Class: ___21av112

Group’s members: Mỹ Hân , Như Quỳnh , Yến Nhi , Đoan Thục , Trần Thảo
Project: Writing literature review
Note-taking
Part 1: Read and take notes
Use these abbreviations to help you take notes.
You may add more topics of your interests.
Def: definition Loi: Level of Importance Com: components F: Finding

No Name of article Authors Selected extracts Page Abb

1 Sustainability Igor Popovic The purpose of this paper is to present a systematic literature review of all
1,*, Bart A. G. studies on the predictors of consumer food purchasing in environmentally 1 DEF
Bossink 2 and friendly packaging published in the period 1994–2019.
Peter C. van der
Sijde 3 Studies show that, among the important factors predicting consumer
purchases of food in environmentally friendly packaging are, for example, LOI
their positive attitude [1], concern for the environment [2], and 2
functionality [3].

Packaging; food; environmentally friendly; consumers behavior;

sustainability; literature review 1 COM
2 Packaging factors Md. Abdullah, Packaging is a wraping of product that holds the information regarding
Abul Kalam, product and the manufacturer of a product. 285
and S.M. DEF
Akterujjaman Packaging is an important influencing factor to the consumer buying
decision.
(Rundh 2005).
If the packaging looks drab and boring, shoppers will overlook the LOI
(Leonor product on the shelf and pick up something else.
Crossley-1995).
In this study seven most importance factors related with the packaging
such as packing color, background, quality of packing, front wrapper
design, printed information and packing information are justified to
calculate the relationship with the consumer purchase decision. COM

Packaging can be defined as the container which is necessary to convey a 45 DEF

3 Emperical studies product to the ultimate consumer, as contrasted with packing (cartons,
 crates, etc.) that is required for bulk shipment.
Taiye Tairat
Borishade, The importance of packaging is growing rapidly in competitive markets, it LOI
Ogunnaike, is crucial for marketers to explore packaging and its attributes in more 46
OlalekeOluseye details, in order to gain a better understanding of which attributes are the
(Ph.D) most important factors that influence the consumer’s purchase decision.

Dirisu Joy The physical appearance of the container and including the design, color, 45 COM
Favour shape, labeling and materials used.

ONOCHIE
Maxwell
prosper

4 Effect of Product Nawaz It was found that the colors of packaging is the most important and LOI
Packaging Ahmad*, significant feature at 1%, followed by a picture or image of the purchasing
MohibBillo which is significant at 10%.

& Gonzalez (2007) said that primary function of packaging is to protect the
product against potential damage while transporting, storing, selling and DEF
Asad Lakhan exploiting a product. 1
Greenwich
University, Packaging is often the last impression the consumer or consumer will
Karachi have of your products before that final purchase decision is made,
therefore, it is worth ensuring that packaging is working as hard as COM
possible to secure that sale this may be in the form of imagery, brand
values, products functionality or pure innovation.

Packaging, elements of packaging, consumer purchases decision.

5 The role and impact Keller (2008) The primary purpose of packaging is to protect the product, but packaging DEF
can be used by companies as an instrument for promoting their marketing
(Aaker 2010). offer, and for boosting their sales. 232
LOI
Companies must understand what influences consumers in their consumer
buying process. They must also understand what factors influences the
buying behavior and what is the role of the packaging elements toward
buying decision process of consumers during their purchase decision. 233 COM

Color, printed information, packaging material, design of wrapper, printed

information, brand image, innovation and practicality.

6 The impact of Mai Ngoc This research was conducted to identify the direct impact of product DEF
product packaging Khuong and packaging design factors to consumer repurchase intention as well as the
Tang My Hong indirect association of these factors to the repurchase intention through
two terms of brand awareness: brand recognition and brand recall. LOI

The fact that recent consumers are too busy lead to an increasing demand 219
for more aesthetics and appealing product’s packages. It was estimated
that consumers spend less than a minutes to scan and decide to buy the COM
products they need.

