Column1 Valuable Rare Imitable

Segment Identification R x x
Market research R x x
Develop Product R x R
Develop Organization R x x
Develop organization Repitation R X X
Cooperate with R&D + Production X X X
Distrupution plane R X X
Product Display R X X
sales/Rep R X X
Response time R X X
After sale Quality X X X
After sale Quantity X X X
After sale Cost R x x
IT Tools R X X
IT Support for Decision R X X
IT Time management X X X
IT Cost Mangement R x x
IT Quality X X X
R&D Success Products R x x
R&D Product success to achieve customer R x x
Effictive Trainning R x x
Employee Loyality R x x
Turnover X X X
Employee skills R x x
ORG Structure R x x
Teams achieve Success R x x
Accurate Budget R x x
Investment plane R x x
Payment condition R x x
Purchasing Quality R x x
Purchasing Quantity R R R
Purchasing Cost R R R
Purchasing Time R x x
Production Time R R x
Production waste X X X
Production De3sign R x x
Production Durability R x x
Production storageability R x x
Production change over time R x x
Production Cooperation R x x
Customer Loyality R R R
Organized Column2
R
x
R
R
R
X W
X
R
R
R
X W
X W
x
R
R
X W
R
X W
x
x
R
x
X W
R
R
R
R
R
R
R
R S
R s
R
R
X W
R
R
R
R
R
R s
 Column1 Wieght Rate
Purchasing Quantity
Purchasing Cost
Customer Loyality
Cooperate with R&D + Production
After sale Quality
After sale Quantity
IT Time management
IT Quality
Turnover
Production waste
Total
 External Factors Weight Rating

Opportunities
Facilitating international
investment

O1 Increased spending
0.03 4
of Consumer

O2 large youth
0.07 4
population

O3 Increased
awareness of mobile 0.05 4
data services
O4 Availability of
0.03 4
human workforce

O5 4G expansion 0.15 5

O6 Growing use of
0.1 3
Technology

O7 Growing GDP 0.03 3.5

O8 Insufficient
technology in the
0.01 2
market (global

comparison)
O9 Increasing internet
0.03 4
services

Threats
T1 Inflation Rate (bad
0.1 2.5
 0.1 2.5
economy)

T2 Foreign currency
exchange rate 0.05 2.5
instability
T3 Difficulties in
0.02 3
Infrastructure upgrades

T4 Increased corporate
0.05 2.5
tax rate

T5 Severe competition
after TE Data entering 0.13 3
mobile market
T6 Political instability 0.05 4
T7 Reduction in foreign
investments and 0.02 4
expansion plans
T8 Strong competitors 0.06 3
T9 Government
0.02 2
restrictions

Total 1
 Weighted comments

Different paths and

0.12 offers targeting different

segments

More plans attracting

0.28
youth

More plans for data

0.2 services and support for
mobile applications
Very strong recruitment
0.12
for best calibers

Infrastructure
0.75
preparation

Still not ready

0.3

Increase in the
0.11 infrastructure and new
projects

0.02

Supporting high speeds

0.12
for ADSL internet

Cost reduction
0.25
0.25

0.13

Outsourcing suppliers
0.06

0.13

Better service and plans

0.39 to maintain current users

0.2
Maintaining large market
0.08 share in Egypt

0.18 promotions Campaigns

well positioned
0.04

3.47
External Factors Weight Rating
Opportunities
O1 Increased spending
0.03 4 0.12
of Consumer

O2 large youth 0.07 4 0.28

population

O3 Increased
awareness of mobile 0.05 4 0.2
data services
O4 Availability of 0.03 4 0.12
human workforce

O5 4G expansion 0.15 5 0.75

O6 Growing use of 0.1 3 0.3

Technology

O7 Growing GDP 0.03 3.5 0.11

O8 Insufficient
technology in the 0.01 2 0.02
market (global

comparison)
O9 Increasing internet 0.03 4 0.12
services

Threats
T1 Inflation Rate (bad 0.1 2.5 0.25
economy)

T2 Foreign currency
exchange rate 0.05 2.5 0.13
instability
T3 Difficulties in 0.02 3 0.06
Infrastructure upgrades

T4 Increased corporate 0.05 2.5 0.13

tax rate
T5 Severe competition
after TE Data entering 0.13 3 0.39
mobile market
T6 Political instability 0.05 4 0.2
T7 Reduction in foreign
investments and 0.02 4 0.08
expansion plans
T8 Strong competitors 0.06 3 0.18
T9 Government 0.02 2 0.04
restrictions

Total 1
Weighted comments

Different paths and

offers targeting different

segments

More plans attracting

youth

More plans for data

services and support for
mobile applications
Very strong recruitment
for best calibers

