A

Internship Report on perception &

Advertisement
At
Dainik Jagran
For the partial fulfillment of Bachelor of Business administration

in

Ranchi University

Submitted To
Mr. Shadab Ahmed

Submitted By
Nishant Kumar Goswami
Roll No.- 18BC8670081
Session:-2018-2021

DORANDA COLLEGE, RANCHI

 Declaration
I Nishant Kumar Goswami, hereby declare that the training project,
entitled “Perception & Advertisement at Dainik Jagran” submitted to
the Doranda college, Ranchi in partial fulfill of the requirements for
the award of degree of Bachelor of Business Administration is a record
of original and independent research work done by me during April 5th
2021 to 20th May 2021 under the supervision and guidance of Mr.
Sanjay Pratap, and it has not formed the basis for the award of any
Degree/Diploma/ Associate ship/ Fellowship or other similar title to any
candidate of the university.

Place:- Ranchi Signature

Date:- 28/05/21 Nishant Kumar Goswami

Exam Roll. No.-18BC8670081
 Certificate of Approval
This is to Certify that the training report, entitled “Perception &
Advertisement at Dainik Jagran” submitted to the Doranda College,
Ranchi in partial fulfillment of the requirements for the award of degree
of Bachelor of Business Administration is a record of original and
independent research work done by Nishant Kumar Goswami during
April 5th 2021 to 20th May 2021 Under the supervision and guidance of
Mr. Sanjay Pratap, and it has not formed the basis for the award of any
Degree/ Diploma/ Associate ship/Fellowship or other similar title to any
candidate of the university.

I am satisfied with the contents of the project reports and I do mention

that she has undertaken the dissertation work systematically and
meticulously.

Place:- Ranchi Sanjay Pratap

Date:- 20/06/21 (Advertising Manager)

 Bonafide Certificate
This is to Certify that the training report, entitled “Perception &
Advertisement at Dainik Jagran” submitted to the Doranda College,
Ranchi in partial fulfillment of the requirements for the award of degree
of Bachelor of Business Administration is a record of original and
independent research work done by Nishant Kumar Goswami during
April 5th 2021 to 20th May 2021 Under the supervision of Mr. Sanjay
Pratap, and guidance of Mr. Shadab Ahmed and it has not formed the
basis for the award of any Degree/ Diploma/ Associate ship/Fellowship
or other similar title to any candidate of the university.

We are satisfied with the contents of the project reports and do mention
that she has undertaken the dissertation work systematically and
meticulously.

Guide Co-ordinator

Internal Examiner External Examiner

 ACKNOWLEDGEMENT

The internship opportunity I had with Dainik Jagran was a great chance for
learning and professional development. Therefore, I consider myself as a very
lucky individual as I was provided with an opportunity to be a part of it. I am also
grateful to Our Principal, Course Co-ordinator and faculties for having a chance
who led me though this internship period.

Bearing in mind previous I am using this opportunity to express my deepest

gratitude and special thanks to the MD Mr. Manoj Gupta who in spite of being
extraordinarily busy with his duties, took time out to hear, guide and keep me on
the correct path and allowing me to carry out my project at their esteemed
organization and extending during the training.

I express my deepest thanks to Sanjay Partap, [Advertising Manager] for

taking part in useful decision & giving necessary advices and guidance and
arranged all facilities to make life easier. I choose this moment to acknowledge his
contribution gratefully.

It is my radiant sentiment to place on record my best regards, deepest sense

of gratitude to Mr. C P Mishra, [Sr.Manager Personnel], Mr. Kamlesh
Raghuwanshi, [Editor], Mr. Shadab Ahmed for their careful and precious
guidance which were extremely valuable for my study both theoretically and
practically.

I perceive as this opportunity as a big milestone in my career development. I will

strive to use gained skills and knowledge in the best possible way, and I will
continue to work on their improvement, in order to attain desired career objectives.

Nishant Kumar Goswami

 PREFACE

The project report titled “A STUDY ON ADVERTISERS’ PER (A DAILY

SUPPLEMENT)”, “THE DAINIK JAGRAN .” This research is done in order to
study the brand image created , a daily supplement by The Dianik Jagran. In this
project report the introduction covers tells about the advertisers’ perception. The
need of the study and scope for the study.

The study was done by personal interview and questionnaire method with a sample
of 30 advertising clients of The Dainik Jagran. The population is chosen on volume
of advertisement basis. The total volume of advertisements for four month period is
10287 column centimeter.

Dainik Jagran is a fully passionate lifestyle supplement for the Ranchi market. The
finding of the study reveals that advertisers perceive the product as an attracting
product that depicts the new trend wave of Ranchi market. There are few
limitations in the study. The suggestion given to the company is to increase the
circulation of the product.
 Introduction
Perception is our sensory experience of the world around us and involves
both the recognition of environmental stimuli and actions in response to these
stimuli. Through the perceptual process, we gain information about properties and
elements of the environment that are critical to our survival. Perception not only
creates our experience of the world around us; it allows us to act within our
environment

Perception is the process by which organisms interpret and organize

sensation to produce a meaningful experience of the world. Sensation usually refers
to the immediate, relatively unprocessed result of stimulation of sensory receptors
in the eyes, ears, nose, tongue, or skin. Perception, on the other hand, better
describes one's ultimate experience of the world and typically involves further
processing of sensory input. In practice, sensation and perception are virtually
impossible to separate, because they are part of one continuous process.

Perception in humans describes the process whereby sensory stimulation is

translated into organized experience

The perceptual process is a sequence of steps that begins with the environment and
leads to our perception of a stimulus and an action in response to the stimulus.

History of Advertising

Advertising as a discrete form is generally agreed to have begun with

newspapers, in the seventeenth century, which included line or classified
advertising. Simple descriptions, plus prices, of products served their purpose until
the late nineteenth century, when technological advances meant that illustrations
could be added to advertising, and color was also an option.

An early advertising success story is that of Pears Soap. Thomas Barratt

married into the famous soap making family and realized that they needed to be
more aggressive about pushing their products if they were to survive. He launched
the series of ads featuring cherubic children which firmly welded the brand to the
values it still holds today. he took images considered as "fine art" and used them to
connote his brand's quality, purity (i.e. untainted by commercialism) and simplicity
(cherubic children). He is often referred to as the father of modern advertising.

World War I saw some important advances in advertising as governments

on all sides used ads as propaganda. The British used advertising as propaganda to
convince its own citizens to fight, and also to persuade the Americans to join. No
less a political commentator than Hitler concluded that Germany lost the war
because it lost the propaganda battle: he did not make the same mistake when it
was his turn. One of the other consequences of World War I was the increased
mechanization of industry - and hence increased costs which had to be paid for
somehow: hence the desire to create need in the consumer which begins to
dominate advertising from the 1920s onward.

ADVERTISERS’ PERCEPTION

Advertiser Perceptions provides media company executives with essential insight

necessary for increasing ad sales, market share and competitive advantage.

