Ecommerce Application With Sales Optimization For Local Independent Clothing Enterprises

West Visayas State University
COLLEGE OF INFORMATION AND COMMUNICATIONS TECHNOLOGY

Luna St. La Paz, Iloilo City 5000
CHAPTER 1 INTRODUCTION TO THE STUDY
Background of the Study and Theoretical Framework
Technology has already transformed online business
transactions into an infinite marketplace where
conducting business has become more convenient and
efficient for both vendors and vendees (Solas, 2021).
Online sales are a rapidly growing element for many
businesses. According to the Department of Trade and
Industry (DTI) in the Philippines, the number of online
sellers increased from 1,700 in March 2020 to 93,318 in
January 2021. Solas (2021) states that consumers are
increasingly turning to online shopping in the face of
pandemic restrictions, as entrepreneurs embrace the
digital phenomenon for online shopping even more.
E-commerce websites such as Lazada and Shopee are at the
forefront of these online shopping platforms, with
expected surges in sales revenues in the millions of
pesos. Smales (2022) asserts that more people than ever
are using online retailers for their fashion purchases.
The amount of revenue being created by those people has

allowed businesses to grow and is now integral to their
success.
As online sales boom, there is an inevitable side
effect that likely results in more merchandise getting
returned, boosting costs and complexity for retailers
(Reagan, 2019).
Statistics show that e-commerce is now an essential
tool for the fashion industry. In 2018, the industry
generated worldwide revenue of $481 billion. In 2019,
statistics rose higher to $545 billion and is projected
to rise further to $713 billion by 2022. The constant
rise in revenue generated is partially down to the rise
in potential consumers. The number of consumers is
expected to increase by a further 1.2 billion by 2020,
with most of those new buyers being aged between 16-35
years of age. Fashion e-commerce is helped by growth in
several sections of clothing. While growth is slowing in
many of them, the projections are still positive (Smales,
2022).
Olson (2019) discusses how sales optimization
technology helps businesses improve sales performance and

increase close rates. Sales optimization tools collect
and analyze customer, inventory, and sales data. This
data, also known as customer or sales intelligence,
offers salespeople insights about prospects and customer
buying behavior that would otherwise be almost impossible
to obtain.
The majority of shops, particularly those offering
local clothing, are having trouble selling some of their
items. This is due to the fact that the majority of
customers are unaware of the existence of their clothing
brand. Furthermore, they are still in the early stages of
development due to their inability to adapt to the
changing business climate through the use of technology
across multiple platforms.
Local clothing shops struggle to raise the necessary
funds and for the most part, invest their personal
savings to address societal issues. The lack of the
ability to scale-up the enterprise to the next level
greatly affects its sustainability. Another major
challenge that most local clothing enterprises face is

the lack of a proper business strategy, which leads to
non-competitive products.
The study developed an e-commerce platform for local
independent clothing enterprises, where they can sell
their products online and where customers will be able to
find local products and local shops. Also, the
application includes marketing features such as sales
visualizations and sales forecasting to help local
independent enterprises prepare the supplies for the
particular month and brand promotion to maximize their
investment and make it more sustainable. Additionally,
the system helps local clothing sellers to predict their
future sales for them to understand their business
performance. The system is to recommend products based on
the purchases and products in cart. This is to help local
clothing shops sellers to promote their products to those
users who were most likely to buy their products online.

Figure 1. IPO Process
The systems model emphasizes the approach of the
system in analyzing by assuming raw data are processed
and transformed by the system functions to generate
outcomes. The inputs of the system include the data of
sellers, customers, products and shops. If the following
products are listed as active, this will move to the next
phase which is the processing phase where products will
display to the buyer page and recommend shops and
products. If the buyer purchased products, added products
to cart, and gave product reviews, it will generate a
sales dashboard page and make predictions based on the
product completed orders. The output of the system is the

E-commerce application with sales optimization for local
independent clothing enterprises.
Objectives of the Study
The general objective of this study is to develop an
E-commerce platform with sales optimization for local
independent clothing enterprises.
Specifically, it aims to:
1. Develop an interactive web-based application
which provides an easy and convenient way to
register and find local clothing shops.
2. Design an interactive web-based application
with sales optimization through sales
visualization and sales forecasting using Time
Series Analysis Model.
3. Create functionality which recommends shops and
products using the Collaborative Filtering
Algorithm.
4. Evaluate the E-commerce platform in terms of
functionality, reliability, usability,

efficiency, maintainability, and portability
using ISO 25010 standard.
Significance of the Study
The study was undertaken to optimize the sales of
local independent clothing enterprises. The study
benefits those who engage and would like to explore the
E-commerce business world in order to have additional
knowledge on how to optimize the sales of the product
using the E-commerce platform for the better performance
of the business especially in the clothing industry.
This study is beneficial to the following:
Local independent clothing enterprises. This study
may provide a platform that will help local enterprises
reach and boost their target sales.
Customers. This study will help customers buy and
look for available and best-selling clothing products,
and they can access clothing shops online without
visiting physical stores.

