Your World at Your

Fingertips
Mobile World Congress, Barcelona
27th February - 1st March, 2012

Warren East, CEO, ARM

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Our World is Mobile and Connected
 >5 Billion connected people
 $10 price of world’s cheapest phone
 Mobile devices out ship PCs

2011  Always on, always connected

 Your world at your fingertips
 Diverse form factors
1990
Where Innovation Begins
A partnership business model enables
an innovative and vibrant ecosystem 37B+
1000’s
of handset Application
platforms Downloads
2M smart
900+ devices/day 200+
Ecosystem LTE
Partners 95
275+ powered
Application
Silicon 100’s devices
Processor 1M+
Partners 3.95B of tablet
Licenses Applications
mobile chips platforms
30B+ in 2011
ARM-based
chips
Hundreds of optimized system-on-chip solutions
Enabling the Mobile Evolution

 Complex baseband
 Diverse connectivity
 Always on, always connected
 Secure user experience
Window to Our World
Media hub
Smart Design for all your Contextually
aware
High Speed Data
content
Mobile
Laptop
security for
performance
payments &
on any
digital
screen
identity

Enhanced Graphics Low Latency

Seamless
Augmented connection to
reality cloud apps &
content
Continuously Wireless
connected connect to any
Secure Processing updating your screen Ubiquitous Connectivity
digital life
Demand Stresses Infrastructure
LTE CAPEX CAGR
107% 2010-2014
18x
Operator energy budget used
86% by the network
Data traffic
increase on
Network energy consumption
mobile networks 60-80% attributable to base stations
2011-2016
Cisco VNI, iSuppli, NSN, IEEE
Scalable, Smart and Efficient Network
LTE and
LTE-Advanced

Macro  Distributed Intelligence

 Rapid development and
Micro
management of new services
3G  Increased density per mW

2G
Small cell
Enabled through Smarter Systems
Highly integrated, power efficient designs enable innovation

Micro cell
 Scalable
Control Base
Processor cost reduction Baseon
station
station
chip on  Power efficient
+
chip

 Standardized software
power consumption platform
Baseband reduction Small cell
Base
station
on chip
 Secure
The Power of an Ecosystem

Vendor choice
Leading technology
Standards
New business models
Immersive Experience through Innovation
 Thank You

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