Factors of packaging are categorized into 2 types: visual and

informational elements. The visual elements includes Colors, Pictures,
Fonts, Shapes and Sizes of packaging, and relate more to the affective
side of decision making.
7 The impact of color Saad Ahmed This research aims to test whether product’s packaging color influences 4 LOI
1* customers’ purchasing preferences or not and does time pressure
Javed , Sara
moderates this relationship? It studied the importance of color in
2
Javed determining customers’ buying preferences when they have limited time 5 DEF
to do shopping.

Color is a central element of products, services, packages, logos, displays, 4 COM

and collaterals which influences perceptions (Aslam, 2006).

Packaging, Color, Buying Behavior, Time Pressure, Buying Preference,

Marketing .

.
 8 The effects of Getie Packaging has long been recognized as the silent salesperson and has LOI
packaging Andualem been the focus of much recent regulation.
Imiru1 43
Packaging is a communication device providing details about the product, DEF
including price, contents, ingredients and nutritional values as well as
cooking instructions and recommended used by dates (Ahmed, Ahmed, &
Salman, 2005). 46

Packaging color, Background-image, Packaging Material. Font Style,

Printed Information. COM

Part 2: From your notes above , write 2-3 A pages for the literature review on packaging and customers’ buying decisions.

Remember to use:

o Direct citation; 20%

o Indirect citation: 30%
o Summary and comparative Summary: 50%
Deadline: 10 a.m April 11th, 2024

Chapter II: Literature review

Introduction

Definitions of packaging :
Author 1: The purpose of this paper is to present a systematic literature review of all studies on the predictors of consumer food purchasing in environmentally friendly
packaging published in the period 1994–2019.

Author 2 said that: Packaging is a wraping of product that holds the information regarding product and the manufacturer of a product. Packaging is an important influencing factor to the
consumer buying decision

Author 3 said that: Packaging can be defined as the container which is necessary to convey a product to the ultimate consumer, as contrasted with packing
(cartons, crates, etc.) that is required for bulk shipment.

Author 4 mentioned that: Packaging is often the last impression the consumer or consumer will have of your products before that final purchase decision is made, therefore, it
is worth ensuring that packaging is working as hard as possible to secure that sale this may be in the form of imagery, brand values, products functionality or pure innovation .

Author 5 said that: The primary purpose of packaging is to protect the product, but packaging can be used by companies as an instrument for promoting their marketing
offer, and for boosting their sales.

Author 6 mentioned that: This research was conducted to identify the direct impact of product packaging design factors to consumer repurchase intention as well as the indirect association of
these factors to the repurchase intention through two terms of brand awareness: brand recognition and brand recall.

Author 7 said that: Color is a central element of products, services, packages, logos, displays, and collaterals which influences perceptions (Aslam, 2006).

Author 8 mentioned that: Packaging is a communication device providing details about the product, including price, contents, ingredients and nutritional values as well as
cooking instructions and recommended used by dates (Ahmed, Ahmed, & Salman, 2005) .
Roles of packaging:
Author 1 said that:

Author 2 mentioned that: In this study, emphasis on the importance of packaging on the consumer purchasing decision and how do they related with the consumer buying
decision. This paper is also instructed to consider the perfect elements of the packaging.

Author 3 said that: In today’s competitive environment, the role of packaging has changed due to increasing self- service and changing consumer’s lifestyle.

Author 4 mentioned that : In this study, emphasis on the importance of packaging on the consumer purchasing decision and how do they related with the consumer buying
decision. This paper is also instructed to consider the perfect elements of the packaging.

Author 5 said that: Packaging is used for identification of the product. Play an important role in attracting the consumer.

Author 6 said that: Packaging is considered as a powerful vehicle of communication between manufacturers or service providers with the consumers [4].

Author 7 said that: Packaging has long been recognized as the silent salesperson and has been the focus of much recent regulation.

Author 8 mentioned that: Colors can play roles not only in forming consumers’ brand perceptions (Labrecque & Milne, 2012) but also in customers’ responding and
purchasing behavior which is independent of brand preferences (Clement, 2007).
The relationship between packaging and customers’ buying decisions

Direct citation
With a signal phrase
Hess, Metcalh, Sign, and Danes (2014) argue/ claim/ suggest/ recommend/ demonstrate/
illustrate/ show/ find out/
explain/ prove/ define/ indicate/ / point out/ conceptualize/ highlight/ hold/ maintain/
emphasize/ that

Olga and Johnson, 2010, p. 77

Olga and Johnson(2010) “packaging does affect the product preferences of children.”

Poturak, 2014, p.144

“The consumer buying behavior is dependent on the packaging and on its features.” LOI
Poturak (2014) claims that “the consumer buying behavior is dependent on the
packaging and on its features.” (p.144).
With a signal phrase
According to Poturak (2014), “the consumer buying behavior is dependent on the
packaging and on its features.” (p.144).
Without a signal phrase
“The consumer buying behavior is dependent on the
packaging and on its features.” (Poturak, 2014, p.144)
“Packaging elements like color, background image, material, font style, design of wrapper”

Poturak (2014) suggests that the components of package

design are “color, background image, material, font style, design

of wrapper” (p.144)

According to Poturak (2014), suggest that the components of package

design are “color, background image, material, font style, design

of wrapper” (p.144).

components of package design

In discussing the components of package design, Poturak (2014) states that the main

components are “color, background image, material, font style, design

of wrapper” (p.144).

Regarding to/ With respect to/ In terms of the components of package

design, Poturak (2014) states that the main

components are “color, background image, material, font style, design

of wrapper” (p.144).

the relationship of evidence, Brown (1988) states . . .

In a study of the components of package design (poturak, 2014), it is found that the main

components are “color, background image, material, font style, design” (p.144).

evidence (Brown, 1988), it was found that . . .

Hess, Metcalf, Sigh, and Danes (2014) p. 23

Topic: level of importance of package design/ Role of package design
Hess, Metcalf, Sigh, and Danes (2014) argue/ claim “that packaging quality has a
critical role to play in building profitable consumer-brand relationships” (p. 23).
S V
In discussing the role of package design, Hess, Metcalf, Sigh, and Danes (2014) argue/ claim
“that packaging quality has a critical role to play in building profitable consumer-brand relationships” (p. 23).
According to Hess, Metcalf, Sigh, and Danes (2014), “packaging quality has a critical role to play
in building profitable consumer-brand relationships” (p. 23).

According to Hess, Metcalh, Sign, and Danes (2014) , “that packaging quality has a critical role to play in building profitable consumer-brand
relationships” (p. 23).
From the work/ study/ research of Hess, Metcalh, Sign, and Danes (2014) , “that packaging quality has a critical role to play in building profitable
consumer-brand relationships” (p. 23).

1. Amed, Parma, Muhamend and Amin 2014. P.145

Amed, Parma, Muhamend and Amin (2014) suggest that the elements of package design

are “colour, packaging material, design of wrapper and innovation” (p. 145).

2. Farooq, Habid and Aslam “(design, graphics, color and

material)” 2015. P.538

1. The main elements of package design consist of “design, graphics, color and

material” (Farooq, Habid and Aslam, 2015, p.538)

2. Amed, Parma, Muhamend and Amin (2014) suggest that the elements of package design

are “colour, packaging material, design of wrapper and innovation” (p. 145
(start) In discussing the components of package design, Poturak (2014) argues that

the main elements are ‘color, background image, material, font style, design of wrapper” (p. 144)

Similarly, Amed, Parma, Muhamend and Amin (2014) suggest that the elements of package

Design are “colour, packaging material, design of wrapper and innovation” (p. 145).

In a similar vein, the main elements of package design consist of “design, graphics, color and

material” (Farooq, Habid and Aslam, 2015, p.538)

“Packaging elements like color, background image, material, font style, design of wrapper”

In discussing the components of package design, Poturak (2014) argues that the main

elements are ‘color, background image, material, font style, design of wrapper” (p. 144)

In a study of the components of package design, Poturak (2014) argues that the main

elements are ‘color, background image, material, font style, design of wrapper” (p. 144)

In terms of the components of package design, Poturak (2014) argues that the main
elements are ‘color, background image, material, font style, design of wrapper” (p. 144)

When discussing the components of package design, Poturak (2014) argues that the main

elements are ‘color, background image, material, font style, design of wrapper” (p. 144)

Regarding to the components of package design, Poturak (2014) argues that the main

elements are ‘color, background image, material, font style, design of wrapper” (p. 144)

With a signal phrase

Accodring to Poturak (2014), “packaging elements like color, background

image, material, font style, design of wrapper, are taken as predictors” (p. 144)

Poturak (2014) suggests that “packaging elements like color, background

image, material, font style, design of wrapper, are taken as predictors” (p. 144)

Without a signal phrase

It is strongly suggested (Poturak, 2014, p.144) that “packaging elements like color, background
image, material, font style, design of wrapper, are taken as predictors”

Without a signal phrase

“Packaging quality has a critical role to play in building profitable consumer-brand

relationships” (Hess, Metcalh, Sign, and Danes, 2014, p. 23).

