*RAN-3454*

* R A N - 3 4 5 4 *

RAN-3454
Third Year B.B.A. (Sem. VI) Examination
January - 2021
Elements of Strategic Management - II

Time: 2 Hours ] [ Total Marks: 50

k|Q“p : / Instructions
“uQ¡ v$ip®h¡g  r“ip“uhpmu rhNsp¡ DÑfhlu ‘f Ahíe gMhu. Seat No.:
Fill up strictly the details of  signs on your answer book
Name of the Examination:
 Third Year B.B.A. (Sem. VI)
Name of the Subject :
 Elements of Strategic Management - II
Subject Code No.: 3 4 5 4 Student’s Signature

Q.1. Answer the following questions briefly. (Any five) [10]

1) Mention the limitations of BCG matrix.
2) What are the categories of businesses in Corporate Parenting Analysis?
3) Define strategy implementation.
4) What are the types of organisation culture?
5) State the reasons for failure of strategy implementation.
6) What are the factors affecting organisational change?
7) Which are the four types of strategies for global business?
8) Mention the problems in management of technology.

Q.2. Explain the strategic choice process in details. [13]

OR
Q.2. Explain SPACE and Corporate Parenting Analysis for evaluating strategic
alternatives. [13]

Q.3. Explain the strategic control process and control criteria. [13]
OR
Q.3. What are the behavioural issues in strategy implementation? Explain the
role of leadership in details. [13]

RAN-3454 ] [1] [ P.T.O. ]

Q.4. Write short note on any two of the following. [14]
a) Strategies adopted for global business
b) Factors affecting organisational change
c) Strategic issues in small business
d) Technology life cycle

RAN-3454 ] [2] [ 280 ]