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أداة وﺿﻊ اﻷﻫﺪاف اﻻﺳﺘﺮاﺗﻴﺠﻴﺔ ﻟﻠﺸﺮﻛﺔ
)اﻟﺘﺨﻄﻴﻂ اﻻﺳﺘﺮاﺗﻴﺠﻲ(
أداة ﺟﺎﻫﺰة ﻟﻠﺘﺨﻄﻴﻂ ﻟﻠﺸﺮﻛﺔ ﻓﻬﻲ ﺗﺤﺘﻮي ﻋﻠﻰ اﻟﻨﻤﺎذج اﻟﺠﺎﻫﺰة ﻟﻼﺳﺘﺨﺪام واﻟﺘﻨﻔﻴﺬ
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
Mohmmad Tamally
www.adwat.business
ﻣﺎ ﻫﻮ اﻟﺘﺨﻄﻴﻂ اﻻﺳﺘﺮاﺗﻴﺠﻲ
ﺗﺨﻄﻴﻂ ﻟﻠﻤﺴﺘﻘﺒﻞ ﻳﻮﺿﺢ إﻟﻰ أﻳﻦ ﺳﺘﺬﻫﺐ ﺷﺮﻛﺘﻚ وﻛﻴﻒ. •
ﻋﻤﻠﻴﺔ ﺗﻮﺟﻴﻪ أﻧﺸﻄﺔ ﺷﺮﻛﺘﻚ ﻟﺘﺤﻘﻴﻖ رؤﻳﺘﻬﺎ ورﺳﺎﻟﺘﻬﺎ ،ﻋﺒﺮ ﺗﺤﻠﻴﻞ •
اﻟﺒﻴﺌﺔ اﻟﺨﺎرﺟﻴﺔ واﻟﺪاﺧﻠﻴﺔ ﻟﻬﺎ ،ووﺿﻊ ﺧﻄﻂ اﺟﺮاﺋﻴﺔ ﻟﺮدم اﻟﻔﺠﻮة ﺑﻴﻦ
اﻟﻮﺿﻊ اﻟﻘﺎﺋﻢ واﻟﻮﺿﻊ اﻟﻤﺮﻏﻮب ﻓﻴﻪ.
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
Mohmmad Tamally
www.adwat.business 2
ﺧﻄﻮات اﻟﺘﺨﻄﻴﻂ اﻻﺳﺘﺮاﺗﻴﺠﻲ
وﺿﻊ رﺳﺎﻟﺔ اﻟﺸﺮﻛﺔ. .1
وﺿﻊ رؤﻳﺔ اﻟﺸﺮﻛﺔ. .2
وﺿﻊ ﻗﻴﻢ اﻟﺸﺮﻛﺔ. .3
ﺗﺤﻠﻴﻞ اﻟﻮاﻗﻊ اﻻﺳﺘﺮاﺗﻴﺠﻲ. .4
وﺿﻊ اﻷﻫﺪاف اﻻﺳﺘﺮاﺗﻴﺠﻴﺔ ﻟﻠﺸﺮﻛﺔ ﻟﻤﺪة 3ﺳﻨﻮات ) أﻓﻀﻞ ﻣﻤﺎرﺳﺔ إدارﻳﺔ(. .5
وﺿﻊ ﻣﺆﺷﺮات اﻷداء اﻟﻌﺎﻣﺔ ﻟﻠﺨﻄﺔ. .6
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
Mohmmad Tamally
www.adwat.business 3
اﻟﺨﻄﻮة اﻷوﻟﻰ
وﺿﻊ رﺳﺎﻟﺔ اﻟﺸﺮﻛﺔ
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
Mohmmad Tamally
www.adwat.business 4
رﺳﺎﻟﺔ اﻟﺸﺮﻛﺔ
ﺟﻤﻠﺔ ﻗﺼﻴﺮة أو ﻧﺺ ﻗﺼﻴﺮ ﺗﺴﺘﺨﺪﻣﻬﺎ اﻟﺸﺮﻛﺎت ﻟﻠﺘﻔﺴﻴﺮ ﻋﻦ ﻏﺮض وﺟﻮدﻫﺎ ﺑﻌﺒﺎرات ﻗﺼﻴﺮة ﻣﺜﻞ:
• ﺟﻠﺐ اﻹﻟﻬﺎم واﻻﺑﺘﻜﺎر ﻟﻜﻞ رﻳﺎﺿﻲ ﻓﻲ اﻟﻌﺎﻟﻢ.
• ﺗﻘﺪم أﻃﻌﻤﺔ ذات ﻗﻴﻤﺔ ﻏﺬاﺋﻴﺔ وﺟﻮدة ﻋﺎﻟﻴﺔ ﺗﺜﺮي ﺣﻴﺎة اﻟﻤﺴﺘﻬﻠﻜﻴﻦ ﻛﻞ ﻳﻮم.
• ﺗﺤﻘﻴﻖ ﻣﺴﺘﻮى دوﻟﻲ ﻣﻦ ﺗﻮﻓﻴﺮ ﻧﻮﻋﻴﺔ ﻣﻌﻴﻨﺔ ﻣﻦ اﻟﺨﺪﻣﺎت اﻟﻤﺘﻤﻴﺰة ﺑﺄﺳﻌﺎر ﻣﻌﻘﻮﻟﺔ ﻟﻜﺎﻓﺔ اﻟﻤﺮﺿﻰ.
• ﻧﻮﻓﺮ ﻣﻜﺎﻧ ًﺎ ﻟﻠﻌﻤﻞ واﻟﺪراﺳﺔ واﻻﺟﺘﻤﺎﻋﺎت ﻣﺠﻬﺰ ًا ﺑﺎﻟﻜﺎﻣﻞ ﻟﻨﺼﻨﻊ ﻋﺎﻟﻤ ًﺎ ﻳﺠﺘﻤﻊ ﻓﻴﻪ اﻟﻤﺒﺪﻋﻮن.
• ﺗﻮﻓﻴﺮ اﺣﺘﻴﺎﺟﺎت اﻟﺰﺑﺎﺋﻦ ﻣﻦ ﻧﻘﻞ وﺷﺤﻦ ﻋﻦ ﻃﺮﻳﻖ ﺗﻮﻓﻴﺮ ﺗﻨﻈﻴﻢ ﻋﺎﻟﻤﻲ ﺧﺎص وﺣﻠﻮل ﻣﻌﻠﻮﻣﺎﺗﻴﺔ
ﻟﻤﺸﺎﻛﻞ اﻟﻨﻘﻞ ﺑﻜﻔﺎءة وﻓﻌﺎﻟﻴﺔ.
اﻟﺮﺳﺎﻟﺔ ﺗﻮﺿﺢ ﻣﺎ ﻳﻠﻲ:
ﻟﻤﻦ ﺗﻘﺪم ﺧﺪﻣﺎﺗﻚ أو ﻣﻨﺘﺠﺎﺗﻚ؟ ﻛﻴﻒ ﺗﻘﺪم ﺧﺪﻣﺎﺗﻚ أو ﻣﻨﺘﺠﺎﺗﻚ ﻟﻤﺎذا وﺟﺪت اﻟﺸﺮﻛﺔ و ﻣﺎذا ﺗﻘﺪم ؟
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
5
Mohmmad Tamally www.adwat.business 5
ﻛﻴﻒ ﺗﻜﺘﺐ رﺳﺎﻟﺔ اﻟﺸﺮﻛﺔ
أﺟﺐ ﻋﻠﻰ ﻫﺬه اﻷﺳﺌﻠﺔ
ﻟﻤﺎذا وﺟﺪت اﻟﺸﺮﻛﺔ وﻣﺎذا ﺗﻘﺪم وﻟﻤﻦ؟ •
ﻣﺴﺎﻋﺪة رواد اﻷﻋﻤﺎل واﻟﺸﺮﻛﺎت اﻟﻨﺎﺷﺌﺔ ﻋﻠﻰ ﺗﻨﻈﻴﻢ وإدارة وﺗﻄﻮﻳﺮ ﻣﺸﺎرﻳﻌﻬﻢ.
