DEFININGTREND

A TREND is a pattern of group behaviour thatlasts for a long period of time.

Sociologists view trend as a collectivebehaviour or mass involvement which isacceptable to society and
shows a“line ofhistorical continuity”as it can be downplayedtoday but can resurface sometime in the future
TRENDISDEFINED INVARIOUSWAYS
In the field of arts, fashion, and music,it is aprevailing style or preference such as realism movement inart,
emergence of the miniskirt, and popularity of music.In economics,it is a general movement
registeringstatistical changes for a long period such as the increasingcost of living and rate of unemployment
SPOTTING ATREND
A person who starts a trend is called aTRENDSETTER.The individual’s act or theevent has attracted
attention,earned acceptance, and created strong interest and influence on people whosenumber keeps
snowballing asdays goes by.The act or event is somethingdifferent from what is currentlygoing on and it
becomes“thenext big thing.”
According to futurists Alf Rehn and Magnus Lindkvist(2013),TREND SPOTTINGrefers to“the study
oftrends and the way they develop and affectsociety.”It seeks broader subjects that leads to changesin human
perception, say, in clothing and music.
Imagine how the marketers ofthe denim jeans, notably Levi’s,positioned denim jeans frombeing a work wear
to beingquality wear. Soon, the denimjeans become famous in everycountry and a must-have.Original
Pilipino Music (OPM),which started in the late 1970s,provided songs with a uniquelyFilipino pop feel
different fromthe previous coloniallyinfluenced songs and art songs.
Cool-Huntingis“a hunt for those things that willbecome popular before they are popular.”For example,
discovering what accessories will hit thefashion markets in the next season, as well as a recordlabel producer
looking for the next singing sensation
What is the difference between a trend and a fad?
According to the Cambridge Dictionary, a trend is defined as “a general development or change in a
situation or in the way that people are behaving.” On the other hand, a fad is “a style, activity, or interest
that is very popular for a short period of time.”

Trends and fads influence all corners of our lives. The clothes we wear, the décor in our homes, the cars we
drive, the art we experience, and even our core belief systems. Trends evolve more slowly over time and
build gradually as opposed to coming and going. Many trends eventually lead to long-term change, with
their popularity building over time. Trends also influence our culture broadly, beyond just an individual
industry. You can think about trends as helping to solve problems. They gain power over time because they
aren’t about a specific moment in time but the progression of time.

On the other hand, a fad comes and goes more quickly. They appear on the scene seemingly out of nowhere
and take people by storm. Rather than taking root in the culture, though, fads fade as quickly as they appear.
People embrace them and then move on to the next fad that comes on the scene. Fads don’t contribute
lasting change to a culture and mostly show up in industries that can change and respond quickly.
What is Trend?
Trend is an emerging phenomenon that last for a long period of time
and transmit existing ventures to the future generations
What is Trend?
Trend is an emerging phenomenon that last for a long period of time
and transmit existing ventures to the future generations
What is Trend? Trend is an emerging phenomenon that last for a long period of time and transmit existing
ventures to the future generations.

Trend Analysis
Is an examination of these phenomenon and speculations on the likely
impact they will have in the future. Any given phenomenon and prediction which
likely to happen or any craze/fad or trend that would likely emerge needs to be
examined.

a. Trends are composed of wide variety of information from an existing

fields of complex ideas.
b. Trends use overwhelming recognition and pattern identification to
create presages in knowing the future.
c. Trends evolution are being evaluated and observed by the use of
timeframes.

TRENDING
Is a phenomenal scenario that is currently popular to the eyes and taste of the many. It allows preemptive
judgments and reactions up to future events. It is something that people follows either in social media or in
fashion. Trends are considered as “complex fusion” of yesterday, today, and tomorrow.

What is Fad?
Is a very popular form of interest or fashion that only exist for a short
span of time.
Is a very popular form of interest or fashion that only exist for a short
span of time.

Fad is an exquisite societal pattern but did not last longer. It spreads widely and effectively to the
demands of every individual. Moreover, it is a temporary form of fashion, interest, or any crazing
activity that people become enthusiastic.

Is a phenomenal scenario that is currently popular to the eyes and taste

of the many. It allows preemptive judgments and reactions up to future events. It
is something that people follows either in social media or in fashion. Trends are
considered as “complex fusion” of yesterday, today, and tomorrow.

DIFFERENCE OF TREND FROM FAD

Trends and fads are actually existing in their respective phenomena

that will last depending on the performance of the people who follows the trends
and fads. During this scenario a trend will become a fad and this make a difference
between the two.

Trends are:
a. Long life span
b. A style for longer years
c. Rising slow in popularity

Fads are:
a. Short life span
b. Emerge and go quickly
c. Rising quickly in popularity
Trends are: