loans for various needs like debt consolidation, medical emergencies,
or travel.
• Home Loans: Loans to finance the purchase or construction of a house.
• Car Loans: Loans to finance the purchase of a new or used car.
• Two-Wheeler Loans: Loans specifically for financing two-wheeler purchases.
• Education Loans: Loans to finance higher education in India or abroad.
• Gold Loans: Loans against the security of gold ornaments.
• Loan Against Property (LAP): Loans secured by residential or commercial propert
• Business Loans: Loans to meet the working capital and expansion needs of businesses
• 24x7 Loans: Convenient online access to quick personal loans and loans against securities.
Digital Banking Services: Axis offers a robust digital banking platform for convenient and secure
banking:
• Internet Banking: Manage your accounts, transfer funds, pay bills, and invest online
• Mobile Banking: Access banking services through the Axis Mobile app on your smartphone.
• UPI: Utilize the Unified Payments Interface (UPI) for instant and secure money transfers.
• Debit Cards: Axis debit cards allow for ATM withdrawals, online payments, and in-store
purchases.
• Credit Cards: Axis offers a variety of credit cards with reward programs, cashback benefits, and
travel insurance.
• Digital Lending: Get quick and hassle-free loans through the bank's online platform.
• Other Services: Demat Account: Open a demat account with Axis Direct to hold and trade shares
and other securities electronically
• Insurance: Axis offers motor and two-wheeler insurance through partnerships with leading
insurance companies.
• Investments: Invest in mutual funds, bonds, and other financial instruments through Axis Direct.
• Forex Services: Axis Bank facilitates currency exchange and international money transfers.
• Doorstep Banking: Avail banking services like cash pick-up and cheque collection at your
doorstep (subject to location and eligibility). Benefits of Banking with Axis Bank:
• Extensive Network: Axis Bank has a wide branch network across India with ATMs and cash
recyclers for easy access to banking services.
• Digital Convenience: The bank offers a user-friendly digital banking platform for managing
finances anytime, anywhere.
• Variety of Products: A wide range of accounts, loans, deposits, and investment options to cater
to diverse needs.
• Competitive Rates: Attractive interest rates on deposits and competitive loan rates.
• Customer Service: Axis Bank provides 24/7 customer care support through various channels.
Note: This is a concise overview of Axis Bank's services. For detailed information on specific
products, eligibility criteria, terms and conditions, and interest rates, it's advisable to visit the Axis
Bank website https://www.axisbank.com/ or contact the bank directly

• INTERNET BANKING
▪ Axis Bank provides various internet banking facilities that help and ease the banking
experience of the Axis Bank account holders. Axis Bank, aims at providing best banking
services at the customer’s comfort. Axis Bank’s internet banking allows the customer to
do the most of their banking process online at their convenience. Below are some of the
internet banking features & services.

▪ FEATURES AND BENEFITS:

• The customer can easily check his bank account balance, download the
statements and can also view his/her Demat loan and credit card details.

• The customer can easily transfer the funds to Axis Bank accounts or other
bank accounts as well.

• The request for Cheque book, demand draft, stop cheque payments,
updating of PAN details and address details can be made.
 • The customer can invest in the form of Fixed Deposits, IPO etc.

• The customer can pay his utility bills, recharge his mobile and also pay
VISA and credit card bills.

• The request for Cheque book, demand draft, stop cheque payments,
updating of PAN details and address details can be made.

• The customer can invest in the form of Fixed Deposits, IPO etc.

• The customer can pay his utility bills, recharge his mobile and also pay
VISA and credit card bills.

• MOBILE BANKING
▪ Mobile banking was launched by the bank in October 2004, within the last one and a half
year; the customer base has grown to over five lacs subscribers as of April 2006. Axis
Bank Offers the Automatic Alerts service in mobile banking.

▪ A subscriber is alerted through SMS on the activities in his account with automatic alerts
for every debit in his account of more than Rs. 5,000. Also if the customer is registered
for bill payments, he receives an alert as soon as a bill is presented by the biller for
payment.

▪ BENEFITS

• Safety: Be alerted on any transaction above Rs. 5,000 in an individual’s

account so that action can be initiated promptly in case of any misuse of
the account.

