BUSINESS PLAN 2020-2025

Blok Q Adco
 BRANDING ACTIVITY
MAIN PRODUK

~ Coffee Shop & Snack

~ Wisata Bermain ( Wisata Ketinggian, Air & Pemandangan )
~ Outdoor Training

TARGET MARKET VALUE PROPOSITION

Segmentasi : FUNCTIONAL BENEFIT
~ Umum
~ Instansi Swasta & Pemerintah
~ Lembaga Pendidikan Swasta & Pemerintah

PSYCHOGRAPHIC MARKET POSITIONING

BEHAVIOUR

COSTUMER NEED
CORE MESSAGE
Y

VALUE PROPOSITION
EMOTIONAL BENEFIT

POSITIONING

TAG LINE

LOGO
 BUDGET 2020-2025
5 YEARS BUSINESS PLAN
COMPANY GOAL & STRATEGY

KONSENTRASI BISNIS

MISI

VISI

INDIKATOR VISI STRATEGI

WINNING CONCEPT :
 STRUKTUR ORGANISASI CLEANLAB

DIREKSI

BUSSINESS DEV. DIREKTUR

Wahyu

GENERAL AFFAIR ADMINISTRASI & FINANCE

STRATEGI BUSINESS PROGRAM MARKETING OPERASIONAL

UNIT
 CATEGORI PRODUK KODE PRODUK

A Kopi Panas/Dingin Rp.

B Teh Panas/Dingin Rp.
C Thai Tea Rp.
1 Food & Beverage FB
D Air Mineral Botol Rp.
E Dimsum Rp.
F Kentang Goreng Rp.
A Flying Fox Rp.
2 Wisata Ketinggian WK
B Halang Rintang Rp.
A Canoe Rp.
3 Wisata Air WA
B Standing Paddle Rp.
A Biaya Menginap Rp.
4 Wisata Berkemah WB
B Rental Perlengkapan Rp.
AR Archery Rp.
RA Rope Access Training Rp.

5 Outdoor Training OT PG Pemandu Gunung Rp.

BLS Basic Live Support Rp.

PG Nature Field Trip Rp.

HARGA

10,000 /Gelas
5,000 /Gelas
10,000 /Gelas
5,000 /Botol
15,000 /Porsi
15,000 /Porsi
15,000 /Orang
35,000 /Orang
20,000 /Orang/15 Menit
20,000 /Orang/15 Menit

5,000 /Orang/Hari
20,000 /Orang/Tenda
20,000 /Orang/30 Menit
6,000,000 /Orang/Paket

300,000 /Orang/Paket

150,000 /Orang/Paket

100,000 /Orang/Paket
RENCANA ANGGARAN BIAYA DANAU SURADITA
Nama Pekerjaan : Pengelolaan kawasan Volume
Lokasi : Danau suradita Waktu