DEFINITION - ADVERTISING

Advertising is always:-
 • paid for

• a way of promoting products, services or information

• a form of communication (between manufacturer and consumer)

• a physical commodity

• an integral part of pop culture

• an important economic force

• a part of our urban landscape

Advertising is a form of communication that typically attempts to persuade

potential customers to purchase or to consume more of a particular brand of
product or service. Modern advertising developed with the rise of mass production
in the late 19th and early 20th centuries

Need of the study:

News paper industry get major part of their revenue through advertising

This study is about advertisers’ perception on advertising in Dainik Jagran.

These studies to know the impact of indulge advertising and the brand image
created by the Dainik Jagran among advertisers

Findings of the study helps the new Indian express to know whether they
will get repeated advertising from their existing advertiser client and to know
their satisfaction level.

SCOPE OF THE STUDY

 This study undertaken for The Dainik Jagran aims to study and identify the
potential advertisers. This has been done by preparing a questionnaire which
contains questions put forth to the respondents which would help is analyzing the
willingness level of advertisers in advertising in Dainik Jagran, a daily supplement
from The Dainik Jagran. This study would help in identifying the reason for
advertisers advertising in Dainik Jagran, a daily supplement along with The Dainik
Jagran. . All this would help in giving suggestion to The Dainik Jagran in
improving Dainik Jagran thereby satisfying their corporate and retail clients.

Objective of the study:

• To study the brand image created by THE DAINIK JAGRAN among

advertisers.

• To find out the reason for choosing Indulge of THE DAINIK

JAGRAN

• To study on advertiser’s perception about (a daily supplement) by

THE DAINIK JAGRAN .

RESEARCH METHODOLOGY:

INTRODUCTION:
 Research methodology is a way to systematically solve the research
problem is to how research is done scientifically. It consists of the different
steps that are generally adopted by the researcher to the study his research
problem along with logic behind them. It is necessary to the researcher to
develop certain tests.

RESEARCH DESIGN:

Research design is a plan to answer whom, when, where, and how the
subject under investigation conceived so as to obtain answers to research
questions. The type of research design involved in this study is descriptive
research studies.

DESCRIPTIVE RESEARCH STUDIES:

Descriptive research studies are those studies, which are concerned with
describing the characteristics of a particular individual, or of a group, where as
diagnostic research study determine the frequency with which something occurs or
its association with something else. The studies concerning whether certain
variables are associated are example of diagnostic research studies. As against this,
study concerned individual, group or situation are all example of descriptive
research studies. Most of the social research studies come under this category from
the point of view of the research design.

DATA COLLECTION METHOD:

The required data was collected by both the primary and secondary sources.
 The data objective are describe from the research objectives and their
determination rests mainly on the research to translate what the decision marker
wants into specific descriptive of the needed data.

Primary:

The primary data was collected from the, THE DANIK JARGAN
(RANCHI) LTD., users at Ranchi. The Respondents were met personally at
their establishments and questionnaire has been given to them and answered
questionnaires were collected back.

Primary data is the data gathered for the first time by the researcher by using
questionnaire.

Secondary data:

Secondary data, on the other hand, is those which have already been
collected by someone else and which already been passed through the
statistical process.

Secondary data pertaining to this study was obtained from company

documents, broachers, departmental information’s websites etc.

RESEARCH INSTRUMENTS:

Instrument : Questionnaires (personal administered)

Instrument Design : Both open end enclose ended Question and used in
questionnaires.

Questionnaire Design
 A well structured questionnaire was used for this study. The
types of questions used in the questionnaire were open-ended, multiple-choice and
Dichotomous questions.

1. Open-end questions are questions, which are entitled to give a free

response to their choice.

2. Multiple-choice questions are question, which contain a list of

answer and permit the subject to select the best answer.

SAMPLING:

Sampling is the process of selecting a sufficient number of elements

from the population, so that a study of sample and an understanding of its
properties or characteristics would make it possible for us to generalize such
properties or characteristics to the population elements.

SAMPLEING PLAN:

Sampling technique : Cluster sample

Sample size : Sample size chosen here for this study

was 30 as suggested by the company

Sample unit : Advertisers in Ranchi market

Time Dimension :period on 25 st Jan 15 to 10 March 15

SAMPLE DESIGN:
 A Sample design is a definite plan for obtaining a sample from given
population. It refers to the technique or the procedure the researcher would adopt
in selection items for the sample. Sample may as well lay down the number of
items to be included in the sample namely, the size of the sample.

Probability sampling:

Make a specific mention of it in the thesis. So that the conclusions would be

evaluated accordingly. probability sampling refers to the sampling process in which
the samples are selected for a specific purpose with a pre-determined basis of
selection. This type of samples is also required at times when random selection
may not be possible. Therefore the reliability of conclusions based on this type of
sampling is less. Whenever a researcher uses this type of sampling.

Cluster Sampling:

Cluster sampling method suggests, the samples are selected at different

stages. In this method, the population is first divided into different stages. Then
from the first stage, a few items are selected at random based on a specific feature
or characteristic. From these in the second stage, a few elements are selected at
random possessing, he characteristic. From which in the third stage a few are
selected at random satisfying the characteristic and so on to finally make the
necessary selection of samples. All the samples selected at random at different
stages will posses the common characteristic or will be homogeneous on some
basis.
 Cluster sampling involves arranging elementary items in a population into
heterogeneous subgroups that are representative of the overall population. One
such group constitutes a sample for study.

SAMPLING SIZE:

The total numbers of respondents are termed as sample size. The

sample size for this analysis is 30 respondents.

SAMPLING UNIT:

Sampling unit is that of “who is to be surveyed”. The survey is on

advertisers of THE DAINIK JARGAN (RANCHI) LTD.

PERIOD OF STUDY:

The research is carried out for one month (05-04-21 to 025-05-21).

SATISTICAL TOOLS:

Percentage Analysis:

Percentage refers to a special kind of ratio. It is used to make

comparison between two or more series of data. They can be used to
compare the relative items, the distribution of two or more series of data
since the percentage reduce everything as common base and allow the
meaningful comparisons to be made. Percentage refers to the special kind of
ratio percentage are used in making comparison between two or more series
of data. Percentages are used to describe relationship.
 FORMULA:

No. of respondents

Percentage (%) = _________________________ X 100

Total respondents

Bar chart and Pie charts are used to explain the tabulation clearly.

INDUSTRY PROFILE

News paper market

Survey results find that traditional journalistic values remain important at

market-oriented newspapers, though senior editors tend to report more interaction
with departments outside the newsroom - including the advertising department.

In a market-oriented business, the customer is unquestionably king. The

successful market-oriented firm identifies a potential market opportunity, selects a
group of customers that it wants to serve and develops a strategy for efficiently
meeting the wants and needs of those customers. The central business assumption
is that long-run success depends on a strong, organization-wide focus on customer
wants and needs. During the last decade, as the business environment has become
more challenging for daily newspapers, many of them have adopted a stronger
market orientation. They have concentrated both on learning what their two
customer groups - advertisers and readers - say they want and need from a
newspaper, and on finding ways to meet those wants and needs. In newsrooms, this
has brought changes to the news-making process.
Rather than relying strictly on journalists' expert judgment to decide what to
publish in the newspaper, newsroom managers have encouraged reporters and
editors to pay more attention to perceived reader interests. They also have asked
reporters and editors to shape content to more closely conform to those reader
interests. This practice has drawn praise and criticism. Supporters have argued that
it will help save daily newspapers from irrelevance and, perhaps, extinction. Critics
have disparaged it. They have charged that market-oriented news organizations:

De-emphasize serious content in favor of frivolous, entertaining information.