• Convenience: Know the status of the account from wherever an individual

are.
LENDING OPERATIONS
Lending operations
• Axis Bank, a prominent private bank in India, offers a comprehensive range of loans catering to
various individual and business needs. Here's a detailed breakdown of the loans provided by Axis
Bank Loan Categories Axis Bank broadly categorizes its loans into two segments

• Retail Loans and Business Loans.

• Retail Loans: Designed for individuals, these loans help manage personal finances and fulfill
various aspirations.

• Home Loan: Finance the purchase, construction, or renovation of your dream home. Options
include:

REGULAR HOME LOAN

• Balance Transfer Loan (transfer existing home loan to Axis for potentially better rates)
Top-up Loan (avail additional loan against existing home equity)
Land Purchase Loan (finance the purchase of land for building a home

Home Personal Loan: Meet various personal needs like weddings, medical
emergencies, travel, or debt consolidation. It's an unsecured loan, meaning no collateral is required.
REGULAR HOME LOAN
• PERSONAL LOAN: Meet various personal needs like weddings, medical emergencies, travel,
or debt consolidation. It's an unsecured loan, meaning no collateral is required.
• CAR LOAN: Finance the purchase of a new or used car with attractive interest rates and flexible
repayment options.
• TWO-WHEELER LOAN: Fulfill your two-wheeler aspirations with loan options for motorcycles
and scooters.
• TWO-WHEELER LOAN: Fulfill your two-wheeler aspirations with loan options for motorcycles
and scooters.
• LOAN AGAINST PROPERTY (LAP): Avail a loan against your existing property for business
needs or other personal requirements.
• EDUCATION LOAN: Finance higher education in India or abroad with student-friendly
repayment plans.
• GOLD LOAN: Get instant liquidity against your gold ornaments with minimal documentation.
• LOAN AGAINST PROPERTY (LAP): Avail a loan against your existing property for business
needs or other personal requirements.
• 24X7 QUICK LOAN: Get instant online approvals and disbursals for smaller loan amounts to
meet immediate needs.
24X7 QUICK OVER DRAFT
• BUSINESS LOANS: Empower your business ventures with tailored loan solutions.
• BUSINESS LOAN: Cater to various business needs, from working capital requirements to
expansion plans.
• LOAN AGAINST SECURITIES: Avail a loan against your listed shares or debentures to meet
business needs. Loan Features and Benefits Across these loan categories, Axis Bank offers several
features and benefits to make the borrowing experience smoother:
• Summery
• Loan Categories Axis Bank broadly categorizes its loans into two segments:
• Retail Loans and Business Loans.
• Retail Loans: Designed for individuals, these loans help manage personal inances and fulfill
various aspirations.
• Home Loan: Finance the purchase, construction, or renovation of your dream home. Options
include:
• Regular Home Loan
• Balance Transfer Loan (transfer existing home loan to Axis for potentially better rates)
• Top-up Loan (avail additional loan against existing home equity)
• Land Purchase Loan (finance the purchase of land for building a home)
• Personal Loan: Meet various personal needs like weddings, medical emergencies, travel, or debt
consolidation. It's an unsecured loan, meaning no collateral is required.
• Car Loan: Finance the purchase of a new or used car with attractive interest rates and flexible
repayment options.
• Two-wheeler Loan: Fulfill your two-wheeler aspirations with loan options for motorcycles and
scooters.
• Education Loan: Finance higher education in India or abroad with student-friendly repayment
plans.
• Gold Loan: Get instant liquidity against your gold ornaments with minimal documentation.
• Loan Against Property (LAP): Avail a loan against your existing property for business needs or
other personal requirements.
• Loan Against Fixed Deposit (FD): Leverage your existing fixed deposits to secure a loan without
disturbing the deposit itself.
• 24x7 Quick Loan: Get instant online approvals and disbursals for smaller loan amounts to meet
immediate needs.
• Business Loans: Empower your business ventures with tailored loan solutions.
• Business Loan: Cater to various business needs, from working capital requirements to expansion
plans.
• 24x7 Quick OD: Access an overdraft facility for instant credit to manage your business's cash
flow requirements.
• Commercial Vehicle Loan: Finance the purchase of commercial vehicles for your business
operations.
• Loan Against Securities: Avail a loan against your listed shares or debentures to meet business
needs. Loan Features and Benefits Across these loan categories, Axis Bank offers several features
and benefits to make the borrowing experience smoother:
• Competitive Interest Rates: Axis Bank strives to offer competitive interest rates on its loans,
making them a cost-effective financing option.
• Flexible Repayment Options: Choose from flexible repayment tenures to comfortably manage
your EMIs (Equated Monthly Installments).
• Minimal Documentation: The loan application process is streamlined with minimal
documentation required.
• Online Applications: Apply for most loans conveniently online without visiting a branch.
• Quick Approvals: Experience fast and efficient loan processing for quicker access to funds.
• Pre-approved Offers: Enjoy pre-approved loan offers based on your banking relationship with
Axis Bank.
• Doorstep Service: Avail doorstep services for document collection and other loan-related
assistance. Additional Resources For a more comprehensive understanding of each loan product,
including eligibility criteria, interest rate structures, fees, and documentation requirements, it's
recommended to visit the Axis Bank website: https://www.axisbank.com/retail/loans. You can
also contact Axis Bank customer care at 1860 500 5555 for further assistance
CONCLUSION: AXIS BANK LENDING OPERATIONS

