MWC PANEL DISCUSSION –

FUTURE PROOFING YOUR APPS

A MAJOR OPPORTUNITY

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A GOOD APP STRATEGY REQUIRES…
Sample: App Roadmap

App Core Personalization Push Sensoring

Interaction Transaction
Functionality Location Video Augmentation

… A PLATFORM OF INNOVATION

Sample: Device Roadmap

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THE APP LIFECYCLE PLATFORM

• Design Apps Once

• Deploy Apps on Multiple Devices

• Evolve Apps Throughout their Lives

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6 PILLARS OF
STRENGTH

1. DEVELOPMENT
2. MANAGEABILITY
3. USER EXPERIENCE
4. SECURITY
5. INTEGRATION
6. GLOBAL
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1. DEVELOPMENT

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2. LIFECYCLE
MANAGEMENT

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3. USER
EXPERIENCE

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4. SECURITY

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5. MOBILE INTEGRATION

APP

Service2Media Server-side Third Party

Cloud Services Customer App Origin Server
M2Push Customer Social Networks
M2Pay Business data Analytics
… and services Ad networks
…
6. GLOBAL &
MULTILINGUAL

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THE APP
LIFECYCLE
PLATFORM™

KEY FOR BUSINESS

GROWTH!

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