Infrastructure
preparation

Still not ready

Increase in the
infrastructure and new
projects

Supporting high speeds

for ADSL internet

Cost reduction

Outsourcing suppliers
 Better service and plans
to maintain current users

Maintaining large market

share in Egypt

promotions Campaigns
well positioned

3.47
 r
High 5 O O1
High 5 O O1
High 5 O O1
High 5 O O1
High 5 O O1
High 5 T T1
High 5 T T2
High 5 T T1
High 5 T T2
High 5 T T3
O O1
O O2
O O4
O O4
O O3
O O3
O O4
O O5
O O5
O O3
O O1
T T3
T T3
T T5
T T5
T T6
r
Customers usage of mobile data is increasing due to social media development (Opportunity)
Economic growth rate 5.5% in 2019 & expected to be 6 % in 2024 (Opportunity)
Decrease of inflation rate nationally & Dec. in interest rates(Opportunity)
Services platforms awareness in Egypt (Opportunity)
Increase
Bargaining in power
Youth population (Opportunity ) #
of customers
(Threat)
Telecom Egypt is competitor & supported by the government (Threat )
competetion
Telecom Egypt from another operators
is competitor & (Threat)
supported by the government (Threat)
Floatation of fuel price (Threat )
VDSL increase speed of internet & fiber to home tech. leads to increase users quotas (Opportunity )
Facilitating international investment (Opportunity)
Egypt is developing new regulations to attract investments and facilitate business startup and growth
Decreasing of unemployment rate in Egypt from 13% to 7.8 % in November 2019 (Opportunity)
Dec of currency rate to US dollars (Opportunity)
Political Stability – Security (Opportunity)
Expansion of e-learning (Opportunity)
Cellular
Vendorsphones are replacing
& Construction fixed phones (Opportunity)
Companies
(Opportunity)
introduction of 5G technology
(Opportunity)
4G coverage increase (Opportunity)
NTRA regulations for telecommunication companies (Threat)
Telecom Egypt as a supplier for TX fiber (Threat)
Voice over IP usage (Threat)
Voice over IP technology (Threat)oprt
Threat of new entrants (Low) (Threat)
W R T
0.077 4 0.308
0.07 3.5 0.245
0.06 4 0.24
0.06 3.5 0.21
0.06 3.5 0.21
0.07 4 0.28
0.045 3 0.135
0.05 2 0.1
0.045 2 0.09
0.036 2 0.072
0.06 3.5 0.21
0.045 2.5 0.1125
0.027 4 0.108
0.027 4 0.108
0.036 3 0.108
0.026 3.5 0.091
0.027 3 0.081
0.018 4 0.072
0.018 4 0.072
0.026 2.5 0.065
0
0.036 2 0.072
0.036 2 0.072
0.018 4 0.072
0.018 4 0.072
0.009 4 0.036
0.009 0.036
 r
High 5 O O1
High 5 O O1
High 5 O O1
High 5 O O1
High 5 O O1
High 5 R R
High 5 R R
High 5 R R
High 5 R R
High 5 R R
High 3 S S
High 3 S S
High 3 S S
High 5 T T1
High 5 T T1
High 5 T T2
High 5 T T3
High 5 W W
High 5 W W
High 5 W W
High 5 W W
High 5 W W
r W
Customers usage of mobile data is increasing due to social media development (Opportunity) 0.05
Decrease of inflation rate nationally & Dec. in interest rates(Opportunity) 0.05
Economic growth rate 5.5% in 2019 & expected to be 6 % in 2024 (Opportunity) 0.05
Increase in Youth population (Opportunity ) # 0.05
Services platforms awareness in Egypt (Opportunity) 0.05
Current Ratio 0.05
Gross profit Margin 0.05
Inventory Turnover Ratio 0.05
Return on Assets (ROA) 0.05
Return on Equity (ROE) 0.05
Customer Loyalty 0.05
Purchasing Cost 0.05
Purchasing Quantity
Bargaining power of customers 0.05
(Threat) 0.05
competetion from another operators (Threat) 0.02
Telecom Egypt is competitor & supported by the government (Threat ) 0.05
Floatation of fuel price (Threat ) 0.02
After sale Quality 0.05
After sale Quantity 0.05
Cooperate with R&D + Production 0.05
Production waste 0.05
Turnover 0.05
1.04
R T
4 0.2
4 0.2
3.5 0.175
3.5 0.175
3.5 0.175
3 0.15
4 0.2
2 0.1
4 0.2
3 0.15
4 0.2
3 0.15
2 0.1
4 0.2
2 0.04
3 0.15
2 0.04
3 0.15
4 0.2
4 0.2
4 0.2
4 0.2
3.555