ﻛﻴﻒ ﺗﻘﺪم ﺧﺪﻣﺎﺗﻚ أو ﻣﻨﺘﺠﺎﺗﻚ؟ •
ﻣﻦ ﺧﻼل ﺗﻮﻓﻴﺮ ﻧﻈﺎم ﻋﻤﻞ ﻣﺘﻜﺎﻣﻞ ﻳﺤﺘﻮي ﻋﻠﻰ أﺣﺪث اﺳﺘﺮاﺗﻴﺠﻴﺎت وأدوات وﻧﻤﺎذج
إدارة اﻷﻋﻤﺎل ﺑﺎﻟﻠﻐﺔ اﻟﻌﺮﺑﻴﺔ.
وﻟﻺﺟﺎﺑﺔ ﻋﻠﻰ ﻫﺬه اﻷﺳﺌﻠﺔ ﺗﺼﺒﺢ رﺳﺎﻟﺔ ﻣﻨﺼﺔ أدوات:
ﻣﺴﺎﻋﺪة رواد اﻷﻋﻤﺎل واﻟﺸﺮﻛﺎت اﻟﻨﺎﺷﺌﺔ ﻋﻠﻰ ﺗﻨﻈﻴﻢ وإدارة وﺗﻄﻮﻳﺮ ﻣﺸﺎرﻳﻌﻬﻢ ،ﻣﻦ ﺧﻼل ﺗﻮﻓﻴﺮ
ﻧﻈﺎم ﻋﻤﻞ ﻣﺘﻜﺎﻣﻞ ﻳﺤﺘﻮي ﻋﻠﻰ أﺣﺪث اﺳﺘﺮاﺗﻴﺠﻴﺎت وأدوات وﻧﻤﺎذج إدارة اﻷﻋﻤﺎل ﺑﺎﻟﻠﻐﺔ اﻟﻌﺮﺑﻴﺔ.
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
Mohmmad Tamally 6
www.adwat.business 6
اﻟﺨﻄﻮة اﻟﺜﺎﻧﻴﺔ
رؤﻳﺔ اﻟﺸﺮﻛﺔ
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
Mohmmad Tamally
www.adwat.business 7
رؤﻳﺔ اﻟﺸﺮﻛﺔ
إﻟﻰ أﻳﻦ ﻧﺮﻳﺪ اﻟﻮﺻﻮل وﻗﺪ ﺗﻜﻮن ﻣﺤﺪدة ﺑﺰﻣﻦ ﻣﺜﻞ:
• أﺳﺮع ﻣﻄﻌﻢ ﻓﻲ ﺗﻘﺪﻳﻢ اﻟﻮﺟﺒﺎت اﻟﺴﺮﻳﻌﺔ ﻓﻲ اﻟﻌﺎﻟﻢ.
• ﻧﺴﻌﻰ ﻟﺘﻜﻮن ﻣﻨﺘﺠﺎﺗﻨﺎ اﻟﺨﻴﺎر اﻟﻤﻔﻀﻞ ﻟﻠﻤﺴﺘﻬﻠﻚ ﻣﻦ ﺧﻼل رﻳﺎدﺗﻨﺎ ﻓﻲ اﻷﺳﻮاق اﻟﻤﺴﺘﻬﺪﻓﺔ وﺗﻘﺪﻳﻢ
أﻃﻌﻤﺔ وﻣﺸﺮوﺑﺎت ﻣﻤﻴﺰة.
• اﻟﻮﺟﻬﺔ اﻷوﻟﻰ ﻋﻠﻰ ﻣﺴﺘﻮى اﻷردن ﻓﻲ ﺗﻘﺪﻳﻢ اﻟﺨﺪﻣﺎت اﻟﻤﺘﻜﺎﻣﻠﺔ ﻟﻠﻄﻼب ورواد اﻷﻋﻤﺎل واﻟﺸﺮﻛﺎت.
• ﻧﺴﻌﻰ ﺟﺎﻫﺪﻳﻦ ﻟﻨﻜﻮن رواد اﻟﻤﺨﺎﺑﺰ ﻋﻠﻰ ﻣﺴﺘﻮى اﻷردن.
أرﻛﺎن اﻟﺮؤﻳﺔ
اﻟﻤﻜﺎن اﻟﻌﻤﻞ اﻟﺮﺋﻴﺴﻲ اﻟﺘﻲ ﺗﻘﻮم ﺑﻪ اﻟﺸﺮﻛﺔ اﻟﻬﺪف
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
Mohmmad Tamally 8
www.adwat.business 8
ﻛﯾف ﺗﻛﺗب رؤﯾﺔ اﻟﺷرﻛﺔ
أﺟب ﻋﻠﻰ ھذه اﻷﺳﺋﻠﺔ
ﻣﺎ ھو اﻟﮭدف اﻟذي ﺗرﯾد اﻟوﺻل إﻟﯾﮫ؟ •
اﻟﻣرﺟﻊ اﻷول ﻟرواد اﻷﻋﻣﺎل واﻟﺷرﻛﺎت اﻟﻧﺎﺷﺋﺔ.
ﻣﺎ ھو اﻟﻌﻣل اﻟرﺋﯾﺳﻲ اﻟﺗﻲ ﺗﻘوم ﺑﮫ اﻟﺷرﻛﺔ؟ •
ﺗوﻓﯾر ﻧظﺎم ﻋﻣل ﻣﺗﻛﺎﻣل ﯾﺣﺗوي ﻋﻠﻰ أﺣدث اﺳﺗراﺗﯾﺟﯾﺎت وأدوات وﻧﻣﺎذج إدارة اﻷﻋﻣﺎل ﺑﺎﻟﻠﻐﺔ اﻟﻌرﺑﯾﺔ.
ﻓﻲ أي ﻗﺎرة أو دوﻟﺔ أو ﻣدﯾﻧﺔ أو ﻋﻠﻰ ﻣﺳﺗوى أي ﻣﺳﺎﺣﺔ ﺟﻐراﻓﯾﺔ؟ •
ﻋﻠﻰ ﻣﺳﺗوى اﻟﺷرق اﻷوﺳط وﺷﻣﺎل إﻓرﯾﻘﯾﺎ.
وﺑﺎﻹﺟﺎﺑﮫ ﻋﻠﻲ ھذه اﻷﺳﺋﻠﺔ ﺗﺻﺑﺢ رؤﯾﺔ ﻣﻧﺻﺔ أدوات:
اﻟﻣرﺟﻊ اﻷول ﻟرواد اﻷﻋﻣﺎل واﻟﺷرﻛﺎت اﻟﻧﺎﺷﺋﺔ ﻓﻲ ﺗﻘدﯾم أدوات ﺗﻧظﯾم وإدارة وﺗطوﯾر أﻋﻣﺎﻟﮭم وﺑﺎﻟﻠﻐﺔ اﻟﻌرﺑﯾﺔ ،ﻋﻠﻰ ﻣﺳﺗوى اﻟﺷرق اﻷوﺳط وﺷﻣﺎل
إﻓرﯾﻘﯾﺎ.
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
Mohmmad Tamally 9
www.adwat.business 9
اﻟﺨﻄﻮة اﻟﺜﺎﻟﺜﺔ
ﻗﻴﻢ اﻟﺸﺮﻛﺔ
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
Mohmmad Tamally
www.adwat.business 10
ﻗﻴﻢ اﻟﺸﺮﻛﺔ
ﺿﻮاﺑﻂ ﻋﻤﻠﻜﻢ ﻓﻲ اﻟﺸﺮﻛﺔ. •
ﻣﻴﺜﺎﻗﻬﺎ اﻷﺧﻼﻗﻲ. •
اﻟﺘﺰاﻣﺎﺗﻜﻢ ﻧﺤﻮ أﺻﺤﺎب اﻟﻤﺼﺎﻟﺢ ﺟﻤﻴﻌ ًﺎ ) زﺑﻮن ،ﻣﻮﻇﻒ ،ﻣﻮرد ،ﺷﺮﻳﻚ ،ﻣﺴﺘﺜﻤﺮ(.. •
أي ﻛﺄﻧﻚ ﺗﻮﻋﺪ ﻛﻞ ﻣﻦ ﻳﺘﻌﺎﻣﻞ ﻣﻊ ﺷﺮﻛﺘﻚ ﺑﻤﺠﻤﻮﻋﺔ أﻣﻮر ﺳﻴﺠﺪﻫﺎ وﺗﺴﺎﻋﺪ ﻋﻠﻰ ﺗﺤﻘﻴﻖ
ﻫﺪﻓﻪ ،ﺳﻮاء ﻛﺎن زﺑﻮن أو ﻣﻮﻇﻒ أو ﻣﻮرد ..إﻟﺦ
وﻣﻨﻬﺎ ﺗﺒﻨﻲ اﻟﻤﻴﺰة اﻟﺘﻨﺎﻓﺴﻴﺔ اﻟﺨﺎﺻﺔ ﺑﺸﺮﻛﺘﻚ واﻟﺜﻘﺎﻓﺔ
اﻟﻤﺆﺳﺴﻴﺔ.