Undermine the ethical fire wall between an organization's news and business
operations. Fail to live up to social obligations to disseminate the kind of public-
affairs information essential to a democracy. This examines those assertions as it
explores what it means for a news organization to be market oriented by asking
these questions:

The answers to these questions are based on a 1996 national survey of 406
senior editors at 182 general-circulation U.S. daily newspapers. This survey differs
from earlier quantitative research on market-oriented journalism in that the sample
is larger and the questionnaire more comprehensive than most other studies of this
subject. In addition, the national sample allows the findings to be generalized to all
U.S. general-circulation dailies, whereas much of the earlier research has had a
statewide or regional focus. The findings reported here should convey a fuller sense
than previously published work of what it means to be a market-oriented daily
newspaper in the mid-1990s

Advertisers' Media Selection in Small Newspaper Markets.

As the market becomes continually more competitive for advertising dollars,

newspapers need to develop more sophisticated sales strategies.
 (1) Yet, due to personnel limitations and other economic considerations,
smaller newspapers may find compiling data and developing sales strategies to be
daunting tasks. Some relief is granted by the typical advertisers in small
communities -- local merchants. They may not demand data that is as sophisticated
as that required in larger markets because the vast majority of advertisers in smaller
markets are not very knowledgeable about market conditions.

(2) This does not absolve newspaper sales personnel from knowing their
advertisers. In writing about the relationship between national advertisers and a
sample comprised mostly of larger dailies, Daniel Stout concluded that when a
salesperson comes to understand the factors that influence the advertiser, "the skills
of that person are enhanced."

(3) The same could be said about the relation ship between advertising
representatives at smaller newspapers and their clients. Even in those markets, as
salespeople develop better skills, they may increase the ad revenues that will help
fund an improved news product.

Newspapers in Ranchi

There are a number of newspapers that are published from Ranchi city. Some of the
widely read newspapers in Ranchi are:

• The Hindustan: Hindustan Dainik or ''Hindustan'' is published by

Hindustan Media Ventures Limited. Earlier it was part of HT Media Ltd
group, which spun off its Hindi business into a separate company named
Hindustan Media Ventures Limited in December 2009.[2] It ranks as the
second largest-read daily in the country. Hindustan has 19 editions across the
Hindi belt. They are spread across Delhi, Bihar (Patna, Muzaffarpur, Gaya
and Bhagalpur), Jharkhand (Ranchi, Jamshedpur and Dhanbad), Uttar
Pradesh (Lucknow, Varanasi, Meerut, Agra, Allahabad, Gorakhpur, Bareilly,
Moradabad, Aligarh, and Kanpur) and Uttarakhand (Dehradun, Haridwar,
 Haldwani). Apart from these, the paper is also available in key towns like
Mathura, Saharanpur, Faizabad

The Prabth Khabar: Prabhat Khabar is a Hindi-language newspaper

published daily in Jharkhand, Bihar and West Bengal. The newspaper is circulated
in several states in India, including Bihar, Jharkhand, West Bengal and some parts
of Orissa. It was founded in August 1984 in Ranchi, the capital of Jharkhand. The
newspaper is notable for reporting social issues and revealing scams, such as the
Fodder Scam. The newspaper began reporting the Fodder Scam in 1992. Despite
receiving threats, the newspaper wrote 70 reports on the scam and had four or five
reporters reporting the story.

• The Danik bhaskar: Dainik Bhaskar (Hindi: दै नक भा कर) is Indian

Hindi-language daily newspaper. It has the third-highest circulation in India

according to Audit Bureau of Circulations.[1] It is owned by Dainik Bhaskar
Group (D.B. Corp Ltd.), the largest Print Media Company of India. It was
started in year 1958 from Bhopal, the capital city of Madhya Pradesh. In
1983,it commenced its ambitious journey of expansion with the launch of
Dainik Bhaskar's Indore edition. It expanded its presence to 14 states in 4
different languages namely Hindi, Gujarati, Marathi and English. Currently,
in Hindi markets under flagship newspaper "Dainik Bhaskar" it is present in
12 states with 37 editions. As of 2014, its National Editor is Kalpesh Yagnik
who operates from Bhopal, Madhya Pradesh.

Some of the regional newspapers published in Ranchi are I next, The Aaj,Bengali
,Urdu etc.
Role of Indian Newspaper & Advertisement

Newspapers and newspaper advertising has been the most

important tool in shaping the growth and development of any society in the modern
world. More than anything, they have been very instrumental in bridging the
communication gap between people that contributes to the air of awareness in a
society. Since the very first day that the oldest newspaper in the world had made
its appearance, there has been seen progressive changes that have catapulted the
Status of every society to new levels of evolution from time to time. The
newspaper industry in every country stands out as an influential body contributing
to the development of the modern society by acting as one of the most potential
platform for exchange of thoughts and opinions. Moreover, by covering a wide
arrange of topics that are relevant to the daily lives of the people in a society, it
promulgates the identity of the society, and acts as the dispenser of public opinions.
One of the most crucial tasks of the newspaper industry is its contribution towards
the economic and industrial development of a country through
its assimilation of the people’s voice.

The Indian newspaper industry has passed various stages of

evolution to reach the status that it enjoys today – that of a leading press arena in
the world. There are hundreds of newspapers that reach out to the people of this
vast country in enormous numbers every morning. A typical Indian daily
newspaper is the staple diet for a typical Indian, bringing him/her news from all
over the globe. Since daily newspapers succeed in attracting more readerships, an
Indian daily newspaper is the order of the morning for eager news hungry readers
across the country. By garnering an increasing number of subscribers in the form of
readers, newspapers clearly reflect the individuality of a reader and the country as
well. The growth in the circulation of newspapers in the country results in the
overall economic prosperity of the country, elevating it to higher levels. An Indian
daily newspaper strikingly plays a significant role in the structural shaping of the
country’s economical development. In fact, the newspaper industry of any country
for that matter spreads knowledge and awareness amongst the people by
propagating itself as a medium for a wide area of topics such as politics, sports,
social issues, medicine, entertainment, advertising and marketing and so on. These
factions gel between each other on paper to rope in prosperity for a country by
cashing in economicprosperity.

Newspaper Industry in India

Newspapers shape the nation and it holds true for India as

well. Even before India got independence, newspapers played a major role in
spreading the issue of independence. Today, India has over 300 big newspapers,
besides hundreds of medium and small-sized ones. And the number is increasing
almost everyday as existing newspapers bring out new editions apart from new
players joining the bandwagon. More recently, Metro International, Sweden is in
talks with ABP group to launch their daily ‘Metro’ in India. The negotiations are
on and very soon the deal would be done. Similarly, UK based Associated
Newspapers and India Today Group have entered into a joint venture to launch the
‘Daily Mail’ in India. With such international newspapers foraying into the Indian
market, the future of the newspaper industry at large, looks promising. Little doubt
then that Ifra is set to hold its popular event IfraExpo for the first time in India.

