Digitaltransformationstrategyplan Template Slideshare 190808052916

Digital Transformation
Strategy & Plan

CEO: insert your own text
Chief Digital Officer: insert your own text
Author: insert your own text
Date: insert your own text
Version No: E.g. 1.0 for final / 0.1 for drafts
1 Download and reuse this Powerpoint presentation at www.slidebooks.com

Table of Content
1. Executive Summary
2. Market & Competitor Analysis
3. Company Performance
4. SWOT
5. Digital Maturity Model - Current State & Target State
6. Digital Transformation Strategic Objectives, Team & Budget
7. Technologies to consider to reach our Digital Transformation Strategic Objectives
• Big Data • Digital Marketing
• Artificial Intelligence • 3-D Printing
• Cloud Computing • Drones
• Cyber security • Robots
• Blockchain • Virtual Reality
• Internet of Things • Augmented reality
8. Digital Transformation Initiatives to reach our Strategic Objectives
9. Digital Transformation Plan
10. Dashboards to Track & Manage Progress
11. Exhibit
2
Table of Content
4. SWOT
11. Exhibit
3
Executive Summary
Mission & Mission: Insert your own text

Vision Vision: Insert your own text
Digital
Transformation Insert strategic Insert strategic Insert strategic Insert strategic
Strategic objective #1 objective #2 objective #3 objective #4
Objectives
Budget & Budget: Insert your own text

Headcounts Headcount: Insert your own text
Technologies to
Insert your own text
consider
Digital
Transformation Insert your own text
Initiatives
Next Steps Insert your own text

4
Table of Content
4. SWOT
11. Exhibit
5
PESTLE Analysis
Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if
your CEO or Manager is busy, he does not have to read the whole slide.
Political Technological
• Replace the text by your own text • Replace the text by your own text
• Replace the text by your own text P T • Replace the text by your own text
Economical Legal
• Replace the text by your own text
E PESTLE L
Social Environmental
• Replace the text by your own text S E • Replace the text by your own text
6
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Target Market
Target Market description

• Describe in this text block your target market(s), that is to say the group of customers that you want to
market your products to.
• To identify your target market(s), you can use customer segmentations such as:
✓ Geographic segmentation
✓ Demographic/socioeconomic segmentation: gender, age, income, occupation, education,
household size, and stage in the family life cycle)
✓ Attitudes
✓ Psychological profiles
8
Target Market Size & Growth
• Description: Insert your own text

• Size: Insert your own text
• Growth: Insert your own text
Total Available Market
(TAM)

Serviceable Available • Size: Insert your own text
Market (SAM) • Growth: Insert your own text
Target Market • Description: Insert your own text

Market • Growth: Insert your own text
Share

• Growth: Insert your own text
9
Market Profitability
Porter’s 5 Forces
Bargaining Power of Suppliers Bargaining Power of Buyers

• Insert your own text • Insert your own text
Intensity of Competitive
Rivalry
Insert your own text

Threat of New Entrants Threat of Substitute Products
Caption:
10 Low Average High
Competitor Identification
1.Key National Competitors 2.Key International Competitors
• Competitor A • Competitor E
• Competitor B • Competitor F
• Competitor C • Competitor G
• Competitor D • Competitor H
3.Substitutes 4.New Entrants
• Competitor L
• Competitor I
• Competitor M
• Competitor J
• Competitor N
• Competitor K
• Competitor O
11
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12
Competitor Benchmarking (1/2)
Number of Product Insert your

Revenue Profit Market share Main activity
employee quality own text
Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own
Competitor A text text text text text text text
Competitor B text text text text text text text
Competitor D text text text text text text text
Insert your own text text text text text text text text
13
Competitor Benchmarking (2/2)
Insert title
Insert company name
20
Gaining market share

Company Growth (%)
15
Insert company name
Average
10 market
Insert company name growth
5 Losing market share

Insert company name
-5
0 10 20 30 40 50 60
Market Share (%)
14
Table of Content
4. SWOT
11. Exhibit
15
Company Performance for FY [Insert Fiscal Year]
Revenue Profit Website traffic

