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OP MC19

1st VSL-CCI NATIONAL MOOTCO freshers’ moot

BEFORE THE HON’BLE SUPREME COURT OF INDISHI

Case N

JURISDICTION UNDER ARTICLE 136 OF CONSTITUTION OF

INDISHI,1950

SPECIAL LEAVE PETITION NO. /202X

CPLC & KITTN ….… Petitioner

Versus

CCI.....................................................................................................Respondent

MEMORIAL FILED ON BEHALF OF THE RESPONDENT


1st VSL-CCI NATIONAL MOOTCOURT COMPETITON ON COMPETITION LAW 2023

Contents
LIST OF ABBREVIATIONS....................................................................................................ii

INDEX OF AUTHORITIES......................................................................................................v

STATEMENT OF JURISDICTION.........................................................................................ix

STATEMENT OF FACTS........................................................................................................x

ISSUES FOR CONSIDERATIONS.......................................................................................xiii

SUMMARY OF ARGUMENTS............................................................................................xiv

ARGUMENTS ADVANCED...................................................................................................1

CONTENTION I: THAT THE SLP IS NOT MAINTAINABLE.........................................1

[1] The appropriate appellate body to approach was NCLAT and not Supreme Court.....1

[2] CCI has Appropriate Jurisdiction to allow case no. 23.................................................2

[3] Clubbing of cases by CCI was not illegal.....................................................................2

CONTENTION II: THAT THERE IS ABUSE OF DOMINANT POSITION AND


PREDATORY PRICING BY CPLC......................................................................................4

[1] They are part of the Same Relevant Market..................................................................4

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[2] CPLC Holds a Domi1nant Position in the Relevant Market.........................................6

[3] That There Has Been Abuse of Dominant Position by CPLC......................................8

CONTENTION III: THE CONDUCT OF AKK MOBI LTD, VVNR CELTEC PVT. LTD
AND ADS TECHLIFE PVT LTD AMOUNTS TO ANTI-COMPETITIVE AGREEMENT
IN VIOLATION OF SECTION 3(3) READ WITH SECTION 3(1) OF THE ACT..........13

[1] The parties have not colluded to form a cartel............................................................13

[2] Assuming arguendo, the conduct of the parties has caused not AAEC......................17

[3] The defense of objective justification and the rule of reason is applicable.................18

PRAYER...............................................................................................................................XVI

1
AIR 1997 SUPREME COURT 3011, 1997 AIR SCW 3043, 1997 LAB. I. C
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LIST OF ABBREVIATIONS

Sl. No. Abbreviations Meaning

1. § Section

2. ¶ Para

3. & And

4. % Percentage

5. AAEC Appreciable Adverse Effect on


Competition

6. AIR All India Reporter

7. Anr Another

8. Art Article

9. CCI Competition Commission of India

10. Co. Company

11. CPLC Comtel Private Limited Company

12. ECJ European Court of Justice

13. EU European Union

14. HC High Court

15. KITTN Keep In Touch Telecommunication &


Network Incorporation

16. Ltd Limited

17. Ors Others

18. Pvt. Private

19. SC Supreme Court

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1st VSL-CCI NATIONAL MOOTCOURT COMPETITON ON COMPETITION LAW 2023

20. SCC Supreme Court Cases

21. SLP Special Leave Petition

22. UOI Union of India

23. V. Verses

MEMORIAL FILED ON BEHALF OF THE RESPONDENT


1st VSL-CCI NATIONAL MOOTCOURT COMPETITON ON COMPETITION LAW 2023

INDEX OF AUTHORITIES

Indian CASES

1. Ajay Devgun Films v. Yash Raj Films (P) Ltd, 2012 SCC OnLine Comp AT 233----------18
2. All India Tyre Dealers' Federation v. Tyre Manufacturers, 2012 SCC OnLine CCI 65----16
3. B.Santoshamma v. D. Sarala,2020 (19) SCC 80---------------------------------------------------3
4. Belaire Owners' Association vs DLF Limited, HUDA & Ors. Case No, 19/2010------------7
5. Brickwork Ratings India Pvt. Ltd. and CRISIL Ltd. and Others, Case No. 47 of 2019------2
6. CCI v. Bharti Airtel, AIR 2019 SC 113. 2
7. CCI v. Coordinate Committee of Artists and Technician of West Bengal, C.A. No. 6691 of
2014 (SC). 4
8. Chief Materials Manager v. Milton Industries Ltd., Reference Case No. 02/2014, CCI- - -17
9. Chitivalasa Jute Mills Vs. Jaypee Rewa Cement, AIR 2004 SC 1687--------------------------3
10. Fast Track Call Cab Pvt. Ltd. v. ANI Technologies Pvt. Ltd., Case No. 6 & 74 of 2015
(CCI). 6
11. Federation of Indian Airlines, Case No. RTPE 3/2008, CCI----------------------------------17
12. Google LLC v. CCI 39/2018. 1
13. Indian Sugar Mills Association v. Indian Jute Mills Association, [2014] CCI 90---------14
14. Jyoti Swaroop Arora v. Tulip Infratech Ltd., 2015 SCC OnLine CCI 26-------------------14
15. Kapoor Glass v. Schott Glass India Pvt. Ltd., Case No. 22 of 2010 (CCI)--------------8, 12
16. M/s. HCL Infosystems Limited Vs State of Rajasthan, CW Case No. 8304 of 2016-------1
17. Mahalaxmi Coop. Housing Society Ltd. v. Ashabhai Atmaram Patel, (2013) 4 SCC 404 3
18. MCX Stock Exchange Limited v. National Stock Exchange of India Ltd., Case No. 13 of
2009 (CCI).
Passim

International view
1. Neeraj Malhotra v. Deutsche Post Bank Home Finance Ltd., [2010] CCI 32.-------------14
2. Neeraj Malhotra, Advocate v. Deustche Post Bank Home Finance Limited, C. No. 05 of
2019 (CCI) 6
3. Prem Lata Nahata v. Chandi Prasad Sikaria, (2007) 2 SCC 551-------------------------------3
4. Prints India v. Springer India Pvt. Ltd., (2012) 109 CLA 411---------------------------------4
5. Ratnagiri Gas & Power Pvt. Ltd. v. RDS Projects Ltd, (2013) 1 SCC 524: AIR 2013 SC
2000 (India) 9
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6. Royal Bank of Scotland Plc v. Impressions, 2018 SCC OnLine Cal 4497-------------------3
7. Saint Gobain Glass Ltd v. Gujarat Gas Company Ltd, AIR 2013 Case No.20 (2022)------4

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8. Shailesh Kumar v. Tata Chemicals Limited, Case No. 66/2011, CCI-------------------14, 17


9. Shri Avtar Singh v. Ansal Township & Land Development Ltd., Case No. 03 of 2014
(CCI). 5
10. Shri Shamsher Kataria and Honda Siel Cars India Ltd., Case No. 03 of 2011 (CCI)-------6
11. Sugar Mills, Case No. 1 of 2010 (CCI) 14

STATUTES

1. Competition Act, 2002, § 19(7)(c), No. 12, Acts of Parliament, 2002 (India)----------------6
2. Competition Act, 2002, § 2(s) No. 12, Acts of Parliament, 2002 (India)----------------------5
3. Competition Act, 2002, §19(4), No. 12, Acts of Parliament, 2002 (India)-------------------11
4. Competition Act, 2002, §19(6), No. 12, Acts of Parliament, 2002 (India)---------------------5
5. Competition Act, 2002, §4(1), No. 12, Acts of Parliament, 2002 (India)----------------------8