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
Mohmmad Tamally 11
www.adwat.business 11
أﻣﺜﻠﺔ ﻋﻠﻰ ﻗﻴﻢ ﻟﺸﺮﻛﺎت
وﻳﻤﻜﻨﻚ اﻟﺸﺮح ﻋﻦ ﻛﻞ ﻗﻴﻤﻪ ﻣﺜﻞ: • اﻻﻟﺘﺰام ﺑﺎﻟﻮﻋﻮد.
• اﻟﺘﻘﺪﻳﺮ ﻟﻠﻌﻤﻼء.
ﺧﺪﻣﺎت اﻷﻋﻤﺎل اﻟﺸﺎﻣﻠﺔ
ﺗﺠﺪ ﻛﻞ ﻣﺎ ﺗﺮﻳﺪ وﻳﻘﺪم ﻟﻚ ﺑﺒﺴﺎﻃﺔ وﺟﻮدة ﻋﺎﻟﻴﺔ. • اﻻﺣﺘﺮام ﻟﻠﻤﻮﻇﻔﻴﻦ.
• اﻟﺘﻤﻴﺰ ﻓﻲ اﻷﻋﻤﺎل.
ﻻ ﺗﺪﻓﻊ ﻛﺜﻴﺮ ًا • اﻻﺑﺘﻜﺎر ﻓﻲ اﻟﻤﻨﺘﺠﺎت واﻟﺨﺪﻣﺎت.
ﻧﻮﻓﺮ اﻟﺘﻜﺎﻟﻴﻒ ﺑﺤﻴﺚ ﻻ ﺗﺪﻓﻊ إﻻ ﻣﻘﺎﺑﻞ ﻣﺎ ﺗﺴﺘﺨﺪم ،وﻧﻘﺪم اﻟﺨﺪﻣﺎت ﺑﺄﺳﻌﺎر • ﺧﺪﻣﺎت اﻷﻋﻤﺎل اﻟﺸﺎﻣﻠﺔ.
ﻣﻨﺎﺳﺒﺔ ﻟﻠﺠﻤﻴﻊ.
• ﻻ ﺗﺪﻓﻊ ﻛﺜﻴﺮ اً.
• ﻋﻼﻗﺎت وﺷﺮاﻛﺎت ﺟﺪﻳﺪة.
أﻧﺠﺰ ﻛﻞ ﻳﻮم
• أﻧﺠﺰ ﻛﻞ ﻳﻮم.
ﻧﺴﺎﻋﺪك ﻋﻠﻰ أن ﺗﻀﻴﻒ ﺷﻲء ﺟﺪﻳﺪ ﻟﺬاﺗﻚ ﻛﻞ ﻳﻮم وﺗﻄﻮر ﻣﻦ ﻧﻔﺴﻚ.
• ﻓﺮﻳﻖ اﻟﻌﻤﻞ ﺧﺒﻴﺮ وﺷﺮﻳﻚ.
• ﻧﻤﻮذج ﻧﺎﺟﺢ ﻟﺮﻳﺎدة اﻷﻋﻤﺎل.
• اﻟﺨﺪﻣﺔ اﻟﻤﺠﺘﻤﻌﻴﺔ.
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
Mohmmad Tamally 12
www.adwat.business 12
ﻛﻴﻒ ﺗﻜﺘﺐ ﻗﻴﻢ اﻟﺸﺮﻛﺔ
أﺟﺐ ﻋﻠﻰ ﻫﺬه اﻟﺴﺆال
ﻣﺎذا ﺗﻮﻋﺪ ﻛﻞ ﻣﻦ ﻳﺘﻌﺎﻣﻞ ﻣﻌﻜﻢ ﻓﻲ اﻟﺸﺮﻛﺔ ) زﺑﻮن ،ﻣﻮﻇﻒ ،ﻣﻮرد ،ﺷﺮﻳﻚ ،ﻣﺴﺘﺜﻤﺮ(...؟
ﺳﻴﺠﺪ ﻣﻌﺮﻓﺔ ﻣﺒﻴﻨﺔ ﻋﻠﻰ ﺧﺒﺮة ﻋﻤﻠﻴﺔ •
ﺳﻴﺠﺪ أن اﻟﻠﻐﺔ اﻟﻌﺮﺑﻴﺔ ﻟﻐﺔ أدوات. •
ﺳﻴﺠﺪ أدوات ﺑﺴﻴﻄﺔ ﺑﻔﻌﺎﻟﻴﺔ ﻋﺎﻟﻴﺔ. •
ﺳﻴﺠﺪ ﺷﻤﻮﻟﻴﺔ اﻷدوات واﻟﺨﺪﻣﺎت اﻟﻤﻘﺪﻣﺔ. •
واﻹﺟﺎﺑﺔ ﻋﻠﻲ ﻫﺬا اﻟﺴﺆال ﻓﺈن ﻗﻴﻢ ﻣﻨﺼﺔ أدوات:
ﻣﻌﺮﻓﺔ ﻣﺒﻨﻴﺔ ﻋﻠﻰ ﺧﺒﺮة ﻋﻤﻠﻴﺔ. •
اﻟﻠﻐﺔ اﻟﻌﺮﺑﻴﺔ ﻟﻐﺔ أدوات. •
أدوات ﺑﺴﻴﻄﺔ ﺑﻔﻌﺎﻟﻴﺔ ﻋﺎﻟﻴﺔ. •
ﺷﻤﻮﻟﻴﺔ اﻷدوات واﻟﺨﺪﻣﺎت. •
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
Mohmmad Tamally 13
www.adwat.business 13
اﻟﺨﻄﻮة اﻟﺮاﺑﻌﺔ
ﺗﺤﻠﻴﻞ اﻟﻮاﻗﻊ اﻻﺳﺘﺮاﺗﻴﺠﻲ
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
Mohmmad Tamally
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ﺗﺤﻠﻴﻞ اﻟﻮاﻗﻊ
أي أن ﺗﻘﻮم ﺑﺘﺤﻠﻴﻞ ﺷﺮﻛﺘﻚ ﻣﻦ ﺟﻤﻴﻊ اﻟﺠﻮاﻧﺐ اﻟﻤﺤﻴﻄﺔ ﺑﻬﺎ ،وﻫﻨﺎك اﻟﻌﺪﻳﺪ ﻣﻦ
اﻟﻄﺮق اﻟﻌﺎﻟﻤﻴﺔ ﻟﻠﺘﺤﻠﻴﻞ ،ﻟﺬﻟﻚ ﺳﺘﺠﺪ ﻟﻜﻞ ﻃﺮﻳﻘﻪ أداة ﻣﻨﻔﺼﻠﺔ ﺑﻬﺎ ﻋﻠﻰ ﻣﻨﺼﺔ
أدوات ﺿﻤﻦ ﻣﺮﺣﻠﺔ اﻟﺘﺨﻄﻴﻂ اﻻﺳﺘﺮاﺗﻴﺠﻲ واﻟﺘﺸﻐﻴﻠﻲ اﻟﺘﻲ ﺣﻤﻠﺖ ﻣﻨﻬﺎ ﻫﺬه اﻷداة
.
