Title – Marketing Manager III (Product Marketing Manager)

Work Location –Markham, ON

Job Description

Essential Responsibilities
The successful candidate will be responsible for planning and executing marketing activities associated with new product introductions
(product launches) as well as integrated marketing campaigns that align with company strategic vision and drive demand for the
company’s products and services. This role also requires supporting marketing and sales goals, enhancing customer experience and
satisfaction, and building brand recognition.

Tactical responsibilities include:

• Build and manage an NPI calendar, deliverables and deadlines following a commercialization process
• Develop product positioning and messaging for the various buyer personas that differentiates Grid Automation product offerings
from that of the competition
• Create and execute strategic tactical marketing programs that engage, educate, and retain customers, drive demand, and support
revenue and business goals with a focus on new product introductions.
• Identify and detail appropriate marketing channels/tactics that drive sales and generate brand awareness
• Effectively communicate plans and metrics regularly to marketing, product management and sales leadership
• Execute and support a broad range of activities, including events, webinars, content syndication, online advertising, email campaigns,
etc.
• Work with design and web development teams to ensure that marketing programs are accurately reflected on our website, and that
all required product collateral, including our ecommerce platform, are fully in place

Qualifications / Requirements
• Bachelor's degree in engineering, marketing, or business, or equivalent B2B work experience
• 5+ years of B2B experience with a deep understanding of B2B marketing best practices
• Proven track record of managing and delivering multiple successful commercialization programs
• Experience working with product management, technology, supply chain and technical support teams around the world
• Strong written and verbal communication skills in English

Desired Characteristics
• You have a passion for customer success, helping customers solve their challenges and grow
• You are a creative problem solver, and are both analytical and entrepreneurial in your thinking
• You are internally motivated and enjoy working both independently and in teams
• You possess the ability to prioritize multiple tasks and meet deadlines with demonstrated initiative
• You have an excellent grasp of digital marketing presence and strategy
• You have experience with social media marketing, measurement, and practices
• You are highly collaborative individual with proven ability to work well in a matrix organization
• You are proficient with the Microsoft Office suite, including Word, PowerPoint, Outlook, Excel
• You are a strong analytical thinker with mindset of optimization and testing