ONLINE RESOURCES

1. Publication Office Of EU, https://www.op.europa.eu/en/publication (last visited Mar. 2,


2022) 4

FOREIGN CASES

1. Akzo Chemie BV v. Commission, (1991) 1 ECR 3359---------------------------------------6, 7


2. Aspen Skiing v. Aspen Highlands Skiing, 472 US 585 (1985)--------------------------------10
3. Bayer AG v. Commission, [2001] 4 CMLR 176-------------------------------------------------13
4. Benzine en Petroleum Handelsmaatschappij BV v. Commission of the European
Communities, 1978 ECR 1513 (UK). 19
5. Board of Trade of City of Chicago v. The US, 246 U.S. 231 (1918---------------------------20
6. Case C-360/92 P. Publishers Association, [1995] ECR I-23-----------------------------------17
7. Case COMP/C-3/37.792, EC Commission v. Microsoft, 2004 ECR 345---------------------12
8. Case T-201/04, Microsoft Corporation v. Commission, [2007] ECR II-360-----------------12
9. Case T-86/95, Compagnie Generale Maritime, [2002] ECR II-1011-------------------------17
10. Case-T-340/03, France Telecom Sa v. Commission, [2009] 4 C.M.L.R. 25---------------11
11. Coleman v. Cannon Oil Co., 849 F.Supp.1458-------------------------------------------------19
12. Compagnie Royale Asturienne des Mines SA and Rheinzink GmbH v. Commission of the
European Communities, (1984) 1 ECR 01679---------------------------------------------------14
13. Dyestuffs, Imperial Chemical Industries v. Commission of the European Communities,
(1972) ECR 619. 16
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14. Greek Telecommunications Organization (OTE) v. National Commission, (2005) E.C.C.


2 (UK). 9
15. Hilti AG v. Commission of the European Communities, 1990 ECR 2 (UK)---------------19
16. Hilti AG v. Commission, C. No. T-30 of 89 (CFI)----------------------------------------------6
17. Hoffmann La Roche & Co. AG v. Commission, 1979 ECR 461 (UK)----------------------19
18. Hoffmann v. South African Airways, (2002) 12 BLLR 1365 (CC)---------------------------6
19. Irish Sugar plc v. Commission of the European Communities, (1999) 2 ECR 2969 (UK).
19
20. M.A.P Oil Co. v. Taxaco Inc., 691 F2d 1303 (9th Cir 1982) ---------------------------------
10
21. Matsushita Elec. Indus. Co. v. Zenith Radio Corp., 475 U.S. 574---------------------------14
22. Métropole Télévision (M6) & Co v. Commission, 2001 ECR 2001 (UK)------------------20
23. Newmann v Reinforced Earth Co., 786 F.2d 424 (D.C. Cir. 1986)--------------------------10
24. United Brands v. Commission, 1978 ECR 207 (UK)---------------------------------------6, 19
25. Virgin Atlantic v. British Airways (2000) OJ L 30/1--------------------------------------------8

BOOKS

1. Albertina Albors-Llorens, Refusal to Deal and Objective Justification in EC Competition


Law, 65 CLJ 24, 24-27 (2006). 12
2. Atilano Jorge Padilla, The Role of Supply-Side Substitution In The Definition Of The
Relevant Market Inmerger Control (Nera 2001)---------------------------------------------------5
3. D.P. Mittal, Competition Law and Practice 172 (3d ed. 2011)---------------------------------20
4. D.P. Mittal, Competition Law and Practice 178 (3d ed. 2011)----------------------------17, 20
5. Guidance on the Commission's Enforcement Priorities in applying Article 82 of the EC
Treaty to Abusive Exclusionary Conduct by Dominant Undertakings, (2009/C45/02), ¶15.
12
6. Michael L. Katz, Carl Shapiro, Systems Competition and Network Effects, JRNL. ECO.
PERSP. 101, 108 (1994). 10
7. P.D. Sudhakar & K.K. Sharma, Competition law and policy in India, (CCI) OECD on
Indian Competition Law 6
8. R.S. Khemani and D.M. Shapiro, Glossary of Industrial Organization Economics and
Competition Law, Directorate for Financial, Fiscal and Enterprise Affairs, OECD, 1993
http://www.oecd.org/regreform/sectors/2376087.pdf--------------------------------------------10
9. Richard Posner, Antitrust Laws 2351 (2d ed. 2006)---------------------------------------------19
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10. Richard Whish & David Bailey, Oxford’s Competition Law 561 (7th Ed. 2012)---------15

OTHER AUTHORITIES

1. EUROPEAN COMMISSION - PRESS RELEASE, BRUSSELS, Commission Press


Release No. IP/78/111 (12 Jan. 2018). (UK)------------------------------------------------------10
2. Organisation for Economic Co-Operation and Development, Glossary of Industrial
Organisation Economics and Competition Law 26 (1993) available
at http://www.oecd.org/regreform/sectors/2376087.pdf-----------------------------------------16
3. ORGANISATION FOR ECONOMIC CO-OPERATION AND DEVELOPMENT,
POLICY ROUND TABLES 1 (1999) available at https:
//www.oecd.org/daf/competition/1920526.pdf---------------------------------------------------15
4. Raghavan Committee Report, 1999. 6

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1st VSL-CCI NATIONAL MOOTCOURT COMPETITON ON COMPETITION LAW 2023

STATEMENT OF JURISDICTION

The Petitioners have approached the Hon'ble Supreme Court of INDISHI under ARTICLE

136 OF THE CONSTITUTION OF INDISHI. THE SPECIAL LEAVE PETITION

HAS BEEN ADMITTED AS CIVIL APPEAL UNDER SECTION ARTICLE 136 OF

THE CONSTITUTION:

136. (1) Notwithstanding anything in this Chapter, the Supreme Court may, in its discretion,

grant special leave to appeal from any judgment, decree, determination, sentence or order in

any cause or matter passed or made by any court or tribunal in the territory of India.

The Respondent, CPLC submit to the jurisdiction of this Hon'ble Court.

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STATEMENT OF FACTS

{Background Information}

1. Keep In Touch Telecommunication & Network Incorporation (‘KITTN’) is United States

of Aarika (a Country with the highest GDP growth in our World) based company engaged

in doing business of (i) manufacturing and selling of mobiles, electronic gadgets, and (ii)

providing tele-communication services and holds 65% market share and control in the

market of United State of Aarika.

2. KITTN is having many Wholly Owned Subsidiary (‘WOS’) Companies across the Globe

one similar company is Comtel Private Limited Company (‘CPLC’) in the country of

Indishi under the provisions of the Companies Act, 2013. In field of mobile

manufacturing and providing telecom services in Indishi it holds 40% of the market and

therefore is considered 2nd largest private telecom service provider in the Country of

Indishi.

3. Another telecom company in Indishi incorporated under Companies act, 1956 is Sree

Telecommunication & Network Private Limited (‘STNPL’) holding 20% share in the

market of Indishiupto 2020. In 2021, due to the drastic changes in STNPL’s management

and its hasty and aggressive decisions, STNPL runs into losses and market holding fell

from 20% to 15%.