There was a time when select group of newspapers were ruling a particular
region and they all were self-contained and did not wish to foray into other regions.
For example, Hindustan Times was confined to Delhi region, The Hindu in
Chennai region, while Tribune was dedicated to Ambala (later Chandigarh),
Anandabazar Patrika was confined in West Bengal and Bhaskar in Gujarat and so
on.
The Indian Express group launched its Marathi daily ‘Loksatta’ in Bangalore
and Hyderabad. Deccan Chronicle Holdings Ltd launched the Chennai edition of
Deccan Chronicle and they are now planning to bring out a Bangalore edition as
well. HT Media Ltd launched a new edition in Kolkata and lately in Mumbai. They
also relaunched HT Next, targeted at students of age group 12 to 16 years with its
new campaign ‘I am Next’.

Business newspapers have also branched into new editions in newer

territories. Financial Express, the business daily, launched its Pune edition while
Business Standard launched its Bhubaneshwar edition. Another business
newspaper (20 pages colour and 4 pages black-andwhite) launched was ‘Mint’
from the Hindustan Times group in Delhi and Mumbai. After these two cities, HT
Media plans to launch Mint in Kolkata and Chandigarh, giving competition to
Economic Times from Times of India group. DNA Money launched its
Ahmedabad edition for the Gujarati businessmen and also a stand-alone Mumbai
edition, even though it continues to be available as a supplement along with the
main paper ‘DNA’ in Mumbai. DNA Money is planning to bring out its Jaipur
edition as well. The Times Group has launched a Gujarati language edition of The
EconomicTimes.
It’s really surprising that how fierce competitors join hands to form new
strategies - first it was in collective marketing campaigns and now a joint
newspaper as well. As a new marketing alliance, Business Standard has tied up
with Desh Pardes Ni AajKaal, a Gujarati evening newspaper, for advertising
combination. This step has been taken to grow the circulation of Business Standard
in Saurashtra and Kutch regions.

RECENT ISSUES IN NEWSPAPER INDUSTRY

 Newsprint prices have increased 50% in the last 6 months

 Indian Newspaper Society has advised its member-publications to reduce their

newsprint consumption by 20%

 To tide over the crisis, INS members are pressing for a 30% increase in
government advertising rates

 Newspapers may see a 10% drop in ad volume

 The print media industry is saying it is not as bullish as it was last year

Hindustan Times and Times of India jointly launched a newspaper ‘Metro

Now,’ a morning tabloid targeted at the age group of 18-30 years. Metro Now is
published by Metropolitan Media; a 50:50 joint venture between HT Media and
The Times of India group. Even though the tabloids have not been very successful
in the past, specially in Delhi, but this market is now set to experience world-class
changes as three major tabloids are lined up for Delhi region alone - first it was
Metro Now and recently Mid Day group has relaunched its afternoon tabloid ‘Mid
Day Delhi’ on the same content lines as ‘Mid Day Mumbai.’ Both the newspapers
are targeted at the young readers who are regularly on the move. Besides, the
Times of India group is set to launch Bangalore Mirror, another tabloid for the IT
city Bangalore. In terms of adopting new technologies, the newspapers have
realized that customer is the king and amidst so many choices, readers would go for
newspapers that are more reader-specific, content-rich and give value for money.
The blackand- white technology is becoming passé whether it is a mobile phone or
a newspaper. Today, readers prefer all-colour editions and more and more
newspapers have come out with all-colour editions. This has necessitated the
newspaper publishers to opt for CtP technology, which by default has improved the
print quality and reduced the waste percentage. Besides, the newspapers are also
going in for makeover of their publications, in terms of layout, font and sometimes
even masthead. For this, they are spending substantial money and are even taking
help of international designers. The cut-off size 546 mm is preferred over 578 mm,
which has resulted in savings in newsprint cost. The price of the newspapers also
dwindled and some newspapers even went to the extent of offering their newspaper
at Re 1 only. The newly launched Metro Now newspaper is also offered for a cover
price of Re 1 only and provides 40 pages in colour and 8 in black-and-white.
Top newspapers in India are now opting for high-speed web presses like that of
Goss, MAN Roland, Mitsubishi and mailroom systems from Ferag and Muller
Martini. However, the majority of newspapers are continuing their production on
indigenously produced equipment. With this impressive growth in the industry, it is
high time that the highend manufacturers from developed countries may enter into
India either in collaboration with local manufacturers or independently to tap the
growing demand. Infact, a little bird has informed that a leading foreign
manufacturer is in talks with a local web press manufacturer to jointly set up a new
manufacturing facility in India. It would indeed be a major step in this industry and
the effect would be for all of us to see. Quality has become an important factor in
the industry and Indian newspapers are continuously investing in quality control
equipments. The demand for automatic registration control systems has increased
to the extent that leading manufacturer QI Press Controls is planning to come up
with manufacturing activities in India.
 COMPANY PROFILE:

Dainik Jagran (Hindi: दै नक जागरण) is an Indian Hindi-language daily

newspaper. As per Indian Readership Survey 2012, Q-4, Dainik Jagran is the most
readwspaper in the world with an average Issue Readership (AIR) of 16.37 million.
Dainik Jagran has now been the most read daily newspaper for the 25th
consecutive time. It has also been declared by the World Association of
Newspapers (WAN) as one of the most read newspapers in the world. It was also
named as the most credible newspaper source in India in a survey commissioned by
BBC-Reuters. The newspaper is owned by Jagran Prakashan Limited, a
publishing house listed on the Bombay Stock Exchange and the National Stock
Exchange of India. Jagran Prakashan Limited also acquired Mid Day in 2010 and
Naiduniya in 2012.

History

At a time when the fervor of Nationalism was sweeping the land, Shri Puran
Chandra Gupta was no less influenced. Shri Puran Chandra Gupta was agog with
the idea of starting a newspaper that would be a fitting medium to voice his
nationalistic sentiments.

The genesis for Dainik Jagran was in the year 1942. The
year when the freedom struggle of India reached its crescendo and found
expression in the “Quit India movement”. The founder, Late Shri Puran Chandra
Gupta, a committed nationalist, envisioned ‘creating a newspaper that would reflect
the free voice of the people’. His brainchild remains true to this vision, as it
influences and helps form public opinion that shapes the political destiny of the
world’s largest democracy. The tradition of truth that Shri Puran Chandra Gupta
espoused was carried forward by literary stalwarts like Shri Narendra Mohan who
was carried forward the paper’s editorial legacy. Apart from strengthening Jagran’s
editorial perspective, he imbued the product with a modern outlook, creating an
intense interaction between the paper and its readers.

In 1942, the first edition was launched from Jhansi. In 1947, a second edition
made its appearance in Kanpur. In a succession of planned expansions, Rewa and
Bhopal editions were added in 1953 and 1956. Gorakhpur was added in 1975,
followed by Varanasi, Allahabad, Meerut, Agra and Bareilly in the 1980s, and
finally Delhi in 1990. After this Dainik Jagran ventured out into other states like
Uttarakhand, Haryana, Bihar, Jharkhand, Punjab, Jammu, Himachal Pradesh and
West Bengal.

