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Group 5 Case Study
Group 5 Case Study
Parnecio, Hazel
Puedan, Kaye
⚫ The study focuses on Kumho Tire, which was the first tire manufacturer to
use radio-frequency identification (RFID) for passenger car tires.
⚫ K-Tire belonged to the second tier of global tire manufacturers, rather than
being among the market leaders with significant market shares.
ISSUES:
⚫ The main issue addressed in the case study is the role of institutional
entrepreneurship and corporate entrepreneurship in coping with firm
impasses and achieving a competitive advantage through the adoption of
new technology.
⚫ The study aims to understand the factors that facilitate innovation and
adoption of new technology, such as corporate and institutional situations,
technological situations, and environmental situations.
⚫ Collect and Analyze Data: Implement a data collection and analysis system
to track relevant data and metrics related to the technology adoption
initiatives.
⚫ Adjust and Refine Strategy: Based on the findings from monitoring and
evaluating the outcomes, make necessary adjustments and refinements to
the technology adoption strategy.
CONCLUSION
The case study on the adoption of new technology for innovation from the
perspective of institutional and corporate entrepreneurship, focusing on Kumho Tire,
offers critical insights into the intersection of innovation, entrepreneurship, and
technology adoption. It showcases how an organization, even outside the market
leader category, can leverage strategic entrepreneurship to gain a competitive edge
through the early adoption of technology, in this case, radio-frequency identification
(RFID) for passenger car tires.
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