Data All 240307

Abbotsford International Airshow Social Impact Survey
Q1 Survey Consent
Answered: 852 Skipped: 0
I confirm that
I am at leas...
I consent to
participate ...
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ANSWER CHOICES RESPONSES
I confirm that I am at least 19 years of age 100.00% 852
I consent to participate in this research study 100.00% 852
Total Respondents: 852
1 / 43
Q2 How many times have you attended the Abbotsford International

Airshow?
Never attended
1 time
2 times
3 times
4 times
5 or more times
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Never attended 10.40% 85
1 time 21.42% 175
2 times 15.18% 124
3 times 11.75% 96
4 times 5.75% 47
5 or more times 35.50% 290
TOTAL 817
2 / 43
Q3 In which year(s) did you attend the Abbotsford International Airshow?

Select all that apply.
2023
2022
2021
2019
2018
Before the
years listed
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2023 51.29% 419
2022 36.60% 299
2021 22.64% 185
2019 24.97% 204
2018 29.99% 245
Before the years listed 65.36% 534
3 / 43
Q4 How did you FIRST hear or learn about the Abbotsford International
Airshow?
Newspaper
Television
Radio
Online/Digital
Ad
Social Media
Direct Email
Printed Poster
or Flyer
Word of Mouth
(friends,...
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Newspaper 6.24% 51
Television 6.00% 49
Radio 4.16% 34
Online/Digital Ad 6.61% 54
Social Media 12.61% 103
Direct Email 2.57% 21
Printed Poster or Flyer 3.06% 25
Word of Mouth (friends, family, coworkers, etc.) 58.75% 480
TOTAL 817
4 / 43
Q5 What motivates you to attend the Abbotsford International Airshow?

Select all that apply.
Interest in
airplanes...
Community
event...
Family and/or
friends...
Educational
value
Other (please
specify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Interest in airplanes and/or aviation 89.23% 729
Community event participation 18.24% 149
Family and/or friends attending 39.17% 320
Educational value 21.54% 176
Other (please specify) 15.91% 130
5 / 43
Q6 What do you enjoy about the Abbotsford International Airshow? Select

all that apply.
Aerial
performances
Static
aircraft...
Meeting
performers a...
Food trucks
Exhibitors &
Vendors
Interactive
S.T.E.M Zone
Fireworks
and/or LED...
Other (please
specify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Aerial performances 97.06% 793
Static aircraft displays 80.05% 654
Meeting performers and air crews 35.74% 292
Food trucks 36.35% 297
Exhibitors & Vendors 39.78% 325
Interactive S.T.E.M Zone 18.60% 152
Fireworks and/or LED Drone Show 43.21% 353
6 / 43
Q7 How likely are you to attend the Abbotsford International Airshow in the
future?
Very likely
Likely
Unlikely
Very unlikely
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Very likely 73.68% 602
Likely 23.01% 188
Unlikely 2.57% 21
Very unlikely 0.73% 6
TOTAL 817
7 / 43
Q8 How likely are you to volunteer at the Abbotsford International Airshow

in the future?
Very likely
Likely
Unlikely
Very unlikely
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Likely 19.58% 160
Unlikely 44.31% 362
TOTAL 817
8 / 43
Q9 How would you describe your level of personal interest in the

Abbotsford International Airshow's impact on the local community?
Not interested
Minimally
interested
Somewhat
interested
Very interested
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Not interested 5.26% 41
Minimally interested 21.15% 165
Somewhat interested 46.28% 361
Very interested 27.31% 213
TOTAL 780
9 / 43
Q10 In what ways do you think the Abbotsford International Airshow

benefits the local community? Select all that apply.
Attracts
outside...
Offers
entertainmen...
Provides
aviation/S.T...
Offers
volunteer...
Enhances
community...
Benefits local
businesses
Other (please
specify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Attracts outside tourists 91.79% 716
Offers entertainment for locals 81.92% 639
Provides aviation/S.T.E.M. educational opportunities 67.18% 524
Offers volunteer experiences 62.44% 487
Enhances community spirit/legacy 67.69% 528
Benefits local businesses 77.82% 607
10 / 43
Q11 How would you rate the overall benefit of the Abbotsford International
Airshow on the local community?
Very beneficial
Beneficial
No impact
Unbeneficial
Very
unbeneficial
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Very beneficial 57.95% 452
Beneficial 40.51% 316
No impact 0.77% 6
Unbeneficial 0.38% 3
Very unbeneficial 0.38% 3
TOTAL 780
11 / 43
Q12 How important do you think it is for the Abbotsford International