Future researchers. This study could serve as a
basis for assisting the developers of an e-commerce
platform to predict the performance of the business.
Definition of Terms
For better understanding, the following terms were
defined conceptually and operationally:
Arima model. It is a statistical analysis model
that uses time series data to better understand the data
set or predict future trends (investopedia.com, 2022).
In this study, the Arima model was used to predict
the future trend of sales for an independent clothing
brand based on their past transactions.
Clothing enterprises. It is a fashion industry that
consists of enterprises from the textile, clothing and
accessories, and tanning sectors (igi-global.com,2022).
In this study, clothing enterprises refer to local
independent clothing stores registered in the system.
Cosine Similarity. It is a measurement that
quantifies the similarity between two or more vectors.
The cosine similarity is the cosine of the angle between

vectors. The vectors are typically non-zero and are
within an inner product space (towardsdatascience.com,
2020).
In this study, Cosine similarity was used to solve
similarities between users. It will be determined by the
items in the user's cart as well as the items purchased.
Ecommerce. It is the buying and selling of goods and
services over the internet (investopedia.com,2021).
In this study, E-commerce is referred to as the
implemented platform to perform transactions between
buyers and sellers.
Sales. It is a process that results in a transaction
between two or more parties in which the buyer receives
the offering and the seller gets something of value in
return, which is usually money (feedough.com, 2021).
In this study, sales is the amount of money
generated from the customer using the implemented
platform.
Optimization. It means finding the optimal value or
number, or in other words, the best possible option. With
work optimization, the utilization of the resources in

10
use can be planned to be as effective and cost-efficient
as possible (huskyintelligence.com,2018).
In this study, optimization is the strategy of
e-commerce to maximize sales.
Python. A popular general-purpose programming
language. It is used in machine learning, web
development, desktop applications, and many other fields
(programiz.com, 2022).
In this study, Python will be used as the backend in
creating an e-commerce platform.
Flask Framework. It is a lightweight framework that
can be practiced to implement web applications and
backend API applications as well
(levelup.gitconnected.com, 2020).
In this study, Flask framework will be used as the
backend in creating an e-commerce platform.
MySQL. It stands for My Structured Query Language,
is a relational database management system (RDBMS)
developed by Oracle that is based on SQL or structured
query language (talend.com, 2022).

11
In this study, MySQL will be used to store and
retrieve data from databases of local independent
clothing enterprises.
ReactJS. It is a free and open-source front-end
JavaScript library for building user interfaces based on
UI components (reactjs.org, 2022).
In this study, ReactJS will be used as the frontend
in creating an e-commerce platform.
Collaborative Filtering. It is the predictive
process behind recommendation engines. It uses algorithms
to filter data from user reviews to make personalized
recommendations for users with similar preferences
(Techtarget, 2017).
In this study, collaborative filtering will help the
system recommend the shop and products.
Sales Forecasting. It is an estimate of sales by a
firm during a stated future period. It provides
projections for budgeting and planning purposes
(Googlesir, 2022).
In this study, Sales forecasting using a time series
method will be used to determine the future sales of the
product.
12
Local Clothing Shop. It refers to designing and
producing your own clothing, controlling and directing
the process from start to finish (articles.bplans.com,
2022).
In this study, local clothing shops are shops that
are registered in the system.
Web-based System. It is an application that is
accessed via HTTP. The term web-based is usually used to
describe applications that run in a web browser. It can,
though, also be used to describe applications that have a
very small component of the solution loaded on the client
PC. The host server for a web-based system could be a
local server, or it could be accessed via the internet
(aezion.com, 2020).
In this study, a web-based system is used as a
platform where users can input and access the information
needed and also recommend some of the shops based on
their sales performance.

13
Delimitation of the Study
This study will be limited in developing an
e-commerce platform that allows local clothing businesses
to manage their website, marketing, sales, and
operations. This is limited to implementing a web-based
application only and will not include a mobile
application. This is also limited only to registered
local shops in the system and will focus on finding those
local stores within our database. The system will consist
of: (1), a web-based system that provides an easy and
convenient way to register and find local clothing shops;
(2), a feature which focuses on sales optimization
through sales visualization and sales forecasting using
the Time Series Analysis Model; and (3), a functionality
that recommends the shop and products using the
Collaborative Filtering Algorithm.
The main users of the proposed systems will be the
sellers of local clothing shops and the buyers. The
independent clothing enterprises will register their
shops and add their products online. They will provide
the product category, product name, description, price,

14
and stock. The sellers can update their product every
time, including stock management. The data will be
displayed in the seller's dashboard, where they can also
find a large number of orders and the bestselling
products. Furthermore, the local seller can track their
sales over time. The customer can order, view, and search
for local clothing shops and products from the clothing
shops registered by the systems.

