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Glossary of Philippine Franchisers in Food Service

The food service industry is a sizable element of the Philippines' thriving and expanding
franchise sector. Here is a list of local franchisees in the Philippines' food service industry:

Local Franchises

Rank Franchise Name Type of Food Merits & Demerits

Establishment

1 Jollibee Merits:
- Offers a unique menu
FAST FOOD that combines Western
RESTAURANTS fast-food staples like
burgers and fried
chicken with Filipino
flavors.
- Known for its relatively
affordable prices,
making it accessible to a
broad customer base.
Demerits:
- At several Jollibee
locations, some
customers have
complained about
variable meal quality
and service.
- Long wait times at
Jollibee restaurants
during busy periods can
cause annoyance and
unhappiness in patrons.

2 Mang Inasal Merits:

- The restaurant is
renowned for its
succulent,
well-marinated,
perfectly grilled chicken
 with a distinct Filipino
flavor.
- They also provide
unlimited rice and the
popular Filipino delicacy
halo halo, a favorite
among Filipino diners.
Demerits:
- Some menu items may
be heavy in calories,
sodium, and harmful
fats, which may conflict
with the dietary choices
of health-conscious
persons.
- Consistency and flavor
can differ from one
Mang Inasal location to
the next, resulting in
inconsistent dining
experiences.
- During peak hours,
Mang Inasal locations
can become packed and
loud, making them
unsuitable for calm or
romantic meals.

3 Chowking Merits:
- Chowking offers a
traditional Chinese
cuisine that is different
from numerous Fast
Food Service
Restaurants
- Relatively affordable
prices
- Already opened its
stores internationally
 Demerits:
- International
adaptability of
Chowking may be
difficult because of the
menu and products they
offer

4 Tropical Hut Merits:

- Offers a taste of Filipino
cuisine with its
Filipino-style
hamburgers and other
menu items, making it
popular among locals
who appreciate
traditional flavors.
- For many Filipinos,
Tropical Hut holds a
sense of nostalgia as it
has been around for
decades.
Demerits:
- Some branches of
Tropical Hut may have
outdated or aging decor,
which can impact the
overall dining
experience for
customers.
- Competition can make it
challenging for Tropical
Hut to stand out and
expand.

5 Goldilocks Merits
- A cake shop that is
BAKERY famous among Filipinos
- They also offer other
types of food like ulam
 and meryenda alongside
offering cakes
- Sells their products at an
affordable price
Demerits:
- They need to be more
known globally

6 Red Ribbon Merits

- Red ribbon is known for
its classy designs of cake
- Red ribbon is known
internationally
- Red ribbon offers a
sophisticated type of
products
Demerits
- Their cakes are on the
pricier side than other
competitors

7 Mister Donut Merits:

- Mister Donut offers a
wide range of doughnut
flavors and forms to suit
a variety of preferences
and pallets.
- Their donuts are often
reasonably priced,
making them an
accessible delight for
many consumers.
Demerits:
- Mister Donut competes
in a very competitive
market with numerous
competing doughnut and
coffee chains, which
may impact its
 originality.

8 Pizza Hut Merits

- Their impeccable
PIZZARIAS delivery service. In some
branches near Dairy
Queen, they offer 2-in-1
delivery.
- Pizza Hut’s menu
diversity
- They usually offer
discounts, promos, and
special deals.
Demerits
- Their pizzas are high in
calories
- Compared to other
pizzas, they can be pricy
- Their packaging may
harm the environment.

9 Shakey’s Merits:
- Shakey's is well-known
for its distinctive potato
side dish called "mojos,"
which is popular among
customers.
- They frequently provide
special promos and
discounts, making
Shakey's dining more
inexpensive.
Demerits:
- Single-use packaging
and disposable goods
commonly found in
fast-food restaurants
may lead to
sustainability problems.
 10 Greenwich Merits
- Their flavors are perfect
for local tastes or the
Filipino palette
- Very Affordable
- Offers not only pizzas
but also chicken and
dessert
Demerits
- No International
Presence

Aspiring entrepreneurs have the opportunity to operate their operations under well-known
and reputable food brands thanks to these neighborhood franchisers. They often provide support
through training, marketing, and operational advice to assist franchisees in the Philippines'
cutthroat food service sector. Local franchisees in the food service sector are essential in
influencing the local culinary scene.

International brand franchises in the food service sector introduce well-known restaurant
ideas to various markets, allowing company owners to profit from well-known names and tested
business strategies. Here is a list of international franchise operators in the food service industry:
International Franchises

Rank Franchise Name Type of Food Merits & Demerit

Establishment

1 Mcdonald’s Merits:
- Travelers feel familiar
with McDonald's
because it's widely
FAST FOOD available and
RESTAURANTS recognizable.
- McDonald's offers fast,
convenient meals, which
appeal to busy people.

Demerits:
- McDonald's menu items
are heavy in calories, fat,
 and sodium, which might
cause health problems if
eaten frequently.
- McDonald's uses
single-use packaging and
generates a lot of waste,
adding to plastic and
paper pollution.

2 Burger King Merits:

- Bigger product offerings
for burgers that can be
customized, leaning for
more customer
satisfaction
- More product innovation
Demerits:
- Burgerking has a lot of
competitive market
- It is less affordable
compared to different
burger products from
different fast food
restaurants
- Burgerking’s products
offer high-calories
compared to different
fast food restaurants,
meaning more health
concerns

3 Kenny Rogers Roasters Merits:

- As a fast food restaurant,
it’s atmosphere feels like
an casual dining
experience compared to
different fast food
restaurants
- Kenny Rogers offers a
 variety of different
dishes with different
variations of their
rotisserie chicken
Demerits:
- Kenny Rogers has a wide
competition to different
chicken focused fast food
restaurants
- Brand recognition and
marketing of kenny
rogers is inefficient
compared to different
fast food restaurants

4 Shake Shack Merits:

- Praised for its
commitment to using
high-quality ingredients.
They source premium
beef for their burgers,
and their menu often
includes fresh, locally
sourced ingredients.
- Offers a menu that
combines classic
American fast-food
favorites with unique
twists, such as the
ShackBurger,
Crinkle-Cut Fries, and
various creative
milkshake flavors.
Demerits:
- Shake Shack's
commitment to quality
often comes with higher
prices than traditional
fast-food chains, which
may not be as
 budget-friendly for some
customers.
- Many of Shake Shack's
menu items are high in
calories and saturated
fats, which may not be
suitable for those
watching their calorie
intake or trying to
maintain a healthy diet.

5 Panda Express Merits:

- Known for its fast and
efficient service, making
it a convenient option for
customers looking for a
quick meal.
- Customers can often
customize their meals by
choosing their protein
and side dishes, allowing
for personalization.
Demerits:
- Offers Chinese-inspired
dishes, often adapted to
American tastes. As a
result, some customers
may not consider the
food authentic Chinese
cuisine.
-

6 Popeyes Merits
- There is no other fried
chicken like them
because of its signature
flavorful taste
- Offers biscuits,
sandwiches, and more
other than chicken
 - Popular especially in the
U.S.A
Demerits
- Slow Service
- Has a lot of competition

7 Cold Stone Creamery Merits:

ICE CREAM PARLORS - Cold Stone Creamery
stands out due to its
unique and customizable
ice cream experience.
They emphasize
high-quality ingredients,
offer a diverse menu, and
create an engaging
customer experience
with entertaining staff.
Demerits:
- Cold Stone Creamery
offers tempting but
high-calorie treats, often
expensive and unsuitable
for dietary restrictions.
Limited healthier options
exist, and accessibility is
primarily in urban areas.

8 Dairy Queen Merits:

- A well-known and
established brand for
over 70 years
- Their main product,
which is the blizzard, is
loved by the customers
Demerits:
- Their main product is on
the sweet side
- Some of their products
aren’t that healthy
because they are sweet
 and because of the
calories it has.

9 Tim Hortons Merits:

CAFES - Tim Hortons stands out
for its iconic coffee,
offering diverse coffee
choices that provide a
consistent and familiar
taste. The chain is known
for its delicious baked
goods like Timbits, a
popular and affordable
snack option.
Demerits:
- Tim Hortons excels in
coffee and baked goods
but struggles with quality
consistency and an
indulgent menu.

10 Dunkin Donuts Merits:

- They offer a diverse
coffee selection known
for its consistency and
affordability. It is also
known for delicious
sweet treats and
breakfast options,
including donuts,
muffins, bagels, and
croissants.
- Successfully expanded
globally, adapting
offerings to suit local
tastes while maintaining
their American-style
coffee and food.
Demerits:
- Dunkin' Donuts
 primarily serves
high-calorie, sugary, and
fatty items, which may
not appeal to
health-conscious
customers. Although
they've added healthier
options, their menu
remains sugary and fried.
- Inconsistent product
quality across locations,
environmental concerns
due to disposable items,
and stiff competition can
impede their market
share and growth.

International franchisers are global corporations that use franchise agreements to bring
their well-known restaurant concepts and brand recognition to the Filipino market. They operate
in the Philippines' food service business. Local business owners can invest in and run
well-known worldwide food and beverage brands through these franchisers, taking advantage of
the ideas' widespread popularity and track record of success.