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"WAR OF TECH GIANTS AMAZON VS.

FACEBOOK, WHICH DOMINATE E-


COMMERCE IN 2023"

YULIANA ANDREA BERNAL PULIDO


BRYAN STEVEN MONTOYA
CASTAÑEDA JOHAN SEBASTIAN
RODRIGUEZ BAUTISTA JIMMY
MONROY RODRIGUEZ

. Fundación Universitaria del Area Andina.


Facultad de Ciencias Administrativas
Económicas y Financieras

Programa Finanzas y Negocios


Internacionales Bogotá, Colombia octubre
de 2023.
FACEBOOK
vs
AMAZON
FACEBOOK AMAZON
ADVANTAGES

Is a website that gives users Have a wide variety of


access to open chances for companies and products
job searching and business that customers can access
marketing. anytime, anywhere.
It takes seconds to get in Exclusivity, the product is
contact with staff members
only available through
anywhere in the world.
Amazon’s Amazon Prime
business unit.
Enables you to make surveys
Due to its express delivery
on a range of subjects to get
feedback from people or design, it provides sellers
about a business. with a variety of logistics
Offers all consumers who are solutions such as
satisfied with the products packaging, warehousing,
presented in the online store and distribution.
the choice to see the Provide sellers with
products as adverts. multiple offers and
discounts on online store
products.
There is always a product
available and consumers
know this because they
can satisfy most consumer
needs in a single market
Provide security for
products purchased
through the online store
and guarantee on-time
delivery and good
purchasing conditions
FACEBOOK
vs
AMAZON
FACEBOOK AMAZON
DISADVANTAGES

Online skulking There is fierce rivalry in


this sector. As an
It can be extremely casual, illustration, consider
and purchasing something Facebook, which currently
can be considered larceny. sells goods—albeit
obviously not through the
Data theft, the creation of
same logistics that Amazon
phony profiles for deception,
does.
information falsification, and
user identities that are not
real are all possible. Due to their importation,
some products cost more
Considering that it's a social than they would in a local
network, using it can lead to store.
addiction. Because selling companies
cannot interact with the
When purchasing clothing, customers who purchase
you are unable to view or their goods, they are
measure the item until after unable to build customer
the purchase has been loyalty.
received.
It boasts a logistics
Whether or not the vendor
system that enables
covers the shipping expenses
business owners and major
is up to them; also, certain
corporations to offer
locations refuse to accept
competitively priced
items, even when they are
inside the nation. products through its
marketplace.

You may offer premium


products—both refurbished
and pre-owned—to millions
of Amazon shoppers
worldwide on Amazon and
deduct shipping fees.

You cannot see or


measure the quality of
clothing when purchasing
it.
FACEBOOK
vs
AMAZON
FACEBOOK AMAZON
CHALLENGES

Back in 2003, Facebook had a Climate change has been a huge


huge issue with hate, which issue for Amazon, and it's clear
caused a lot of people to stay that the planet is in a constant
away from the platform and blame state of change. But Amazon
it for a lot of issues in society like has faced some criticism for
bullying and hate. To fix this, they
their packaging and production
had to get an AI system to identify
process, since they use a lot of
and get rid of a lot of hate
plastic. That's why they're trying
comments and stuff. Now, in 2018,
to be more eco-friendly and not
Facebook has been having issues
with data leaks and theft, not just cause any damage to the brand.
in users, but also in sales. They've One of the biggest issues for
been updating more and more, Amazon is inflation, which
and now they've got an online causes a lot of things to go up,
store where people can buy stuff, like fuel, shipping, and salaries,
but because of the leaks and which directly affect Amazon
theft, a lot of people have had and cause a drop in sales. This
their orders go missing or broken, is something they need to be
and they don't get any kind of prepared for, and there are
guarantee. So, every day, other issues related to this. It's
Facebook is making sure that important to remember that
these sellers follow certain rules Amazon has been able to do all
so that buyers can trust them
this because of their high
again.
margins and by prioritizing
some resources, like stopping
expansion and not hiring more
people.
FACEBOOK
vs
AMAZON
FACEBOOK AMAZON
E-COMMERCE

Facebook employments social Amazon is turning e-commerce


commerce, you'll be able sell into a one-stop shop for sellers
products and services through and buyers around the world. It's
Facebook, this is often the most got a marketplace with millions
social network.Marketplace where of companies, and it's got an
individuals can purchase and
efficient logistics system. Plus,
offer, it ought to be famous that
affiliate marketing is a great
the coordinations are done by
way to get people interested in
each company.
products that aren't usually
available at a cheap price.
BIBLIOGRAPHY
FACEBOOK VIVE SU PEOR A O GOLPEADA POR LOS ESC NDALOS DE
PRIVACIDAD. (2018, 28 DICIEMBRE).
EXPANSI�N.COM. HTTPS://WWW.EXPANSION.COM/ECONOMIA-
DIGITAL/COMPANIAS/2018/12/29/5C2685E2268E3EF6388B4587.HTML
LIMA, G.-. (2019, 4 ENERO). LOS RETOS MÁS GRANDES QUE ENFRENTÓ
MARK ZUCKERBERG EN 2018.
DIARIO LA REPÚBLICA.
HTTPS://WWW.LAREPUBLICA.CO/GLOBOECONOMIA/ESTOS-FUERON-LOS-
RETOS-MAS-GRANDES-QUE-ENFRENTO-MARK-ZUCKERBERG-EN-2018-
2811262

AMAZON, ESTRATEGIAS DIGITALES DE COM AMAZON.COM ESTUDIO DE


CASO.
JULIO DE 2018, BAHADIR KANDEMIRLI, UNIVERSIDAD DE MANCHESTER
OBS BUSINESS SCHOOL. AMAZON. MISIÓN, VISIÓN Y VALORES: CUANDO EL
FOCO SÓLO SE PONE EN EL
CLIENTE.
BLOG | 28 ABRIL 2021.
HTTPS://WWW.MARKETINGINTELI.COM/CASOS-COMERCIO-ELECTR%C3%B3NICO/CASO-
AMAZON/
ARTÍCULOPOR REDACCIÓN COMERCIO ELECTRÓNICO EL FUTURO DEL
MARKETING Y EL COMERCIO
ELECTRÓNICO.
MZO 11, 2010.
HTTPS://WWW.PUROMARKETING.COM/76/7012/FACEBOOK-FUTURO-
MARKETING-COMERCIO-
ELECTRONICO
PROYECTO DE INVESTIGACIÓN, UNIVERSIDAD DE BUENOS AIRES, EL
MARKETING A TRAVÉS DE FACEBOOK Y EL
COMERCIO ELECTRÓNICO COMO VENTAJA COMPETITIVA PARA LA PYME
ARGENTINA.
LIC. LYZ LEANDRO JACIR TUTOR: PROF. OMAR VIGETTI, DIRECTOR: DR.
JORGE STERN, BUENOS
AIRES, MARZO 2012.
HTTP://BIBLIOTECADIGITAL.ECON.UBA.AR/DOWNLOAD/TPOS/1502-
0842_LYZLJ.PDF
HTTPS://WWW.MARKETINGINTELI.COM/CASOS-COMERCIO-
ELECTR%C3%B3NICO/CASO-AMAZON/
HTTPS://WWW.PUROMARKETING.COM/76/7012/FACEBOOK-FUTURO-
MARKETING-COMERCIO-
ELECTRONICO

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