15
CHAPTER 2 REVIEW OF RELATED STUDIES
Review of Existing and Related Studies
Dr. Vasamsetty (2016), conducted a study called
“Web Recommendation System for E-Commerce Applications”,
developed a personalized Recommendation system. This
study resolved challenges like, Tree structured data,
tree structured user preferences, uncertainty in user
preferences, and personalization problem in
Recommendation system and proposed a fuzzy tree
structured user preference tree based recommendation
system.
The researcher used a collaborative filtering
recommendation algorithm for the buyer’s preferences
recommendation.
This study developed a recommendation system for
e-commerce and used collaborative filtering which is a
recommendation technique for our web based online shop.
This study did not cover sales optimization, buyer
and seller log in features, hence, this study recommended

16
a novel dynamic personalized recommendation algorithm for
sparse data, in which more rating data is utilized in one
prediction by involving more neighboring ratings through
each attribute in user and item profiles.
Shopee
Shopee is an e-commerce platform that offers a
variety of product items such as women's clothing,
men's clothing, electronic goods, household
appliances, and sport’s needs. This study called
“Quality Analysis of Shopee Websites by Using Importance
Performance Analysis Approach”, conducted by Yuliati
(2018) stated that consumers consider Shopee websites
important to be easy to use, have good quality
information, and consumers can interact well on the
website. The researcher used the WebQual method to
analyze the website by measuring the quality of the
website based on research instruments that can be
categorized into their variables, namely: Usability,
Information Quality and Services Interaction. The
results of research conducted by Yulisetiarini (2014)

17
stated that service quality can affect customer
satisfaction.
Lazada
This study called “The Effect of Lazada Website Quality
To Satisfaction and Consumer Loyalty” used website
quality measurement method WebQual 4.0 which is reflected
by three indicators, namely usability, information, and
service interaction. Usability indicators are based on
the study of the relationship between humans and
computers and the study of the usefulness of the website,
including the ease of navigation, the suitability of the
design and the images conveyed to users.
Both E-commerce platforms used WebQual method to
indicate usability, information quality, and services
interaction, whilst our study used ISO 25010 standard (as
the universal website evaluation method) to evaluate the
functionality, reliability, usability, efficiency,
maintainability, and portability of our system.
Both platforms have a good system quality as found
out by the researchers, they as well have found out that
website quality affects customer satisfaction and

18
loyalty, as well as it can boost the sales of the
business.
Shopee and lazada have the same feature which is a
Help Center section that lets people easily find the
information they need about transacting with the site.
They also have their own built-in chat service that
allows people to directly message sellers for inquiries.
Lazada has its own feature which is a “question and
response” section to make the website easier to use on
the desktop. Lazada is also much easier to navigate using
mobile devices, its page has a feature where you don’t
have to scroll down the page to find the rating and
recommendations. This also makes it easier for the users
to find what product/s they want to buy, whilst shopee is
a bit messy because of its interface color which can make
the users cannot easily read the texts. An improvement of
the accuracy of its product search results of Lazada, and
the improvement on the speed of the Shopee Home screen,
search results, and images in product pages that take
quite a while to load is recommended.

19
ANOVA Cosine Similarity
The study called “Image Recommendation Based on
ANOVA Cosine Similarity” (Sejal, D., 2016), has proposed
an algorithm to recommend images based on ANOVA Cosine
Similarity where text and visual features are integrated
to fill the semantic gap. Visual synonyms of each term
are computed using ANOVA p-value by considering image
visual features on text-based search. In this study,the
proposed ANOVA Cosine Similarity framework recommends
images in Vertical Image Search. Various category
products with its description are crawled from myntra.com
website. Visual features are computed, normalized and
stored in the database for all the images off-line.
Weight of each term present in description is computed
using ANOVA p-value by combining text-based search and
visual features of the images. Visual synonyms are
computed using term similarity. Expanded queries are
generated for user input query and text based search is
performed. Cosine similarity is computed between two
images and images are recommended based on
similarity score. Experiments are conducted on crawled
image data from myntra.com website and results are

20
compared with the iLike method. Relevance score is used
to evaluate quality of ranked images, which is evaluated
manually with the help of users.
Time Series Forecasting using ARIMA Model
According to Ramos, P., et., at., (2015),
Forecasting future sales is one of the most important
issues that is beyond all strategic and planning
decisions in effective operations of retail businesses.
For profitable retail businesses, accurate demand
forecasting is crucial in organizing and planning
production, purchasing, transportation and labor force.
Retail sales series belong to a special type of time
series that typically contain trend and seasonal
patterns, presenting challenges in developing effective
forecasting models. This work compares the forecasting
performance of state space models and ARIMA models.
The researchers conducted a study called “Performance of
state space and ARIMA models for consumer retail sales
forecasting” concluded that an accurate retail sales
forecasting can have a great impact on effective
management of retail operations. Retail sales time series

21
often exhibit strong trend and seasonal variations
presenting challenges in developing effective forecasting
models. How to effectively model these series and how to
improve the quality of forecasts are still outstanding
questions. Despite the investigator's efforts, the
several existing studies have not led to a consensus
about the relative forecasting performances.