Airshow to engage with local schools?
Very important
Somewhat
important
Not so
important
Not at all
important
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Very important 60.00% 468
Somewhat important 34.23% 267
Not so important 5.64% 44
Not at all important 0.13% 1
TOTAL 780
12 / 43

Airshow to engage with youth organizations and clubs?
Very important
Somewhat
important
Not so
important
Not at all
important
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
TOTAL 780
13 / 43

Airshow to engage with adult community organizations and clubs?
Very important
Somewhat
important
Not so
important
Not at all
important
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
TOTAL 780
14 / 43
Q15 Overall, how satisfied are you with the Abbotsford International
Airshow's community involvement?
Very satisfied
Somewhat
satisfied
Somewhat
dissatisfied
Very
dissatisfied
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Very satisfied 47.05% 367
Somewhat satisfied 50.64% 395
Somewhat dissatisfied 1.92% 15
Very dissatisfied 0.38% 3
TOTAL 780
15 / 43
Q16 What improvements would you suggest specifically relating to the

Abbotsford International Airshow's community impact? Select all that
apply.
No improvements
More community
representati...
More community
involvement...
Reduced impact
on local...
More
environmenta...
Reduced noise
Other (please
specify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
No improvements 32.69% 255
More community representation at the event 28.46% 222
More community involvement outside the event 24.87% 194
Reduced impact on local traffic 28.33% 221
More environmental protection measures 11.03% 86
Reduced noise 4.10% 32
16 / 43
Q17 Agree or Disagree: "The Abbotsford International Airshow is an

important part of the local community."
Agree
Disagree
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Agree 99.36% 775
Disagree 0.64% 5
TOTAL 780
17 / 43
Q18 Agree or Disagree: "The Abbotsford International Airshow has had a

positive impact on the local community."
Agree
Disagree
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Agree 99.23% 774
Disagree 0.77% 6
TOTAL 780
18 / 43
Q19 How interested are you in aviation and/or aerospace?

Very interested
Somewhat
interested
Minimally
interested
Not interested
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Minimally interested 4.02% 31
TOTAL 771
19 / 43
Q20 What impact does the Abbotsford International Airshow have on your
interest in aviation and/or aerospace?
Makes me
significantl...
Makes me
somewhat mor...
Has no impact
on my interest
Makes me less
interested
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Makes me significantly more interested 57.59% 444
Makes me somewhat more interested 34.11% 263
Has no impact on my interest 8.17% 63
Makes me less interested 0.13% 1
TOTAL 771
20 / 43
Q21 How interested are you in aviation- and aerospace-specific exhibits?

Very interested
Somewhat
interested
Limited
interest
Not interested
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Limited interest 4.15% 32
TOTAL 771
21 / 43
Q22 How satisfied are you with the aviation- and aerospace-specific
exhibits available at the Abbotsford International Airshow?
Very satisfied
Somewhat
satisfied
Somewhat
dissatisfied
Very
dissatisfied
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
TOTAL 771
22 / 43
Q23 Are you aware of the Interactive S.T.E.M. (Science, Technology,

Engineering, and Math) Zone offered at the Abbotsford International
Airshow?
Yes
No
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Yes 54.86% 423
No 45.14% 348
TOTAL 771
23 / 43
Q24 Are you aware of any of Abbotsford International Airshow's S.T.E.M.

(Science, Technology, Engineering & Math) education opportunities and/or
programs?
Yes
No
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Yes 35.02% 270
No 64.98% 501
TOTAL 771
24 / 43
Q25 How would you rate the impact of the Abbotsford International
Airshow's S.T.E.M. education opportunities and/or programs?
Very positive
Somewhat
positive
Neutral
Somewhat
negative
Very negative
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Very positive 33.20% 256
Somewhat positive 23.22% 179
Neutral 43.32% 334
Somewhat negative 0.26% 2
Very negative 0.00% 0
TOTAL 771
25 / 43
Q26 How likely are you or a member of your family to participate in

