STRATEGIC

DEFINITION
Prepared by: Ar. Roselle C. Cayat
PRAYER
Heavenly Father, we come before you
today to ask for your guidance and
wisdom as we begin this class. We ask for
your help in understanding the material
and retaining the knowledge we will gain.
We ask for your protection as we engage
in discussions and activities. Please bless
us with the strength and patience. We
trust in your provision and love, and we
pray all these things in Jesus’ name,
Amen.”
TABLE OF CONTENT
INTRODUCTION
1
DISCUSSION
2
CLOSING: Q & A
3
ANNOUNCEMENT
4
 STRATEGIC
FORMULATION
start with the big picture and begin to map out a business
strategy for new venture.
• What are your core aims?
• What are your values?
• What impact do you want to make on the world? Is it your
intention to leave it in a better condition? or will you be
happy to simply have the opportunity to make your own
business?
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 With some aspirational ideas for
your business in place, ask
yourself some basic questions.

WHY?
3 main reasons for starting:
• Unemployment
• The desire to make money for yourself
• The freedom that can result from being your own boss.
Assess your motivations for starting up your own practice - in part to find
out if you seriously want to take the idea further, but also make sure the
firm you plan to build fulfil your ambitions.

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 SUCCESSFUL ALTERNATIVES

sOME SUCCESSFUL ALTERNATIVES TO ARCHIETCTURAL

PRACTICE PURSUED BY ARCHITECTS
• Design and Project Management
• Client agent/ adviser
• Design/Project Champion
• Property Development
• Contracting
• Product Design and manufacture
• 3D Visualization
• Running a food businesses
• Politics
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 WHAT?
• what are your ambitions?
• what is it that you want to achieve and by when?
• do you want to provide an excellent service, have a happy
office, deliver a good service and projects?

There are a lot of possibilities to choose from and you can’t have them
all.

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 WHO?
The question “who” might do more to define the nature of your practice
than any other. Don not just stumble into it simply because ir “feels
right” at the time.

will a diverse team with a range of backgrounds, characters, ages, skills

and experience be the best idea?
In other words, how flat or sharply pointed do you want the hierarchy of
your firm be?
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 WHEN?
TIMING is essential.

Is it a good moment in your careers?

Do you have enough experience, knowhow, contacts and financial
means?

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 START-UP THINKING

You are not only considering establishing

your own architectural or design practice
- you are planning to start up.

a start-up is all about caffeine-fueled

excitement, youthful entrepreneurialism
and the potential for extraordinary
growth;
Q&A

• ANNOUNCEMENT