22
CHAPTER 3 RESEARCH DESIGN AND METHODOLOGY
Description of the Proposed Study
Shops that offer local clothing are facing a dilemma
in selling and depleting their products. Most of them are
still in the early stages of development due to their
inability to scale-up or develop strong business
strategies and take-on-the-fastest-track technology,
which greatly affects their sustainability. With the
rapid growth of online shopping, it has helped in
optimizing the sales pipeline by using the Time Series
Analysis model to determine what particular month the
sales will increase so as to be prepared and by measuring
the similarity between the items that different users
rate or interact with using the Collaborative Filtering
Algorithm.
In this study, the researchers developed a web-based
e-commerce application that helps local independent
clothing enterprises sell their products online and
understand business performance through sales
visualization. The system will forecast future sales

23
based on historical data using Time Series Analysis for
optimization. The system provides an easy and convenient
way to register and find local clothing shops within the
database.
This study also developed a recommendation system
that will be useful for delivering the right product to
customers based on historical behavior using the
The research design that was used in this study is
Research and Development. Research and development (R&D)
include activities that companies undertake to innovate
and introduce new products and services. It is often the
first stage in the development process. The goal is
typically to take new products and services to market and
add to the company's bottom line (Kenton, 2021).
Data Gathering Instruments
The researchers conducted a survey to evaluate the
maintainability, and portability of the system using ISO
2510 standard. The data was gathered from 20 respondents:

24
10 sellers and 10 buyers. The survey has a total of 27
items; the survey has 6 parts: (1, 2, 3, 4, 5, 6).
“1”, contains 5 items (a, b, c, d, e) covering the
scale of functionality of the system.
“2”, contains 4 items (a, b, c, d) covering the
scale of reliability of the system.
scale of usability of the system.
“4”, contains 3 items (a, b, c) covering the scale
of efficiency of the system.
scale of maintainability of the system.
“6”, contains 5 items (a, b, c, d, e) covering the scale
of portability of the system.
The instrument was structured on a 5 - point likert
scale, ranging from “strongly satisfied” (1), through
“moderately satisfied” (2), “average” (3), to “moderately
unsatisfied” (4), and “strongly unsatisfied” (5).
Data Collection Procedure
Prior to actual administration of the survey to the
respondents of the study, a request for permission to
conduct the survey was secured. After granting

25
permission, the researchers sent a letter explaining the
purpose of the study. The researchers then demonstrated
the system to the respondents and administered the
survey. After which, these were retrieved and
statistically treated using the needed statistical tools.
Methods of Proposed Enhancement
This study aims to develop a web-based application
that will help local independent clothing enterprises
optimize their sales. Selling products online has helped
establish relationships with customers and build brand
awareness, especially in the fashion industry. This
system will help local independent clothing enterprises
as it will be implemented for the public.
For the features of the recommendation systems, the
user aspect of the system is developed as a website so
that no particular computer specification is needed to
run the system and only requires the user to have access
to the internet.
26
One of the main features of the system is to
recommend products to those who are most likely to buy
based on the purchase orders and products in cart. Cosine
similarity formula to generate product recommendations as
seen in equation 1.
where and are components of vector and
respectively.
Another feature of the system is to forecast sales
based on the historical data using the Arima model in
time series analysis as seen in equation 2.

27
Components and Design
Software Architecture
Figure 2. Shoperty Software Architecture
Database design
The database design explains the structure of the
database and the normalization of tables. It consists of
11tables namely: cart, cart_item, category, gender,
order, orderstatus, product, quantity_status, shops sold
and user. The figure below shows the databases of the
system using the class diagram.

28
Figure 3. The Class Diagram of the Proposed System

29
Procedural Design and Object-Oriented Design
Procedural Design
The system will follow a data flow from user input
to output to generate the processes required by the
system. The system has two users, the buyer and seller.
Users are required to create or log into their account
before they can proceed on the landing page, shop online
and manage their sales reports.

30
Figure 4. The Procedural Design of the Ecommerce

Application with Sales Optimization for Local Independent
Clothing Enterprises
31
Seller Flow
Figure 5. The Seller Flow of the Ecommerce Application

with Sales Optimization for Local Independent Clothing
Enterprises
32
Figure 6. The Manage Category Flow (Seller) of the

Ecommerce Application with Sales Optimization for Local
Independent Clothing Enterprises
33
Figure 7. The Shop Flow (Seller) of the Ecommerce

34
Figure 8. The Stock Management Flow (Seller) of the

35
Figure 9. The Products Flow (Seller) of the Ecommerce

36
Figure 10. The Order Flow (Seller) of the Ecommerce

37
Figure 11. The Inventory reports (Seller) of the

38
Buyer Flow
cont.
39
Figure 12. The Buyer Flow of the Ecommerce Application

with Sales Optimization for Local Independent Clothing
Enterprises
40
Figure 13. Add to Cart (Buyer) Flow of the Ecommerce

41
Figure 14. The Checkout Flow (Buyer) of the Ecommerce

42
Object-Oriented Design(UML)
The proposed e-commerce web application system will
be composed of two actors, which are the customer and
the local shop sellers shown in Figure 6. The local
sellers can register their shops and sell the product
online, which includes managing reports, uploading
clothes, confirming orders, delivering them, accepting
payments, and making sales. The proposed system will
further require the seller to enter the sales amount and
quantity sold by the product to help them visualize
their sales and forecast the future sales of the product.
The customer will be able to search and view
products online. The system will generate different data
from the database, and the system will rank the best
selling products based on product purchases. With the use
of collaborative filtering algorithms the systems will
recommend products with the users which are likely to buy
based on the users preference.

43
Figure 15. UML (Use Case) Diagram of the System
Process Design
The process design will illustrate the relationship
between major components and the interactions of the
entities. Figure 4 shows the process design of the
proposed web application. The system will have two users,
which are the local clothing seller, and the customer.

