NAME: AIVEE GHEN P.

DRILON BSAIS-4
SUBJECT: DATA WAREHOUSING AND MANAGEMENT
TIME AND SCHEDULE: T,TH (4:00-5:30 PM)

STARBUCKS COMPANY

Introduction
Starbucks is an American company that operates the largest coffeehouse chain and one of the most
recognizable brands in the world. Headquartered in Seattle, Washington, the company operates more
than 35,000 stores across 80 countries. Although Starbucks was not the first major coffeehouse chain in
the U.S., it was the first to both popularize and mass-distribute a particular brand of café culture.
Starting in the 1990s, Starbucks began promoting coffee as a holistic experience that combined
ambiance, community, function, and lifestyle. By transforming people’s perception of coffee and
coffeehouses, Starbucks achieved outsize growth and established itself as one of the most dominant
names in the coffeehouse industry.
Starbucks deployed several e-commerce projects. Online Store Starbucks sells many of their products
online at store. starbucks.com. These offerings include coffee, tea, foods, and Starbucks equipment and
merchandise. The company completely redesigned the web store to make shopping more convenient
and easy. In addition, customers (individual or companies) can schedule deliveries of standard and
special items. Customers can order rare and exquisite coffee that is available only in some area of
country stores. Finally, online customers get exclusive promotions.
At Starbucks, files are stores in database which are application that can store and retrieve data rapidly.
Starbucks uses a relational database which mean all data are stores in table, they use the DBMS
(Database Management System), which is a computer software program that help Starbucks organize,
retrieve, search and change information within a database.

Database Approach of Starbucks

Starbucks has a very large database warehouse that grows around two to three terabytes a year. This
enterprise data warehouse is accessed by thousands of its stores, providing store level reporting to each
one. Data includes staffing, inventory, employee, managing suppliers and clients, sales reports, and
among others. The company uses different tools including SQL Developer, Toad, Oracle and others
created by its QA and development team to extract, transform and load data from its enterprise data
warehouse. In short, Starbucks is able to get data from outside sources, format this data to something
that they could use and load the data into an end target, which is the data warehouse.
5 Suppliers of Starbucks:
1. Atlas Coffee Importers LLC
2. Coffees Of The World In
 3. Anamerican Coffee Trading
4. Cafema International S.A.
5. Integrated Tribal Development Foundation
The company's key suppliers are domiciled in the United States, Singapore, Hong Kong,
Mexico, Indonesia, India, France, Canada, and other countries.

5 Partners of Starbucks:
1. Nestlé
2. Uber Eats
3. The Dannon Company, Inc.
4. Grab
5. cxLoyalty

5 Vendors/Clients of Starbucks:
1. Dean Foods
2. Tingyi Cayman Islands Holding Corp.
3. First Capital Realty
4. Rustan Coffee
5. Fonterra
With the help of database approach in managing their data, they create a high-performance enterprise
data warehouse and business intelligence environment that provides analysts and managers at the
branch, field, and corporate levels with timely and actionable insight into store and product
performance, as well as supply chain operations. Starbucks use data marts to provide and gather
information from specific department, example sales department, inventory, suppliers, clients, and
shipping department. Starbucks uses statistical tools like Microsoft excel and Microsoft access for data
mining, which is a process of comparing large amount of data in order to find patterns.

The database administrators are also responsible for the data mining, and they received feedback from
managers on different departments. Gained the ability to load and refresh data from all stores in time
for US East Coast store openings each morning, completing full loads in just four hours, and ensuring
service level agreement compliance. Enabled the company to load point-of-sale and customer loyalty
data daily from 38,000 stores to the data warehouse and answer most queries such as information on
coffee sales, promotions, and product mixes in individual stores in fewer than 10 seconds.

Backing up Using Oracle Recovery Manager

The company uses Oracle Recovery Manager to back up its data. It set the enterprise data warehouse
as the active or primary database and replicates data from there. New data is put up in read-write
servers while older data would be placed in read-only data servers. The company considered split
mirror backups for its requirements, but decided on Oracle Recovery Manager because it was easy to
implement, is more flexible and has a lower cost. Oracle Recovery Manager gave Starbucks an efficient
backup and recovery system, without sacrificing performance. The backups also took up as little space
as possible because of its set compression and file multiplexing.

Types of Information System being used by Starbucks

• Decision Support System: DSS is a computer program application that analyses business data and
presents it so that user can more easily take their business decisions. Starbucks uses Online Analytical
Processing (OLAP) to do the large-scale data analysis and statistical analysis that act as reference for
decision making. A singular DSS system called Oracle is used at the parent company. Oracle generates
monthly reports on which important decisions are based.

• Customer Relationship Management system: Customer relationship management (CRM) is a

technology for managing all the company’s relationships and interactions with current and potential
customers. The two ways Starbucks uses CRM is through social media and Starbucks Membership
Card. These enable the company to have a better and deeper understanding of the market by regularly
maintaining the customer data and the organization itself.

The Results

As a result, Starbucks was able to achieve their aim of:

 Minimizing the load on the array and servers when backing up the data.
 Getting faster backup times.
 Minimizing space consumed by duplicated files.
 Lowering storage and hardware costs.
 Scaling backup system as the enterprise data warehouse grows.

Conclusion

For the execution of its vision and strategy, Information systems and Database Approach has
contributed significantly. Starbucks has planned to install hundred thousand wireless chargers in more
than seven thousands of its stores in next three years. While the Internet of things is a somewhat distant
promise for consumers, Starbucks is charging forward with it aggressively. Many of its store have
super high-tech coffee machines, which connect to the cloud to communicate the performance of the
machines and to track customer preferences. Through Information Systems, the company is able to
track all its revenues, thus understanding each store’s performance against labor, visualize product
performance during peak hours, align its sales targets, and also improve the sale margins. Starbucks is
also working on smart refrigerators that track the expiration dates of milk and other items inside, smart
thermometers, smart door locks, and others thus improving the inventory efficiency. Along with this,
Starbucks is also working to be a leader in Wi-Fi hotspot technology provider. So, it is not its coffee
that distinguishes Starbucks from others. Every restaurant and cafes provide coffee. Thus, the feature
that defines the Starbuck’s success is its information systems and its business technology.