BUSINESS PLAN

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Where Style Meets The Streets

I. EXECUTIVE SUMMARY
UrbanKicks Philippines is a contemporary shoe brand offering stylish and comfortable footwear tailored
for the urban lifestyle in the Philippines. Our business model focuses on designing and manufacturing high-
quality shoes that combine trend-setting aesthetics with superior comfort, catering to the fashion-conscious
individuals seeking versatile footwear options suitable for the dynamic urban environments of the Philippines.
In the Philippines, there is a growing demand for fashionable yet comfortable shoes that can withstand the
unique challenges of urban living, such as long commutes, diverse weather conditions, and bustling city streets.
UrbanKicks addresses this market need by providing innovative designs that prioritize both comfort and style,
offering solutions to the everyday footwear challenges faced by Filipino consumers.
Our goals for our sales and marketing strategy in the Philippines involves leveraging various channels,
including social media platforms, local influencers, sponsorships, and partnerships with retail outlets to reach
our target audience effectively. Operations will focus on establishing efficient distribution channels, ensuring
product availability, and providing exceptional customer service tailored to the Filipino market.
The executive plan outlines key milestones, such as market research, product development, brand launch, and
expansion into key urban centers across the Philippines. The timeline spans over the next three years, with a
phased approach to establishing brand presence, building customer relationships, and scaling operations to meet
the growing demand for UrbanKicks footwear in the Philippines. Projected financials indicate steady revenue
growth driven by increasing sales volume, market penetration, and brand awareness initiatives. Assumptions
consider local market trends, production costs, pricing strategies, marketing expenses, and operational
efficiencies, aiming for sustainable profitability and long-term success in the dynamic footwear market of the
Philippines.
II. MANAGEMENT AND ORGANIZATION
A. Company Name: UrbanKicks
B. Logo:

C. Address: Jugan, Consolacion, Cebu 6006

D. Vision Statement: Our vision at UrbanKicks in 3 years, we have become the leading choice for fashionable
yet comfortable footwear tailored for urban living and we aspire to set new standards of excellence in the
footwear industry by continuously innovating, embracing sustainability, and exceeding customer expectations.
E. Mission Statement: Our vision at Urbankicks is to empower individuals to confidently navigate their urban
lifestyles with stylish and comfortable footwear that seamlessly blends fashion and functionality.
F. Key Personnel: Owner/Manager: Bob Quiachon
G. Workforce and Support Personnel: CEO, COO(Chief Operating Officer), CMO(Chief Marketing Officer),
Sales & Marketing Team, Design & Product Team, Operations & Supply Management Team, Finance &
Administration Team, Employees(6 People)
H. Organizational Chart:
I. Ownership: Corporation
J. Capitalization: Php 500,000.00
K. Compensation and Incentives:
Employee’s salaries:
CEO- Php 50,000 (monthly)
CHO & COO- Php 35,000 (monthly)
Sales & Marketing Manager- Php 30,000 (monthly)
Design & Product Manager- Php 33,000 (monthly)
Operations & Supply Management Team- Php 30,000 (monthly)
Finance & Administration Team- Php 32,000 (monthly)
Employees- Php 15,000 (monthly)
Incentives:
Bonus Pay
SSS
Health Insurance
L. External Management Support: Business Lawyer

III. Product Plan

A.Purpose of the Product
UrbanKicks sneakers serve to provide fashion-forward individuals with stylish, comfortable footwear that
embodies urban living, we offer versatile designs that make a fashion statement while prioritizing comfort and
functionality for daily wear in city environments.

B. Products Unique Features

UrbanKicks sneakers boast unique features such as trend-setting designs, superior comfort, and durable
construction, tailored to the demands of urban living, ensuring wearers make a fashion statement while enjoying
all-day comfort and support in bustling city environments. This is best for students and workers who want a
fashionable shoe and with the comfort to wear.
Below are the samples of the shoes

C. Materials and Equipment Requirements and Sources of Supply

The material requirements and their sources are as follows

MATERIALS SOURCES
Leather, canvas, synthetic fabrics, and suede Chester Enterprises, Inc. located in 30 A. Borromeo
St, Cebu City, 6000 Cebu

Rubber, EVA (ethylene-vinyl acetate), and TPU
(thermoplastic polyurethane)
EVA foam, PU (polyurethane) foam, and gel inserts
Ortholite foam, memory foam, and EVA cushioning
Breathable mesh, soft fabrics, and moisture-wicking
materials
Nylon, cotton, and polyester shoelaces
Eco-friendly adhesives, solvents, and bonding agents
Recyclable cardboard boxes, paper wraps, and eco-
friendly packaging materials.
Hardware store/supplies in City of Consolacion
Hardware store in City of Consolacion
Hardware store in City of Consolacion
Hardware store in City of Consolacion
Hardware store in City of Consolacion
Hardware store in City of Consolacion
Better Boxes Food Packaging Supplies located in 543
V Rama Ave, Cebu City, 6000 Cebu

