Interactive

Criteria Infographic Dashboard Presentation Visualization

Simplify
Purpose complex Monitor and Educate and Explore and analyze

summarize
information, multiple explain concepts data in-depth, enable

highlight key data points, and ideas, user-driven

track
insights, or performance persuade audience customization

compare options over time

Interactivity Low Moderate Low High

Customization Low Moderate to High Moderate High

Time-based Analysis Limited Suitable Suitable Suitable

 Interactive
Criteria Infographic Dashboard Presentation Visualization

General
Audience audience, Executives, Stakeholders, Analysts, researchers,

decision-makers managers, decision-makers, advanced users

analysts general audience

Level of Detail High-level, Moderate to High Moderate to High High

focused insights

Moderate, Moderate to
Format Complexity Simple, static dynamic Complex Complex, dynamic

Engagement &
Storytelling Moderate Moderate High High

Use this table to evaluate the specific needs and goals of your data storytelling project,
considering factors such as the purpose, audience, interactivity, and level of detail required. By
comparing these criteria, you can select the most suitable format for your project, whether it be
an infographic, dashboard, presentation, or interactive visualization.