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The Systems Work of Social Change How To Harness Connection Context and Power To Cultivate Deep and Enduring Change Cynthia Rayner Full Chapter
The Systems Work of Social Change How To Harness Connection Context and Power To Cultivate Deep and Enduring Change Cynthia Rayner Full Chapter
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Foreword
Mirai Chatterjee, Chairperson, Self-Employed Women’s
Association (SEWA) Cooperative Federation
The COVID-19 pandemic has touched the very lives and livelihoods
of all of us on our planet, leading to reflection and reimagination of our
approaches to life and living. Cynthia Rayner and François Bonnici’s
book, The Systems Work of Social Change, is a timely and welcome
addition to the debates and discussions taking place in our homes,
societies, nations and—importantly—the millions of organizations
across the globe who are committed to a world that works for all.
Given their position both as practitioners and academics with a
deep belief in the need for social change, they are uniquely positioned
to share their own experiences and those of the many social change
organizations with whom they have worked. By analysing their own
experiences with candour, and reflecting on the experiences of others,
what emerges is a lucidly written and cogently argued book putting
forward the case for a systemic approach to social change. They argue
that a fundamental restructuring of social and environmental sys-
tems is necessary to undo the deep inequalities and multi-level injust
ices of our social and global environmental crises.
This insightful book emphasizes the need for systems work: cre-
ating systems that are responsive to changing realities and more
inclusive and representative of all. They have attempted to answer
several important questions that face us today, and most import
antly, how organizations can create systemic change. Their focus is
on civil society organizations —non-governmental organizations,
social enterprises, self-help groups, and people’s organizations. The
authors have drawn from eight such organizations on almost
every continent, organizations that have worked deeply, diligently,
sincerely and with commitment to improve the living and working
conditions of millions in every corner of the globe.
viii Foreword
careers with a strong faith in the type of social change that got us to
where we are today. As a medical doctor, François was trained to
think that the answers to society’s greatest challenges had already
been worked out by unprecedented scientific advancement.
However, as a junior medical officer in Namibia, he discovered that
the biomedical approach alone was inadequate. Working at the
height of the HIV/AIDS pandemic, amongst casualties of war
returning from the Democratic Republic of Congo, he was struck
by how poverty, the history of colonialism, and the legacy of apart-
heid undermined many attempts to fundamentally improve peo-
ple’s lives.
Cynthia’s work in social change began when, fresh out of busi-
ness school, she launched into a nonprofit fundraising role for a
South African non-governmental organization (NGO) in New York
City. As a former management consultant with a corporate career,
Cynthia thought her background, based on the principles of effi-
ciency and efficacy, primed her to make positive change. Yet when
she arrived in South Africa and became immersed in the organiza
tions she had been funding, these principles seemed to raise more
problems than solutions.
As our careers progressed, an unsettling realization came to us
slowly—too slowly for our own liking. The truth was that we, and
the institutions in which we were positioned, were messing up a
lot of the time. We were failing the communities with whom we
worked and forming part of the very problems we were trying to
solve. We saw issues with our approaches: strategies developed
with superficial input from “beneficiaries,” project plans written
by officials or consultants with little appreciation for ground-level
dynamics, funding that ran out just as we were making headway.
Communities at times seemed to resent “interventions,” while
the discussions we had with funders and policymakers felt
increasingly disconnected from reality. The deeper we got into
our work, the more questions bubbled to the surface. Truth be
told, we got scared. Was this how it was supposed to go? Why
didn’t it feel like anything was getting better, despite the signifi-
cant investment and effort on the part of so many organizations
and individuals?
xiv Preface
prove, and fund. For these reasons, we think they have been over-
looked by well-intentioned practitioners, funders, and researchers
like ourselves. We have come to believe that if we can bring these
practices to light, and give them credence among funders and pol
icymakers, we will have far more success in our collective efforts to
achieve just and enduring social and environmental change.
This book has been a five-year endeavor, and we have been hum-
bled by the many individuals and institutions who have shared this
journey with us.
This book, at its core, is a tribute to social change practitioners
whose systems work provides the inspiration and empirical basis for
our analysis. The case studies in this book involved many interviews,
conversations, and observations in person and over phone and
email. We are grateful for the gift and privilege of sharing their sto-
ries through the lens of systems work. We want to extend a sincere
thank you to Jos de Blok from Buurtzorg; Jeroo Billimoria, Bram van
Eijk, Lubna Shaban, Jared Penner, Bianca Isaincu, Rob Becker, and
Koen Vermeltfoort from Child & Youth Finance International
(CYFI); Mauricio Lim Miller and Jesús Garena from Community
Independence Initiative (CII) and Family Independence Initiative
(FII); Vicky Colbert, Clarita Arboleda, Heriberto Castro, and Luz
Dary Rojas from Fundación Escuela Nueva (FEN); Frank Beadle de
Palomo, Mitch Besser, and David Torres from mothers2mothers
(m2m); Arbind Singh, Rakesh Tripathi and Ratnish Verma from
Nidan; Marlon Parker and Rene Parker from RLabs; and Sheela
Patel, Nancy MacPherson and Ariana Karamallis from Slum Dwellers
International (SDI). All these organizations have been active in the
networks of Ashoka, Skoll Foundation and Schwab Foundation and
thus we are grateful to each of those organizations for highlighting
their work allowing us to build our knowledge collectively. We also
learned extensively from those representing the supporting case
studies in the book, including Kisimbi Thomas from AMP Health;
Alice Evans from Lankelly Chase; Andrew Darnton and Andrew
Harrison from Revaluation, and Anand Arkalgud from Socion.