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
Mohmmad Tamally 15
www.adwat.business 15
اﻟﺘﺤﻠﻴﻞ اﻟﺮﺑﺎﻋﻲ
SWOT
أﺷﻬﺮ ﻃﺮق اﻟﺘﺤﻠﻴﻞ ﻓﻲ اﻟﻌﺎﻟﻢ ،وﺗﺘﺸﻜﻞ ﻣﻦ اﻟﺤﺮوف اﻷوﻟﻰ ﻷرﺑﻊ ﻛﻠﻤﺎت ﺑﺎﻟﻠﻐﺔ
اﻹﻧﺠﻠﻴﺰﻳﺔ:
T Threats
O Opportunities
W Weaknesses
s Strengths
اﻟﺘﻬﺪﻳﺪات اﻟﻔﺮص ﻧﻘﺎط اﻟﻀﻌﻒ ﻧﻘﺎط اﻟﻘﻮة
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
16
Mohmmad Tamally
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ﻛﻴﻒ ﺗﻘﻮم ﺑﺘﺤﻠﻴﻞ SWOT
ﻗﻢ ﺑﻮﺿﻊ ﻧﻘﺎط اﻟﻘﻮة واﻟﻀﻌﻒ واﻟﻔﺮص واﻟﺘﻬﺪﻳﺪات ﻣﻦ ﺧﻼل اﻹﺟﺎﺑﺔ ﻋﻠﻰ ﻫﺬه اﻷﺳﺌﻠﺔ ﻟﻜﻞ
ﺟﺎﻧﺐ:
T Threats
O Opportunities
W Weaknesses
s Strengths
اﻟﺘﻬﺪﻳﺪات اﻟﻔﺮص ﻧﻘﺎط اﻟﻀﻌﻒ ﻧﻘﺎط اﻟﻘﻮة
ﻣﻦ ﺧﺎرج ﺑﻴﺌﺔ اﻟﻌﻤﻞ واﻟﺸﺮﻛﺔ. ﻣﻦ ﺧﺎرج ﺑﻴﺌﺔ اﻟﻌﻤﻞ واﻟﺸﺮﻛﺔ. ﻣﻦ داﺧﻞ ﺑﻴﺌﺔ اﻟﻌﻤﻞ واﻟﺸﺮﻛﺔ. ﻣﻦ داﺧﻞ ﺑﻴﺌﺔ اﻟﻌﻤﻞ واﻟﺸﺮﻛﺔ.
ﺗﻌﻴﻖ ﺗﻄﻮﻳﺮ اﻟﻌﻤﻞ ﺗﺴﺎﻋﺪ ﻋﻠﻰ ﺗﻄﻮﻳﺮ اﻟﻌﻤﻞ ﺗﻌﻴﻖ ﺗﻄﻮﻳﺮ اﻟﻌﻤﻞ ﺗﺴﺎﻋﺪ ﻋﻠﻰ ﺗﻄﻮﻳﺮ اﻟﻌﻤﻞ
ﻣﺎ اﻟﻌﻘﺒﺎت اﻟﺘﻲ ﺗﻌﻄﻞ ﻋﻤﻠﻚ وﺟﻬﻮدك؟ • ﻣﺎ اﻟﻔﺮص واﻹﻣﻜﺎﻧﻴﺎت اﻟﻘﺎﺋﻤﺔ اﻟﺘﻲ ﻣﺎ اﻟﺬي ﻳﺠﺐ أن ﺗﻘﻮم ﺑﺘﺤﺴﻴﻨﻪ وﺗﻄﻮﻳﺮه ﻣﻦ • ﻣﺎ اﻟﺬي ﻳﻤﻴﺰك وﺗﺠﻴﺪ اﻟﻘﻴﺎم ﺑﻪ ﻋﻦ • •
ﻣﺎ اﻟﺘﻮﺟﻬﺎت اﻟﻤﺤﻠﻴﺔ واﻟﻮﻃﻨﻴﺔ واﻟﺪوﻟﻴﺔ اﻟﺘﻲ • ﺗﺪﻋﻢ ﺟﻬﻮدﻛﻢ وﻋﻤﻠﻜﻢ؟ ﺗﺤﺪﻳﺎت داﺧﻠﻴﺔ؟ اﻟﺠﻬﺎت اﻷﺧﺮى؟
ﺗﻌﻄﻞ ﻋﻤﻠﻚ وﺟﻬﻮدك؟ ﻣﺎ اﻟﺘﻮﺟﻬﺎت اﻟﻤﺤﻠﻴﺔ واﻟﻮﻃﻨﻴﺔ واﻟﺪوﻟﻴﺔ ﻣﺎ اﻟﺨﺒﺮات واﻟﻤﻌﺎرف واﻟﻤﻬﺎرات اﻟﺘﻲ ﺗﻨﻘﺺ • ﻣﺎ اﻟﻤﻮارد اﻟﻤﺘﻮﻓﺮة )ﺑﺸﺮﻳﺔ ،ﻣﺎدﻳﺔ• ، •
ﻣﺎ اﻟﺘﻐﻴﺮ اﻻﺟﺘﻤﺎﻋﻲ أو اﻟﺴﻜﺎﻧﻲ اﻟﺬي ﻳﻤﻜﻦ أن • ﻟﻤﺠﺎﻟﻚ؟ ﻓﺮﻳﻖ ﻋﻤﻠﻚ؟ ﻣﺎﻟﻴﺔ(؟
ﻳﻀﺮ ﺑﺄﻫﺪاﻓﻚ؟ وﻛﻴﻒ؟ ﻣﺎ اﻟﺘﻐﻴﺮ ﻓﻲ اﻟﺴﻴﺎﺳﺎت واﻟﻘﻮاﻧﻴﻦ اﻟﺬي • ﻫﻞ ﺗﺤﻘﻖ ﺟﻤﻴﻊ اﻷﻫﺪاف واﻷدوار اﻟﻤﻨﻮﻃﺔ • ﻣﺎ اﻟﻤﻌﺎرف واﻟﻤﻬﺎرات واﻟﺨﺒﺮات •
ﻫﻞ ﺳﻴﺘﻐﻴﺮ اﻟﻤﻮﻗﻒ اﻟﻤﺎﻟﻲ ﻟﻠﻤﻤﻮل اﻷﺳﺎس • ﻳﺠﻌﻞ ﻋﻤﻠﻚ أﺳﻬﻞ وأﻛﺜﺮ ﻛﻔﺎءة؟ ﺑﻚ؟ اﻟﻤﺘﻮﻓﺮة؟
ﻟﻌﻤﻠﻚ؟ ﻣﺎ اﻟﺘﻄﻮرات ﻓﻲ اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﻛﻘﻴﻤﺔ • ﻫﻞ ﻫﻨﺎك أي أﻣﻮر داﺧﻠﻴﺔ ﻳﻨﺒﻐﻲ ﻣﻌﺎﻟﺠﺘﻬﺎ؟ • أﻣﻮر أﺧﺮى .. •
ﻣﺎ اﻟﺘﻄﻮرات ﻓﻲ اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ اﻟﺘﻲ ﺳﺘﺆﺛﺮ ﺳﻠﺒ ًﺎ • ﻣﻀﺎﻓﺔ ﻟﺠﻬﻮدك؟ ﻛﻴﻒ؟
ﻋﻠﻰ ﺟﻬﻮدك؟
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
Mohmmad Tamally 17
www.adwat.business 17
ﻛﻴﻒ ﺗﻘﻮم ﺑﺘﺤﻠﻴﻞ SWOT
ﻳﻤﻜﻨﻚ أن ﺗﺴﺘﻌﻴﻦ ﻓﻲ ﻫﺬه اﻷﺑﻌﺎد ﻋﻨﺪ ﻗﻴﺎﻣﻚ ﻓﻲ اﻟﺘﺤﻠﻴﻞ:
اﻟﻤﻮارد اﻟﺒﺸﺮﻳﺔ :أي اﻷﻳﺪي اﻟﻌﺎﻣﻠﺔ. .1
اﻟﻤﻮارد اﻟﻤﺎدﻳﺔ :أي اﻷﺟﻬﺰة واﻟﻤﻌﺪات ،واﻟﻤﻜﺎن. .2