4. In the year 2021, in a meeting conducted by STNPL passed a resolution to merge STNPL.

After thorough research, they at learnt that KITTN is vehemently seeking for

flourishment of its stake in the market of Indishi and envisaged its interest in the merger

or acquisition of other telecom service provider companies through CPLC. In the said

context, the STNPL representative had approached KITTN and expressed its intention to

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merge with CPLC. If the proposed merger is successful, CPLC will hold 55% of the share

in providing telecom services in the market of Indishi.

5. Before the date of signing of the merger, on 31.08.2021, CPLC made a public

announcement in the market of Indishi that CPLC is going to provide free telecom

services for Eighteen Months from the date of purchase subject to the purchase of any

model among the 10 models of Chaplus Smart Mobiles which are manufactured by CPLC

with effect from 01.09.2021.

6. Consequent to the merger and the public announcement made by CPLC there is

aphenomenal rise in the business of CPLC and CPLC has raised to 65% of users in the

telecom service market and 49% of the mobile manufacturing market in Indishi due to

which the entire market of othertelecom services and mobile manufacturing companies

went into a great depression.

7. The other telecom service providing companies such as Lareify, Glore hitch and PBS

Telecommunications in a confidential meeting decided to offer telecom services to the

public and its users at a cheaper rate than the market prices with an object to secure their

businesses. However, the decision of taken in the meeting remained futile.

8. Other companies like AKK Mobi Ltd, VVNR Celtec Pvt. Ltd and ADS Techlife Pvt Ltd

(collectively hold a market share equivalent to 48%) in a confidential meeting decided to

offer special discounts to the public on their products which are more competitive to

Chaplus Smart Mobiles in the market to secure their businesses. The decision of AKK

Mobi Ltd, VVNR Celtec Pvt. Ltd and ADS Techlife Pvt Ltd. remained effective and

impacted the sales of CPLC’s Chaplus Smart Mobiles.

9. Article published in news-paper Indishi Today on 01-11-2021 disclosing that

(i) CPLC has acquired a dominant position in the telecom service market with

65% of telecom subscribers in the Country of Indishi

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(ii) CPLC has acquired phenomenal growth to its business after merging of

STNPL with CPLC

(iii) CPLC is targeting to own 90% of telecom subscribers and Mobile users in the

Country of Indishi by the end of the year 2022.

(iv) AKK Mobi Ltd, VVNR Celtec Pvt. Ltd and ADS Techlife Pvt Ltd. are

intended to monopolise the market and thereby increase the prices of mobile

phones by the end of the year 2022.

{PROCEEDING BEFORE CCI}

(i) Case No. 23 of 2021

10. Lareify, Glore hitch and PBS Telecommunications filed a Complaint before the

Competition Commission of Indishi (CCI) at Amarashala for abuse of dominant position and

predatory pricing.

(ii) Case No. 42 of 2021

11. CPLC filed a Complaint against other mobile manufacturing companies such as AKK

Mobi Ltd, VVNR Celtec Pvt. Ltd and ADS Techlife Pvt Ltd. against forming cartelization

and entering into an Anti-Competitive Agreement and the same is numbered as Case No. 42

of 2021.

{PRESENT STATUS}

(i) CCI dismissed Case No. 23 of 2021 and allowed Case No. 42.

(ii) CPLC has challenged before the Supreme Court of Indishi.

(iii) Final hearing is about to come.

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ISSUES FOR CONSIDERATIONS

I.

WHETHER THE SLP IS MAINTAINABLE OR NOT?

II.

WHETHER CPLC IS IN VIOLATION OF SECTION 4(1) OF THE COMPETITION ACT?

III.

WHETHER AKK MOBI LTD, VVNR CELTEC PVT. LTD AND ADS TECHLIFE PVT

LTD. IS IN VIOLATION OF SECTION 3(3) READ WITH SECTION 3(1) OF THE ACT?

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SUMMARY OF ARGUMENTS

CONTENTION I: THAT THE SLP IS NOT MAINTAINABLE

Counsel for the respondent humbly submits before the Hon’ble Supreme Court that the

special leave petition should be dismissed as the appropriate body to approach was NCLAT

and not the Supreme Court. The NCLAT is the appellate body formed under Section 53A of

the Competition Act, 2002 to address matters against the orders of the CCI. Furthermore, all

alternative remedies should be exhausted before Supreme Court’s jurisdiction under Article

136 is invoked. Further in the present case the CCI shall have authority over TRAI in hearing

case no. 23 because CCI has the expertise in dealing with the competition-related matters and

it has also been mentioned under Section 18 of the Competition Act. The power to

consolidate cases arise where two or more matters are pending and it appears to the court that

some common question of law or fact arises in both or all of the suits. In the present case,

even if the matter was not entirely similar, the clubbing of the suits was valid because both

cases were filed before jurisdiction of CCI, Amarshala. CPLC is the common party in both

the cases and the matter in both the cases ultimately arose because of the merger of CPLC

with STNPL.

CONTENTION II: THAT THERE IS ABUSE OF DOMINANT POSITION AND

PREDATORY PRICING BY CPLC

Counsel for the respondent humbly submits before the Hon’ble Supreme Court that CPLC

has engaged in abuse of dominant position and predatory pricing as they are part of the same

relevant market and CPLC holds a dominant position in the relevant market. It is necessary to

define relevant market. The relevant product market is the telecom sector of the country of

Indishi. Further an enterprise could be regarded as dominant if it enjoys a position of strength

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in the relevant market which enables it to operate independently of competitive forces. In the

present case CPLC has a dominant positon in the relevant market as it has a high share in the

relevant market, it is capable of operating independently of other competitive forces previling

in the market and consumers have a preference for CLPC’s product. Further the Competition

Act prohibits the abuse of dominant position. Under section 4(2) of the Act places a special

responsibility on any enterprise which enjoys a dominant position. CPLC has abused the

dominant position in the market as it has engaged in predatory pricing, CPLC used its

dominant position in one relevant market to enter inti other relevant market and the conduct

of CPLC is not justified.

CONTENTION III: THE CONDUCT OF AKK MOBI. LTD, VVNR CEL TEC PVT.

LTD AND ADS TECHLIFE PVT LTD AMOUNTS TO ANTI-COMPETITIVE

AGREEMENT IN VIOLATION OF SECTION 3(3) READ WITH SECTION 3(1) OF

THE ACT

Counsel for the respondent humbly submits before the Hon’ble Supreme Court that the

conduct of AKK Mobi Ltd, VVNR Celtec Pvt. Ltd and ADS Techlife Pvt Ltd do not amount

to an anti-competitive agreement violating section 3(3) of the Act as the parties have not

colluded from the cartel. The conduct of the parties has caused not AAEC. The defence of

objective justification and the rule of reason is applicable. There is no exclusive supply

agreement. There is no horizontal market led to price fixing. The parties have not colluded

because there is no agreement between the parties and the circumstantial evidence is

insufficient. Further, the mobile manufacturing market reflects oligopolistic characteristics

and price parallelism cannot be regarded to be an evidence of cartel agreement.

