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HO CHI MINH CITY UNIVERSITY OF INDUSTRY AND TRADE

FACULTY OF TOURISM, HOSPITALITY & CULINARY ARTS

THE FINAL ESSAY


ENGLISH RESTAURANT 2

TITLE: VALENTINE DAY IN NOIR. DINING IN


THE DARK RESTAURANT

Lecturer: Đinh Thiện Phương

Class: 12DHQTDVNH03 - 010110112003

HO CHI MINH CITY, APRIL 2024


HO CHI MINH CITY UNIVERSITY OF INDUSTRY AND TRADE
FACULTY OF TOURISM, HOSPITALITY & CULINARY ARTS

THE FINAL ESSAY


ENGLISH FOR RESTAURANT INDUSTRY 2

TITLE: VALENTINE DAY IN NOIR. DINING IN


THE DARK RESTAURANT

Lecturer: Đinh Thiện Phương

Class: 12DHQTDVNH03 - 010110112003


HO CHI MINH CITY, APRIL 2024
GROUP MEMBERS LIST TABLE

No. Full name Student ID number Photos

1 Hồ Mai Xuân Hoài (C) 2030210204

2 Phan Gia Linh 2030219413

3 Trương Đình Khang 2030210317

4 Võ Bùi Ánh Thi 2030210016

5 Ngô Thị Mai Thi 2030210002

i
Student ID Completion
No. Full name Division of work
number rate

Chapter 3 (3.1. – 3.7.)


1 Hồ Mai Xuân Hoài (C) 2030210204 + 8; Word + PPT 100%
editing

Chapter 3 (3.8. –
2 Phan Gia Linh 2030219413 100%
3.13.)

3 Trương Đình Khang 2030210317 Chapter 1 + 2 100%

4 Võ Bùi Ánh Thi 2030210016 Chapter 4 + 5 100%

5 Ngô Thị Mai Thi 2030210002 Chapter 6 + 7 100%

GROUP TASK ASSIGNMENT TABLE

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INSTRUCTOR COMMENTS
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Ho Chi Minh City, …………… April 2024

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TABLE OF CONTENTS

ACKNOWLEDGEMNT................................................................................................1
CHAPTER 1. RESTAURANT INTRODUCTION........................................................2
CHAPTER 2. EVENT INTRODUCTION.....................................................................3
2.1. "Love of Senses" - A Valentine's Event For Love Stories.......................................3
2.2. Why Noir. Dining in the Dark chooses to organize this event................................3
CHAPTER 3. EVENT ACTIVITIES.............................................................................4
3.1. The Encounter Ride: A Journey of Love Begins.....................................................4
3.2. One Fleeting Moment, One Everlasting Love.........................................................4
3.3. Blossoming Love.....................................................................................................4
3.4. Love Confession......................................................................................................4
3.5. Love Story – Human Touch.....................................................................................5
3.6. Painting Love...........................................................................................................5
3.7. Embrace Love..........................................................................................................5
3.8. Flavors of Love........................................................................................................5
3.9. Love Melodies.........................................................................................................7
3.10. Love Dance............................................................................................................8
3.11. Eternal Love...........................................................................................................8
3.12. Love Album...........................................................................................................8
3.13. The Final Destination............................................................................................8
CHAPTER 4. EVENT SCHEDULE..............................................................................9
CHAPTER 5. EVENT PARTNERS.............................................................................12
5.1. L’amour Flower.....................................................................................................12
5.2. Thiết Bị Số.............................................................................................................12
5.3. Xe Đất Phương Nam.............................................................................................12
5.4. Instax Trà Sữa........................................................................................................12
5.5. Chocolatier Công Nguyễn.....................................................................................12

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5.6. Art Door.................................................................................................................12
5.7. Màu Nước Band....................................................................................................12
5.8. Hoàng Dũng Singer...............................................................................................13
5.9. Long Vũ resin store...............................................................................................13
5.10. Kamereo...............................................................................................................13
CHAPTER 6. EVENT PRICE......................................................................................14
CHAPTER 7. EVENT MARKETING PREPARATION.............................................15
7.1. FACEBOOK..........................................................................................................15
7.2. ZALO.....................................................................................................................16
CHAPTER 8. PICTURES AND FIGURES.................................................................18

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LIST OF FIGURES

Picture 8.1. Banner event..............................................................................................18


Picture 8.2. Event’s backdrop.......................................................................................18
Picture 8.3. Event’s standee..........................................................................................19

LIST OF TABLES

Table 4.1. Love of senses schedule.................................................................................9


Table 6.1. Estimated event cost....................................................................................14

vi
ACKNOWLEDGEMNT

First and foremost, we would like to express my sincere gratitude to my advisor, Mr


Dinh Thien Phuong, for his invaluable guidance, support, and encouragement
throughout the research and writing process. His expertise and insights were essential
in helping me to complete this thesis.
We look forward to receiving comments, suggestions and corrections from the
instructor as well as the teachers and siblings at school in order that we have the
opportunity to supplement, improve our knowledge and better serve the actual work
later of this research work.
Thank you and best regards!

1
CHAPTER 1. RESTAURANT INTRODUCTION

Noir. Dining in the Dark is a unique dining experience that allows guests to enjoy a
meal in complete darkness. The restaurant is located in Ho Chi Minh City, Vietnam,
and has been operating since 2013.
The concept of Noir is to heighten the other senses by removing the sense of sight.
Guests are served a set menu of international cuisine, and the dishes are designed to be
enjoyed by touch, smell, and taste.
The restaurant is staffed by visually impaired waiters and waitresses, who are trained
to provide a high level of service to guests. Noir is a popular dining destination for
both locals and tourists, and it has been featured in several publications, including The
New York Times, The Wall Street Journal, and Forbes.

2
CHAPTER 2. EVENT INTRODUCTION

2.1. "LOVE OF SENSES" - A VALENTINE'S EVENT FOR LOVE STORIES


Inspired by the romantic love stories of couples, Noir has created a special Valentine's
dinner for this year. We aim to go beyond a regular Valentine's dinner and create a
celebration of love stories. From the first encounter, to secret crushes, confessions,
passionate love, conflicts, peace, and finally, happiness, all stages of love will be
recreated through this unique dining experience.
Furthermore, the dinner will be a journey of exploring how love awakens each of our
senses. This is why we have named it "Love of Senses".
Throughout the event, we will have a "Love Point" scoring system: Points will be
earned through games, and every 100 Love Points will be equivalent to a 1% discount
for the next visit of both couples at the restaurant. After the event, the couple with the
highest total score will receive a free fine dining experience for both at the restaurant.
2.2. WHY NOIR. DINING IN THE DARK CHOOSES TO ORGANIZE THIS
EVENT
Noir. Dining in the Dark chooses to organize this Valentine's Day event because it is
the perfect occasion to offer couples a truly unique experience.
Darkness eliminates distractions, allowing couples to focus on each other and
experience each other through their senses. This stimulates curiosity, imagination, and
strengthens the connection between two people. The private, romantic, and emotional
atmosphere in the dark will make Valentine's Day truly special.
Noir Dining in the Dark believes that Valentine's Day is a time to celebrate love, trust,
and communication. Activities in the dark will help couples focus on each other, listen
to each other, and communicate from the heart. This is an opportunity for them to
express their love and care for each other in a sincere and profound way.
With its uniqueness, romance, and meaning, Noir Dining in the Dark believes that
"Love of Senses" will be an unforgettable experience and the perfect Valentine's gift
for couples.

3
CHAPTER 3. EVENT ACTIVITIES

“LOVE OF SENSES”
3.1. THE ENCOUNTER RIDE: A JOURNEY OF LOVE BEGINS
Every story has a beginning, and every love story starts with encounters. Noir's driver
will pick up the couple from their home and take them to the restaurant. Upon
boarding the car, the couple will embark on a mini-game created by us to "find each
other."
The game will consist of 14 keywords given by “Cupid”, but only one person will
know them. That person will have to describe the keywords by touching the other
person's body. The guessing person will be blindfolded and will have to feel the
message from their partner's touches. For each keyword guessed correctly, the couple
will receive 10 Love Points.
At the end of the game, the blindfolded person will be unblindfolded, and they will
have "found each other". Their love story begins from there.
3.2. ONE FLEETING MOMENT, ONE EVERLASTING LOVE
A single moment can be all it takes to embark on a lifelong journey together. Upon
arrival at the restaurant, couples will be provided with a Instax Square SQ6 camera to
capture precious memories throughout the evening. Noir. encourages couples to
cherish these moments together, appreciating every second spent in each other's
company.
Noir. believes that true love is found in the present moment. By capturing fleeting
moments and celebrating them, couples can create a lasting bond that transcends time.
3.3. BLOSSOMING LOVE
Initial impressions blossom into a feeling that transcends the senses: the feeling of
love for another person. In a private room, couples will enjoy water and light
refreshments. The centerpiece of the room is a special white chocolate creation
designed by renowned chocolatier Cong Nguyen specifically for the couple.
White chocolate symbolizes the beginning of love: a pure, innocent, sweet, and
romantic love that promises a bright future for the couple's relationship.
3.4. LOVE CONFESSION
When love is too big to hold inside, a confession is the way to release that "energy" to
the other person. The two of you will write handwritten letters to "flirt" with each
other. Promises and heartfelt words about your feelings will be embedded in these

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simple yet profound handwritten letters. Who will be the one to fall for these sweet
words? Each handwritten letter written will be worth 10 Love Points.
3.5. LOVE STORY – HUMAN TOUCH
Five Feet Apart will be the beginning of a love journey for two kindred spirits. The
story revolves around two people who suffer from CF, a disease that forces them to
maintain a 6-foot distance from others with the same condition. The haunting specter
of this illness not only robs them of their health but also takes away the most precious
thing in love - "the touch".
"The touch" - seemingly simple, yet it is incredibly important, an indispensable
spiritual connection in love. It is like oxygen, nurturing and empowering each heart.
Five Feet Apart will be "the touch" that awakens emotions, helping couples cherish
each other more, connect and love each other more fiercely.
The film is the perfect piece for the love story we want to convey. Through Five Feet
Apart, we will realize the value of "the touch", cherish the loving moments together,
and bravely hold on to love with all our hearts.
3.6. PAINTING LOVE
After being immersed in the story of love, couples will paint their own love story
through the "Painting Love" activity. Each completed painting will be worth 50 Point
Love. The painting with the highest score will receive an additional 100 Point Love.
3.7. EMBRACE LOVE
Feel the energy of love flowing within you and your partner. Relax and rejuvenate
with a couples massage at Noir Spa, including:
- 60 minutes of blissful full-body massage.
- A private romantic bath, infused with the natural herbal fragrance of the Red Dao
people's traditional bathwater.
This is a perfect opportunity to connect with your loved one on a deeper level. Let the
healing touch of massage therapy melt away your stress and tension, and allow
yourselves to be enveloped in the warm embrace of love.
3.8. FLAVORS OF LOVE
After the massage, couples will be in a state of deep relaxation and receptivity. This is
the perfect time to savor a delicious meal together. Some may ask, "What does love
taste like?" Noir will answer that question with a special menu created just for couples
on this romantic evening.

5
The menu is a journey through the different stages of love, from the initial spark to the
deep bond of a committed relationship. Each dish is carefully crafted to evoke the
emotions and sensations associated with each stage.
About the menu:
FLUTTERING
(Apertizers)
Tuna Carpaccio
Pan-seared Scallops with Lemon Butter Sauce
The first course of the Flavors of Love menu is designed to evoke the feeling of
fluttering in new love. The delicate flavors and textures of the tuna carpaccio and the
scallops with lemon butter sauce are a perfect match for the excitement and
anticipation of a new relationship.
CONFUSION
(Soup & Ice cream)
Truffle Cream Soup
Seven Layer Dip Cups
An unexpected combination of hot soup and seven-layer ice cream creates a surprising
taste experience. This dish evokes the feeling of confusion and awkwardness of the
early days of a relationship, when two people are still exploring and getting to know
each other.
EUPHORIA
(Main)
Honey Garlic Salmon with Horseradish & Sour Cream Mashed Potatoes
Filet Mignon with Duck Fat Potatoes
The third course of the Flavors of Love menu is designed to evoke the feeling of
euphoria that comes with a mature and passionate relationship. The rich and flavorful
dishes represent the deep bond and connection that two people share after years of
being together.
SILENCE
(Main)