Dainik Jagran is the flagship brand of the company. The genesis for Dainik Jagran
was in the year 1942. In today’s dynamic media world , where consumers have an
unprecedented array of choices, Dainik Jagran stands out as a brand that is the
choice of millions of Indians as they start their day. With a readership of over 55
million, it has been the largest read daily of India for the last consecutive 23 rounds
of the Indian Readership Survey (IRS). With 37 editions, Dainik Jagran covers 11
states of India. It has also been declared by the World Association of Newspapers
(WAN) as the Largest read daily in the World. Not just the largest read, Dainik
Jagran has also been voted as the Most Credible Source of News in a BBC-Reuters
survey.
i-next, India’s fastest growing compact daily in bilingual format, has caught on to the
pulse of the Young at Heart. In a very short span of time, it has captured the
imagination of people who look out for newer opportunities and seek deeper probes
into the more relevant issues of changing India of today. It now covers 12 prominent
cities in 4 states of India through its various editions. It distinctly stands apart from
its competitors due to its beautiful packaging of news, attractive layout design and
the versatility of news & features. These accomplishments have made I next the
pulse of today’s Youthful India wherever its present.

City Plus is the Weekly English Tabloid from the group. It is an English News-
Information-Entertainment paper with 38 editions from Delhi, NCR, Bangalore,
Pune, Mumbai and Hyderabad ,targeting premium geographic localities. An
aesthetically designed all colour newspaper editorially cover a variety of topics from
Food, Fashion, Lifestyle, etc. Apart from this, it also has reader interactivity through
Contests, Coupons, Puzzles, Quiz, Crossword, Games, Polls, Suggestions.
MiD-DAY is India’s No.1 Afternoon paper from Jagran Prakashan Ltd. (JPL). MiD
DAY has been the quintessential break the YUMPI (Young Urban Mobile
Professionals across India) takes in the middle of their work day. MiD-DAY is
printed from Mumbai, Pune. Over the last couple of years, the newspaper has been
on a mission to up its engagement quotient with the YUMPI. Whether it is local
news, career guidance, dream homes, a look at what’s on in the city or tips on style at
work, MiD DAY’s sections have it all, alongside staple news and amusers like
comics and crosswords, all presented in a YUMPI friendly way.

MiD-DAY Gujarati is the Gujarati Tabloid from Jagran Prakashan Ltd. With its
unique content and engaging activities, it caters to the affluent Gujarati Community
of Mumbai. It is positioned as a complete family newspaper with content for
everyone. Apart from the other areas, the newspaper also has a dedicated business
segment focusing on share market as majority of the community trade in these
markets.

Inquilab is India’s No.1 Urdu Newspaper. Inquilab has 12 editions covering

Maharashtra, Delhi, UP & Uttarakhand and is further expanding. Inquilab made its
appearance in 1938. An underground newspaper during the freedom struggle Mr.
Abdul Hamid Ansari, a freedom fighter, wanted to use the medium of Urdu to
educate the Muslims and fight against British rule.

Nai Dunia is a leading Hindi daily being published from Madhya Pradesh and
Chhattisgarh. The newspaper was launched in 1947 and has, over the years, attained
a pre-eminent status as a Hindi daily in the print media in Madhya Pradesh and
Chhattisgarh. Naidunia has multiple editions published from Indore, Gwalior,
Jabalpur and Bhopal in Madhya Pradesh and Raipur and Bilaspur in Chhattisgarh.
Placed amongst the Top 10 Hindi newspapers in India, and has been one of the
fastest growing newspapers in the market.

Sakhi is a premium women’s magazine targeted at upwardly mobile & outgoing

women in the upper segment of the socio-economic class. The Sakhi reader retains
her cultural values but is contemporary and modern in her outlook. The magazine
also highlights the role of women in modern times & helps them in coping with the
outside world.
Jagran Engage is the OOH division of JPL which specializes in Out of Home media
solutions across India. Jagran Engage covers 900 + towns spread across 370 districts
in 27 states. Engage offers comprehensive Out-Of-Home (OOH) solutions to
prospects & customers through its bouquet of offerings of Hoardings &Billboards,
Unique Street Furniture, Transit & Mobile Media besides innovative & ambient to
suit specific client requirements.

Jagran Solutions is the division that leads work in the Below the Line Marketing
Solutions or Experiential Marketing area . Jagran Solutions has been at the forefront
of transformation; transforming imagination into realities & ideas into beliefs.
Awarded with numerous awards at various national and international platform like
PMAA & AIPA, Jagran Solutions specializes in providing versatile, complete and
measurable solutions in ensuring an immersive, interactive and experiential
integrated marketing plan applicable to activations, corporate events, conventions,
product launches, meetings, conferences, exhibitions and contests.

As a responsible corporate citizen, JPL supports a specifically dedicated

organization, Pehel to discharge its social responsibilities and provide social services
such as organizing workshops/seminars to voice different social issues, health
camps/roadshows for creating awareness on the social concerns and helping
underprivileged masses. Pehel is working with various national and international
organizations such as World Bank on various projects to effectively discharge the
responsibilities entrusted by the company. The company has also been assisting trusts
and societies dedicated to the cause of promoting education, culture, healthcare, etc.

The group foray into the internet space has been through “jagran.com” which is the
largest Hindi portal its category. We have entered into a strategic alliance with
Yahoo India to launch a co-branded site. This we believe will reshape the online
Hindi news and current affairs landscape -- in terms of compelling customer
experience and user engagement. Jagran.com is the largest language site in India with
over 60 mn page views/month with 37 pages per visitor and a unique user base of 1.6
mn per month

Under the banner of Jagran Foundation there are a series of initiatives that would
help towards the larger cause of nation building. The first in the series of such
initiatives is Jagran Forum – our first step towards “Thought Leadership”. The 1st
Jagran Forum was on Democracy, Development and Social Inclusion. The 2nd
Forum was on “Democracy and Conflict Resolution in Asia”. The 3rd Forum was on
“Democracy : Challenges of Consensus Building”. All were attended by dignitaries
from across India and the World including the Prime Minster and Vice President of
India.
Jagran Research Centre (JRC) was established in May, 1996 as independent and
premier multidisciplinary research & consulting organization. JRC is also involved in
publishing reference books and magazines. These books include Jagran Yearbooks,
Country and Statewise statistical databank, Jagran Josh monthly magazine and
others.

Punjabi Jagran, the Punjabi language daily from Jagran. This language has great
acceptance in the Punjab, and it therefore makes an automatic choice for us to
complete our bouquet for Punjab. With the launch of Punjabi Jagran, we have added
newer readers, newer markets and strengthen the Jagran presence in complete
Punjab.

Advertising Perception Survey Experts

Definition: Advertising Perception Survey - In the context of litigation, an

advertising perception survey is a study commissioned by a challenger seeking to
show that a competitor's advertising contains implied messages that are false or
misleading.
What Advertisers Think

The largest multi-client study of media decision makers in the world, The
Advertiser Intelligence Reports (AIR) provides media executives with the plans
and opinions of more than 1,500 advertising decision-makers (agency and
marketer), by media decision making responsibility, across twelve major
advertising categories, about more than 300 leading online, print and television
media brands.