Axis Bank's lending operations play a crucial role in the Indian economy, providing financial resources
for individuals, businesses, and infrastructure projects. This conclusion summarizes the key strengths,
weaknesses, opportunities, and threats (SWOT analysis) of Axis Bank's lending operations, along with
recommendations for future success.
STRENGTHS:
Diversified portfolio: Axis Bank offers a wide range of loan products catering to various segments,
including retail, MSME (Micro, Small and Medium Enterprises), corporate, and agriculture. This
diversification mitigates risk by not being overly reliant on a single sector.
Strong distribution network: The bank has a vast network of branches and ATMs, allowing for wider
reach and accessibility to loan products across the country.
Technological adoption: Axis Bank has embraced digitalization, offering online loan applications and
account management, streamlining the lending process and improving customer experience.
Focus on customer service: The bank prioritizes customer service, aiming to provide personalized loan
solutions and efficient loan processing.
WEAKNESSES:
Asset quality concerns: Non-performing assets (NPAs) can be a challenge, requiring stricter credit
appraisal and risk management practices.
Competition: The Indian banking sector is highly competitive, with public sector banks and other private
banks vying for market share.
Dependence on economic conditions: Loan demand and repayment rates are significantly influenced by
the overall economic climate.
OPPORTUNITIES:
Growth in underbanked segments: There's an opportunity to expand lending to underbanked segments
like rural areas and small businesses.
Digital lending products: Innovative digital lending platforms can enhance customer convenience and
reach a wider audience.
Focus on green initiatives: Catering to the growing demand for sustainable infrastructure and business
practices can open new lending avenues.
THREATS:
Regulatory changes: Evolving regulations from the Reserve Bank of India (RBI) can impact lending
practices and profitability.
Technological disruption: Fintech companies and alternative lenders pose a threat by offering faster and
more convenient loan options.
Cybersecurity risks: The increasing reliance on digital platforms necessitates robust cybersecurity
measures to protect customer data and prevent fraud.
RECOMMENDATIONS:
Strengthen credit risk management: Implement stricter credit appraisal processes and portfolio
diversification to minimize NPAs.
Invest in digital technologies: Continuously improve online loan application and account management
systems for an enhanced customer experience.
Expand into underbanked segments: Develop tailored loan products and reach out to rural communities
and small businesses.
Embrace innovation: Explore new lending models, such as green financing and partnerships with fintech
companies, to stay ahead of the curve.
Prioritize cybersecurity: Invest in robust cybersecurity infrastructure and maintain compliance with data
security regulations.
By addressing these factors and proactively navigating the SWOT landscape, Axis Bank can solidify its
position as a leading lender in the Indian market. The bank's commitment to diversification, technological
advancement, and customer service will be key to its continued success in the dynamic financial services
industry..
A PHOTO WITH MANAGER OF THE AXIS BANK

MANUKUMARA H.J

Senior manager

Axis bank Ltd Arasikere