S.T.E.M. education opportunities offered by the Abbotsford International
Airshow?
Very likely
Somewhat likely
Somewhat
unlikely
Very unlikely
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Somewhat likely 36.84% 284
Somewhat unlikely 26.20% 202
TOTAL 771
26 / 43
Q27 How concerned are you about the Abbotsford International Airshow's
impact on local traffic during the event?
Unconcerned
Mostly
unconcerned
Somewhat
concerned
Very concerned
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Unconcerned 33.38% 255
Mostly unconcerned 28.01% 214
Somewhat concerned 31.81% 243
Very concerned 6.81% 52
TOTAL 764
27 / 43
Q28 How satisfied are you with the Abbotsford International Airshow's
efforts to reduce the local impact of traffic during the event?
Very satisfied
Somewhat
satisfied
Somewhat
dissatisfied
Very
disastisfied
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Very disastisfied 1.44% 11
TOTAL 764
28 / 43
Q29 How concerned are you about the environmental impact of the
Abbotsford International Airshow?
Unconcerned
Mostly
unconcerned
Somewhat
concerned
Very concerned
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
TOTAL 764
29 / 43
Q30 Are you aware of any measures taken by the Abbotsford International
Airshow to reduce its environmental impact?
Yes
No
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Yes 29.06% 222
No 70.94% 542
TOTAL 764
30 / 43
Q31 Does the Abbotsford International Airshow's environmental impact

affect your decision to attend?
Yes
No
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Yes 10.47% 80
No 89.53% 684
TOTAL 764
31 / 43
Q32 How concerned are you about aircraft noise during of the Abbotsford
International Airshow?
Unconcerned
Mostly
unconcerned
Somewhat
concerned
Very concerned
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
TOTAL 764
32 / 43
Q33 Are you aware of any local businesses that participate in the
Abbotsford International Airshow?
No
Yes (please
specify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
No 84.65% 645
Yes (please specify) 15.35% 117
TOTAL 762
33 / 43
Q34 How satisfied are you with the volume and diversity of local
businesses at the Abbotsford International Airshow?
Very satisfied
Somewhat
Satisfied
Dissatisfied
Very
dissatisfied
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Somewhat Satisfied 64.96% 495
Dissatisfied 4.99% 38
TOTAL 762
34 / 43
Q35 What types of local businesses would you like to see at the
Abbotsford International Airshow? Select all that apply.
Artisans
Merchandise
Food and
beverage...
Technology
Health and
wellness
Professional
services
Other (please
specify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Artisans 45.28% 345
Merchandise 69.16% 527
Food and beverage vendors 80.31% 612
Technology 57.48% 438
Health and wellness 25.46% 194
Professional services 25.98% 198
35 / 43
Q36 Where do you live?

Abbotsford
Lower Mainland
- Not...
BC - Outside
Lower Mainland
Canada - Other
Prov./Terr.
Washington
State
USA - Not WA
State
Outside
Canada/USA
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Abbotsford 13.77% 104
Lower Mainland - Not Abbotsford 55.76% 421
BC - Outside Lower Mainland 18.68% 141
Canada - Other Prov./Terr. 6.62% 50
Washington State 4.50% 34
USA - Not WA State 0.40% 3
Outside Canada/USA 0.26% 2
TOTAL 755
36 / 43
Q37 What is your age?

Under 18
18-24
25-30
31-40
41-50
51-60
61-70
Over 70
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Under 18 0.40% 3
18-24 3.71% 28
25-30 8.08% 61
31-40 20.93% 158
41-50 23.18% 175
51-60 20.26% 153
61-70 16.16% 122
Over 70 7.28% 55
TOTAL 755
37 / 43
Q38 What is your marital status?

Single/Never
Married
Dating/Engaged
Married/Common
Law
Divored/Separat
ed
Widowed
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Single/Never Married 13.11% 99
Dating/Engaged 6.62% 50
Married/Common Law 68.21% 515
Divored/Separated 9.54% 72
Widowed 2.52% 19
TOTAL 755
38 / 43
Q39 How would you describe your gender?