Key Measures and Trends by leading Online Media Brands, Magazines, National
Newspapers and Television Networks include:

• Advertising Consideration

• Advertising Plans

• Media Selection Criteria

• Perceptions of Media Brands by Selection Criteria

• Perceptions of Marketing Effectiveness

• Perceptions of Sales Coverage

• Perceptions of Salespeople

• Advertiser Satisfaction

• Plans to Increase, Decrease and Maintain Ad Spending

Measured Advertising Categories Include:

• Entertainment

• Finance

• Home Furnishings and Appliances

• Liquor, Beer and Wine

• Pharmaceuticals and Health Care

 • Retail

• Technology and Consumer Electronics

• Toiletries and Cosmetics (Beauty)

Advertiser Perceptions: Optimism down for 2019

The forecasts predicting an upswing in online advertising and an increase in

budgets may have been a bit off, at least for the first six months of 2019. According
to the most recent Advertiser Perceptions survey, advertising executives have
doubts about the online spend increasing at high rates this year.

The survey found that 76% of advertising executives not feel that online ad
budgets will increase; a decrease of 3% over the last survey. About 21% of
executives feel budgets will stay the same.

Online budgets aren't the only ones to suffer. According to the survey 16%
of advertising executives and media buyers expect the share of radio advertising to
increase; in the spring of 2007 26% of marketers expected radio's ad budget to
increase.

Broadcast television has also seen a decrease. Only 22% of executives expect
budgets to increase in the broadcast arena compared to 29% in spring '07.
Magazines and newspaper budgets are also expecting a decline (24% and 37%
respectively). Outdoor advertising budgets could see a 22% decline. Meanwhile
mobile is also expected to slide a bit, from 55% expecting an increase to 48%.

PERCEPTION
 Fred Luthans opines, “Perception is an important meditating cognitive
process through which person make interpretations of the stimulus or situation they
are faced with.”

Stephen. P. Robbins defines perception as “a process by which individuals

organize and interpret their sensory impressions in order to give meaning to the
environment.”

Perception is the process through which information from the

outside environment is selected, received, organized, and interpreted to make it
meaningful to you. Perception refers to interpretation of sensory. In other works
sensation involves understanding what the stimulus means.

Characteristics of the perceiver:

The characteristics of the perceiver include such factors such as needs,

values, experience and attitudes. A persons needs, habits, impacts of past
experience ethics and personality all influence the perceptual process.

Characteristics of the perceived:

It may defy logic and objectivity but perception about others are influenced
by their physical characteristics such as appearance, facial expression, age, gender,
manner of communication as well as personality traits and other forms of behavior.

Eg. When we see persons to be assertive and confident we assume him to be an

executive or leader.

Perceptual Selectivity:
 Perceptual selectivity refers to the tendency to select certain objects from the
environment for attention such that these objects are consistent with our existing
beliefs, values and needs.

Advertisement:

Definition:

“Any paid form of non personal presentation and promotion of goods

services or ideas by an identified” – AMA

ADVERTISER

Advertising is a form of communication used to help sell products and

services. Typically it communicates a message including the name of the product
or service and how that product or service could potentially benefit the consumer.

“Advertiser” means a person, firm or company whose products, goods or

services are the subject matter of the Advertisement. The manufacturer, Service
Company, retailer, or supplier who advertises their product or service.

The advertiser is commonly interpreted as a commercial organization which has the

paramount objective of making profits out of its business activities. Profits are
usually generated through marketing or trading activity, apart case, marketing has a
role to play as the yield for investments in other companies and assets will, in turn
depend on the marketing activity of the latter. The communication logic will,
however, also apply to the types of advertisers which may have a societal or
political objective. Advertising for family planning, road safety and the like, and
election campaigns are no different in this respect.
NEWSPAPER ADVERTISING

The bulk of newspapers' revenue comes from advertising - the contribution

from sales is small by comparison. On average, a newspaper generates 80% of its
revenue from advertising and 20% from sales. The portion of the newspaper that is
not advertising is called editorial content, editorial matter, or simply editorial,
although the last term is also used to refer specifically to those articles in which the
newspaper and its guest writers express their opinions.

Newspapers have been hurt by the decline of many traditional advertisers.

Department stores and supermarkets could be relied upon in the past to buy pages
of newspaper advertisements, but due to industry consolidation are much less likely
to do so now. [Additionally, newspapers are seeing traditional advertisers shift to
new media platforms. The classified category is shifting to sites including Craig
list, employment websites, and auto sites. National advertisers are shifting to many
types of digital content including websites, rich media platforms, and mobile.

In recent years, the advertorial emerged. Advertorials are most commonly

recognized as an opposite-editorial which third-parties pay a fee to have included
in the paper. Advertorials commonly advertise new products or techniques.

Newspaper trends

Newspaper flourished for decades in the face of radio, television, and the
internet. However, advances in web syndication and news aggregation online are
placing serious pressures on the current model of newspaper distribution and ad
placement.

Need for Advertising:

 The question often asked is: ‘why does a developing country like
India need advertising’

Advertising is a way of communicating information to the

consumer information which enables him or her to compare and choose from the
products and services available. Advertising enables consumers to exercise their
right of free choice. Advertising being a necessary means of communication is an
inseparable part of free speech. Any restriction on the right to recommend
legitimate goods, services r ideas in public will diminish the fundamental right of
the freedom of speech.

Advertising is the promotion of a product or service and is

extremely pervasive in contemporary society. To maximize sales, companies will
pay a premium for wide exposure through the mass media. Advertising space is
common, but not restricted to these realms; billboards, public transportation,
movies (product placement), schools, clothing, even bathroom stalls carry ads and
the industry is constantly finding new ways to advertise.

NEWSPAPER ADVERTISING

The newspaper is a product borne of necessity, invention, the middle class,

democracy, free enterprise, and professional standards.

Pre-history "newspapers" were one-to-one in nature. The earliest variation

on a newspaper was a daily sheet published in 59 BC in Rome called Acta Diurna
(Daily Events), which Julius Caesar ordered posted throughout the city. The
earliest known printed newspaper was in Beijing in 748.

In 1451, Johannes Gütenberg uses a press to print an old German poem, and
two years later prints a 42-line Bible -- the significance being the mass production
of print products, ushering in an era of newspapers, magazines, and books. By
1500, the genesis of a postal system can be seen in France, while book publishing
becomes popular throughout Europe and the first paper mill can be found
(England).

The rise of the middle class transformed newspapers in the 1800s. A penny
(US$0.01) buys a New York newspaper in 1833, opening up the first mass market
for newspapers. In 1847, the telegraph is used as a business tool, transforming far-
away stories. In 1873, an illustrated daily newspaper can be seen in New York. In
1878 the first full-page newspaper advertisements appear, and in 1880 the first
photographs are seen in newspapers, using halftones.

With the basic technical groundwork for the modern newspaper in place by
the late 19th century, the story of newspapers in the 20th century was about
professional development and adaptation to changing consumer and media
markets. The story also involved an evolving business model that rode an ever-
growing wave of mass-market advertising. Increased profitability and higher
revenues attracted publicly owned corporations interested in buying newspapers
from descendants of company founders, while simultaneously exposing
newspapers to the whims of cash- and profit-hungry stock markets.

