Ideas for Brand Management Assignment

References

Academic:
Citation 1 – hand feel
Alisha Stein, B. Ramaseshan, Towards the identification of customer experience touch point
elements, Journal of Retailing and Consumer Services, Volume 30, 2016,Page 16

Citation 2 - sustainability
Paul Whysall (2000) Addressing ethical issues in retailing: a stakeholder perspective, The
International Review of Retail, Distribution and Consumer Research, 10:3, 310-311

Citation 3 – packaging and colour

Jain, S., Thilaka, N., & Nikita, G. (2021), Colour Psychology in Packaging and its effect on the
buying behavior among Millennials, International Journal of Advances in Engineering and
Management (IJAEM) 3(8),754

Citation 4
Alexandra Vițelar (2019), Like Me: Generation Z and the Use of Social Media for Personal
Branding, Journal of Management Dynamics in the Knowledge Economy, 2, 260

Citation 5
DAHL, D., FRANKENBERGER, K., & MANCHANDA, R. (2003). Does It Pay to Shock? Reactions
to Shocking and Nonshocking Advertising Content among University Students. Journal of
Advertising Research, 43(3), 268

Citatoin 6
B. Zafer Erdogan (1999), Celebrity Endorsement: A Literature Review, Journal of Marketing
Management, 15(4), 291

Citation 7
Ford, J. B. (2018). What do we know about celebrity endorsement in advertising? Journal of
Advertising, 58(1), 1

Citation 8
Wayne S. Desarbo & Richard A. Harshman (1985), Celebrity-Brand Congruence
Analysis, Current Issues and Research in Advertising, 8(1), 17

Industry:
Citation 1
Chatime to eliminate single use plastic
https://www.businessfranchiseaustralia.com.au/latest-news/chatime-australia-eliminate-
single-use-plastic/

Citation 2
Closing the recycling loop: Manufacturers have devised new ways to ensure sustainability
while at the same time recycling and researching paper straws at nano levels.
Periodical
Dairy Industries International. Mar2023, Vol. 88 Issue 3, p20-20. 1p.

Citation 3

McDonald's is testing strawless lids in the US after uproar over paper straws in UK
https://www.businessinsider.com/mcdonalds-tests-strawless-lids-not-paper-straws-in-the-
us-2023-1

Citation 4
Chatime encourages consumers to share internet search history and says ‘Let’s get weird’
https://mumbrella.com.au/chatime-encourages-consumers-to-share-internet-search-
history-and-says-lets-get-weird-516091
Mumbrella Abigail Dawson

Citation 5
Chatime has always aimed to ‘be weird’

Carlos Antonius, General Manager of Chatime Australia says that point of chatime is to
“bring the hilariously crazy, fun, and downright bizzare out from behind closed doors”

Citation 6
Chatime Went Chaotic On Main With Its Recent TikToks Starring These Nightmarish Lil Guys
https://www.pedestrian.tv/online/chatime-australia-mascots-tiktok/

Citatoin 7
Chatime delivers ode to oddity with “Satisfy Your Strange” campaign
“Chatime’s true superpower is its oddness. You can both drink it and chew it. It’s not a
pudding but sometimes it has pudding in it. And it comes in the most deliciously bizarre
flavour mashups imaginable from popping pearls, to sago and cream cheese. In a world
where so much is familiar, sensible and safe, that oddness really is it’s brilliance,” Special
strategy partner Dave Hartmann said.

1. The oddness of Chatime's ‘Satisfying their strange’ via Special

https://www.adnews.com.au/campaigns/the-oddness-of-chatime-s-satisfying-their-
strange-via-special (INDUSTRY)
2. Alisha Stein, B. Ramaseshan (2016), Towards the identification of customer
experience touch point elements, Journal of Retailing and Consumer Services, 30, 16
(ACADEMIC)
3. Chatime to eliminate single use plastic
https://www.businessfranchiseaustralia.com.au/latest-news/chatime-australia-
eliminate-single-use-plastic/ (INDUSTRY)
4. Paul Whysall (2000) Addressing ethical issues in retailing: a stakeholder
perspective, The International Review of Retail, Distribution and Consumer
Research, 10(3), 310-311 (ACADEMIC)
5. Closing the recycling loop: Manufacturers have devised new ways to ensure
sustainability while at the same time recycling and researching paper straws at
nano levels. Periodical Dairy Industries International. Mar2023, Vol. 88 Issue 3, p20-
20. (ACADEMIC)
6. McDonald's is testing strawless lids in the US after uproar over paper straws in UK
https://www.businessinsider.com/mcdonalds-tests-strawless-lids-not-paper-straws-
in-the-us-2023-1 (INDUSTRY)
7. https://chatime.com.au/happyturtle/
8. Alexandra Vițelar (2019), Like Me: Generation Z and the Use of Social Media for
Personal Branding, Journal of Management Dynamics in the Knowledge Economy, 2,
260 (ACADEMIC)
9. Chatime encourages consumers to share internet search history and says ‘Let’s get
weird’ https://mumbrella.com.au/chatime-encourages-consumers-to-share-internet-
search-history-and-says-lets-get-weird-516091Mumbrella Abigail Dawson
(INDUSTRY)
10. Dahl, D., Frankenberger, K., & Manchada, R. (2003). Does It Pay to Shock? Reactions
to Shocking and Nonshocking Advertising Content among University
Students. Journal of Advertising Research, 43(3), 268 (ACADEMIC)
11. Chatime Went Chaotic On Main With Its Recent TikToks Starring These Nightmarish
Lil Guys https://www.pedestrian.tv/online/chatime-australia-mascots-tiktok/
(INDUSTRY)
12. B. Zafer Erdogan (1999), Celebrity Endorsement: A Literature Review, Journal of
Marketing Management, 15(4), 291 (ACADEMIC)
13. Chatime delivers ode to oddity with “Satisfy Your Strange” campaign
https://qsrmedia.com.au/marketing/news/chatime-delivers-ode-oddity-satisfy-your-
strange-campaign (INDUSTRY)
14. B. Zafer Erdogan (1999) Celebrity Endorsement: A Literature Review, Journal of
Marketing Management, 15(4,) 291
15. Ford, J. B. (2018). What do we know about celebrity endorsement in advertising?
Journal of Advertising, 58(1), 1-2 (ACADEMIC)
16. Wayne S. Desarbo & Richard A. Harshman (1985), Celebrity-Brand Congruence
Analysis, Current Issues and Research in Advertising, 8(1), 17 (ACADEMIC)