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ARGUMENTS ADVANCED

CONTENTION I: THAT THE SLP IS NOT MAINTAINABLE

1. It is humbly submitted before this Hon’ble Supreme Court the respondents contend that

the SLP should be dismissed as [1] The appropriate appellate body to approach was

NCLAT and not Supreme Court; [2] CCI has appropriate jurisdiction to allow case no.

23; [3] The clubbing of case no. 23 of 2021 and case no. 42 of 2021 by CCI was not bad

in law.

[1] The appropriate appellate body to approach was NCLAT and not Supreme Court

2. National Company Law Appellate Tribunal (NCLAT) is the appellate body formed under

Section 53A of the Competition Act, 2002 to address matters against the orders of the

Competition Commission of India. In the case of M/s. HCL Infosystems Limited Vs State

of Rajasthan1, doctrine of exhaustion of remedies prevents a litigant from seeking a

remedy in a new court or jurisdiction until all claims or remedies have been exhausted

(pursued as fully as possible) in the original one. In the case of Google LLC v. CCI2,

Supreme Court held that as the appeal is pending before NCLAT, this court is desisting

from entering a finding on the merits of the rival submissions which have been urged on

behalf of the contesting parties.

3. It is most humbly submitted that in the present case as well the SLP should be dismissed

as the appropriate appellate body for filing the petition was NCLAT. Furthermore, all

alternate remedies should be exhausted before Supreme Court’s jurisdiction under Article

136 is invoked.

1
M/s. HCL Infosystems Limited Vs State of Rajasthan, CW Case No. 8304 of 2016.
2
Google LLC v. CCI 39/2018.
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[2] CCI has Appropriate Jurisdiction to allow case no. 23

4. The preamble of Competition Act states its objective which is to prevent practices having

adverse effect on competition, to promote and sustain competition in markets, to protect

the interests of consumers and to ensure freedom of trade carried on by other participants

in markets, in India, and for matters connected therewith or incidental thereto. Section 18

of the Act states that it shall be the duty of the Commission to eliminate practices having

adverse effect on competition, promote and sustain competition, protect the interests of

consumers and ensure freedom of trade carried on by other participants, in markets in

India.

5. In the case of CCI v. Bharti Airtel3, the Court had explained that the ‘CCI is not a sector-

based body but has the jurisdiction across which transcends sectoral boundaries, thereby

covering all the industries.’ In Re: Brickwork Ratings India Pvt. Ltd. and CRISIL Ltd. and

Others4, it was held that mere presence of a sectoral regulator, viz. SEBI, does not

extinguish the jurisdiction of the CCI. Although the subject matter of CRAs falls within

the domain expertise of SEBI, examining any conduct of a CRA alleged to be anti-

competitive is within the jurisdictional ambit of the CCI.

6. It is most humbly submitted that in the present case as well CCI shall have the authority

over TRAI in hearing case no. 23 as the expertise in dealing with the competition related

matters is with CCI and the same has also been enunciated in the preamble and section 18

of the Competition Act.

[3] Clubbing of cases by CCI was not illegal

7. The power to consolidate cases arise where there are two or more matters or causes

pending in the court and it appears to the court that some common question of law or fact

3
CCI v. Bharti Airtel, AIR 2019 SC 113.
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4
Brickwork Ratings India Pvt. Ltd. and CRISIL Ltd. and Others, Case No. 47 of 2019.

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arises in both or all the suits or that the rights to relief claimed in the suits are in respect of

or arise out of the same transaction or series of transactions; or that for some other reason

it is desirable to make an order consolidating the suits. Consolidation of suits can be done

under S. 151 of CPC.

8. In the case of B. Santoshamma v. D. Sarala5, SC held that clubbing of suits for hearing

them together and disposal thereof by a common judgment and order is for practical

reasons. Such clubbing together of the suits does not convert the suits into one action. The

suits retain their separate identity as was also held in Mahalaxmi Coop. Housing Society

Ltd. v. Ashabhai Atmaram Patel6 The clubbing together is done for convenience, inter

alia, to save time, costs, repetition of procedures and to avoid conflicting judgments."

9. In the case of Chitivalasa Jute Mills Vs. Jaypee Rewa Cement 7,the cause of action alleged

by one party as foundation for the relief prayed for and the decree sought for in one case

is the ground of defence in the other case. It was held that almost the same set of oral and

documentary evidence would be needed to be adduced for the purpose of determining the

issues of facts and law arising for decision in the two suits before two different courts and

hence clubbing of cases was allowed. In the case of Prem Lata Nahata v. Chandi Prasad

Sikaria8, it was held that the main purpose of consolidation is to save costs, time and

effort and to make the conduct of several actions more convenient by treating them as one

action.

10. In the case of Royal Bank of Scotland Plc v. Impressions9, the Court observed that

although the issues may not be the same; but the same set of evidence and witnesses

would be required to prove the respective issues. In the case of M/s Mahaveer Enterprises

5
B.Santoshamma v. D. Sarala,2020 (19) SCC 80.
6
Mahalaxmi Coop. Housing Society Ltd. v. Ashabhai Atmaram Patel, (2013) 4 SCC 404.
7
Chitivalasa Jute Mills Vs. Jaypee Rewa Cement, AIR 2004 SC 1687.
8
Prem Lata Nahata v. Chandi Prasad Sikaria, (2007) 2 SCC 551.
9
Royal Bank of Scotland Plc v. Impressions, 2018 SCC OnLine Cal 4497.
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v. Nsoft India Services Private Ltd. a writ petition challenging the clubbing of cases was

dismissed as similar questions of fact would arise for consideration in both the suits.

11. In the present case, it is most humbly submitted that clubbing of the suits by CCI was

valid even when the matter was not entirely similar. In the present case, (i) both the cases

were filed before the jurisdiction of CCI, Amarshala; (ii) CPLC is the common party in

both the cases; (iii) the matter in both the cases ultimately arose because of the merger of

CPLC with STNPL and furthermore because of the public announcement made by CPLC.

Therefore, to save the time and expenses of the court and to meet the ends of justice, Case

No. 23 of 2021 and Case No. 42 of 2021 were clubbed by CCI for speedy dispensation of

justice.

CONTENTION II: THAT THERE IS ABUSE OF DOMINANT POSITION


AND PREDATORY PRICING BY CPLC

12. It is humbly submitted that CPLC has engaged in abuse of dominant position and

predatory pricing as [1] they are part of the same relevant market; [2] CPLC holds a

dominant position in the relevant market; and [3] CPLC has abused its dominant position

in the relevant market under §4 of the Act.

[1] They are part of the Same Relevant Market

13. To establish any enterprise as dominant it is necessary 10 to identify relevant market11. The

objective of defining the relevant market is to identify the actual competitors 12 and to

identify those who can place constraints on fair competition. In the case of Saint Gobain

Glass Ltd v. Gujarat Gas Company Ltd.13, the CCI in order to determine the “relevant

10
Prints India v. Springer India Pvt. Ltd., (2012) 109 CLA 411.
11
Publication Office Of EU, https://www.op.europa.eu/en/publication (last visited Mar. 2, 2022).
12
CCI v. Coordinate Committee of Artists and Technician of West Bengal, C.A. No. 6691 of 2014 (SC).
13
Saint Gobain Glass Ltd v. Gujarat Gas Company Ltd, AIR 2013 Case No.20 (2022).
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market” took note of the factors to be considered while determining relevant product

market and relevant geographic market.