In 2014, Hess, Metcalh, Sign, and Danes (2014) conducted a study to investigate “the role of bottle
quality in bottled-water consumption satisfaction and its subsequent impact on brand attribute perceptions” (p. 23).

With a signal phrase: Hess, Metcaf, Sign and Danes argue that “ packaging quality has a critical role to play in building profitable
consumer-brand relationship,” (p. 23, 2014)

without a signal phrase  S argue that

It is found that “ packaging quality has a critical role to play in building profitable consumer-brand relationship,” ( Hess, Metcaf, Sign and Danes, 2014,
p.23 )

In 2014, Hess, Metcaf, Sign and Danes conducted a study to investigate the relationship between “the role of

bottle quality in bottled-water consumption satisfaction” ( p. 23).

In 2014, Hess, Metcaf, Sign and Danes four authors conducted a study to investigate the relationship between “the role of

bottle quality in bottled-water consumption satisfaction” ( Hess, Metcaf, Sign and Danes , 2014, p. 23).

Definition :

Work of poturak

“Packaging is used for marketing communication purposes and it plays an important element

which influences the purchase behavior of the consumers.”

With a signal phrase

 According to Poturak (2014), “packaging is used for marketing communication purposes and it plays an important element
which influences the purchase behavior of the consumers.” (p. 144).
 Poturak (2014) claims that “packaging is used for marketing communication purposes and it plays an important element
which influences the purchase behavior of the consumers.” (p. 144)

According to Poturak (2014), the main use of packaging is for “marketing communication purposes” (p.144)

In discussing the main use of packaging, Poturak (2014) argues that it is

for “marketing communication purposes” (Poturak, 2014, p.144)

It is strongly suggested that the main use of packaging is for “marketing communication purposes” (Poturak, 2014, p.144)

Without a signal phrase

“Packaging is used for marketing communication purposes and it plays an important element
which influences the purchase behavior of the consumers.” (Poturak, 2014, p. 144)

the main use of packaging is for “marketing communication purposes” (Poturak, 2014, p.144)

Source: Poturak, 2014, p. 144

“Packaging elements like color, background image, material, font style, design of wrapper,”

With a signal phrase

1. According to Poturak (2014),” “packaging elements like color, background image, material, font
style, design of wrapper,” are essential (p. 144).

Without a signal phrase

“packaging elements like color, background image, material, font

style, design of wrapper,” are essential (Poturak, 2014, p. 144).

2.

“color, background image, material, font style, design of wrapper,”

In discussing the elements of packaging, Poturak (2014) points out that “color, background image,
material, font style, design of wrapper,” are essential (p.144) . Similarly/ In a similar vein, Farooq, Habid and Aslam (2015) suggest that the four

elements such as “design, graphics, color and Material” possess a strong relationship with customers’ purchase decisions.

In discussing the elements of packaging, Poturak (2014) points out that “color, background image,

material, font style, design of wrapper,” are essential (p.144) .Recently, Farooq, Habid and Aslam (2015) also suggest that the four elements such

as “design, graphics, color and Material” possess a strong relationship with customers’ purchase decisions

4. It is strongly suggested that color, background image, material, font

style, design of wrapper,” are essential in terms of packaging (Poturak, 2014, p. 144)

Source: Farooq, Habid and Aslam (2015, p.538)

Farooq, Habid and Aslam (2015) suggest that the four elements such as “design, graphics, color and
Material” possess a strong relationship with customers’ purchase decisions.

“Findings suggested that all four elements of the packaging (design, graphics, color and
material) have significant positive association with purchase intention’

comparative citations