CHAPTER FOUR

DATA ANALYSIS AND FINDINGS

4.1 Introduction

This chapter discusses the characteristics of respondents and presents their feedback

through charts and tables. After the data has been analyzed, the results of the research will be

presented and discussed, including how the findings can be used to understand the impact of

talent management on employee retention. Finally, the chapter will conclude with a summary of

the findings and a discussion of how the research results can help inform future strategies related

to talent management and employee retention.

4.2 Characteristics of Respondents

This research project focused on the characteristics of heads of departments, general

employees, and stakeholders in Cosmos Limited Kenya. The respondents included both male and

female, of various ages and religions. This was done to ensure that the results of the survey

would be comprehensive and inclusive of a wide range of perspectives. The heads of

departments were selected based on their expertise and experience in talent management and

employee retention, while the general employees were selected to represent the different

departments and roles within the organization. Stakeholders were chosen to provide an external

view of talent management and its impact on employee retention.

Table.4.2.1: Characteristics of the respondents

Characteristics Categories Number of respondents

Religion Christians 127

Muslims 13

Hindu 10

Race The white race 5

The black race 145

Gender Male 82

Female 68

4.3 Presentation of Research Analysis, Findings, and Interpretation

4.3.1 The presentation of findings based on the impacts of talent recruitment on employee

retention in Cosmos Limited Kenya

The questions were conducted through structured questionnaires. When gathering data,

respondents were encouraged to provide honest and open feedback. The researcher had to ensure

the respondents felt comfortable and understand that their feedback is appreciated and valued.

That way they were more likely to provide accurate and detailed responses.
Table: 4.3.1.1: Respondents number abbreviation (R)

Questions Yes No Not sure

Do you feel Cosmos 127 20 3

Limited Kenya have a
formal talent
recruitment process?

Does Cosmos 40 104 6

Limited Kenya have a
practical employee
retention program
that considers their
talents?

Does Cosmos 88 32 20
Limited Kenya
always consult
employee talent
recruitment guide?

4.3.2 The presentation of findings based on the impact of talent training on employee
retention at Cosmos Limited Kenya
To collect data on the impacts of talent training on employee retention interviews were

conducted over the phone and in person by trained interviewers. Respondents were asked

questions about their experiences with talent training and how it had impacted their decision to

stay or leave their current employer. Most respondents were open and honest about their

experiences, providing detailed answers to the questions asked.

CHART: 4.3.2.1: Views on Talent Training

 VIEWS ON TALENT TRAINING

Talent training impacts your

decision to stay at Cosmos Lim-
ited Kenya?

The organization should up-

grade the talent training
programs and initiatives?
Talent training programs and ini-
tiatives at the organization bene-
fit all employees

4.3.3 The presentation of findings based on talent compensation on employee retention in

Cosmos Limited Kenya
The questionnaire used to investigate the impacts of talent compensation on employee

retention was conducted using a mix of open and closed questions. Respondents were asked to

rate their level of agreement with statements such as “I believe my compensation is fair” and

“My compensation motivates me to stay with my employer.” Respondents were also asked a

number of demographic questions in order to gain a more comprehensive understanding of the

impacts of talent compensation on employee retention. Respondents behaved in a professional

manner and were cooperative in answering the questions posed in the questionnaire.
Chart: 4.3.3.1: Talent compensation findings

100% 2
90%
80% 3
4
70%
60%
50% 7
40% cannot tell
30% no
2 1.8 yes
20%
10%
0%

4.3.4 The presentation of findings on relationship between talent, employee engagement

and employee retention in Cosmos Limited Kenya

The questionnaires were designed to explore how respondents had experienced the

relationship between talent, employee engagement, and employee retention. Questions were

asked about each of these topics, and respondents were asked to rate their experiences on a scale

from 1-5. Respondents were asked to provide feedback on their experience with their employer,

their experience in their job, and their experience with their colleagues. Respondents were also

asked to provide additional comments about the relationship between these topics. The

questionnaires were administered either online or in person, depending on the preferences of the

respondents. The survey was kept anonymous in order to ensure honest responses. Respondents

generally provided honest and detailed answers, often providing more than one response for each

question.
Table. 4.3.4.1: Survey questions

On a scale 1 2 3 4 5
of:

How strong 0 5 48 62 35
is talent,
employee
engagement
?

Do you wish 0 4 6 30 110

to be more
engaged;
talent wise?