NO URAIAN ITEM SAT VOL

I PERSIAPAN

1 Persiapan lahan ls 1.00

2 Perizinan warga setempat ls 2.00

3 Media promosi digitan & non digital ls 1.00

4 Lain - Lain ls 1.00

II LANDSCAPE

1 Penataan taman m² 582.00

2 Pengadaan tanaman ls 1,500.00

3 Pembuatan tempat duduk ls 20.00

4 Pembuatan sign 4 titik ls 1.00

5 Perawatan taman m² 2,082.00

III F&B / Pembuatan tenant

1 Tenant F&B/Café ls 1.00

2 Bangku dan Kursi ls 25.00

IV WAHANA

1 High Rope / Outbound ls 1.00

 2 High Rope Safety Equipment Set ls 20.00

3 Play ground ls 1.00

4 Archery set ls 5.00

5 Camping Ground ls 1.00

6 Water sport ls 1.00

7 Spot foto Titik 5.00

REKAPITULASI RENCANA ANGGARAN BIAYA

NO URAIAN PEKERJAAN JUMLAH HARGA

I PERSIAPAN Rp 158,000,00
II LANDSCAPE Rp 179,494,00
III F&B Rp 84,000,00
IV WAHANA Rp 372,500,00

JUMLAH Rp 793,994,000
:0
: 4 Bulan / 120 Hari

JUMLAH

HARGA SAT JML HARGA

Rp 141,000,000.00 Rp 141,000,000.00

Rp 1,000,000.00 Rp 2,000,000.00

Rp 10,000,000.00 Rp 10,000,000.00

Rp 5,000,000.00 Rp 5,000,000.00

Sub Total Rp 158,000,000.00

Rp 45,000.00 Rp 26,190,000.00

Rp 50,000.00 Rp 75,000,000.00

Rp 475,000.00 Rp 9,500,000.00

Rp 23,000,000.00 Rp 23,000,000.00

Rp 22,000.00 Rp 45,804,000.00

Sub Total Rp 179,494,000.00

Rp 64,000,000.00 Rp 64,000,000.00

Rp 800,000.00 Rp 20,000,000.00

Sub Total Rp 84,000,000.00

Rp 86,000,000.00 Rp 86,000,000.00
 Rp 6,800,000.00 Rp 136,000,000.00

Rp 20,000,000.00 Rp 20,000,000.00

Rp 2,000,000.00 Rp 10,000,000.00

Rp 69,000,000.00 Rp 69,000,000.00

Rp 41,000,000.00 Rp 41,000,000.00

Rp 2,100,000.00 Rp 10,500,000.00

Sub Total Rp 372,500,000.00

JUMLAH HARGA

Rp 158,000,000.00

Rp 179,494,000.00

Rp 84,000,000.00

Rp 372,500,000.00

Rp 793,994,000.00
 2
Activity Agustus September
3 4 1 2 3 4
Persiapan Pengelolaan Tempat
Perapihan & Persipan F&B
Perapihan Parit dan lokasi parkir
Soft Opening F&B
Pembuatan Sign atau Nama Brand didepan Gerbang
Perapihan dan Pembuatan Flying Fox
Perapihan Lapangan & Pembuatan Shooting Target Archery
Soft Opening Wisata : Flying Fox & Archery
Perapihan dan Pembuatan lokasi Photo Spot : 2 Lokasi Photospot
Soft Opening Photo Spot
Perapihan & Perbaikan High Rope Access
Soft Opening Wisata : High Rope
Perapihan & Penataan Lokasi Camping Ground
Soft Opening Wisata : Camping Ground
Perapihan & Penataan Dermaga Danau
Soft Opening Wisata : Canoe & Standing Paddle
Perapihan & Penataan Jogging Track
Soft Openign Jogging Track
 2021
Oktober November Desember Januari Februari
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
 2022
Maret April Mei Juni Juli
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
 Agustus September November Desember
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
ANALISIS 0
2021 2022
DESCRIPTION KODE
OCT NOV DES TOTAL JAN FEB MAR APR MEI JUNI JULI AGUST SEPT OKT NOV DES TOTAL
1 F&B FB 30 35 50 115 50 55 60 20 60 65 70 75 80 85 90 100 810
2 Wisata Ketinggian WK - 8 16 24 16 18 20 - 22 22 24 26 28 30 32 34 272
3 Wisata Air WA - - - - 8 10 15 20 25 30 35 40 50 233
4 Wisata Berkemah WB - - - -
5 Outdoor Training OT - - 1 1 1 1 1 1 1 1 1 1 1 1 1 1 12
-

TOTAL 30 43 67 140 67 74 81 29 93 103 115 127 139 151 163 185 1,327
FB 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000

WK 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000

WA
PRICE 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000

HARGA JUAL WB 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500

OT 1,314,000 1,314,000 1,314,000 1,314,000 1,314,000 1,314,000 1,314,000 1,314,000 1,314,000 1,314,000 1,314,000 1,314,000 1,314,000 1,314,000 1,314,000