44
Both of them can log in and freely access the site. The
local clothing seller can register their shops.
Login process in the proposed system
Figure 16. Context diagram of the Ecommerce Application

With Sales Optimization For Local Independent Clothing
Enterprises
45
Figure 17. Data Flow Diagram Level 1 of the Ecommerce

Application With Sales Optimization For Local Independent
46
Figure 18. Data Flow Diagram Level 2 of the Ecommerce

Application With Sales Optimization For Local Independent
47
System Development Life Cycle
Figure 19. Agile Development Process
The study utilized agile methodology. Agile
methodologies are approaches to product development that
are aligned with the values and principles described in
the Agile Manifesto for software development. Agile
methodologies aim to deliver the right product, with
incremental and frequent delivery of small chunks of
functionality, through small cross-functional
self-organizing teams, enabling frequent customer
feedback and course correction as needed. Agile
methodology is practice that promotes continuous

48
iteration of development and testing throughout the
software development life cycle of the project (Hamilton,
2022).
The researchers identified the target industry of
the systems which are local independent clothing
enterprises. The researchers understand the suitable and
potential systems that will be needed in the
organization.
In the designing phase, which is also referred to as
the transformation phase, the idea is actually
transformed into a real working system. The researchers
collected the data from different local clothing shops.
The researchers design sample prototypes from the data
for better presentation in the development process.
In the development phase, it is how the system
implementation takes place. The researchers used Python
Flask Framework and mySQL database for backend and
react js for frontend in developing an e-commerce web
application run by the web server XAMPP. The researchers
write first table scripts in SQL and run them to create
database tables with CRUD functionality. The researchers
also used VS Code to create HTML files, customize layouts

49
for user interfaces, insert images, add functional
buttons, and build connections with databases and the
source code.
In the testing phase, the researchers were able to
test and run the registration and login forms and were
able to store users’ data in the database.
In the deployment phase, this includes the work
necessary to deploy the final solution into the target
production environments. The proposed system is able to
include sales forecasting using Time Series Analysis to
forecast sales based on historical data using the Arima
model and Collaborative Filtering using the formula of
Cosine distance to solve the similarity between users.
The system will then recommend a product based on the
highest purchased order and the highest number of
products in the cart.

50
Chapter 4. Result and Discussion
Implementation
The system helps optimize the sales of local clothing
shops by registering their shops online and recommending
the products by advertisement to those who are most
likely to buy them based on purchases by product order
and product in carts. The products of local shops are
displayed in the system. The system has sales
visualization for sellers to identify the product that
has the highest sales and to forecast the future sales of
the products. The sellers can view the dashboard which
includes the total sales, total orders, total products,
top selling products, latest products and pending
products. The system will tell the seller about the
performance of their business if their sales increase or
decrease to which particular date of month. And for them
to manage their stocks inventory to be able to address
customers' needs and satisfaction. The system displays
available products, recommended products, latest

51
products, and can browse local shops for easier and
convenient ways for buyers to find their desired product
and local shops. The system helps recommend products to
buyers based on other user generated purchases product
and product in cart. The researchers gathered sample data
from the local clothing stores, such as the product
category and monthly sales of the product to test the
forecasting amount through visualization and to help
optimize the sales of the local clothing shop.
The proposed system will be deployed online through
a domain for the purpose of making it easier for the
public to access the website. The local clothing
enterprises will be logged on the website. This will
allow local clothing shops to register their shops online
and to monitor the sales of their products and forecast
their future sales. The dashboard will display the
visualizations and the forecasted sales.

52
Screenshots of the System
The following figures are the screenshots of the
proposed system.
Figure 20. Shows the home page of Shoperty

Figure 21. Shows the user type registration page
Figure 21 shows the Login Page where users can input
their email address and password. If the user does not

53
have an account, the system will require the user to
register an account before login.
Figure 22. User type Registration
Figure 22 shows the seller login page, where they
can input their username and password to register, manage
their shop, and visualize sales.

54
Figure 23. Seller Panel dashboard
Figure 23 shows the seller dashboard, in which
sellers can see their total sales, orders, and products.
The sales statistics are also displayed with the bar
chart presentation. Others are forecasting, shop, stock
management, category, orders, and inventory report.

55
Figure 24. Shows the Seller Panel forecasting
Figure 25. Seller Panel Category

56
Figure 26. Seller Panel Stock Management
Figure 27. shows the seller's orders.

57
Figure 27 shows the seller panel order where the
seller can manage the order.
Figure 28. Seller panel for Product
Figure 28 shows the product page where the seller
can add the product name, image, description, price,
category, and gender type.