$2,500,000 $1,000,000 1,000,000 Visitors
+12% +10% -5%
Top 5 countries in terms of Revenue Customer Satisfaction
92%
Stock Price
$102
-4%
16
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17
Table of Content
4. SWOT
11. Exhibit
18
Company Strengths & Weaknesses
Strengths Weaknesses
• Insert you own text • Insert you own text

19
Company Opportunities & Threats
Opportunities Threats

20
Table of Content
4. SWOT
11. Exhibit
21
Digital maturity assessment
Description (1/2)
Level 1 - Basic Level 2 - Medium Level 3 - Good Level 4 - World-class

• Only a single channel, which is • Multiple channels but often siloed, • Actively transitioning from a multi • Omni-channel model where
often a physical store with the ecommerce department channel to an omni-channel model channels are integrated, allowing a
Customer • React to customer needs often seen as a separate entity • Proactively answer customer needs, seamless customer experience
Experience • Start to proactively answer customer and influence buying decisions • Meet the needs of customers even
needs, and influence buying before they become aware of those
decisions needs (with Internet of Things)
• Barely no data • The company has some data • The company has a Big Data • The company has a Big Data
• Barely no insight • A team of people manually analyze solution gathering a lot of data solution gathering a lot of data
Data & and provide insight to the rest of the • Automatic reporting with key insights • Automatic reporting providing a lot
Insights company • Almost a 360-degree view of the of key insights in real time
customer • A 360-degree view of the customer
• Barely no digital transformation • A basic digital transformation • A robust digital transformation • Same as level 3
strategy strategy has been defined strategy has been defined • A Chief Digital Officer is now part of
Strategy & • Barely no plan to implement the • A basic plan has been defined to • A robust plan has been defined to the Executive Committee
Leadership digital strategy implement the digital strategy implement the digital strategy • The corporate strategy team and
• Barely no investment • Small buy-in from the leadership • High buy-in from the leadership the Digital team work together to
team and small financial investment team and high financial investment define the corporate strategy
• Barely no new technologies are • Start to leverage new technologies • All the new technologies are either • Same as level 3
leveraged to better achieve the to better achieve the corporate leveraged or considered to better • A Chief Technology Officer is now
corporate strategic objectives strategic objectives achieve the corporate strategic part of the Executive Committee
Technology objectives • The corporate strategy team and
the Technology team work together
to define the corporate strategy
• Barely no processes are automated • Start to automate basic processes • Many processes have been • Most processes have been automated
• Do not support the continuum from • Start to support the continuum from automated • Algorithms and machine learning are
full service to self-service full service to self-service • Algorithms are extensively used to extensively used to optimize
Operations optimize processes automatically processes automatically
• Support the continuum from full • Support the continuum from full
service to self-service service to self-service
22
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23
Digital maturity assessment Current State Target State
Current State & Target State
Level 1 - Basic Level 2 - Medium Level 3 - Good Level 4 - World-class
Customer
Experience
Data &
Insights
Strategy &
Leadership
Technology
Operations
Culture &
People
Organization
Marketing
Cyber Security
Brand
Management
24
Table of Content
4. SWOT
11. Exhibit
25
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26

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Digital Transformation

Strategy & Plan

1 Download and reuse this Powerpoint presentation at www.slidebooks.com

Mission & Mission: Insert your own text

Budget & Budget: Insert your own text

Next Steps Insert your own text

Target Market description

• Description: Insert your own text

• Description: Insert your own text

Target Market • Description: Insert your own text

• Description: Insert your own text

Bargaining Power of Suppliers Bargaining Power of Buyers

Insert your own text

1.Key National Competitors 2.Key International Competitors

3.Substitutes 4.New Entrants

Number of Product Insert your

Insert company name

Gaining market share

5 Losing market share

Revenue Profit Website traffic

Top 5 countries in terms of Revenue Customer Satisfaction

• Insert you own text • Insert you own text

• Insert you own text • Insert you own text

Level 1 - Basic Level 2 - Medium Level 3 - Good Level 4 - World-class

Level 1 - Basic Level 2 - Medium Level 3 - Good Level 4 - World-class

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