FB 300,000 350,000 500,000 1,150,000 500,000 550,000 600,000 200,000 600,000 650,000 700,000 750,000 800,000 850,000 900,000 1,000,000 8,100,000

WK - 200,000 400,000 600,000 400,000 450,000 500,000 - 550,000 550,000 600,000 650,000 700,000 750,000 800,000 850,000 6,800,000

WA -
AMOUNT - - - - - 160,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 1,000,000 4,660,000

OMSET WB - - - -

OT - - 1,314,000 1,314,000 1,314,000 1,314,000 1,314,000 1,314,000 1,314,000 1,314,000 1,314,000 1,314,000 1,314,000 1,314,000 1,314,000 1,314,000

3,064,000 19,560,000

FB 150,000 175,000 250,000 575,000 250,000 275,000 300,000 100,000 300,000 325,000 350,000 375,000 400,000 425,000 450,000 500,000 4,050,000

WK - 100,000 200,000 300,000 200,000 225,000 250,000 - 275,000 275,000 300,000 325,000 350,000 375,000 400,000 425,000 3,400,000

WA - - - - - - 80,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 500,000 2,330,000
EXPEND
Biaya Produksi WB - - - - - - - - - - - - - - - -

OT - - 328,500 328,500 328,500 328,500 328,500 328,500 328,500 328,500 328,500 328,500 328,500 328,500 328,500 3,942,000

TOTAL 875,000 13,722,000

FB 150,000 175,000 250,000 575,000 250,000 275,000 300,000 100,000 300,000 325,000 350,000 375,000 400,000 425,000 450,000 500,000 4,050,000

WK - 100,000 200,000 200,000 225,000 250,000 - 275,000 275,000 300,000 325,000 350,000 375,000 400,000 425,000 3,400,000

WA
PROFIT - - - - - - 80,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 500,000 2,330,000

UNTUNG BERSIH WB - - - - - - - - - - - - - - - -

OT - - 985,500 985,500 985,500 985,500 985,500 985,500 985,500 985,500 985,500 985,500 985,500 985,500 985,500 11,826,000

PROFIT 575,000 21,606,000

Bagi Hasil 70% dari Omset 2,144,800 13,692,000

Bagi Hasil 30% dari Omset 919,200 5,868,000

CATATAN :
1. Mengacu pada kondisi Pandemi Covid19 dibutuhkan effort lebih untuk menarik perhatian
2. Mekanisme sistem marketing terpadu lebih terarah dan terukur.
3. Keuntungan di pos sebagai sebagai : tabungan 30% - marketing 20%- sdm 10% - operasional 37.5% - zakat 2.5%
2023 2024 2025 2026

150% 175% 200% 225%

1,215 2,126 4,253 9,568

408 714 1,428 3,213

18 32 63 142

- - - -

1,641 2,872 5,744 12,923

29,340,000 51,345,000 102,690,000 231,052,500

20,538,000 35,941,500 71,883,000 161,736,750

8,802,000 15,403,500 30,807,000 69,315,750
 INTEGRATED MARKETING COMMUNICATION
2021
DESCRIPTION
AUGUST SEPT OKT NOV
Anggaran #REF! #REF! #REF! #REF!
20% #REF! #REF! #REF! #REF!
Company profile
ADVERTISING

Brosur
Big banner
Spanduk
Roll banner hotel
Figura di restoran
Uniform
Id card
DIRECT
SELLING

Kartu nama
Kanvasing
Group mail
Tele marketing
Colaboration event
RELATION
EVENT &
PUBLIC

Training For Trainer

Santunan
Akademi wirausaha
Komunitas pendidik (guru,fasil dll)
INTERACTIVE
MARKETING

Komunitas sahabat lingkungan

Komunitas HRD

Meme (quota,testimoni+identitas)
PROMO SELLING INTERNET MARKETING

Artikel (keilmuan,laporan event)