اﻟﻤﻮارد اﻟﻤﺎﻟﻴﺔ :أي رأس اﻟﻤﺎل اﻟﻤﺘﺎح وﺗﺤﻘﻴﻖ اﻟﺮﺑﺢ. .3
اﻟﺘﻘﻨﻴﺔ :أي اﺳﺘﺜﻤﺎر اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ واﻟﺘﺤﻮل اﻟﺮﻗﻤﻲ. .4
اﻟﺘﺸﻐﻴﻞ واﻟﺘﻄﻮﻳﺮ اﻹداري :أي إدارة اﻟﻌﻤﻠﻴﺎت اﻟﻴﻮﻣﻴﺔ وﺗﻄﻮﻳﺮﻫﺎ. .5
اﻹﺑﺪاع واﻻﺑﺘﻜﺎر :أي اﻟﻤﻨﺘﺠﺎت واﻟﺨﺪﻣﺎت اﻟﺘﻲ ﺗﻘﺪﻣﻬﺎ. .6
اﻟﺘﺴﻮﻳﻖ :أي اﻟﺘﺮوﻳﺞ ﻟﻤﻨﺘﺠﺎﺗﻚ وﺧﺪﻣﺎﺗﻚ. .7
ﺧﺪﻣﺔ اﻟﻌﻤﻼء :أي ﺧﻠﻖ ﺗﺠﺮﺑﺔ ﻓﺮﻳﺪة ﻟﻌﻤﻼءك. .8
اﻟﻤﺒﻴﻌﺎت :أي اﻹﻳﺮادات اﻟﻤﺘﻮﻗﻌﺔ. .9
اﻟﺘﻮﺳﻊ واﻻﻧﺘﺸﺎر :أي ﺗﻄﻮﻳﺮ اﻟﻤﻨﺘﺠﺎت /اﻟﺨﺪﻣﺎت أو ﻓﺘﺢ ﻓﺮوع.. .10
اﻟﻤﺴﺆوﻟﻴﺔ اﻻﺟﺘﻤﺎﻋﻴﺔ :أي اﻟﻤﺒﺎدرات اﻟﻤﺠﺘﻤﻌﻴﺔ واﻟﻌﻄﺎء. .11
اﻟﺸﺆون اﻟﻘﺎﻧﻮﻧﻴﺔ :وﻳﺘﻀﻤﻦ أﻫﺪاف ﻋﺪﻳﺪة ﺣﺴﺐ ﻧﻮع اﻟﺨﻠﻞ اﻟﻤﻮﺟﻮد ﻓﻲ ﻛﻞ ﺷﺮﻛﺔ )وﻗﺪ ﻳﺘﻌﻠﻖ اﻟﻀﺒﻂ اﻟﻘﺎﻧﻮﻧﻲ ﺑﺎﻟﻌﺎﻣﻠﻴﻦ .12
ﻓﻲ اﻟﺸﺮﻛﺔ أو اﻟﺮﺧﺺ واﻟﺘﺼﺎرﻳﺢ ،أو ﺑﺎﻟﻀﺮاﺋﺐ واﻟﻌﻼﻗﺔ ﻣﻊ اﻟﺪوﻟﺔ ،أو ﺑﻀﺒﻂ وﻣﺮاﺟﻌﺔ اﻟﻌﻘﻮد ﻣﻊ اﻟﻤﻮردﻳﻦ واﻟﻌﻤﻼء(....
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
Mohmmad Tamally 18
www.adwat.business 18
أﻣﺜﻠﺔ ﻋﻠﻰ ﺗﺤﻠﻴﻞ SWOT
T Threats
O Opportunities
W Weaknesses
s Strengths
اﻟﺘﻬﺪﻳﺪات اﻟﻔﺮص ﻧﻘﺎط اﻟﻀﻌﻒ ﻧﻘﺎط اﻟﻘﻮة
وﻫﺬه أﻣﺜﻠﺔ ﻋﻠﻰ ﻧﻘﺎط ﻗﺪ ﺗﻜﻮن ﻓﺮص ﻟﻚ أو ﺗﻬﺪﻳﺪات: وﻫﺬه أﻣﺜﻠﺔ ﻋﻠﻰ ﻧﻘﺎط ﻗﺪ ﺗﻜﻮن ﻗﻮة ﻟﻚ أو ﺿﻌﻒ:
• اﻟﻘﻮة اﻟﺸﺮاﺋﻴﺔ، • ﺧﻄﺔ اﻟﻌﻤﻞ
• اﻟﻤﻨﺎﻓﺴﻴﻦ. • ﺣﻘﻮق اﻟﻤﻠﻴﻜﺔ
• ﺗﺤﺎﻟﻔﺎت وﺷﺮاﻛﺎت ﺧﺎرﺟﻴﺔ. • اﻟﻤﻮﻗﻊ.
• اﻟﻘﻮاﻧﻴﻦ. • اﻟﻮﻓﺮ اﻟﻤﺎﻟﻲ.
• ﺗﻐﻴﻴﺮات ﺗﻘﻨﻴﺔ. • ﺟﻮدة اﻟﻤﻨﺘﺞ أو اﻟﺨﺪﻣﺔ اﻟﻤﻘﺪﻣﺔ.
• ﺗﻐﻴﻴﺮات اﺟﺘﻤﺎﻋﻴﺔ. • ﺧﺒﺮة ﻓﺮﻳﻖ اﻟﻌﻤﻞ.
• ﺗﻐﻴﻴﺮات ﺳﻴﺎﺳﻴﺔ. • ﺗﻜﻠﻔﺔ اﻟﻤﻮاد اﻷوﻟﻴﺔ.
• ﺗﻐﻴﻴﺮات ﻓﻲ اﻟﺒﻴﺌﺔ. • اﻟﺘﺴﻮﻳﻖ.
• ﺗﻐﻴﻴﺮات ﻓﻲ اﻟﺘﻤﻮﻳﻞ • اﻟﻤﻴﺰة اﻟﺘﻨﺎﻓﺴﻴﺔ.
• اﻟﻤﻨﺘﺠﺎت أو اﻟﺨﺪﻣﺎت اﻟﺒﺪﻳﻠﺔ. • اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ.
• زﻳﺎدة ﻓﻲ اﻟﺘﻜﺎﻟﻴﻒ. • اﻹدارة وﺧﺒﺮﺗﻬﺎ.
• ﺳﺮﻗﺔ اﻷﻓﻜﺎر. • وﻻء اﻟﺰﺑﺎﺋﻦ.
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
Mohmmad Tamally 19
www.adwat.business 19
اﻟﺨﻄﻮة اﻟﺨﺎﻣﺴﺔ
وﺿﻊ اﻷﻫﺪاف اﻻﺳﺘﺮاﺗﻴﺠﻴﺔ
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
Mohmmad Tamally
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ﻛﻴﻒ ﺗﻀﻊ اﻷﻫﺪاف اﻻﺳﺘﺮاﺗﻴﺠﻴﺔ
• ﺑﻌﺪ أن ﻗﻤﺖ ﺑﺎﻟﺘﺤﻠﻴﻞ أﻛﺘﺐ أﻫﺪاﻓﻚ ﻛﻤﺎ ﻳﻠﻲ:
• ﻛﻞ ﻧﻘﻄﺔ ﺿﻌﻒ ﻋﻼﺟﻬﺎ ﺑﻬﺪف.
• ﻛﻞ ﻧﻘﻄﺔ ﻗﻮة ﺗﻨﻤﻴﺘﻬﺎ ﻫﺪف.
• ﻛﻞ ﻓﺮﺻﺔ اﺳﺘﺜﻤﺎرﻫﺎ ﻫﺪف.
• ﻛﻞ ﺧﻄﺮ اﻻﺣﺘﻴﺎط ﻣﻨﻪ ﻫﺪف.
