Social targeting on mobile

February 2012

Uri Blackman

THE LEADING INDEPENDENT DEVELOPER

OF APPS FOR SOCIAL MEDIA
 UberMedia delivers the largest inventory of
mobile social media ads
Founded in 2010
9 M&A transactions
1.6B monthly ads served (mobile)
6.4M unique monthly users (mobile)
8.3M unique monthly users (web)
Multi-National audience
49% USA, 14% Japan, 10% UK

UberMedia | Page 2
 Mobile social sets the bar for hyper-targeting

Interests
What you like
Consumer
intent

Hyperlocal Social
Where you are Graph
Who you like

UberMedia | Page 3
 1.15
Click through rate %

0.91
Case Studies
0.82

0.65
Targeting consumers by interest
delivers results

40% higher click through rate

Rihanna Young Jeezy

Network Targeted
UberMedia | Page 4
THANK YOU!
URI BLACKMAN
uri@ubermedia.com
www.ubermedia.com