Unfortunately, any book has its limitations as to how many sto-
ries and organizations can be profiled. A long list of practitioners
xviii Acknowledgments
and organizations were generous with their time and thinking, even if
we were unable to profile their work as we sincerely would have liked—
to them, we are beholden. We would like to thank Ruth Bechtel,
Aida Coehlo, Jessica Crawford, Anisa Draboo, Ashifi Gogo, Danielle
Goldschneider, Pinaki Halder, Katia Hamida, Tim Hanstad, Gregorio
Janeiro, Chris Jochnick, Jordan Kassalow, Margarida Matsinhe, Anand
Mehta, Luvuyo Rani, Evan Simpson, Elizabeth Smith, Hien Tran, and
Allen Wilcox for the conversations which advanced our thinking in so
many ways.
This book could not have been written without Tony Tabatznik
and Laura Horwitz from the Bertha Foundation, who graciously
provided the ongoing support, provocation, and encouragement to
make all this work possible through their partnership with the
University of Cape Town Graduate School of Business and the
Bertha Centre for Social Innovation. We also wish to thank Hilde
and Klaus Schwab, Katherine Milligan, Mirjam Schoening, Goy
Phumtim, Pavitra Raja, Carolien de Bruin, Maria Inés Martin,
Gabriela Henchoz, Shiv Verkaran and the Schwab Foundation for
Social Entrepreneurship who commissioned the research that
formed the backbone of the manuscript, and in particular Precious
Moloi-Motsepe and the Motsepe Foundation, who provided the
funding for the research. Geraldine Reymenants and Katrien
Vanderplaudutse and the Government of Flanders, with their sup-
port for research and development of case studies and teaching
materials on this topic at the Bertha Centre, also made this work
possible. These individuals and organizations have been more than
funders—they have been true thought partners in every sense of
the term.
We are also indebted to the talents and energy of several people
who worked closely with us to turn our ideas into words: Sarah
Boyd, originally a research assistant who quickly segued into co-
writer, editor, and true collaborator; Jane Notten, who skillfully put
much of our thinking into readable prose; and Michael Schellenberg,
who patiently gave us editorial support when we needed a profes-
sional and experienced hand. Gayle Northrop read several drafts of
this work and improved it considerably with her clear thinking,
encouraging guidance, and substantial expertise. Camilla Thorogood
Acknowledgments xix
Endnotes 197
Index 239
We have arrived at a point in our human evolution where
we know a lot, but we understand very little. Our chosen
navigation has been piloted by reason, leading to the port
of knowledge. As such it has been an overwhelmingly
successful. We have never, in all of our existence, accumu-
lated more knowledge than during the last 100 years. We
are celebrating the apotheosis of reason, but in the midst of
celebration we suddenly have the feeling that something
is missing . . . Perhaps the moment to pause and reflect has
arrived.
―Chilean economist Manfred A. Max-Neef, What Next?
Introduction
Working in Systems
One would think that these successes would boost our shared
confidence considerably. And yet, they have not. In survey after
survey, respondents around the world indicate that they believe the
world is getting worse off.7 Our own informal polls among students
in the classrooms where we teach bear these statistics out. Even in
our conversations with those who are courageous enough to devote
their life’s work to improve the world—the nonprofit leaders, activ-
ists, environmentalists, community organizers, social innovators
and entrepreneurs whom we refer to collectively as social change
practitioners—we sense a growing unease.
It was from this practical need that the Schwab Foundation asked
us to conduct research on systems change for their community
of social entrepreneurs. We were excited about the opportunity,
thinking that the project might help us create a definition of sys-
tems change that encompassed the real practices we were seeing in
the examples around us. During our workshops, short courses, and
planning sessions with social change practitioners at the Bertha
Centre, we had seen glimmers of the work that one might call sys-
tems change, and we already had a sense of the values and activities
this work required. However, if pressed to explain what exactly
these practitioners were doing differently, we could not readily
articulate it. So we set out to examine more closely a group of
organizations that embodied the different approaches to systems
change as we understood it.
Through the networks we had built with the Bertha Foundation
and the Schwab Foundation, we spent the next five years exploring
and studying dozens of social change organizations in greater depth
than we ever had previously. We sought out local luminaries,
revisited standouts from our past work, searched databases, and
discovered new groups from the recommendations of colleagues,
friends, and beyond. This work took us on an exceptional journey
across five continents to conduct conversations with hundreds of
individuals. Along the way, we spoke with social change practi
tioners in boardrooms and hotel conference rooms, as well as under
highway overpasses, on bumpy car rides, in classrooms, and even,
on one occasion, on a funicular which took us 10,000 feet above sea
level. Like any good journey, our final destination ended up being
quite far from where we set out to go.