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Methi Thepla
The fourth course of the Flavors of Love menu is designed to evoke the feeling of
silence that can sometimes occur in a relationship. The bitter and complex flavors of
the Methi Thepla represent the challenges and difficulties that couples face during this
time.
BOUND TOGETHER
(Main)
Beef Sashimi with Foie Gras
The fifth course of the Flavors of Love menu is designed to evoke the feeling of
connection after the ups and downs of a relationship. The two seemingly unrelated
ingredients - beef sashimi and foie gras - come together in perfect harmony,
symbolizing the strong bond between two unique individuals.
Like two people with their own differences, when in love, they learn to appreciate
those differences and create a harmonious relationship together. This dish is a
testament to the power of love, which can connect even the most unlikely of things.
PERFECT HARMONY
(Desserts)
Salted Dark Chocolate Hazelnut Caramel Truffles
Red Velvet Zebra Mini-Bundt with Greek Yogurt Glaze and Warm Chocolate
Sauce
For a love story with ups and downs, dark chocolate is the perfect dessert. Dark
chocolate has a slightly bitter taste mixed with sweetness, symbolizing the range of
emotions in love, both sweet and bitter. And with the delicate hand of chocolate artist
Cong Nguyen, this is sure to be the most perfect dessert for a couple's meal.
DRINKS
Bourgogne Pinot Noir Louis Latour 2019
Fresh fruit juice
3.9. LOVE MELODIES
After enjoying the "taste of love", couples will be immersed in romantic love songs
performed by Màu Nước Band and singer Hoàng Dũng.
Song list:

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- Từ Thích Thích Thành Thương Thương
- Đôi Lời
- Chờ Anh Nhé
- Nàng Thơ
- Nép Vào Anh Và Nghe Anh Hát
- Về Nhà
3.10. LOVE DANCE
After the love songs of Hoang Dung come to an end, Màu Nước Band will serenade
the couples with gentle classical melodies. This is the moment for couples to take to
the dance floor and sway together. Each couple will receive 50 Love Points for
participating in the dance, and the couple voted as having the most beautiful dance
will receive an additional 100 Love Points.
3.11. ETERNAL LOVE
Couples will create a plaster cast of their hands clasped together. This sculpture will
symbolize the lasting love between the two of them.
3.12. LOVE ALBUM
Every moment captured by the couple throughout the party, along with handwritten
letters, will be bound into a complete album for the two of them.
3.13. THE FINAL DESTINATION
At the end of the party, The couple will tally their points and redeem them for a
voucher for their next meal. Then, the couple will be driven home to their happy home
by a Noir chauffeur. We wish all couples eternal happiness and a lifetime together.

8
CHAPTER 4. EVENT SCHEDULE

Table 4.1. Love of senses schedule


Activities Time Active Content Place

Take the couple to the


1. The Encounter restaurant Couple’s
Ride: A Journey 11:00 AM – 11:45 AM
of Love Begins Participate in car House
games

2. One Fleeting Get Polaroid Instant Noir’s


Moment, One 11:45 AM – 00:00 PM Camera and take ground
Everlasting Love pictures floor

Have a simple meal


and enjoy white Noir’s
3. Blossoming
00:00 PM – 1:00 PM chocolate made by Private
Love
chocolatier Công Room
Nguyễn

Noir’s
4. Love Write handwritten
1:00 PM – 1:30 PM Private
Confession letters to each other
Room

Noir’s
5. Love Story – Watching Five Feet
1:40 PM – 2:40 PM Private
Human Touch Apart movie togheter
Room

Take a drawing class


Noir’s 2nd
6. Painting Love 2:50 PM – 3:50 PM and paint pictures for
Floor
each other

Blissful full-body Noir’s Spa


7. Embrace Love 4:00 PM – 5:00 PM
massage Room

9
Soak in the bathtub
with traditional bath
5:00 PM – 5:40 PM
water of the Red Dao
people

8. Flavors of Have a luxurious


6:00 PM – 7:50 PM
Love dinner

Appetizers

Tuna Carpaccio
FLUTTERING 6:00 PM – 6:15 PM
Pan-seared Scallops
with Lemon Butter
Sauce

Soup & Ice cream

CONFUSION 6:15 PM – 6:30 PM Truffle Cream Soup

Seven Layer Dip Cups

Main Noir’s
Private
Honey Garlic Salmon Room
with Horseradish &
EUPHORIA 6:30 PM – 6:55 PM Sour Cream Mashed
Potatoes

