REVIEW OF LITERATURE

1. Advertising and consumer behavior. A study with special reference to nestle ltd

By Kumar. A, DVK Gangal, Kirti Singh.

The study attempts to analyze the impacts of advertising on consumer buying behavior.

The study approaches on survey of consumers, their role played by advertising and influencing

consumer buying behavior for nestle. The major reason for the brand preference is its attractive

Advertising policy and rich quality. In its reference, the survey reveals that TV advertisement of

Nestle influences the buying of customers the most.

2. Analysis of marketing strategy and quality policy of nestle

By Manjurul Hossain Reza.

This paper explores the products, quality, policy, and marketing strategy of nestle which

made its most trusted name with high quality products. Nestle’s purpose is enchansing the

Quality of life and contributing to a healthier future. It has acquired a high level of financial

stability by focusing on long term growth and prioritizing shareholder value.

3. A Study on Nestle Promotion Strategy by Padmalini Singh, Liem Gai Sin, et al.

This study aims to identify the most effective promotional medium used by Nestle.

to inspire consumers to purchase their products, Nestle transforms their promotional strategies

Frequently. The most effective promotional medium used by Nestle is Buy 1 Get 1 under sale

Promotion that helps consumers save more money.

4. Company Analysis on Nestle by Ojal Ashish Gandhi

The purpose of this research is to understand and analyze Nestle as a company and

how a company works. The project includes data right from the companies basic information to

the products of the company manufactures to their marketing strategies.

 5. Nestle: The Vision of Local Managers by Andrew J Parsons

Nestle company had names that were connected with the local environment. Every

Company in the group has the Nestle name. Each brand is monitored by one of the strategic

Business units. Where Nestle has relevant core competence combined with specific brand

Territory as it does with Maggie and buitoni, it prefers to keep a separate brand identity

6. Global Strategies of Nestle by Helmut Maucher

At the world market potential foe nestle products and at the internal profile of the

company itself. Also an improving climate foe investments by multinational companies.

Concludes by emphasizing the powerfully international character of Nestle’s top management

7. ERP Implementation at Nestle by Derek S Dieringer

At first glance, Enterprise Resource Planning (ERP) systems seem to be the silver

bullet for every company’s problems. Consolidate data, and empower users by giving them

access to all the company’s data in real time. Often these implementation fails miserably as they

run behind schedule and over budget.

8. Customer Satisfaction and Brand Loyalty: A Case Study of Nestle by Daisy Mui
Hung Kee et al

The paper aims to examine the customer satisfaction and brand loyalty of Nestle.

Nestle aims to provide the customer with the best tasting, most nutritious choices in a broad

variety category of food and beverages. This study uses quantitative method. The results were

three-quarters of the customers are loyal to the nestle products.

 9. Improving the Interpersonal Relationship Among Employees in Nestle by Soo Pei
Lee, Daisy Mui Hung Kee et al

An interpersonal relationship is one of the important social factors that would

influence the smoothness of the operation within the department that leads to the success of an

Organization. The paper proposes that the interaction among co workers is important to increase

productivity in the organization. Productivity increases when individuals works in groups

as compared to individual who works alone.

10. Nestle Alimentana SA: the limitsto public relations by Susan George
The company’s policies and practices in the third world countries have been the

object of so much criticism that it has undertaken to state its own case. This paper attempts to

show that Nestle impact on underdeveloped countries is harmful where the promotion of its

Infant foods is concerned and questionable to defend itself against the critics.

11. Nestle Caring For Water by Carlo C Galli, Christian Vousvouras

The article describes how Nestle’s management has made water a priority for the

company over time. Nestle has become a leading company in industrial water management in

Its own manufacturing facilities. Nestle realized that he impact of a water is operational and

From a reputational perspective.

12. Nestle Stakes Future on Healthier Fare by Deborah Ball

The point of the experiment to help scientists learn to manipulate odor and taste so that

they can make people feel full and satisfied, even with low fat foods. For nestle, a company

known for KitKat bars and Choco milk. A computer attached to the googles tracked hoe long the

Molecules lingered in the back of progress.

13. Perception of Consumers Towards Cadbury and Nestle by Priyanka Chokshi, Heli
Shah, Rajat Arora, Niki Agarwall .
 The chocolate industry of India is dominated by two large companies: Cadbury and

Nestle. Both of the companies have wide range of products. Yet they provide relatively the same

Kind of products. The main aim of the research paper is the consumer selection of the brand of

Chocolate which includes the variance in price, taste, availability, the way of their product

Promotion.

14. Customer Satisfaction act Upon The brand’s Fame of Nestle by Husan Aqila, Inta
Syarmimi, et al

This study aims to examine the correlation between customer satisfaction on nestle fame
and fortune. This case study tries to show and analyze how nestle meets their customer

satisfaction while improving their products to enhance the opportunity of improving nestle’s

Consumer satisfaction and future development.

15. Organizational Conflict in Nestle by Chong Jia Wen, Cheng Jia Qi

This case study report examines the causes of organizational conflict and ways to revolve

it. Social exchange theory has been used in this case study to explain the process by which

people build and maintain relationships. The manages and employers should use the appropriate

solution so that the organizational conflicts can be effectively dealt with.