Female
Male
Non-binary
Transgender
Other
Prefer not to
specify
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Female 36.95% 279
Male 60.93% 460
Non-binary 0.13% 1
Transgender 0.13% 1
Other 0.00% 0
Prefer not to specify 1.85% 14
TOTAL 755
39 / 43
Q40 How would you describe your ethnicity? Select all that apply.
Caucasian
Asian
South Asian
Hispanic
Black
Middle Eastern
Indigenous
Prefer not to
specify
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Caucasian 71.13% 537
Asian 12.98% 98
South Asian 6.62% 50
Hispanic 2.25% 17
Black 1.06% 8
Middle Eastern 2.38% 18
Indigenous 3.44% 26
Prefer not to specify 5.43% 41
40 / 43
Q41 What is the highest level of education you completed?

Some secondary
school
Secondary
school diploma
Some
post-secondary
Post-secondary
degree
Graduate school
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Some secondary school 4.24% 32
Secondary school diploma 13.38% 101
Some post-secondary 22.65% 171
Post-secondary degree 38.28% 289
Graduate school 21.46% 162
TOTAL 755
41 / 43
Q42 What is your employment status?

Employed
Self-employed
Student
Unemployed
Retired
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Employed 67.15% 507
Self-employed 13.91% 105
Student 2.91% 22
Unemployed 10.07% 76
Retired 5.96% 45
TOTAL 755
42 / 43
Q43 What is your approximate household income?

Less than
$25,000
$25,000-$49,999
$50,000-74,999
$75,000-$99,999
$100,000-124,99
$125,000-149,99
9
$150,000-174,99
9
$175,000-$199,9
99
$200,000 or
more
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Less than $25,000 5.03% 38
$25,000-$49,999 9.40% 71
$50,000-74,999 18.68% 141
$75,000-$99,999 14.70% 111
$100,000-124,99 16.16% 122
$125,000-149,999 10.20% 77
$150,000-174,999 7.95% 60
$175,000-$199,999 5.30% 40
$200,000 or more 12.58% 95
TOTAL 755
43 / 43

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Abbotsford International Airshow Social Impact Survey

ANSWER CHOICES RESPONSES

I confirm that I am at least 19 years of age 100.00% 852

I consent to participate in this research study 100.00% 852

Total Respondents: 852

Q2 How many times have you attended the Abbotsford International

ANSWER CHOICES RESPONSES

Never attended 10.40% 85

1 time 21.42% 175

2 times 15.18% 124

5 or more times 35.50% 290

Q3 In which year(s) did you attend the Abbotsford International Airshow?

ANSWER CHOICES RESPONSES

2023 51.29% 419

2022 36.60% 299

2021 22.64% 185

2019 24.97% 204

2018 29.99% 245

Before the years listed 65.36% 534

Total Respondents: 817

ANSWER CHOICES RESPONSES

Social Media 12.61% 103

Direct Email 2.57% 21

Printed Poster or Flyer 3.06% 25

Word of Mouth (friends, family, coworkers, etc.) 58.75% 480

Q5 What motivates you to attend the Abbotsford International Airshow?

ANSWER CHOICES RESPONSES

Interest in airplanes and/or aviation 89.23% 729

Community event participation 18.24% 149

Family and/or friends attending 39.17% 320

Educational value 21.54% 176

Other (please specify) 15.91% 130

Total Respondents: 817

Q6 What do you enjoy about the Abbotsford International Airshow? Select

ANSWER CHOICES RESPONSES

Aerial performances 97.06% 793

Static aircraft displays 80.05% 654

Meeting performers and air crews 35.74% 292

Food trucks 36.35% 297

Exhibitors & Vendors 39.78% 325

Interactive S.T.E.M Zone 18.60% 152

Fireworks and/or LED Drone Show 43.21% 353

Other (please specify) 8.57% 70

Total Respondents: 817

ANSWER CHOICES RESPONSES

Very likely 73.68% 602

Likely 23.01% 188

Very unlikely 0.73% 6

Q8 How likely are you to volunteer at the Abbotsford International Airshow

ANSWER CHOICES RESPONSES

Very likely 10.53% 86

Likely 19.58% 160

Unlikely 44.31% 362

Very unlikely 25.58% 209

Q9 How would you describe your level of personal interest in the

ANSWER CHOICES RESPONSES

Not interested 5.26% 41

Minimally interested 21.15% 165

Somewhat interested 46.28% 361

Very interested 27.31% 213

Q10 In what ways do you think the Abbotsford International Airshow

ANSWER CHOICES RESPONSES

Attracts outside tourists 91.79% 716