Filet Mignon with


Duck Fat Potatoes

Main
SILENCE 6:55 PM – 7:10 PM
Methi Thepla

Main
BOUND
7:10 PM – 7:25 PM Beef Sashimi with Foie
TOGETHER
Gras

PERFECT 7:25 PM – 7:50 PM Dessert

10
Salted Dark Chocolate
Hazelnut Caramel
Truffles

HARMONY Red Velvet Zebra Mini-


Bundt with Greek
Yogurt Glaze and
Warm Chocolate Sauce

Enjoy music performed


Noir’s 2nd
9. Love Melodies 8:00 PM – 9:00 PM by Hoàng Dũng and
Floor
Màu Nước Band

Noir’s 2nd
10. Love Dance 9:00 PM – 9:40 PM Dance together
Floor

Create a plaster cast of Noir’s


11. Eternal Love 9:50 PM – 10:20 PM their hands clasped ground
together floor

Gather together the


Noir’s
couple's photos and
12. Love Album 10:20 PM – 10:40 PM ground
letters and create an
floor
album

13. The Final End the event and send Couple’s


10:50 PM (End)
Destination the couple home House

Source: Implementation group

11
CHAPTER 5. EVENT PARTNERS

5.1. L’AMOUR FLOWER


Event décor
Address: 386/77A Le Van Sy, Ward 14, District 3, Ho Chi Minh City
Contact: 0989044131
5.2. THIẾT BỊ SỐ
Rent a movie projector
Address: 101 Nguyen Van Thu, DaKao Ward, District 1, Ho Chi Minh City
Contact: 0919380238
5.3. XE ĐẤT PHƯƠNG NAM
Rent a car and driver
Address: 264A Trinh Dinh Trong, Phu Trung Ward, Tân Phú District, Ho Chi Minh
City
Contact: 0907790780
5.4. INSTAX TRÀ SỮA
Rent Instax Square SQ6 camera & buy film
Address: 90 Nguyen Van Thu, Da Kao Ward, District 1, Ho Chi Minh City
Contact: 0904930801
5.5. CHOCOLATIER CÔNG NGUYỄN
Make chocolate
Address: Cyrus Chocolat, 96b Phan Ngu, Dakao Ward, District 1, Ho Chi Minh City
Contact: 0903709466
5.6. ART DOOR
Painting tools
Address: 563 Nguyen Kiem, Ward 9, Phu Nhuan District, Ho Chi Minh City
Contact: 0988093193

12
5.7. MÀU NƯỚC BAND
5 talented musicians form the core of Màu Nước Band:
- Nguyễn Hùng Cường (Bandleader): Drummer
- Đinh Khánh Hòa: Guitarist
- Lê Minh Trường – Fatb: Violinist
- Nguyễn Đức Long: Keyboard/Producer
- Y Si Mân Niê: Bassist
Contact:
- Fanpage: Màu Nước Band
- Email address: Cuongweckl@gmail.com
- Phone number: 0984888714
5.8. HOÀNG DŨNG SINGER
Contact:
- Fanpage: Hoàng Dũng
- Email address: booking@liricoent.com
- Phone number: 0904583097 (Ms. Linh)
5.9. LONG VŨ RESIN STORE
Casting the Hand in Plaster
Address: 67 Tan Hai, Ward 13, Tan Binh District, Ho Chi Minh City
Contact: 0961253517
5.10. KAMEREO
Providing food ingredients
Address: F05&F06A 1st Floor - The Manor Officetel Building, 89 Nguyen Huu Canh,
Ward 22, Binh Thanh District, Ho Chi Minh City
Contact: 0812463727

13
CHAPTER 6. EVENT PRICE

Table 6.1. Estimated event cost


No. Estimated Cost
Item
(VNĐ)