By 2000, newspapers were juggling priorities: fragmentation of news

consumption, fragmentation of advertising investments, the advantages and
disadvantages of being a mass medium, balancing the wants of the marketplace
with the company's duty to provide the needs of the marketplace, a journalistic
backlash against industry changes, the sheer physicality of ink-on-paper production
and distribution versus digital distribution, increasing profit pressure surrounding
the core print product, and extension of the company's core brand into other profit
centers.

Advertising is a form of communication that typically attempts to persuade

potential customers to purchase or to consume more of a particular brand of
product or service. Modern advertising developed with the rise of mass production
in the late 19th and early 20th centuries. Many advertisements are designed to
generate increased consumption of those products and services through the creation
and reinvention of the "brand image”. For these purposes, advertisements
sometimes embed their persuasive message with factual information. Every major
medium is used to deliver these messages, including television, radio, cinema,
magazines, newspapers, video games, the Internet, carrier bags, billboards and mail
or post. Advertising is often placed by an advertising agency on behalf of a
company or other organization.

Organizations that frequently spend large sums of money on advertising that

sells what is not, strictly speaking, a product or service include political parties,
interest groups, religious organizations, and military recruiters. Non-profit
organizations are not typical advertising clients, and may rely on free modes of
persuasion, such as public service announcements.

Money spent on advertising has increased dramatically in recent years. In

2007, spending on advertising has been estimated at over $150 billion in the United
States and $385 billion worldwide, and the latter to exceed $450 billion by 2010.

While advertising can be seen as necessary for economic growth, it is not

without social costs. Unsolicited Commercial Email and other forms of spam have
become so prevalent as to have become a major nuisance to users of these services,
as well as being a financial burden on internet service providers. Advertising is
increasingly invading public spaces, such as schools, which some critics argue is a
form of child exploitation. In addition, advertising frequently utilizes psychological
pressure (for example, appealing to feelings of inadequacy) on the intended
consumer, which may be harmful.

ADVERTISING IN INDIA

Many advertisements are designed to generate increased consumption of those

products and services through the creation and reinvention of the "brand image".
For these purposes, advertisements sometimes embed their persuasive message
with factual information. Every major medium is used to deliver these messages,
including television, radio, cinema, magazines, newspapers, video games, the
Internet, carrier bags, billboards and mail or post. Advertising is often placed by an
advertising agency on behalf of a company or other organization.

LITERATURE REVIEW

S.NO REFERENCES RELATED LEARNING

1 Advertiser perception of
the internet as a
marketing
• The overriding finding of
communication vehicle:
the study is that the scope of Internet
Case study
usage as a media
by
is affected by managements'
Khalid Alrawi and Walid
perceptions of the effectiveness
Alrawi
of their websites as marketing tools.
source

African Journal of
• The researcher’s recommendation
Marketing Management
in this context is that
Vol. 1(2) pp. 062-069 May,
2009 firms should develop and evaluate a
web-based methodology
Available online
http://www.academicjourna for evaluating the effectiveness of

ls.org/ajmm promotional

©2009 Academic Journals websites

2 The public’s perception of • Advertising is everything with a

advertising in today’s name on it

Society • Life without advertising would be

dull
 by • Advertising is an indicator of

Sally Ford-Hutchinson and business health

Annie Rothwell • ‘Clever’ advertising is good

Source: advertising

The Thinking Shop • Advertising is all -embracing :The

all embracing concept of
9 Kenneth Crescent
advertising was a widely held one
London
although the older respondents
NW2 4PS (anyone over the age of 25)

3 CHILDRENS’ • The findings of this studty reveals

PERCEPTION ON TV that children are affected by tv
ADVERTISING advertisements and more they

A CASE STUDY OF 3RD watch the more they are affected.

GRADERS IN • They are highly influenced by

SWEEDEN peers.

BY: MARIA ERRSON • Furthermore, their behaviour

ULRIKA KOBIN towards parents and pester more
are also affected by their viewing
of advertisements.
SOURCE: Lulea university
• The most memorable commercial
of technology
advertisements for the children
Bachelor thesis
appears to be the ones using
Marketing humours and celebrities.
Department of business Furthermore children ability to
administration and social distinguish between reality and
sciences fiction is possible for this age
 Division of indusial group.

marketing and e-
commerce

4 Brand Perception & • working moms who were using

Brand Equity of Baby differences brand would be
Accessory perceived their brand with difference
Products in Working ways.
Moms’ Perspective
• Working mom who were using Pigeon
by perceived that Pigeon was innovating,

Phusit Wonglorsaichon* Avent was modernizing and Chicco

and Paitoon was safety for their babies.

Sathainrapabayut • These results were based on

source marketing communication programs
that have been implementing from
International Review of
each brand in
Business Research Papers
order to create their brand
Vol. 4 No.1 January 2008
characteristic and brand
Pp.385-395
differentiation from other

players.

5 CORPORATE BRAND • Corporate brand image is impacted

IMAGE: most by the brand awareness
ANTECEDENTS, construct
MEDIATING ROLE general expectation construct have
AND IMPACT ON less impact
STAKEHOLDERS
 EXPECTATION • Corporate brand image on its own
by is a significant predictor of specific

Prathab oburai expectations

YLR moorthi • Corporate brand image mediates

the best of brand awareness
Chew kok wai

Michael j baker

Source:

INDIAN INSTITUTE OF
MANAGEMENT,
AHMEDABAD

6 Australian and • With the Internet being a relatively

Taiwanese new communication medium, the
Advertiser's perceptions of advertising agencies
Perceptions of on the use and future of Internet
Internet Marketing marketing has important
implications for companies using
these agencies to develop their
advertising strategies.
Source:
• This research investigates the
University of New
perception of advertisers towards
South Wales
the use of the Internet as a
communication medium

7 Newspapers and Their • Because of the inherent cultural

Online Editions: differences between traditional
Factors that Influence newspaper staff and online staff,
Successful Integration industry analysts have suggested
that online workers struggle for
 by respect from their newsroom
counterparts.
Bonnie Bressers and Robert
Meeds • The perception of the relative
equality of status between the print
and online staffs was not a
significant predictor of levels of
integration, but it was positively
associated with managers’ reports
that objectives have been met,
suggesting that policies and
practices aimed at equalizing
perceived levels of status between
the two groups would be desirable.

8 Selling Newspaper
Advertising on the web: • The original idea of developing a
A Case Study of the newspaper advertising website is
Newspaper Advertising to provide access to the latest,
Website in A Chinese Press most relevant multimedia sales
Group presentation and data.

By • Links to databases, computational

Qiping Hu, M.A. tools and forms for placing orders

could also be on the website.
Master Student
Additionally, interactivity based on
School of Journalism
the website between the sellers and
University of Missouri- buyers is also projected.
 Columbia
• Despite differences between the
Columbia, MO 65211 business models between China
and America, the two studies have
found some common values of the
NAW.

• But even the leading Chinese

newspaper tended to be more
conservative about the electronic
ordering and database functions.

9 Advertiser Perceptions: • The study found consumers

Cross Media Builds expressed a stronger intent to buy a
Purchase Intent particular product after they had

BY: been exposed to ads for it on more

than one medium.
Report by research firm
Advertising Perceptions • That finding could lend strong
support to media buyers looking to
justify cross-media ad spend,
especially since "intent to buy" is
considered an important way to
measure a campaign's success.