58
Figure 29. Seller panel for Inventory
Figure 30. Shows Buyer’s Landing Page of Shoperty

59
Figure 31. Shows Buyer Page Account
Figure 32. Buyer Page for Adding Product to cart.

60
Figure 33. Shows Buyer Page for Check out
Figure 34. Shows Buyer Page for Purchases

61
Results Interpretation and Analysis
This study developed an interactive web-based
application which provides an inconvenient way to
register and find local shops. The designed web-based
application optimizes the sales through visualization and
sales forecasting using Time Series Analysis Model. Using
Collaborative Filtering, the system will recommend shops
and products. The researchers conducted system evaluation
using ISO 25010 standard to evaluate the functionality,
reliability, usability, efficiency, maintainability, and
portability of the system. A gathered data was used to
comprise the analysis, presentation and interpretation of
the findings resulting from this study. The analysis and
interpretation of data which is based on time series
forecasting, is a quantitative interpretation. The
researchers conducted a survey using a questionnaire for
the analysis, presentation and interpretation of the
findings of the system evaluation using ISO 2510
standard, the evaluation is also a quantitative
interpretation.
62
Analysis of Time Series Forecasting
Using the gathered data, the researchers calculated
forecasts using time series forecasting. This is the
sequential observation when considering time series at
regular intervals of time (daily).
Analysis of ISO 25010 Standard Evaluation
The system is presented to a panel of evaluators,
which are the local shops' sellers and buyers, to measure
the technicalities and quality of the system. The
researchers utilized ISO/IEC 25010 to assess the degree
to which the system satisfies the presented requirements
of the users and provides function to the research
problem.
Data Analysis
The data obtained was subjected to certain
descriptive and inferential statistical tests.
Mean. This was used to determine the functionality,
reliability, usability, efficiency, maintainability, and
portability of the system.

63
Descriptive Data Analysis
The researchers used a 5 - point likert scale to
determine the functionality, reliability, usability,
efficiency, maintainability, and portability of the
system. The response from 20 respondents was retrieved
which then the sentiment score was determined after
calculating the entire responses for each question. The
total average score of the entire questions from each
part of the survey was then calculated.
The following scale was used to interpret the scale
of functionality, reliability, usability, efficiency,
maintainability, and portability of the system.
Scale Description
1 - 2 Very High
2 - 3 High
3 - 4 Average
4 - 5 Low
5 below Very Low

64
The following tables are the results of the system
evaluation according to seller respondents.
Table 1.
As shown in table 1, the average sentiment score of
the system functionality according to 10 seller
respondents is: 2.8 (high).
Table 2.
65
the system reliability according to 10 seller respondents
is: 2.9 (high.
Table 3.
As shown in the table 3, the average sentiment score
of the system useability according to 10 seller
respondents is: 3.08 (average).

66
Table 4.
the system efficiency according to 10 seller respondents
is: 3.1 (average.
Table 5.
the system maintainability according to 10 seller

67
Table 6.
the system portability according to 10 seller respondents
is: 3.04 (average).
The following tables are the results of the system
evaluation according to buyer respondents.

68
Table 7.
the system functionality according to 10 buyer
Table 8.
69
the system reliability according to 10 buyer respondents
is: 2.8 (high).
Table 9.
the system functionality according to 10 buyer
respondents is: 3 (average).

70
Table 10.
the system efficiency according to 10 buyer respondents
is: 2.9 (high).
Table 11.
71
the system maintainability according to 10 buyer
Table 12.
the system efficiency according to 10 buyer respondents
is: 2.9 (high).
After determining the scale of the system
maintainability, and portability using 5-point likert
scale, the average sentiment score was then converted to

72
percentage to interpret the system evaluation using a
graph.
The following graph is the interpretation of the
system evaluation according to seller respondents.
ISO 25010 Standard Evaluation
As shown in the graph, the system is averagely
usable, portable, and efficient, while it is highly
maintainable, reliable, and functional.

73
The following graph is the interpretation of the
system evaluation according to buyer respondents.
ISO 25010 Standard Evaluation
As shown in the graph, the system is averagely
portable, efficient, and usable, while it is highly
maintainable, reliable, and functional.

74
Chapter 5 SUMMARY, CONCLUSION, AND RECOMMENDATION
Summary of the Proposed Study Design and Implementation
The objective of this study is to develop a
web-based application that will help local independent
clothing enterprises optimize their sales. The system is
a web-based platform that provides an easy and convenient
way to register and find local clothing shops. It
includes a feature that focuses on optimizing sales
through sales visualization and forecasting, using the
Time Series Analysis Model; and lastly, a functionality
that recommends the shop and products using the
Collaborative Filtering Algorithm. This study aims to
benefit those who engage and would like to explore the
e-commerce business world in order to have valuable
insights and knowledge on how to optimize the sales of
the product using e-commerce platform for the better
performance of the business especially in the clothing
industry. This study will be limited to developing an
e-commerce platform that allows local clothing businesses

75
to manage their website, marketing, sales, and
operations.
The system will recommend the product to the
customer based on purchase products and product in cart
with the recommendation systems they can easily identify
which products are of good quality and which products are
suitable for them.
The systems will forecast the sales of products
based on the product inventory. The top 10 products will
be displayed on the dashboard to help the sellers
visualize the most profitable products and with the
lowest sales.
76
Summary of Findings
Local shop sellers are lacking the ability to scale
up their businesses and boost their sales. In Iloilo
City, there are a number of local shops that produce
local products with high-quality materials and unique
designs. Somehow, they used facebook, and other social
media marketing to be visible to others and to inform the
public about their shops and products. This strategy is
very helpful for local shop sellers and for buyers. To
easily register online and the availability of products
to be seen by other users is a very essential part of the
business.
The researchers have developed an e-commerce website
called “Shoperty” which comes from the word shop and
property. This web based application is designed for
local shop sellers for clothing enterprises to optimize
their sales by registering their shops online and selling
their local clothing products online.
This study aims to help sellers visualize their
sales overtime. Also, this study aims to help buyers to