1 Event décor by L’amour Flower 10.000.000

2 Rent a movie projector 1.000.000

3 Rent a car and driver 4.000.000

4 Rent Instax Square SQ6 camera & buy film 900.000

5 Invite Chocolatier Công Nguyễn 4.000.000

6 Buy painting tools 1.000.000

7 Invite Màu Nước Band 10.000.000

8 Invite Hoàng Dũng singer 9.000.000

9 Buy tools to make Casting the Hand in Plaster 3.000.000

10 Buy Five Feet Apart movie 300.000

11 Staff cost 10.000.000

12 Cooking ingrediants 8.000.000

13 Album 1.200.000

14 Product cost used for massage 600.000

15 Different cost 2.000.000

Total cost 65.000.000


Source: Implementation group

14
CHAPTER 7. EVENT MARKETING PREPARATION

7.1. FACEBOOK
Love of Senses - A Valentine's Dinner for Love Stories
Noir proudly presents "Love of Senses", a unique Valentine's dinner experience
crafted exclusively for couples in love.
Inspired by romantic love stories, Noir recreates the journey of love through its
various stages: from the initial encounter, the secret crush, the hesitant confession, the
passionate infatuation, overcoming conflicts to find peace, and ultimately, blissful
happiness.
More than just a regular Valentine's dinner, "Love of Senses" is a space for you and
your loved one to immerse yourselves in sweet moments and share your own love
story.
Each sense will be awakened by unique experiences:
- Sight: The space is decorated romantically with flickering candles, vibrant flowers,
and subtle symbols of love.
- Sound: Melodious music and soft love songs create a warm and intimate atmosphere.
- Taste: Savor a specially designed menu that evokes different emotions in love with
its delicate flavors.
- Smell: The gentle fragrance of flowers blends with the aroma of food to create an
unforgettable romantic atmosphere.
- Touch: Feel the softness of flowers, the sweetness of chocolate, and the warmth of
your loved one's hand.
Come to "Love of Senses" to reminisce about beautiful memories, paint romantic
moments, and write the next chapter in your love story with your loved one.
Noir is honored to accompany you on this emotional journey of love!
The party will only welcome the 6 fastest registered couples to ensure privacy and
romance for each couple, create better connection and interaction, and ensure the best
possible quality of service we provide.
- Time: 11AM – 11PM on February 14th, 2034
- Place: 178 - 180D Hai Ba Trung, Da Kao Ward, District 1, Ho Chi Minh City

15
- Event ticket prices: 14.020.000 VNĐ/Couple
Book now to experience "Love of Senses" - A Valentine's Dinner for Love Stories!
Noir. Dining in the Dark - Where love is cherished and celebrated.
#Noir.DiningintheDark #Valentine #LoveOfSenses #ValentineDinner #LoveStory
7.2. ZALO
A Valentine's Dinner for Love Stories: Love of Senses at Noir
This Valentine's Day, Noir invites you to embark on a unique sensory adventure with
"Love of Senses," a dinner experience crafted especially for couples. Inspired by the
beautiful tapestry of love stories, Noir recreates the various stages of love from the
first spark to everlasting happiness.
Forget the ordinary Valentine's dinner. "Love of Senses" offers an intimate space to
celebrate your love story and create new memories together. We'll engage all your
senses:
- Sight: Soft candlelight, vibrant flowers, and subtle love symbols create a romantic
ambiance.
- Sound: Soothing melodies and love songs set the mood for a warm and intimate
evening.
- Taste: Savor a specially designed menu that evokes the different emotions of love
through its exquisite flavors.
- Smell: The gentle fragrance of flowers mingles with the enticing aroma of food,
crafting an unforgettable experience.
- Touch: Feel the soft petals of flowers, the sweetness of chocolate, and the warmth of
your loved one's hand.
At "Love of Senses," you'll reminisce about cherished moments, paint new romantic
memories, and write the next chapter of your love story together. Noir is honored to
be your guide on this emotional journey!
To ensure an exclusive and intimate experience for all couples, we can only
accommodate the first 6 to register. This allows for better connection, personalized
interaction, and the highest quality service from Noir.
Join us on
- Time: 11AM – 11PM on February 14th, 2034

16
- Place: 178 - 180D Hai Ba Trung, Da Kao Ward, District 1, Ho Chi Minh City
- Event ticket prices: 14.020.000 VNĐ/Couple
The magic of love awaits at "Love of Senses." Book your experience today!
#Noir.DiningintheDark #Valentine #LoveOfSenses #ValentineDinner #LoveStory

17
CHAPTER 8. PICTURES AND FIGURES

Picture 8.1. Banner event


Source: Implementation group

Picture 8.2. Event’s backdrop


Source: Implementation group

18
Picture 8.3. Event’s standee
Source: Implementation group

19

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