14. It is humbly submitted that in the present case the relevant market is the telecom sector of

the country of Indishi.

[a] Relevant Geographic Market is country of Indishi

15. The relevant geographic market14 is the area in which the conditions of competition for

demand and supply of goods or services are similar and can be distinguished from the

other neighbouring area.15 It is important to consider certain factors like “regulatory trade

barriers, local specification requirements & consumer preference while delineating the

relevant geographic market.”16

16. In the present case, the condition throughout the Country of Indishi is homogenous.

Therefore, considering the above, the relevant geographic market should be restricted to

the Country of Indishi.

[b] Relevant Product Market is telecommunication sector

17. In economics, a market is defined by a set of primitives: namely, consumer preferences

and technology.17 All those products or services which are regarded as interchangeable or

substitutable by the consumer form part of the same relevant product market.

18. It is humbly submitted that the relevant product market in this case is the telecom sector

of country of Indishi.

14
Competition Act, 2002, § 2(s) No. 12, Acts of Parliament, 2002 (India).
15
Shri Avtar Singh v. Ansal Township & Land Development Ltd., Case No. 03 of 2014 (CCI).
16
Competition Act, 2002, §19(6), No. 12, Acts of Parliament, 2002 (India).
17
Atilano Jorge Padilla, The Role of Supply-Side Substitution In The Definition Of The Relevant Market
Inmerger Control (Nera 2001).
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[2] CPLC Holds a Dominant Position in the Relevant Market

19. An enterprise could be regarded as dominant if it enjoys a position of strength in the

relevant market, which enables it to operate independently of competitive forces

prevailing in the relevant market; or affect its competitors or consumers or the relevant

market in its favor.18

20. In the present case, it is humbly submitted that CPLC has a dominant position in the

relevant market as [a] it has a high share in the relevant market; [b] sizes and resources of

CPLC; [c] it is capable of operating independently of other competitive forces prevailing

in the market; and [d] consumer’s preference for CPLC’s product.

[a] Market Share of CPLC

21. Market share indicates the dominance of an enterprise in a relevant market. 19 It provides

useful first indications of the market structure and helps in understanding the competition

in the market. Market share20 can be considered a factor to determine dominance. 21 It may

not be the sole criterion to determine dominance in the market but holds a high persuasive

value.22 The courts have held the firm's dominance on the basis of high market share. 23 A

market share above 50% should be considered very high 24. EU held that25 “absence of

exceptional circumstances pointing the other way, an undertaking with such a market

share will be presumed dominant”26.

18
Shri Shamsher Kataria and Honda Siel Cars India Ltd., Case No. 03 of 2011 (CCI).; Fast Track Call Cab Pvt.
Ltd. v. ANI Technologies Pvt. Ltd., Case No. 6 & 74 of 2015 (CCI).
19
United Brands v. Commission, 1978 ECR 207 (UK).
20
P.D. Sudhakar & K.K. Sharma, Competition law and policy in India, (CCI) OECD on Indian Competition
Law; Raghavan Committee Report, 1999.
21
Competition Act, 2002, § 19(7)(c), No. 12, Acts of Parliament, 2002 (India).
22
Neeraj Malhotra, Advocate v. Deustche Post Bank Home Finance Limited, C. No. 05 of 2019 (CCI).
23
Hoffmann v. South African Airways, (2002) 12 BLLR 1365 (CC).
24
Akzo Chemie BV v. Commission, (1991) 1 ECR 3359.
25
Hilti AG v. Commission, C. No. T-30 of 89 (CFI).
26
Akzo Chemie BV v. Commission, (1991) 1 ECR 3359.
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22. It is humbly submitted that in the present case, CPLC held 40% of the market share in

providing telecommunication services which has further increased to 65% after the public

announcement and merger with STNPL.27 This is a determinative factor to establish that

CPLC operates as a dominant player.

[b] Size, Resources and Economic Power of CPLC

23. The European Court of Justice observed that “Market Share, while important, is only one

of the indicators from which the existence of a dominant position may be inferred.28 In

the NSE Case29, due consideration was given to the overall financial strength in the stock

market. Similarly, while determining the issue of dominance in the DLF case 30, due

consideration was given by the CCI to various factors other than market share such as

statements issued by DLF Limited in the public domain, DLF’s vast amounts of fixed

assets and capital, turnover, brand value, strategic relationships, wide sales network, etc.

24. It is humbly submitted that CPLC is a wholly owned subsidiary of KITTN which holds

65% of the market in United States of Aarika (a country with highest GDP growth). 31

Therefore, the size and resources of CPLC are huge. Also, the public announcement made

by CPLC and the merger entered into by CPLC have further raised the size and resources

of CPLC. Therefore, CPLC is operating as a dominant player in the market.

27
See Moot Problem No. 3 and 7.
28
Akzo Chemie BV v. Commission, (1991) 1 ECR 3359.
29
MCX Stock Exchange Limited v. National Stock Exchange of India Ltd., Case No. 13 of 2009 (CCI).
30
Belaire Owners' Association vs DLF Limited, HUDA & Ors. Case No, 19/2010.
31
See Moot Problem No. 1 and 2.
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[c] CPLC Can Operate Independently of The Competitive Forces Prevailing in the Relevant

Market

25. In Kapoor Glass32, the Commission stated “independence in the context of dominance

does not mean absence of any other player in a relevant market, but that the enterprise

whose dominance is being ascertained has market power and is in a position to influence

competitive forces to its own advantage and to the detriment of other.”

26. In the present case, it is humbly submitted that CPLC was the first company to launch an

offer independently of other competitive forces in the market. Such an further was also

capable of putting the whole telecom and mobile manufacturing market in great

depression. This shows that CPLC holds the dominant position in the market.

[d] Consumer Preference for CPLC’s Product

27. In the case of British Airways,33 the Court of First Instance held that the assessment of the

dependence relationship between the undertaking in question and its customers is relevant

for the finding of a dominant position in a classical sense.

28. It is humbly submitted that the consumers naturally have more preference for CPLC’s

product because of the offer provided by them and hence reflects their dominant position.

[3] That There Has Been Abuse of Dominant Position by CPLC

29. The Competition Act, of 2002 prohibits the abuse of a dominant position 34 rather than the

dominance itself. The Act places a special responsibility on any enterprise which enjoys a

dominant position not to conduct its business in a manner prohibited under section 4(2). 35

Abuse of dominant position occurs when a dominant firm in the market engages in

32
Kapoor Glass v. Schott Glass India Pvt. Ltd., Case No. 22 of 2010 (CCI).
33
Virgin Atlantic v. British Airways (2000) OJ L 30/1.
34
Competition Act, 2002, §4(1), No. 12, Acts of Parliament, 2002 (India).
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35
Kapoor Glass v. Schott Glass India Pvt. Ltd., Case No. 22 of 2010 (CCI).

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conduct that is intended to eliminate or discipline a competitor or to deter future entry by

new competitors, with the result that competition is prevented or lessened substantially.

Several agencies stated that the discounts can be anti-competitive if they effectively

foreclose a large share of the relevant market.36

30. It is submitted that CPLC has abused its dominant position in the relevant market as [a]

CPLC has engaged in predatory pricing; [b] CPLC used its dominant position in one

relevant market to enter or protect another relevant market; [c] CPLC’s conduct was not

justified and; [d] CPLC created barriers for new entrants.