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
Mohmmad Tamally 21
www.adwat.business 21
ﻛﻴﻒ ﺗﻀﻊ اﻷﻫﺪاف اﻻﺳﺘﺮاﺗﻴﺠﻴﺔ
ﻳﻤﻜﻨﻚ أن ﺗﺴﺘﻌﻴﻦ ﻓﻲ ﻫﺬه اﻷﺑﻌﺎد ﻋﻨﺪ ﻗﻴﺎﻣﻚ ﻓﻲ اﻟﺘﺨﻄﻴﻂ:
اﻟﻤﻮارد اﻟﺒﺸﺮﻳﺔ :أي اﻷﻳﺪي اﻟﻌﺎﻣﻠﺔ. .1
اﻟﻤﻮارد اﻟﻤﺎدﻳﺔ :أي اﻷﺟﻬﺰة واﻟﻤﻌﺪات ،واﻟﻤﻜﺎن. .2
اﻟﻤﻮارد اﻟﻤﺎﻟﻴﺔ :أي رأس اﻟﻤﺎل اﻟﻤﺘﺎح وﺗﺤﻘﻴﻖ اﻟﺮﺑﺢ. .3
اﻟﺘﻘﻨﻴﺔ :أي اﺳﺘﺜﻤﺎر اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ واﻟﺘﺤﻮل اﻟﺮﻗﻤﻲ. .4
اﻟﺘﺸﻐﻴﻞ واﻟﺘﻄﻮﻳﺮ اﻹداري :أي إدارة اﻟﻌﻤﻠﻴﺎت اﻟﻴﻮﻣﻴﺔ وﺗﻄﻮﻳﺮﻫﺎ. .5
اﻹﺑﺪاع واﻻﺑﺘﻜﺎر :أي اﻟﻤﻨﺘﺠﺎت واﻟﺨﺪﻣﺎت اﻟﺘﻲ ﺗﻘﺪﻣﻬﺎ. .6
اﻟﺘﺴﻮﻳﻖ :أي اﻟﺘﺮوﻳﺞ ﻟﻤﻨﺘﺠﺎﺗﻚ وﺧﺪﻣﺎﺗﻚ. .7
ﺧﺪﻣﺔ اﻟﻌﻤﻼء :أي ﺧﻠﻖ ﺗﺠﺮﺑﺔ ﻓﺮﻳﺪة ﻟﻌﻤﻼءك. .8
اﻟﻤﺒﻴﻌﺎت :أي اﻹﻳﺮادات اﻟﻤﺘﻮﻗﻌﺔ. .9
اﻟﺘﻮﺳﻊ واﻻﻧﺘﺸﺎر :أي ﺗﻄﻮﻳﺮ اﻟﻤﻨﺘﺠﺎت /اﻟﺨﺪﻣﺎت أو ﻓﺘﺢ ﻓﺮوع.. .10
اﻟﻤﺴﺆوﻟﻴﺔ اﻻﺟﺘﻤﺎﻋﻴﺔ :أي اﻟﻤﺒﺎدرات اﻟﻤﺠﺘﻤﻌﻴﺔ واﻟﻌﻄﺎء. .11
اﻟﺸﺆون اﻟﻘﺎﻧﻮﻧﻴﺔ :وﻳﺘﻀﻤﻦ أﻫﺪاف ﻋﺪﻳﺪة ﺣﺴﺐ ﻧﻮع اﻟﺨﻠﻞ اﻟﻤﻮﺟﻮد ﻓﻲ ﻛﻞ ﺷﺮﻛﺔ )وﻗﺪ ﻳﺘﻌﻠﻖ اﻟﻀﺒﻂ اﻟﻘﺎﻧﻮﻧﻲ ﺑﺎﻟﻌﺎﻣﻠﻴﻦ .12
ﻓﻲ اﻟﺸﺮﻛﺔ أو اﻟﺮﺧﺺ واﻟﺘﺼﺎرﻳﺢ ،أو ﺑﺎﻟﻀﺮاﺋﺐ واﻟﻌﻼﻗﺔ ﻣﻊ اﻟﺪوﻟﺔ ،أو ﺑﻀﺒﻂ وﻣﺮاﺟﻌﺔ اﻟﻌﻘﻮد ﻣﻊ اﻟﻤﻮردﻳﻦ واﻟﻌﻤﻼء(....
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
Mohmmad Tamally 22
www.adwat.business 22
أﻣﺜﻠﺔ ﻋﻠﻰ أﻫﺪاف اﺳﺘﺮاﺗﻴﺠﻴﺔ
ﻓﻈﻬﺮت ﻧﻘﺎط اﻟﻘﻮة واﻟﻀﻌﻒ واﻟﺘﻬﺪﻳﺪات وﺑﺪأت ﻟﻨﻔﺘﺮض أﻧﻚ ﻗﻤﺖ ﺑﻌﻤﻞ اﻟﺘﺤﻠﻴﻞ ﺑﺎﻻﺳﺘﻌﺎﻧﺔ ﺑﺎﻷﺑﻌﺎد ال 10
ﺑﺘﺤﻮﻳﻠﻬﺎ ﻷﻫﺪاف ووﺿﻊ ﺧﻄﺔ ﻟﻤﺪة 3
اﻟﺘﺼﻨﻴﻒ اﻟﻬﺪف اﻻﺳﺘﺮاﺗﻴﺠﻲ رﻗﻢ اﻟﻬﺪف اﻟﺒﻌﺪ
ﺗﻌﻴﻴﻦ ﻛﻔﺎءات وﺧﺒﺮات ﻓﻲ ﺟﻤﻴﻊ أﻗﺴﺎم اﻟﺸﺮﻛﺔ
ﻧﻘﺎط ﺿﻌﻒ وﺻﻮ
1 اﻟﻤﻮارد اﻟﺒﺸﺮﻳﺔ
ﺿﻌﻒ اﻟﻜﺎدر ﻻً ﻟﻜﺎدر ﻋﻤﻞ ﻣﺤﺘﺮف ﻳﺪﻳﺮ ﺿﻤﻦ أﻓﻀﻞ اﻟﻤﻤﺎرﺳﺎت و ﺑﻤﻬﻨﻴﺔ ﻋﺎﻟﻴﺔ ﻣﻊ ﻧﻬﺎﻳﺔ ﻋﺎم
2024
ﻓﺮص
إﻣﻜﺎﻧﻴﺔ اﺳﺘﻴﺮاد اﻟﻤﻮاد
ﺗﺤﻘﻴﻖ ﺻﺎﻓﻲ رﺑﺢ ٪ 20ﻣﻊ ﻧﻬﺎﻳﺔ ﻋﺎم 2025 2 اﻟﻤﻮارد اﻟﻤﺎﻟﻴﺔ
اﻷوﻟﻴﺔ ﻣﻦ اﻟﺼﻴﻦ ﺑﺴﻌﺮ
أﻗﻞ ﻣﻦ اﻟﻤﺤﻠﻲ
ﻧﻘﺎط ﻗﻮة
اﻟﻤﻨﺘﺞ ﻣﻄﻠﻮب وذو ﻣﻴﺰة ﺗﺤﻘﻴﻖ إﻳﺮادات ﺑﻘﻴﻤﺔ 500أﻟﻒ دﻳﻨﺎر ﻣﻮزﻋﺔ ﻋﻠﻰ 3ﺳﻨﻮات 3 اﻟﻤﺒﻴﻌﺎت
ﺗﻨﺎﻓﺴﻴﺔ ﻣﺘﻤﻴﺰة
ﻧﻘﺎط ﺿﻌﻒ اﺳﺘﻬﺪاف ﺷﺮاﺋﺢ اﻟﻌﻤﻼء ﻏﻴﺮ اﻟﻤﺴﺘﻬﺪﻓﺔ وﻓﺘﺢ 3أﺳﻮاق ﺟﺪﻳﺪة ﺑﻤﻌﺪل ﺳﻮق ﻛﻞ
4
ﺿﻌﻒ اﻟﺘﺴﻮﻳﻖ ﻋﺎم اﻟﺘﺴﻮﻳﻖ وﺧﺪﻣﺔ
ﻧﻘﺎط ﺿﻌﻒ ﻋﻤﻞ ﺧﻄﺔ وﻻء ﻟﻠﻌﻤﻼء وﺗﺄﺳﻴﺲ ﻗﺴﻢ ﺧﺪﻣﺔ ﻋﻤﻼء ﻣﺤﺘﺮف اﻟﻌﻤﻼء
أﻫﺪاف ﻗﺎﺑﻠﺔ ﻟﻠﻘﻴﺎس وﻣﺆﺷﺮ اﻟﻘﻴﺎس واﺿﺢ. ﻧﻼﺣﻆ ﻣﻦ اﻷﻣﺜﻠﺔ أﻧﻬﺎ 5 .1
ﺿﻌﻒ ﺧﺪﻣﺔ اﻟﻌﻤﻼء ﻳﻤﻜﻦ أن ﻳﻜﻮن ﻟﻜﻞ ﺑﻌﺪ أﻛﺜﺮ ﻣﻦ ﻫﺪف اﺳﺘﺮاﺗﻴﺠﻲ .وﺻﻮﻻً ﻟﻨﺴﺒﺔ رﺿﺎ ﻻ ﺗﻘﻞ ﻋﻦ ٪ 90ﻣﻊ ﻧﻬﺎﻳﺔ ﻋﺎم 2024 .2
اﻟﻬﺪف اﻻﺳﺘﺮاﺗﻴﺠﻲ ﻳﺤﻘﻖ ﻓﻲ ﻣﺪة أﻛﺜﺮ ﻣﻦ ﻋﺎم وﻳﺘﻢ ﺗﺤﺪﻳﺪﻫﺎ أﺛﻨﺎء ﻛﺘﺎﺑﺔ اﻟﻬﺪف. .3
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
Mohmmad Tamally 23
www.adwat.business 23
اﻟﺨﻄﻮة اﻟﺴﺎدﺳﺔ
وﺿﻊ ﻣﺆﺷﺮات اﻷداء اﻟﻌﺎﻣﺔ
ﻟﻠﺨﻄﺔ
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
Mohmmad Tamally
www.adwat.business 24
ﻣﺆﺷﺮات اﻷداء اﻟﻌﺎﻣﺔ ﻟﻠﺨﻄﺔ
اﻻﺳﺘﺮاﺗﻴﺠﻴﺔ
ﻫﻲ ﻣﻌﺎﻳﻴﺮ اﻟﻘﻴﺎس اﻟﺘﻲ ﻣﻦ ﺧﻼﻟﻬﺎ ﻧﺤﺪد أن اﻷﻫﺪاف واﻟﺨﻄﺔ ﺗﻢ ﺗﺤﻘﻴﻘﻬﺎ ﺑﻜﻔﺎءة،