77
easily identify the products that are suitable for them
by the system recommendation. The system allows product
reviews and ratings where they can easily identify the
products with good and high quality.
Conclusion
The researchers were able to achieve the objectives
set for the study after the evaluation of certain
criteria. The following conclusion were drawn from the
result of the study:
The system that registers local shops for clothing
enterprises online.
The product recommendations and users review for the
buyers preferences.
Results were acquired after the evaluation of local
shop sellers who register their shops and buyers using
ISO/IEC 25010 to assess the degree to which the system
satisfies the presented requirements of the users and
provides function to the research problem.

78
Recommendation
From the conclusion drawn and discussed, the
following are the recommendations for the improvement of
the system:
1. Use different matching techniques for products
for easier recommendation.
2. Add the seller’s notification for products that
have fewer sales.

79
References
Solas, J. (2021). In 2021, online business will continue
to grow. Ernest.com.ph.
https://www.ernest.com.ph/news/online-business-2021
Reagan, C. (2019, January 12). That sweater you don’t
like is a trillion-dollar problem for retailers.
These companies want to fix it. CNBC; CNBC.
https://www.cnbc.com/2019/01/10/growing-online-sales
-means-more-returns-and-trash-for-landfills.html
‌Smales, C. (2020, February 17). The Importance of
eCommerce to the Fashion and Apparel Industry.
Datafeedwatch.com; DataFeedWatch.
https://www.datafeedwatch.com/blog/ecommerce-and-the
-fashion-industry
Olsen, M. (2019). Foureyes. Foureyes.
https://foureyes.io/learn/what-is-sales-optimization
-and-why-is-it-so-important-for-auto-dealers
IGI GLOBAL. (2022). What is Fashion Industry | IGI
Global. Igi-Global.com.
https://www.igi-global.com/dictionary/circular-econo
80
my-principles-and-their-influence-on-attitudes-to-co
nsume-green-products-in-the-fashion-industry/54440
Investopedia. (2021). Ecommerce Defined: Types, History,
and Examples. Investopedia.
https://www.investopedia.com/terms/e/ecommerce.asp#:
~:text=Ecommerce%20is%20the%20buying%20and,and%20ser
vices%20over%20the%20Internet.
FEEDOUGH. (2021, February 29). What Is Sales? - Sales vs.
Marketing vs. Business Development. Feedough.
https://www.feedough.com/what-is-sales/
https://huskyintelligence.com/. (2018, April 19). Work
optimization - what is it and what do I need it for?
Husky Service Management Software - Configurable ERP
Focusing on Customer Experience.
https://huskyintelligence.com/work-optimization/
Learn Python Programming. (2022). Programiz.com.
https://www.programiz.com/python-programming#:~:text
=Python%20is%20a%20popular%20general,language%20to%2
0learn%20for%20beginners.
Narendra Harny. (2020, July 24). Backend API & Flask
Overview - Level Up Coding. Medium; Level Up Coding.

81
https://levelup.gitconnected.com/develop-a-backend-a
pi-using-flask-27aade77993f
Talend. (2022). What is MySQL? Everything You Need to
Know. Talend - a Leader in Data Integration & Data
Integrity.
https://www.talend.com/resources/what-is-mysql/#:~:t
ext=MySQL%20is%20a%20relational%20database,informati
on%20in%20a%20corporate%20network.
Reactjs.org.(2021).React – A JavaScript library for
building user interfaces. https://reactjs.org/
TechTarget Contributor. (2017). collaborative filtering.
WhatIs.com; TechTarget.
https://www.techtarget.com/whatis/definition/collabo
rative-filtering#:~:text=Collaborative%20filtering%2
0is%20the%20predictive,a%20book%20or%20a%20product.
Investopedia. (2022). Budgeting vs. Financial
Forecasting: What’s the Difference?
https://www.investopedia.com/ask/answers/042215/what
s-difference-between-budgeting-and-financial-forecas
ting.asp
Meadow, R. (2018, April 23). How to Start a Successful
Online Clothing Business. Bplans Blog.

82
https://articles.bplans.com/start-successful-online-
clothing-business/#:~:text=The%20term%20%E2%80%9Cclo
thing%20line%E2%80%9D%20refers,Passion.
Aezion. (2022, September 28). The Benefits of Web-Based
Systems for Business.
https://www.aezion.com/blogs/the-benefits-of-web-bas
ed-systems-for-business/#:~:text=What%20is%20a%20Web
%2DBased,loaded%20on%20the%20client’s%20PC.
Taawo, S., & Myhr, O. (2021). Digitalization of the sales
process : Leveraging digital sales and marketing
tools to increase time effectiveness of
multinational SMEs. DIVA.
https://www.diva-portal.org/smash/record.jsf?pid=div
a2%3A1573319&dswid=-8766
BridgerPay. (2021, August 12). Zalora to optimize global
payments with BridgerPay. Inside Retail; Inside
Retail Australia.
https://insideretail.com.au/technology/zalora-to-opt
imise-global-payments-with-bridgerpay-202108
Hamilton, T. (2022, September 17). Agile Methodology:
What is Agile Model in Software Testing? Guru99.

