Republic of the Philippines

Department of Education
National Capital Region
SCHOOLS DIVISION OFFICE – MALABON CITY
Maya – maya St., Kaunlaran Village, Longos, Malabon City.
MALABON NATIONAL HIGH SCHOOL
M. Naval St., Hulong Duhat St., Malabon City.

SENIOR HIGH SCHOOL DEPARTMENT

MEDIA AND INFORMATION LITERACY
Name TOPIC: Visual Information and Media
Cassandra Anne B. Roque
Subject Grade & Sec.
Teacher Mrs. Julie Ann Consunji ABM 12 - B
WRITTEN WORK

VISUAL INFORMATION AND MEDIA

I. Answer the following questions. For 40 pts

1. Why is there a need to understand visual information and media?

2. Would you consider a person’s output to be unappealing to the majority who cannot easily
perceive his or her intended visual representation? Why or why not?
3. Would you consider visual presentation to be subjective since it is regarded to be a form of art?
4. For a piece of visual information to be influential and relevant, what should be the consideration
of a media literate person?

***Deadline for Submission will be on March 15, 2024

Answer:

1. Knowing visual information improves our understanding of everything around us. It enables successful
communication, understanding of concepts, and sharing of feelings. Having knowledgeable about visuals is
essential for schooling, communication, and interaction in a visually-driven culture.

2. Yes, the work of an individual may not be acceptable to the majority if it is difficult for others to understand. The
objective of visual communication is to communicate ideas to a large people, but if it is unclear or difficult to
understand, it may not be effective. Regarding visual representation to be widely appealing, knowledge is
essential.

3. Since visual presentation is an artistic medium, it is flexible. Everyone can interpret visual information differently
depending on their individual experiences, preferences, and viewpoints. Visual interpretation is a subjective
experience since what someone else deems significant or attractive may not be the same for another.

4. For visual information to be important and significant a media-literate person should consider its clarity,
precision, and comprehension by the audience. The usefulness of visual communication is increased when the
audience for which it is intended can easily understand the visuals, the information is correct, and the message is
clear.