ﻼ رﺟﻮﻋ ًﺎ ﻟﻸﻫﺪاف اﻻﺳﺘﺮاﺗﻴﺠﻴﺔ اﻟﺘﻲ ﺗﻢ وﺿﻌﻬﺎ ﻓﻲ اﻷﻣﺜﻠﺔ اﻟﺴﺎﺑﻘﺔ ﻓﺈن اﻟﻤﺆﺷﺮات ﻫﻲ:
ﻓﻤﺜ ِ
.1ﻛﺎدر اﻟﻌﻤﻞ ﻓﻲ اﻟﺸﺮﻛﺔ ﻣﺤﺘﺮف ﻳﺪﻳﺮ ﺿﻤﻦ أﻓﻀﻞ اﻟﻤﻤﺎرﺳﺎت و ﺑﻤﻬﻨﻴﺔ ﻋﺎﻟﻴﺔ .
ﺗﺤﻘﻴﻖ ﺻﺎﻓﻲ رﺑﺢ .٪ 20 .2
ﺗﺤﻘﻴﻖ إﻳﺮادات ﺑﻘﻴﻤﺔ 500أﻟﻒ دﻳﻨﺎر. .3
.4دﺧﻮل 3أﺳﻮاق ﺟﺪﻳﺪة.
ﺗﺤﻘﻴﻖ ﻧﺴﺒﺔ رﺿﺎ ﻋﻤﻼء ﻻ ﺗﻘﻞ ﻋﻦ .٪ 90 .5
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
Mohmmad Tamally 25
www.adwat.business 25
اﻷﻫﺪاف اﻻﺳﺘﺮاﺗﻴﺠﻴﺔ
ﻟﻸﻋﻮام:
ﻟﺸﺮﻛﺔ:
اﻃﺒﻊ ﻣﻦ ﻫﻨﺎ ..أو اﺑﺪأ اﻟﺘﻄﺒﻴﻖ ﻣﻦ ﻫﻨﺎ..
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
Mohmmad Tamally
اﻟﻬﻮﻳﺔ اﻻﺳﺘﺮاﺗﻴﺠﻴﺔ
ﻟﻠﺸﺮﻛﺔ
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
Mohmmad Tamally
رﺳﺎﻟﺔ
اﻟﺸﺮﻛﺔ
رﺳﺎﻟﺔ اﻟﺸﺮﻛﺔ
ﻟﻤﺎذا وﺟﺪت اﻟﺸﺮﻛﺔ وﻣﺎذا ﺗﻘﺪم وﻟﻤﻦ؟ •
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ﻛﻴﻒ ﻧﻘﺪم ﺧﺪﻣﺎﺗﻨﺎ أو ﻣﻨﺘﺠﺎﺗﻨﺎ؟ •
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................................................................... ............................................... ............................................... ............................................... ........................... رﺳﺎﻟﺔ ﺷﺮﻛﺔ
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رؤﻳﺔ
اﻟﺸﺮﻛﺔ
رؤﻳﺔ اﻟﺸﺮﻛﺔ
ﻣﺎ ﻫﻮ اﻟﻬﺪف اﻟﺬي ﻧﺮﻳﺪ اﻟﻮﺻﻮل إﻟﻴﻪ؟ •
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ﻣﺎ ﻫﻮ اﻟﻌﻤﻞ اﻟﺮﺋﻴﺴﻲ اﻟﺘﻲ ﺗﻘﻮم ﺑﻬﺎ ﺷﺮﻛﺘﻨﺎ؟ •
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ﻓﻲ أي ﻗﺎرة أو دوﻟﺔ أو ﻣﺪﻳﻨﺔ أو ﻋﻠﻰ ﻣﺴﺘﻮى أي ﻣﺴﺎﺣﺔ ﺟﻐﺮاﻓﻴﺔ؟ •
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................................................................... ............................................... ............................................... ............................................... ........................... رؤﻳﺔ ﺷﺮﻛﺔ
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ﻗﻴﻢ اﻟﺸﺮﻛﺔ
ﻗﻴﻢ اﻟﺸﺮﻛﺔ
ﻣﺎذا ﻧﻮﻋﺪ ﻛﻞ ﻣﻦ ﻳﺘﻌﺎﻣﻞ ﻣﻌﻨﺎ ﻓﻲ اﻟﺸﺮﻛﺔ ) زﺑﻮن ،ﻣﻮﻇﻒ ،ﻣﻮرد ،ﺷﺮﻳﻚ ،ﻣﺴﺘﺜﻤﺮ(...؟
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................................................................... ............................................... ............................................... ............................................... ........................... ﻗﻴﻢ ﺷﺮﻛﺔ
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ﺗﺤﻠﻴﻞ اﻟﻮاﻗﻊ
ﻧﻘﺎط اﻟﻘﻮة
ﻣﻦ داﺧﻞ ﺑﻴﺌﺔ اﻟﻌﻤﻞ واﻟﺸﺮﻛﺔ ﺗﺴﺎﻋﺪ ﻋﻠﻰ ﺗﻄﻮﻳﺮ اﻟﻌﻤﻞ
• ﻣﺎ اﻟﺬي ﻳﻤﻴﺰك وﺗﺠﻴﺪ اﻟﻘﻴﺎم ﺑﻪ ﻋﻦ اﻟﺠﻬﺎت اﻷﺧﺮى؟
• ﻣﺎ اﻟﻤﻮارد اﻟﻤﺘﻮﻓﺮة )ﺑﺸﺮﻳﺔ ،ﻣﺎدﻳﺔ ،ﻣﺎﻟﻴﺔ(؟
• ﻣﺎ اﻟﻤﻌﺎرف واﻟﻤﻬﺎرات واﻟﺨﺒﺮات اﻟﻤﺘﻮﻓﺮة؟
• أﻣﻮر أﺧﺮى ..