[a] CPLC has Engaged in Predatory Pricing

31. In the instance of MCX Stock Exchange v. National Stock Exchange of India Ltd. &Ors. 37,

the commission gave the essentials for claiming predatory pricing. “The first one being

demonstration that the scheme could actually drive the competitor out of the market the

second one being that there must be evidence that the surviving monopolist could then

raise prices to consumers long enough to recoup his cost without drawing new entrants to

the market.” It is submitted that CPLC has engaged in Predatory Pricing as [i] The

Scheme can Drive the Competitors out of the Market; [ii] Recoupment Standard Test

applies.

[i] The Scheme can Drive the Competitors out of the Market

32. Since the direct proof of such condition is difficult to accrue, an analysis of finding abuse

of dominance is the sacrifice test.38 It questions whether a monopolist is willing to

sacrifice short term profits in order to reap the benefits in exchange of a long-term impact

36
Greek Telecommunications Organization (OTE) v. National Commission, (2005) E.C.C. 2 (UK).
37
MCX Stock Exchange Limited v. National Stock Exchange of India Ltd., Case No. 13 of 2009 (CCI).
38
Ratnagiri Gas & Power Pvt. Ltd. v. RDS Projects Ltd, (2013) 1 SCC 524: AIR 2013 SC 2000 (India).
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on its rival.39 Predation is an “objective concept” and is not normally necessary to prove

intent or guilt.40 Thus, the threat of anti-competitive action may suffice to achieve anti-

competitive effect41 and hence, the defence of no-fault cannot be invoked by the

respondent.

33. It is humbly submitted that the public announcement may by CPLC was such that it had

put the whole telecommunication sector in depression which shows that it has the power

to drive the existing competitors out of the market.42

[ii] Recoupment Standard Test

34. In order to constitute a competition violation, the firm should be found to be using it

discounting strategy for “bidding for future monopoly profits.” 43 In the case of Newmann

v Reinforced Earth Co.44, it was held that when there is a risk that the competitors will be

eliminated, then there is no need for competition authority to prove the possibility of

recoupment.

35. It is humbly submitted that CPLC is subsidizing its losses through its deep pockets which

they can later recover easily after eliminating other competitive forces and acquiring the

monopoly. Deep pocket is an expression used to describe the idea that extensive financial

and other resources of large firms or conglomerates can be used to sell below cost for

extended periods of time.45

39
Aspen Skiing v. Aspen Highlands Skiing, 472 US 585 (1985).
40
M.A.P Oil Co. v. Taxaco Inc., 691 F2d 1303 (9th Cir 1982).
41
EUROPEAN COMMISSION - PRESS RELEASE, BRUSSELS, Commission Press Release No. IP/78/111
(12 Jan. 2018). (UK).
42
See Moot Problem No. 7.
43
Michael L. Katz, Carl Shapiro, Systems Competition and Network Effects, JRNL. ECO. PERSP. 101, 108
(1994).
44
Newmann v Reinforced Earth Co., 786 F.2d 424 (D.C. Cir. 1986).
45
R.S. Khemani and D.M. Shapiro, Glossary of Industrial Organization Economics and Competition Law,
Directorate for Financial, Fiscal and Enterprise Affairs, OECD, 1993
http://www.oecd.org/regreform/sectors/2376087.pdf
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[b] CPLC Used Its Dominant Position in One Relevant Market To Enter Into, Or Protect,

Other Relevant Market.

36. It is humbly submitted that the petitioners have used their dominance in one relevant

market by leveraging its position to enter another market and have contravened §4(2)(e)

of the Act as [i] they have a dominant position in the relevant market of mobile

manufacturing, [ii] they are operating in two separate but interconnected markets of

telecom and mobile manufacturing and (3) the conduct of CPLC is not objectively

justified.

[i] Dominant Position in Relevant Market of Mobile Manufacturing

37. The relevant product market comprises of those products or services which are regarded

as interchangeable or substitutable46 by the consumers, by reason of characteristics of the

product or services, their prices and intended use. 47The dominant position of FSAs can be

established by its high market share, size and resources, the dependence of customers on

the enterprise, the size of the competitors and its economic power and commercial

advantages enjoyed over its competitors.48

38. It is humbly submitted that CPLC holds a 49% share in the market of mobile

manufacturing and has a huge size and number of resources and thus it can be said to be

in a dominant position.

[ii] Markets of telecom and mobile manufacturing are interconnected

46
Case-T-340/03, France Telecom Sa v. Commission, [2009] 4 C.M.L.R. 25.
47
MCX Stock Exchange Limited v. National Stock Exchange of India Ltd., Case No. 13 of 2009 (CCI).
48
Competition Act, 2002, §19(4), No. 12, Acts of Parliament, 2002 (India).
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39. There is a requirement of identifying two distinct relevant markets where the dominant

enterprise is operating and these two relevant markets must also have an associational

link49, for the purpose of establishing abuse under §4(2)(e).50

40. It is humbly submitted that both the markets are interconnected for telecom services are

majorly used in mobiles.

[c] Conduct of CPLC is not justified

41. It is humbly submitted that objective justification can be afforded by a dominant

enterprise in order to rebut the accusation of leveraging dominant position51 under

§4(2)(e) of the Act.52 Moreover, the instances wherein there is a foreclosure of

competition in the downstream market the conduct of the dominant enterprise may not be

objectively justified.53

42. It is humbly submitted that the conduct of CPLC is not objectively justified as the scheme

offered by it is such that it cannot be matched by other competitors except by incurring

losses to great extent and the same has put all the service providers in depression.

Therefore, the effects cannot be held to pro-competitive in nature.

[d] That CPLC’s conduct has created barriers to entry for new entrants

43. When monopolies are controlling bottlenecks that are contested by new models, there is a

risk of defensive leveraging. This defensive leveraging is not about reaping additional

profits from a second market, but an attempt to defend its primary monopoly position.54

49
MCX Stock Exchange Limited v. National Stock Exchange of India Ltd., Case No. 13 of 2009 (CCI).
50
Kapoor Glass v. Schott Glass India Pvt. Ltd., Case No. 22 of 2010 (CCI).
51
Case T-201/04, Microsoft Corporation v. Commission, [2007] ECR II-3601.
52
Albertina Albors-Llorens, Refusal to Deal and Objective Justification in EC Competition Law, 65 CLJ 24, 24-
27 (2006).
53
Guidance on the Commission's Enforcement Priorities in applying Article 82 of the EC Treaty to Abusive
Exclusionary Conduct by Dominant Undertakings, (2009/C45/02), ¶15.
54
Case COMP/C-3/37.792, EC Commission v. Microsoft, 2004 ECR 345.
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44. It is most humbly submitted that CPLC has created strategic barriers to entry as its

conduct has already made it difficult for the existing competitors to survive so it can be

reasonably inferred that it will become further more difficult for any new enterprise to

enter the telecommunications sector of country of Indishi.

CONTENTION III: THE CONDUCT OF AKK MOBI LTD, VVNR CELTEC


PVT. LTD AND ADS TECHLIFE PVT LTD AMOUNTS TO ANTI-
COMPETITIVE AGREEMENT IN VIOLATION OF SECTION 3(3) READ
WITH SECTION 3(1) OF THE ACT.