Cutting machines, sewing machines, and molding Pagari Sewing Machine Cebu located in 340
equipment Sanciangko St, Cebu City, 6000 Cebu
D. Production/ Service Process and Controls
1. Use automated cutting machines to cut fabric and leather panels according to design templates.
2. Pre-assemble components such as uppers, linings, and insoles for the assembly stage.
3. Skilled craftsmen assemble sneaker components using specialized sewing machines and adhesive bonding
techniques.
4. Stitch together uppers, linings, and reinforcements with precision and accuracy.
5.Stretch and mold sneaker uppers over shoe lasts to achieve desired shape and fit.
6. Apply heat and pressure to activate adhesives and mold components together securely.
7. Attach midsoles and outsoles to lasted uppers using specialized adhesives and molding techniques.
8. Ensure proper alignment and bonding for stability and durability.
9. Trim excess materials, clean surfaces, and polish sneakers for a refined appearance.
10. Apply branding elements such as logos, labels, and tags to identify UrbanKicks products.
11. Conduct thorough quality control checks to assess fit, finish, and overall product integrity.
12. Inspect for defects, inconsistencies, and deviations from quality standards.
13. Carefully package finished sneakers using eco-friendly materials and labeling with barcodes for tracking.
14. Ensure packaging protects sneakers during transit and reflects brand values.
15. Prepare orders for shipping using efficient logistics and transportation methods.

E. Distribution Logistics
UrbanKicks ventures into the realm of unique sneakers, leveraging the widespread accessibility and
connectivity of social media platforms like Facebook and Instagram to showcase and advertise our diverse array
of sneaker designs. For online delivery, we have online shops ready to deliver for customers anywhere in the
Phillipines, it will also have shipping fees for deliveries. For orders who exceed of minimum of 3 pairs of
sneakers, we will apply 5% discount on its original price.

F. Regulatory and Other Compliance Issues

UrbanKicks will be registered as a company type of business to the Department of Trade and Industry
(DTI). A barangay clearance will also be secured before applying for a mayor’s permit to operate as a store-
based business micro enterprise. The Bureau of Internal Revenue (BIR) registration will also be done after
getting all the necessary registration documents and permits from DTI, barangay, and mayor’s office.
IV. Market Plan
Strategizing competitive and convincing plans in order to boast the UrbanKicks sneaker visibility to the
public and attract potential customers. This will focus on different channels like social media to spread the
brand name.
a. Online Presence – Most people now uses social media to communicate each other so we utilize social media
platforms such as Instagram and Facebook to showcase product offerings, engage with followers, and drive
traffic to the business.
b. Influencer Collaborations - Leverage influencer endorsements, sponsored content, and product placements to
generate buzz and credibility among target consumers.

C. Sales Strategy
The sales strategy focuses on maximizing accessibility, engagement, and conversion opportunities for
target consumers. Online sales efforts are centered around optimizing the e-commerce platform, utilizing
targeted digital advertising, and fostering customer engagement through social media and email marketing. In
order to do this, the business establishes online shops on Shopee, Lazada, and Facebook page where customers
can order and buy our products at any time. For paying, customers can use electronic payment system like
Gcash, Paymaya, and credit card for convenient transactions.

D. Product Characteristics or Feature

Trendy, innovative designs: UrbanKicks stays on top of the latest styles, offering designs that are fresh and
relevant to current urban fashion trends. This ensures you'll look sharp and put-together wherever you go in the
city.
Premium-quality materials: UrbanKicks uses high-quality materials like leather, canvas, and synthetic fabrics.
Leather provides a luxurious feel and durability, while canvas offers breathability and a casual aesthetic.
Synthetic fabrics can be lightweight, water-resistant, and come in a wider variety of colors and textures. This
combination ensures your shoes not only look good but can withstand everyday wear and tear.
Ergonomic construction for superior all-day comfort: UrbanKicks are designed with your comfort in
mind.exclamation Ergonomic construction means the shoes are built to follow the natural shape of your foot,
providing proper arch support and a comfortable fit. This reduces fatigue and allows you to walk or stand for
extended periods without feeling discomfort.
E. Pricing Policy
UrbanKicks will implement varying prices according to size and design guidelines. As a result, the pricing
plan that will be used is shown below.

Size of Sneakers Price/Peso

Size 8 1035
Size 9 1050
Size 10 1085
Size 11 1100

G. Market Analysis
In summary the demand for sneakers have steadily increasing every year due to the sneaker culture in the
Phillipines. The popularity of sneakers has reshaped the retail landscape in the Philippines. Brick-and-mortar
stores and e-commerce platforms are adapting to cater to the growing demand for sneakers, attracting a diverse
consumer base. The growth of the sneaker market has had a significant impact on retail and e-commerce. In the
past, sneakers were typically only available in brick-and-mortar stores.

The sneaker's impact on retail and e-commerce will likely grow in the coming years. As the sneaker culture in
the Philippines continues to grow, so will the demand for sneakers. This will create opportunities for both brick-
and-mortar retailers and online retailers however, the increasing popularity of online shopping has led to a
growing number of sneaker retailers opening online store which UrbanKicks are ready to adapt and compete on
the ever changing market of sneakers in the future.