Two Approaches
technical systems change that we had read about in books and art
icles, and it corresponded with many of the conversations we had
with practitioners and funders.
Alternatively, we were also on the lookout for transformational
systems change, such as influencing policy at the local, national, or
international level or forcing political change through community
organizing and large- scale protest action. We spent time with
groups with long histories of advocacy and activism, generating sig-
nificant political wins at the local, national, and international levels.
Still others were excellent at mobilizing and building collaborative
networks, one of them spanning a hundred plus countries and tens
of thousands of partners, and another linking up governments and
the private sector to spread their models to countless beneficiaries.
What we didn’t anticipate was something far deeper—a set of val-
ues and beliefs toward the process of change that was as important
as the change itself. While the accomplishments and achievements
were instrumental to achieving change, they were ultimately not
the qualities that intrigued us most. We began to realize that the
two approaches—technical and transformational—are necessary
but not sufficient to create systems that are enduring and just. With
these organizations, we eventually journeyed to a deeper set of
principles which we came to call systems work.27
Buurtzorg
(35 countries)
Family
Independence
Initiative
(USA)
Nidan
(India)
Child and Youth Finance
(175 countries)
RLabs mothers2mothers
(23 countries) (10 countries)
Fig. 0.1 Eight organizations practicing systems work around the world
Source: Authors.
xxxviii Introduction
PRACTICES PRINCIPLES
EQUIP DISRUPT
CULTIVATE PROMOTE
PROBLEM- POLICIES AND
COLLECTIVES PLATFORMS
SOLVERS PATTERNS
PART I
PRINCIPLES OF SYSTEMS WORK
— Oli.
Silloin hän vietti toisen yön rapun alla, vaikka oli kylmä ja sateinen
aika, mutta selkäänsä hän lopulta kuitenkin sai maljan särkemisestä
ja piileksimisestä, ja uhkauksia lausuttiin vastaisien saunojenkin
varalle, joten tulevaisuus oli yhtä synkkä kuin nykyisyyskin.
Pikku veikosta koitui hänelle uusi kiusa, sitä piti vaalia ja varoa
kuin tulikipinätä, ja jos se parahti tai loukkasi itsensä tai kaatoi
kumoon kukkaruukkuja ja muita helposti kaatuvia esineitä, aina tuli
vaalijan selkänahka kysymykseen. Kanteet olivat aina käynnissä,
mutta kerran hän sitte puolustautuessaan paiskasi kuuman
kahvipannun sisältöineen isää kohti ja syöksyi kadulle. Teon jälestä
oli hän useita vuorokausia kotoa poissa, laimiinlyömättä silti
koulunkäyntiään, sillä täti antoi hänelle syödä. Ja täti yritti särkynyttä
sovintoakin paikata ehjäksi, mutta yritys raukeni tyhjiin, koti oli käynyt
hänelle kolkoksi ja isä vieläkin kolkommaksi. Ensimmäinen syyttä
saatu selkäsauna oli aina hänen mielessään, kun häntä lyötiin
kovalla aseella, vaikka hän miten rukoili ja vakuutti syyttömyyttään.
Se oli Nyyri.
— Hyvin menee.
Mutta kodissaan oli hän oikein kunnon pojan esikuva, hän teki
mitä käskettiin, oli siten kuin oletettiin, ei koskenut luvatta mihinkään
ja kärsi talon lasten puolelta mitä tahansa, ja muidenkin lasten
puolelta, jos ne vain olivat häntä itseään vähäväkisemmät.
— Meistä tulee ero, toistin minä, iskien nyrkkiä pöytään, sen saat
uskoa.
Sanat sattuivat.
Tehtiin sovinto, pikku pojat pitivät saadut hyvinään, Jussi Pekka oli
vakava. Ja vakavuus jatkui huomissa, ylihuomissa, se jatkui
jatkumataan, kun oli kerran joutunut alkuun lähtemään.
Mutta minä en päässyt tolkulle, mikä sen oli vaikuttanut. Otin
hänet vihdoin kaksinpuheluun ja virkoin:
— Oi, miten pieni nenä, miten pieni suu ja… huudahtaa Jussi
Pekka.
Kun hän käy viimeistä vuottaan koulussa, keksin minä usein hänet
lukemassa virsikirjaa, minun uteliaisuuteni herää ja minä rupean
vakoilemaan. Ja erään kerran, kun luokka on vallan tyhjä ja kun
pojat lyövät pallia ja kalliot kaikuvat heidän huudoistaan, kuulen minä
hänen lukevan itsekseen: minä Johan Petter otan sinut, Tyyni Maria,
aviovaimokseni, rakastaakseni sinua — —
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