45. It is submitted by the respondent that the conduct of AKK Mobi Ltd, VVNR Celtec Pvt.

Ltd and ADS Techlife Pvt Ltd do not amount to an anti-competitive agreement violating

Sec. 3(3) of the Act as [1] The parties have not colluded to form a cartel. [2] The conduct

of the parties has caused not AAEC. [3] The defence of objective justification and the rule

of reason is applicable.[4] there is no exclusive supply agreement. [5] there is no

horizontal market led to price fixing.

[1] The parties have not colluded to form a cartel.

46. It is submitted by the respondent that the parties have not colluded to form a Cartel as [1]

there is no agreement between the parties. [2] the circumstantial evidence is insufficient.

[3] the mobile manufacturing market reflects oligopolistic characteristics.[4] Price

parallelism cannot be regarded to be an evidence of cartel agreement.

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[a] There is no agreement between the parties.

47. The sine qua non for violation of Section 3 is the existence of an agreement 55 and it must

be unequivocally established.56 The existence of an agreement cannot be conjectured or

merely even circumstantially adduced.57There must be conclusive evidence of a meeting

of minds58 and two or more persons doing similar acts, which merely would not amount

to an agreement.59 Similarly, where an arrangement does not indicate that the parties to it

accepted mutual rights and obligations, it would not be tantamount to an arrangement.

48. In the present case, it is alleged that AKK Mobi Ltd, VVNR Celtec Pvt. Ltd and ADS

Techlife Pvt Ltd met in a confidential meeting to conspire to form a cartel. 60 Although the

said fact establishes the meeting of minds, however, there is no conclusive proof to show

that an oral or written agreement to form a cartel transpired between them at that time.

[b] The circumstantial evidence is insufficient.

49. The law is settled that proof of consciously parallel business behaviour is circumstantial

evidence but such evidence, is insufficient unless the circumstances under which it

occurred make the inference of rational, independent choice less attractive than that of

concerted action61. Evidence must exclude the possibility that the conspirators acted

independently, in other words, a plaintiff must show an inference of conspiracy is

reasonable in light of the competing inferences of independent action62.

55
Bayer AG v. Commission, [2001] 4 CMLR 176.
56
Neeraj Malhotra v. Deutsche Post Bank Home Finance Ltd., [2010] CCI 32.
57
Compagnie Royale Asturienne des Mines SA and Rheinzink GmbH v. Commission of the European
Communities, (1984) 1 ECR 01679.
58
Sugar Mills, Case No. 1 of 2010 (CCI); Indian Sugar Mills Association v. Indian Jute Mills Association,
[2014] CCI 90.
59
Jyoti Swaroop Arora v. Tulip Infratech Ltd., 2015 SCC OnLine CCI 26.
60
See Moot Problem No. 8.
61
Shailesh Kumar v. Tata Chemicals Limited, Case No. 66/2011, CCI.
62
Matsushita Elec. Indus. Co. v. Zenith Radio Corp., 475 U.S. 574.
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50. Even if it is assumed that there was an agreement between the parties to act in an illegal

manner, the mere fact that the decision of the parties remained effective and impacted the

sales of CPLC’s Chaplus Smart Mobiles doesn’t exclude the possibility that the

conspirators might have acted independently of the agreement.

[c] The mobile manufacturing market reflects oligopolistic characteristics.

51. An oligopoly is a market where the majority of the market is concentrated in the hands of

few. The market power in the mobile manufacturing market is concentrated in the hands

of few significant players, thereby rendering its oligopolistic nature and pricing.

Presently, the 4 top firms hold 97% market share and this reflects its oligopolistic nature.

Accordingly, firms in an oligopoly might imitate their rivals pricing yet without reaching

an explicit agreement63. Presently, merely because the firms sold their mobiles at a

special discounted price is not indicative of an agreement but shows the oligopolistic

tendency of the market.

52. In an oligopoly a reduction in price would swiftly attract the customers of the other two or

three rivals, the effect upon whom would be so devastating that they would have to react

by matching the cut64. Similarly, an oligopolistic could not increase its price unilaterally,

because it would be deserted by its customers if it did so. Thus, the theory runs that in an

oligopolistic market rival are interdependent and they are acutely aware of each other's

presence and are bound to match one another's marketing strategy 65.Therefore, it can be

inferred that special discounted price by the manufacturers was not due to an agreement

as prohibited by the Act, but a mere feature of the existing oligopolistic market structure.

63
ORGANISATION FOR ECONOMIC CO-OPERATION AND DEVELOPMENT, POLICY ROUND
TABLES 1 (1999) available at https: //www.oecd.org/daf/competition/1920526.pdf.
64
Richard Whish & David Bailey, Oxford’s Competition Law 561 (7th Ed. 2012).
65
Richard Whish & David Bailey, Oxford’s Competition Law 561 (7th Ed. 2012).
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[d] Price parallelism cannot be regarded to be an evidence of cartel agreement.

53. Economic theory has demonstrated convincingly that “conscious parallelism”, is not

uncommon in homogeneous oligopolistic markets. Aware of such outcomes especially

where there is little real difference in product, conscious parallelism may be dictated

solely by economic necessity66.In oligopolistic markets, the burden proof must be higher

than circumstantial evidence of concerned or parallel behaviour and uniform pricing and

output policies. In other words, conscious parallelism in and of itself should not

necessarily be construed as evidence of collusion67. In Dyestuffs, Imperial Chemical

Industries v. Commission of the European Communities68, the European Court held that

parallel behaviour does not, by itself, amount to a concerted practice, though it may

provide a strong evidence of such a practice.

54. Presently, merely because the firms have attempted to gain a share against CPLC, it

cannot be concluded that there was an agreement between these parties, and that by itself

shows the absence of a cartel. Further, the rationale for doing any business is to earn some

profit from it. Earning of zero profit or accumulating losses for an indeterminate period

can never be the goal of any commercial enterprise 69. Presently, the firms intended to

minimize the losses caused by CPLC’s offers and they did so by selling the mobiles at a

special discounted price. Therefore, the petitioner cannot contend that the special

discounted pricing by the manufacturers is indicative of an agreement. In view of the

foregoing reasons, the respondents submit that there is no agreement for the purposes of

Section 3(3) and therefore, Section 3(3) is not attracted.

66
All India Tyre Dealers' Federation v. Tyre Manufacturers, 2012 SCC OnLine CCI 65.
67
Organisation for Economic Co-Operation and Development, Glossary of Industrial Organisation Economics
and Competition Law 26 (1993) available at http://www.oecd.org/regreform/sectors/2376087.pdf.
68
Dyestuffs, Imperial Chemical Industries v. Commission of the European Communities, (1972) ECR 619.
69
MCX Stock Exchange Limited v. National Stock Exchange of India Ltd., Case No. 13 of 2009 (CCI).
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[2] Assuming arguendo, the conduct of the parties has caused not AAEC.

55. In a case where no contravention of provisions of Section 3(3) of the Act has been

established and no cogent evidence is made available which can establish the

contravention, presumption of AAEC does not arise 70. The non-competitive nature of a

market, standing alone, does not imply an ‘agreement’. Interdependent behavior is not an

agreement, even in an oligopolistic market, in the absence of which, factors of Section

19(3) of the Act are also not attracted71. On the contrary, the agreement has pro-

competitive effects on the market.

