foursquare

mobile cloud enables core features

holger luedorf
head of business development
foursquare
foursquare – a personal location service
• 3-4 years ago a service like foursquare would have not been
technically possible

• Smartphones communicate with the mobile cloud

• All the core data sits in the cloud: Venue information, user-generated
content (photos, comments, tips etc.), location information, check-in
history, social graph activity

• Available on all major mobile platforms globally

• 15M+ users have checked in more than 1.7B times

• 33M+ venues/POIs globally, all user-generated, all extremely current

• More check-ins give foursquare a better idea of a user’s habits and

preferences as well as those of the user’s friends on foursquare
check-ins enable key user benefits
connect with friends saving money personalized tips &
recommendations

• connecting f riends in the • m erc hant Spec ials
real world – no other app provide dis c ounts and
is as ef f ective at doing other benef its (no waiting
this than f oursquare in line, s pec ial ac c es s
• sharing location allows etc .)
users to “meet by • ac c es s to 3 r d party Dail y
accident”, creating Deals bas ed on loc ation
serendipity • ex c lus ive Credit Card
deals (Am eric an Ex pres s )
• based on personal and
f riends’ check -in habits,
f oursquare provides
personalized local
recommendations & tips
• leverage the
intelligence of the
user’s network of
f riends
check-ins enable key user benefits
follow Lists/Brands
• f ollow lis ts of f avor ite
c elebrities or m agazines
to dis c over rec om m ended
r es taurants etc .
• f ollowing a brand lik e
‘His tor y Channel’ tur ns
f ours quare into a loc al
tour guide
game dynamics
• us ers have a f riendl y
c om petition around
earning Badges f or
c hec k - in at c ertain plac es
• us ers c om pete f or
Mayors h ips , earned by
having c hec k ed in m ore
to one plac e than others
check-in history
• n e ve r f o r g e t a p l a c e yo u
h a ve vi s i t e d b e f o r e ( “ W h a t
wa s t h a t g r e a t s u s h i p l a c e
i n To k yo a g a i n ? ” )
• be reminded of great
moments & locations (e.g.
Ti m e H o p i s a s e r vi c e t h a t
s e n d s yo u d a i l y e m a i l s wi t h
check-ins and photos from a
ye a r a g o )
Thank You
twitter: @holger

foursquare.com/business