Professional Documents
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Bread Butter IM - Compressed
Bread Butter IM - Compressed
Bread Butter IM - Compressed
Information
Memorandum
Information Memorandum
Nick Giles
Head of Hospitality
LINK Ellerslie
Level 1
401 Great South Road
Ellerslie
Auckland 1061
New Zealand
linkbusiness.co.nz
Business Overview
Bread & Butter is an exceptionally well-known Auckland café and bakery.
Founded in 2012, Bread & Butter was born out of the Melba Group owners'
café experience and paired with Isabel Pasch's passion for the traditional,
ethical and sustainable production of sourdough bread. In 2019, Isabel took
over the business completely and continued where the partnership left off.
Bread & Butter is located in bustling Grey Lynn. The café is beautifully
presented and located at the front of the building while the bakery sits
behind it. As a renowned destination cafe, there is plenty of convenient
parking practically on the doorstep of Bread & Butter to ensure that
business is constant, steady and happy.
The café has always been a significant meeting place for friends, family and
business people alike. Customers aren't only drawn to the café because of
its delicious and reputable bread, but also because of its values-driven
approach to food and business. Prioritising healthy, organic and
environmentally friendly (and of course, incredibly tasty) food in a stunning
setting keeps repeat customers happily coming back... and new ones
intrigued!
Weekly sales at Bread & Butter's café sit impressively at $32,000 (inc GST)
on average, while between 50kg to 55kg of coffee (Espresso Workshop) is
sold per week on average. The best part? There is so much room for
growth!
Bread & Butter's bakery enjoys sales of around $45,000 per week.
Although best known for its sourdough, Bread & Butter's bakery produces a
wide range of European specialty breads and plenty of sweet treats. The
bakery sells to its own café and also to a wide range of wholesale
Rent Details
customers. In fact, 75% of the bakery's business comes from wholesale with
Current Rent p.a $220,000 plus GST the main customers being other cafes and specialty stores like Farro.
Commencement date 1 June 2022 The combined sales for the bakery and the café are on track for year-end
sales of around $4.05m (inc GST). This is a significant business with
Terms of Current Lease 2 years significant assets. The depreciated value of assets is still above $500,000!
ASKING PRICE Bread & Butter is certainly a busy business! It's well-established, has a
fantastic inventory of assets and has some invaluable talent and passion
Tangible Assets $530,000 behind the counters and mixing machines. However, like all hospitality
Intangible Assets $Expressions of Interest businesses, it has faced hardships over the last 3 years. Despite impressive
sales, the business hasn’t completely bounced back from COVID-19's
Total $Expressions of Interest
challenges yet.
Stock $ 25,000
It's time for a savvy, passionate and motivated new owner to steer this
incredible and potential-packed business back to peak profitability.
E STO
L
NES
M
2012
In October, Bread & Butter Bakery &
Café was co-founded by Isabel Pasch
of Paris Berlin Organic Bakery and
Jens Dalhoff and Shawn Pope of
Melba Group. In November, the 2013
Opening of Ponsonby Central’s Little The year starts off strong and the
Bread & Butter Bakery commenced. Bread & Butter operation starts in
February. A month later, Bread &
Butter Café in Grey Lynn (HQ) opens.
Bread & Butter continue to expand
with growing its wholesale customer
base and also adding a regular
2014
presence at some Auckland weekend
Bread & Butter is featured in Metro markets.
Top 50 Cafes which brings a lot of
exposure. More top Auckland
customers are added. 2015
May 2020
“Through the window” only trade
opens during level 3 at Grey Lynn
and Milford.
Aug/Sept 2020
Dec 2020
Opening of the first new trial store for
the franchise concept “Bread & Butter
Whangaparaoa” inside the Coast
Jan/Feb 2021
Plaza Mall.
Bread & Butter Milford is sold, and
Renovation of the Grey Lynn Café is
done with the new branding
August 2021
implemented.
Little Bread & Butter is closed. The
combination of the carpark building
next door and the pandemic
permanently reduced trade by more
than 70%. The beginning of 11 weeks
of lockdown starts & the online store
is going strong. 2023
Bread & Butter has had its challenges
over the last 3 years. There is so
much growth potential for this
business and for a new owner to add
on to these milestones. Bread &
Butter can only go up from here!
MEMPHIS SOLUTIONS
Information Memorandum
The Brand
"Humans have been eating bread for thousands of
years. At Bread & Butter, we see ourselves as part of
that long and ancient tradition and we treat our
breads and our people with the respect and love that
its long history commands."
What started with sourdough soon transformed into a
reputable brand based on healthy, traditional bread with
incredible taste at the forefront.
The Product
The Bread & Butter Bakery instils a bread-based obsession in
all those who visit. The carb-loaded delicacies are a result of
hard work, dedication to the craft and a spoonful of science.
Isabel Pasch, the founder of Bread & Butter, has perfected the
art of making traditional bread and impressively built an
unshakeable reputation based on the craft she loves.
Bread & Butter shares its love and passion for its products with
the wider community by hosting bread-making classes and
visiting farmer markets. When something tastes this good, it
needs to be shared!
MEMPHIS SOLUTIONS
Information Memorandum
The Premises
Bread & Butter Bakery and Café is located in the quaint
and upmarket suburb of Grey Lynn. The predominately
residential area is home to many chic coffee shops and
boutique cafés. Bread & Butter stands out from the crowd
for many reasons.
As you step through the door, you are greeted by the smell
of baked goods and strong coffee. The sun-soaked interior
has large north-facing windows, natural décor, wooden
accents and a soft colour palette. With a spatter of outside
seating, you can enjoy this venue, whatever the weather.
The Customers
Customers are the heart and soul of hospitality; some would say they are the bread and butter of the industry!