35
ﻧﻘﺎط اﻟﻀﻌﻒ
ﻣﻦ داﺧﻞ ﺑﻴﺌﺔ اﻟﻌﻤﻞ واﻟﺸﺮﻛﺔ ﺗﻌﻴﻖ ﺗﻄﻮﻳﺮ اﻟﻌﻤﻞ
ﻣﺎ اﻟﺬي ﻳﺠﺐ أن ﺗﻘﻮم ﺑﺘﺤﺴﻴﻨﻪ وﺗﻄﻮﻳﺮه ﻣﻦ ﺗﺤﺪﻳﺎت داﺧﻠﻴﺔ؟ •
ﻣﺎ اﻟﺨﺒﺮات واﻟﻤﻌﺎرف واﻟﻤﻬﺎرات اﻟﺘﻲ ﺗﻨﻘﺺ ﻓﺮﻳﻖ ﻋﻤﻠﻚ؟ •
ﻫﻞ ﺗﺤﻘﻖ ﺟﻤﻴﻊ اﻷﻫﺪاف واﻷدوار اﻟﻤﻨﻮﻃﺔ ﺑﻚ؟ •
ﻫﻞ ﻫﻨﺎك أي أﻣﻮر داﺧﻠﻴﺔ ﻳﻨﺒﻐﻲ ﻣﻌﺎﻟﺠﺘﻬﺎ؟ •
36
اﻟﺘﻬﺪﻳﺪات
ﻣﻦ ﺧﺎرج ﺑﻴﺌﺔ اﻟﻌﻤﻞ واﻟﺸﺮﻛﺔ ﺗﻌﻴﻖ ﺗﻄﻮﻳﺮ اﻟﻌﻤﻞ
ﻣﺎ اﻟﻌﻘﺒﺎت اﻟﺘﻲ ﺗﻌﻄﻞ ﻋﻤﻠﻚ وﺟﻬﻮدك؟ •
ﻣﺎ اﻟﺘﻮﺟﻬﺎت اﻟﻤﺤﻠﻴﺔ واﻟﻮﻃﻨﻴﺔ واﻟﺪوﻟﻴﺔ اﻟﺘﻲ ﺗﻌﻄﻞ ﻋﻤﻠﻚ وﺟﻬﻮدك؟ •
ﻣﺎ اﻟﺘﻐﻴﺮ اﻻﺟﺘﻤﺎﻋﻲ أو اﻟﺴﻜﺎﻧﻲ اﻟﺬي ﻳﻤﻜﻦ أن ﻳﻀﺮ ﺑﺄﻫﺪاﻓﻚ؟ وﻛﻴﻒ؟ •
ﻫﻞ ﺳﻴﺘﻐﻴﺮ اﻟﻤﻮﻗﻒ اﻟﻤﺎﻟﻲ ﻟﻠﻤﻤﻮل اﻷﺳﺎس ﻟﻌﻤﻠﻚ؟ •
ﻣﺎ اﻟﺘﻄﻮرات ﻓﻲ اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ اﻟﺘﻲ ﺳﺘﺆﺛﺮ ﺳﻠﺒ ًﺎ ﻋﻠﻰ ﺟﻬﻮدك؟ •
37
اﻟﻔﺮص
ﻣﻦ ﺧﺎرج ﺑﻴﺌﺔ اﻟﻌﻤﻞ واﻟﺸﺮﻛﺔ ﺗﺴﺎﻋﺪ ﻋﻠﻰ ﺗﻄﻮﻳﺮ اﻟﻌﻤﻞ
ﻣﺎ اﻟﻔﺮص واﻹﻣﻜﺎﻧﻴﺎت اﻟﻘﺎﺋﻤﺔ اﻟﺘﻲ ﺗﺪﻋﻢ ﺟﻬﻮدﻛﻢ وﻋﻤﻠﻜﻢ؟ •
ﻣﺎ اﻟﺘﻮﺟﻬﺎت اﻟﻤﺤﻠﻴﺔ واﻟﻮﻃﻨﻴﺔ واﻟﺪوﻟﻴﺔ ﻟﻤﺠﺎﻟﻚ؟ •
ﻣﺎ اﻟﺘﻐﻴﺮ ﻓﻲ اﻟﺴﻴﺎﺳﺎت واﻟﻘﻮاﻧﻴﻦ اﻟﺬي ﻳﺠﻌﻞ ﻋﻤﻠﻚ أﺳﻬﻞ وأﻛﺜﺮ ﻛﻔﺎءة؟ •
ﻣﺎ اﻟﺘﻄﻮرات ﻓﻲ اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﻛﻘﻴﻤﺔ ﻣﻀﺎﻓﺔ ﻟﺠﻬﻮدك؟ ﻛﻴﻒ؟ •
38
اﻷﻫﺪاف اﻻﺳﺘﺮاﺗﻴﺠﻴﺔ
اﻷﻫﺪاف اﻻﺳﺘﺮاﺗﻴﺠﻴﺔ ﻟﺸﺮﻛﺔ....................................................................
إﻟﻰ ﻋﺎم ﻣﻦ ﻋﺎم
اﻟﺘﺼﻨﻴﻒ
) ﺿﻌﻒ ،ﻗﻮة ،ﺗﻬﺪﻳﺪ، اﻟﻬﺪف اﻻﺳﺘﺮاﺗﻴﺠﻲ رﻗﻢ اﻟﻬﺪف اﻟﺒﻌﺪ
ﻓﺮﺻﺔ(
40
اﻷﻫﺪاف اﻻﺳﺘﺮاﺗﻴﺠﻴﺔ ﻟﺸﺮﻛﺔ....................................................................
إﻟﻰ ﻋﺎم ﻣﻦ ﻋﺎم
اﻟﺘﺼﻨﻴﻒ
) ﺿﻌﻒ ،ﻗﻮة ،ﺗﻬﺪﻳﺪ، اﻟﻬﺪف اﻻﺳﺘﺮاﺗﻴﺠﻲ رﻗﻢ اﻟﻬﺪف اﻟﺒﻌﺪ
ﻓﺮﺻﺔ(
41
اﻷﻫﺪاف اﻻﺳﺘﺮاﺗﻴﺠﻴﺔ ﻟﺸﺮﻛﺔ....................................................................
إﻟﻰ ﻋﺎم ﻣﻦ ﻋﺎم
اﻟﺘﺼﻨﻴﻒ
) ﺿﻌﻒ ،ﻗﻮة ،ﺗﻬﺪﻳﺪ، اﻟﻬﺪف اﻻﺳﺘﺮاﺗﻴﺠﻲ رﻗﻢ اﻟﻬﺪف اﻟﺒﻌﺪ
ﻓﺮﺻﺔ(
42
ﻣﺆﺷﺮات اﻷداء اﻟﻌﺎﻣﺔ
ﺿﻊ ﻣﺆﺷﺮات اﻷداء اﻟﻌﺎﻣﺔ ﻟﺨﻄﺘﻚ
اﻻﺳﺘﺮاﺗﻴﺠﻴﺔ
........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ...........................
........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ...........................
........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ...........................
........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ...........................
........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ...........................
........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ...........................
........................... .................................................. ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ...........................
........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ......................................................
........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ...........................
........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ...........................
........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ...........................
........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ...........................
........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ...........................
........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ...........................
........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ........................... ...........................
44
ﻟﺘﻨﻔﻴﺬ اﻟﺨﻄﺔ وﺗﺤﻘﻴﻖ اﻷﻫﺪاف
اﺳﺘﺨﺪم أداة وﺿﻊ اﻟﺨﻄﺔ اﻟﺴﻨﻮﻳﺔ اﻟﺘﻨﻔﻴﺬﻳﺔ واﻟﺘﺸﻐﻴﻠﻴﺔ،
اﻟﻤﻨﺒﺜﻘﺔ ﻣﻦ اﻷﻫﺪاف اﻻﺳﺘﺮاﺗﻴﺠﻴﺔ
ﺣﻤﻠﻬﺎ ﻣﻦ ﻣﻨﺼﺔ أدوات
إﻋﺪاد :ﻣﺤﻤﺪ ﺗﻤﻠﻲ
Mohmmad Tamally 45
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