83
https://www.guru99.com/agile-scrum-extreme-testing.h
tml
Yuliati, A., et., al.(January 2019). “Quality Analysis of
Shopee Website by Using Importance Performance
Analysis Approach”, Conference: Proceedings of the
1st International Conference on Economics, Business,
Entrepreneurship, and Finance (ICEBEF 2018,
DOI:10.2991/icebef-18.2019.125.
https://www.researchgate.net/publication/333401573_Q
uality_Analysis_of_Shopee_Website_by_Using_Importanc
e_Performance_Analysis_Approach
Sejal, D., et., al., (2016). “Image Recommendation Based
on ANOVA Cosine Similarity”, Volume 89, 2016, Pages
562-567.
https://www.sciencedirect.com/science/article/pii/S1
877050916311565?fbclid=IwAR3LF5S2qImrWu7ZEXhDLllzS7S
Xieawr2OaAXlZEvNHGKj6kadddSDtcuk
Hussain, A., et., al., (October 2017). A Usability
Evaluation of Lazada Mobile Application, Conference:
The 2nd International Conference on Applied Science
and Technology, AIP Conference Proceedings 1891(1),
DOI:10.1063/1.5005392.
84
https://www.researchgate.net/publication/320196756_A
_Usability_Evaluation_of_Lazada_Mobile_Application
Yulisetiarini, D., et., al., (December 2018). The
Effect of Lazada Website Quality To Satisfaction and
Consumer Loyalty, Corpus ID: 170037048.
https://www.semanticscholar.org/paper/The-Effect-of-
Lazada-Website-Quality-To-and-Loyalty-Ardi-Yulisetia
rini/4284e2c5f805a3b519d41d87d4fd3f82eef86019?fbclid
=IwAR0xRqjsjsUjemyirYt7HVpPaFbHJh9hTAKdVIc6g4wvmBRDd
JitGorenFg
Ramos, P., et., al., (August 2015). "Performance of state
space and ARIMA models for consumer retail sales
forecasting", volume 34, August 2015, Pages 151-163.
https://doi.org/10.1016/j.rcim.2014.12.015
85
Appendix A

Ecommerce Application With Sales Optimization For Local Independent Clothing Enterprises

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Ecommerce Application With Sales Optimization For Local Independent Clothing Enterprises

Uploaded by

Copyright:

Available Formats

West Visayas State University

COLLEGE OF INFORMATION AND COMMUNICATIONS TECHNOLOGY

CHAPTER 1 INTRODUCTION TO THE STUDY

Background of the Study and Theoretical Framework

Technology has already transformed online business

transactions into an infinite marketplace where

conducting business has become more convenient and

efficient for both vendors and vendees (Solas, 2021).

Online sales are a rapidly growing element for many

businesses. According to the Department of Trade and

Industry (DTI) in the Philippines, the number of online

sellers increased from 1,700 in March 2020 to 93,318 in

January 2021. Solas (2021) states that consumers are

increasingly turning to online shopping in the face of

pandemic restrictions, as entrepreneurs embrace the

digital phenomenon for online shopping even more.

E-commerce websites such as Lazada and Shopee are at the

forefront of these online shopping platforms, with

expected surges in sales revenues in the millions of

pesos. Smales (2022) asserts that more people than ever

are using online retailers for their fashion purchases.

The amount of revenue being created by those people has

allowed businesses to grow and is now integral to their

As online sales boom, there is an inevitable side

effect that likely results in more merchandise getting

returned, boosting costs and complexity for retailers

Statistics show that e-commerce is now an essential

tool for the fashion industry. In 2018, the industry

generated worldwide revenue of $481 billion. In 2019,

statistics rose higher to $545 billion and is projected

to rise further to $713 billion by 2022. The constant

rise in revenue generated is partially down to the rise

in potential consumers. The number of consumers is

expected to increase by a further 1.2 billion by 2020,

with most of those new buyers being aged between 16-35

years of age. Fashion e-commerce is helped by growth in

several sections of clothing. While growth is slowing in

many of them, the projections are still positive (Smales,

Olson (2019) discusses how sales optimization

technology helps businesses improve sales performance and

increase close rates. Sales optimization tools collect

and analyze customer, inventory, and sales data. This

data, also known as customer or sales intelligence,

offers salespeople insights about prospects and customer

buying behavior that would otherwise be almost impossible

The majority of shops, particularly those offering

local clothing, are having trouble selling some of their

items. This is due to the fact that the majority of

customers are unaware of the existence of their clothing

brand. Furthermore, they are still in the early stages of

development due to their inability to adapt to the

changing business climate through the use of technology

across multiple platforms.

Local clothing shops struggle to raise the necessary

funds and for the most part, invest their personal

savings to address societal issues. The lack of the

ability to scale-up the enterprise to the next level

greatly affects its sustainability. Another major

challenge that most local clothing enterprises face is

the lack of a proper business strategy, which leads to

The study developed an e-commerce platform for local

independent clothing enterprises, where they can sell

their products online and where customers will be able to