56. It is submitted by the respondent that assuming arguendo, the conduct of the parties has

not caused AAEC as [a] the agreement doesn’t drive the existing competitors out of the

market[b] the agreement between the parties causes benefits to the consumers.

[a] The agreement doesn’t drive the existing competitors out of the market.

57. It is submitted that the APPAs entered into by the FSAs does not drive existing

competitors out of the market. The elimination of competition in the market depends on

the degree of competition existing prior to the agreement and on the impact of the

restrictive agreement on competition72. For this purpose, the market share of the parties is

considered73.Further the “effect” must be “appreciably” adverse 74as the principle of de

minimis is the base.

58. It is submitted that consequent to the merger and the public announcement made by

CPLC there is a phenomenal rise in the business of CPLC which raises CPLC’s market

share mobile manufacturing market in Indishi to 49%, which makes it the dominant
70
Federation of Indian Airlines, Case No. RTPE 3/2008, CCI; Chief Materials Manager v. Milton Industries
Ltd., Reference Case No. 02/2014, CCI.
71
Shailesh Kumar v. Tata Chemicals Limited, Case No. 66/2011, CCI.
72
Case T-86/95, Compagnie Generale Maritime, [2002] ECR II-1011.
73
Case C-360/92 P. Publishers Association, [1995] ECR I-23.
74
D.P. Mittal, Competition Law and Practice 178 (3d ed. 2011).
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player in the relevant market.75 Assuming arguendo, no evidence is established to show

that the action of the parties has “appreciably” affected the market of CPLC or any other

competitors. Moreover, there are also no evidence of driving existing competitors out of

the market or foreclosure of competition by hindering entry into the market or price fixing

and causing adverse effect76. Accordingly, the conduct of the parties does not cause

AAEC in the relevant market.

[b] The agreement between the parties causes benefits to the consumers.

59. AAEC refers not to a particular list of agreements but to a particular economic

consequence that harms the competitors in the consumer welfare sense of economies i.e.

effect on price or output.

60. In the present matter, the special discounts offered by the parties to the public on their

products have impacted the sales of CPLC’s Chaplus Smart Mobiles. However, it is

significant to note that the products offered by the parties are more competitive to

Chaplus Smart Mobiles. Even if it is assumed that the parties attempted to gain market

share against CPLC, the act will be a pro-competitive practice which will lead to non-

price competition and prevent CPLC’s emergence as a monopoly in the future. Such non-

price competition will lead to improvement in the quality of the product and accordingly,

benefits will accrue to the customers.

[3] The defense of objective justification and the rule of reason is applicable.

61. If a firm's motivation were merely to meet rival prices, it would constitute only

interdependence77. Accordingly, to prove conspiracy, evidence of action that is against

75
See Moot Problem No. 7.
76
Ajay Devgun Films v. Yash Raj Films (P) Ltd, 2012 SCC OnLine Comp AT 233.
77
Id.
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self-interest or motivated by profit must go beyond mere interdependence78. Parallel

price-fixing must be so unusual that in the absence of an advance agreement, no

reasonable firm would have engaged in it79.

[a] Defence of objective justification

62. It is contended that a cartel is protected from the legal doctrine of “objective justification”

which the respondents are eligible to. It refers to three conceptual categories80:

i. Legitimate business behaviour encompassing “competition on the merits”81 and

“defence of commercial interests”82;

ii. Objective factors out of the control of the dominant company83; and

iii. Efficiency gains.84

63. It is contended that an undertaking is entitled to take reasonable measures to protect its

commercial interests.85 “Meeting competition” defence is applicable when a lower price

was made to meet an equally low price of the competitor. 86 It must comply with the

principle of proportionality, i.e. the conduct has to pursue a legitimate aim, be reasonable

and proportionate to the threat posed by its competitors. 87In United Brands Company v.

Commission88, the European Commission (EC) held that protection of commercial

interests when a firm is attacked is legitimate and crucial for fair competition in the

market.

78
Id.
79
Coleman v. Cannon Oil Co., 849 F.Supp.1458.
80
Hilti AG v. Commission of the European Communities, 1990 ECR 2 (UK).
81
Hoffmann La Roche & Co. AG v. Commission, 1979 ECR 461 (UK).
82
United Brands v. Commission, 1978 ECR 207 (UK).
83
Benzine en Petroleum Handelsmaatschappij BV v. Commission of the European Communities, 1978 ECR
1513 (UK).
84
Irish Sugar plc v. Commission of the European Communities, (1999) 2 ECR 2969 (UK).
85
United Brands v. Commission, 1978 ECR 207 (UK).
86
Richard Posner, Antitrust Laws 2351 (2d ed. 2006).
87
United Brands v. Commission, 1978 ECR 207 (UK).
88
United Brands v. Commission, 1978 ECR 207 (UK).
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1st VSL-CCI NATIONAL MOOTCOURT COMPETITON ON COMPETITION LAW 2023

64. In the present case, the firms went into a great depression as a consequence of the

promotional price offered by CPLC on their Chaplus smart mobiles. Thus, as a legitimate

response to the rival CPLC, the firms entered into an agreement by which they offered

their more “competitive” products at a special discount to the public. Through this

agreement, the firms intended to protect their commercial interests and secure their

business. Thus, the defense of objective justification is available to the parties.

[b] Rule of Reason.

65. While determining whether the agreement falls within the category of anti-competitive

one or not, the competition Commission can employ the yardstick of the rule of reason.

According to the rule of reason as explained by the United States Supreme Court in the

case of Board of Trade of City of Chicago v. The US, 89 any restraint is of an essence until

it merely regulates and promotes competition. The rule of reason exempts per se

unreasonableness and assesses behavior from its legal and economic perspective 90 and for

the appreciation of its pro and anti-competitive effects.91

66. In the present case, it is humbly submitted that the rule of reason is applicable as the

behaviour of the firm was only reasonable and also had pro-competitive effects.

89
Board of Trade of City of Chicago v. The US, 246 U.S. 231 (1918)
90
D.P. Mittal, Competition Law and Practice 172 (3d ed. 2011).
91
Métropole Télévision (M6) & Co v. Commission, 2001 ECR 2001 (UK).
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1st VSL-CCI NATIONAL MOOTCOURT COMPETITON ON COMPETITION LAW 2023

PRAYER

Wherefore in the light of fact stated, the issues raised, argument advanced, reasons given and

authorities cited, it is most humbly and respectfully prayed before this Hon’ble court that it

may be pleased to admit this appeal and declare that:

1. That the SLP is not maintainable.

2. That CPLC is in violation of Section 4(1) of the Act and penalties may be imposed on

CPLC under § 27 of the Act.

3. That AKK Mobi Ltd, VVNR Celtec Pvt. Ltd and ADS Techlife Pvt Ltd. are not in

violation of section 3(3) read with section 3(1) of the act.

AND/OR

Pass any other order or grant any other relief in favour of the appellant, which this

Hon’ble Commission may deem fit in the ends of justice, equity and good conscience.

ALL OF WHICH IS MOST HUMBLY AND RESPECTFULLY SUBMITTED.

Sd/-

(Counsel for the Respondent)

XVI

MEMORIAL FILED ON BEHALF OF THE RESPONDENT

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