10 Advertisers' Media • when a salesperson comes to

 Selection in Small understand the factors that
Newspaper Markets influence the advertiser, "the skills

By of that person are enhanced."

Ken Smith; Newspaper • The same could be said about the

Research Journal, Vol. 19, relation ship between advertising

1998 representatives at smaller

newspapers and their clients.
Journal Article Excerpt

DATA ANALYSIS AND INTERPRETATION:

PERCENTAGE ANALYSIS:

DAINIK JAGRAN REMAINS ABOUT

Responses Respondents percentage

Masthead - -

Supplement format 12 40

Color spread 12 40

Content 5 16.5

Specific topic/writer 1

TOTAL 30 100
 45
40 40
40
35
30
25
percentage -
20 16.5
15
10
3.5
5
0
Supplement Color spread Content Specific
format topic/writer

INFERENCES:

From the above table it is found that 40% of advertisers remains about the
supplement format of the DAINIK JAGRAN whereas another 40% reminds about
the colorful spread , 16.5% of them remains about the content and remaining a
meager 3.5% of advertisers remains about the specific writer of dainik jagran.

TABLE :

The best of Dainik Jagran :

Responses Respondents Percentage

News spread 6 10

News items in every

4 23
day
Columnist 2 8

New product
11 40
launches

Interesting read as a
7 19
whole

TOTAL 30 100

40 36.5
35
30
23.5
25 20
20
13.5
15
10 6.5
5
0
News spread News items Columnist New product Interesting
in every week launches read as a
whole

INFERENCES:

From the above table it is found that maximum of 36.5% of advertisers likes
the new product launch information in indulge, whereas 23.5% advertisers opinion
is that indulge is a interesting read as a whole.

TABLE :

Perception of Dainik Jagran.

Responses Respondents Percentage

Great product 23 56

The right fit 5 16.6

A new trend wave 15 29

Informative 8 26.6

Another supplement 6.6

TOTAL 85 100

0%
7% 17%

Great product
27%
The right fit
A new trend wave
Informative
Another supplement

49%

INFERENCES:

From the above table it is found that 49% of advertisers perceive

dainik jagran as a new trend wave for Ranchi market, 7% of advertisers perceived
as just an another supplement.

TABLE :

The look and content of the product.

Responses Respondents Percentage

Excellent 18 57%

Very good 6 20%

Informative 9 20%

Colorful & interesting 7 13.3%

Captures the changes 8 26.7%

TOTAL 48 100

From the above table it is found that maximum of 30% of advertisers

opinion about the look and content of the supplement is as informative.

Responses Respondents Percentage

Yes 8 26.6%

No 6 20%

Browse through it 16 53.4%

TOTAL 30 100

INFERENCES:
 From the above table it is found that maximum of 53% of advertisers says
that they browse through the paper whenever they see it whereas 27% advertisers
say that they wait to grab the product and 20% of advertisers does not wait for the
product.

TABLE :

The improvement to be made in the product.

Responses Respondents percentage

Content 15 50%

Layout 10 30%

Paper quality 7 20%

TOTAL 30 100

INFERENCES

From the above table it is found that maximum of 60%of advertisers

says that content of the supplement need to be improved whereas 40% of
advertisers says layout need to be improved.

TABLE :

Look out for the product each week.

Responses Respondents percentage

Advertisement 12 40%

Information 16 53.4

New life style products 2 6.66%

TOTAL 30 100

6000% 53.4
5000%

4000%

3000%

2000%

1000%
40% 6.66%
0%
Advertisement Information New life style
products

INFERENCES:

From the above table it is found that maximum of 36% of clients

look out for advertisement and information and minimum of 28% were looks out
for new life style products.

TABLE :

Like to enhance brand equity through Dainik Jagran.

Responses Respondents Percentage

Yes 19 83.3%

No 11 16.7%

TOTAL 30 100

INFERENCES:

From the above table it is found that 83.3% of advertisers are

willing to enhance their product brand equity through Dainik Jagran

TABLE :

Like to advertise in Dainik Jagran.

Responses Respondents Percentage

Yes 21 85%

No 9 15%

TOTAL 30 100

INFERENCES:

From the above table it is found that 85% of advertisers are willing
to advertise in dainik jagran

TABLE :

Would like to continue the Dainik Jagran

Responses Respondents Percentage

Yes 21 85%

No 9 15%

TOTAL 30 100

INFERENCES:

From the above table it is found that 85% of advertisers are willing to
continue to advertise in dainik jargan

RESULTS AND FINDINGS

1. It is found that 40% of advertisers remains about the supplement format of
the Dianik Jagran whereas another 40% reminds about the colorful spread ,
16.5% of them remains about the content and remaining a meager 3.5% of
advertisers remains about the specific writer of indulge

2. It is found that maximum of 36.5% of advertisers likes the new product

launch information in Dainik Jagran, whereas 23.5% advertisers opinion is
that Dainik Jagran is a interesting read as a whole.

3. It is found that 49% of advertisers perceive Dainik Jagran as a new trend

wave for Ranchi market, 7% of advertisers perceived as just an another
supplement.

4. It is found that maximum of 30% of advertisers opinion about the look and
content of the supplement is as informative.

5. The maximum of 53% of advertisers says that they browse through the
paper whenever they see it whereas 27% advertisers say that they wait to
grab the product and 20% of advertisers does not wait for the product.

6. The maximum of 60%of advertisers says that content of the supplement

need to be improved whereas 40% of advertisers says layout need to be
improved.

7. The maximum of 36% of clients look out for advertisement and information
and minimum of 28% were looks out for new life style products.

8. It is found that 85% of advertisers are willing to enhance their product brand
equity through dainik jagran.

LIMITATION OF STUDY
 The data for the project was conducted from the opinion of advertisers
in market. Any bias in the opinion of false will impact on the findings
of the study.

The sample size was large as the advertiser markets were to be

interviewed while at work.

Some of the answer given by the respondents may be biases.

Few respondents were reluctant while answering the question due to

their busy schedule.

Time is a constraint because duration of project is one month.

Some of the advertiser’s were hesitating to give whole- hearted

opinions due to fear.

Conclusion
The informative and interesting analysis of “Advertisers’ perception about The
Danik Jargan Ranchi”, advertisers perception provides media company executives
insight necessary for increasing ad sales, market position and competitive
advantage. And it helps to make more benefits to advertisers. To give advertising to
advertisers for which one is highly expected.

It is concluded that advertisers’ perception are the basic things, which

could helpful to the company. Some suggestions are given in this project, where the
company could look into the grey areas and try to rectify them, so that advertisers
could be highly satisfied.

SUGGESTIONS:
• In this study observed that half and above of the respondents are
mentioned that the improvement have to be made in content of Dainik
Jagran, so the company can take effort to improve the content.

• An advertisers feels that news spread can be increased in the Dainik

Jagran so that many information can be seen.

• Availability of the product is wide, but the company need cover its
circulation more.

BIBLIOGRAPHY

www.google.com
www.wikipedia.com

books

magazines

journals

personal interview

questionnaires