THE CAFE
Bread & Butter Bakery and Café has created a reputable brand based on healthy, tasty, traditional bread. The
consistent quality of service and goods has resulted in a dedicated following of loyal and repeat customers.
Benefiting from locals, shoppers and employees from surrounding businesses, Bread & Butter experiences ample
foot traffic in the area, as well as exposure to those that park in the attached parking lot.
Bread & Butter’s online presence continues to expand and is an exciting area that a new owner could further
develop. The business enjoys over 7,300 followers (and growing) on their Instagram page.
WHOLESALE
The bakery supplies around 150 wholesale customers. Daily, the bakery receives between 35 and 65 wholesale
orders. There is a huge potential to expand the wholesale customer base, especially as a major player in the
industry has recently pulled out of the wholesale market.
Bread & Butter supplies a selection of boutique food stores with products including Farro and Huckleberry
locations. It also supplies several coffee companies with products for their Espresso outlets and, of course, many
famous cafes and restaurants rely on the company for their baked goods.
FARMERS MARKETS
Bread & Butter has always been well represented and received at weekend markets. They're also a valuable
source of income for the business. The markets also provide Bread & Butter with a fantastic opportunity to further
strengthen brand awareness and appreciation.
MEMPHIS SOLUTIONS
Information Memorandum
The Assets
Both the café and bakery sections of the business are
exceptionally well-presented and significant asset, both
'tangible' and 'intangible' are for sale.
Asset Register
Whilst the list below is not exhaustive, it does give you an idea of the breadth and quality of the assets. A
comprehensive list can be provided upon request.
The Business
in more detail
STAFF
Working Owner: 1
Bakery Staff: 22
Cafe FOH: 9
Cafe Kitchen: 9
SEATING
Outdoor: 12
Indoor: 90
Legal capacity (inside and out): no limit
GENERAL
Food / Beverage - 75% / 25%
Menu / Cabinet - 68% / %32
LIQUOR LICENCE
Full on-licence. 8am - 6.30pm
CARPARKS
7 included in the lease, sole use.
Plenty of shared carparks for customers
LEASE GUARANTEE
The current owner has a Personal
Guarantee in place.
Financial Commentary
Between 1st April 2022 and 31st March 2023, the business enjoyed combined sales of $3,517,460 excluding GST
The cafe side of the business accounted for 41.7% of sales and the bakery 58.3%. Bakery sales include sales to
Bread & Butter Cafe (the main customer).
The cafe accounts for just over 11% of Bakery sales and the Top 10 customers (including Bread & Butter Cafe)
account for around 27% of sales.
Wages across the 2 units has run at 50.41% of sales. It is this area that has presented the greatest challenge to
the current owner and the area that offers the greatest opportunity for a new owner. Cafe wages have run at
47.6% and Bakery wages at 52%. Whilst bakeries are, traditionally, fairly labour intensive, the industry percentage
'norm' for day time cafe operations still sits at around 35%.
A new Production / Bakery Manager has been brought in to the business from overseas. This position has been
lacking over the last 10 months or so and, since he has started, he has already made significant improvements to
the efficiency of production.
Information Memorandum
Growth
Opportunities
The owner embarked on an ambitious expansion plan
that was scuppered by COVID-19. The idea was to build a
network of franchised cafes and pop-up stores under the
Bread & Butter brand with a trial store opening in
Whangaparaoa in December 2020. The business already
had a couple of other sites (Ponsonby and Milford). The
Milford site was eventually sold and the other 2 stores
had to close as a result of the Covid downturn.
The idea was to use the Grey Lynn hub as the 'central
kitchen/bakery' and provide products to the franchised
network. The business plans and store plans were all
drawn up and are still ready to go!
O
MER
Amindha fernando
"Thank you Bread and Butter for being
there when I need it the most. The service
was super friendly and cheerful and the
coffees were excellent. A well deserved
10/10."
Gail Tasker
"Great little place for breakfast. Super
friendly staff and yummy food."
Liz Scott
"My favourite place in Grey Lynn.
A highlight is their homemade hash
browns."
F E E
Megan M.
"Great menu and counter items. Fast
and friendly service and very good
coffee. Would be very happy if this was
my local!"
D
B A C K
Information Memorandum
Marketing
Website: https://www.breadandbutter.nz/
Instagram: https://www.instagram.com/breadandbutter.nz
Facebook:
https://www.facebook.com/BreadandButterBakeryandCafe/
Information Memorandum
Information Memorandum
Further Information
Available On Request
Information Memorandum
Purchase Price
Breakdown
Tangible Assets $530,000
Intangible Assets $Expressions of Interest
Total $Expressions of Interest
Stock $ 25,000
Structural
Tangible Assets
This represents the intellectual property and the
Tangible Assets are made up of the physical items
intellectual assets of a business enterprise, along
contained within the business and are best
with the other intangible components of its work
described as Plant and Fixtures & Fittings.
environment such as systems and processes,
culture and organisational capabilities. The
Plant and Fixtures & Fittings - this is the furniture,
following are owned or used by the company
kitchen equipment, leasehold improvements etc.
named above; company history & culture,
used within the business structure and being sold
management systems and processes, modern
with the business, and is generally stated at the
technology, location, lease and advertising
depreciated book value.
material.
Interview with the LINK broker Nick Giles, provision of further information as
required/appropriate, under a confidentiality agreement.
Submission of conditional offers (subject to due diligence) with a deposit payable through LINK.
Under no circumstances may prospective purchasers make contact with management, employees,
suppliers, agents, or customers. without the prior consent of LINK who will then seek the Authority
of the Vendor.
Information Memorandum
Broker Profile
Nick Giles
Head of Hospitality
LINK Ellerslie