Video
Posting medsos (FB,Inst,Twit)
Website intens (pendidikan)
Website dit (outbound dan paintball)
Landing page (SEO Non organik)
FB Bosting (iklan berbayar)
Penjualan Merchandise
The winner (paintball)
#Hastag dengan like terbanyak
Voucher discount 15%
Ramadan refresh 50%
Bantu Sekolah 50%
ATION
202

DES TOTAL JAN FEB MAR APR MEI

- 575,000 - - - - -
- - - - - -
 2022

JUNI JULI AUGUST SEPT OKT NOV DES

- - - - - - -
- - - - - - -
 2023 2024

TOTAL 140% 160%

21,606,000 - -
4,321,200 - -
MAN POWER PLANNING

No. Bagian Jabatan 2,021 2,022 2,023 2,024 KET

1 Direksi Marketing 1 1 -
2 Direktur Operasional/marketing 1 1 -

3 Bussiness Development Program 1 - -

4 General Affair Operasional project - - -
5 Administrasi dan Finance Marketing 1 - -
6 SBU - Development Operasional project - - -
8 SBU - Rekreasi Operasional project - - -
9 SBU - Therapetic Operasional project -

CATATAN :
1. Rangkap jabatan dilakukan untuk efisensi dan efektifitas aktifitas perusahaan
2. Pelajari dan pahami Job Description masing-masing bidang, melalui metode gugur tanggung jawab,
dimana dilakukan weekly meeting setiap hari senin pukul 10.00 untuk briefing & evaluasi
weekly activities.
3. Semua anggota tim bertanggung jawab terhadap aktivitas marketing dan dibawah pengawasan
 langsung bidang marketing untuk mengawasi aktivitas marketing yang di rencanakan.
4. Semua jabatan terikat dengan KPI
ACTIVITY PLAN 2016 - 2017

NO ACTIVITY KET PIC Juli August September Oktob

1 2 3 4 1 2 3 4 1 2 3 4 1 2
1 Draft & Pembahasan Business Plan

2 Administrasi dan Keuangan

1. Job deskripsi, MOU dan KPI

2. Raker 2016

3. Sosialiasi S.O.P

4. Kwitansi - Form - Report - Stempel dll 4 artikel/bulan

5. Legalitas lembaga per even
3 Matrial Promosi

1. Company profile

2. Brosur

3. Web site

4. Uniform - Kartunama - Spanduk - Meme

5. Renovasi website

4 Aktivitas Promosi (Lihat IMC)

1. Input Data base perusahaan dan sekolah

2. Kontrak Agen (Perorangan dan Perusahaan)

3. Pelatihan SEO dan Komunikasi pemasaran

4 Peningkatan Kapasitas SDM

1. Training For trainer

2. Sistem produksi dan operasional

3. Akademi wirausaha

4. Esc program
 2016 - 2017
Oktober November Desember Januari Februari Maret April Mei Juni
3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
m,
 10,500,000 5,000,000
60,000,000 9,500,000
40,000,000 1,500,000
31,000,000 500,000
8,750,000 1,000,000
15,000,000 500,000
27,500,000 750,000
18,750,000 12
192,750,000
8,750,000
201,500,000

150,000,000 112,500,000 37,500,000 (187,500,000)

300,000,000 225,000,000 75,000,000 (150,000,000)
400,000,000 247,500,000 152,500,000 (72,500,000)
265,970,130 40,970,130
247,812,083 22,812,083

400,000,000 175,000,000
225,000,000 247,500,000 152,500,000
426,500,000

300,000,000 35% 105,000,000

195,000,000

20,000,000 0.05 100% 4.7% 152,000,000 7,127,784

20,000,000 0.05 100% 4.7% 7,127,784
386,500,000 0.91 100% 90.6% 137,744,431
100%