Two examples where the data and the audience is the same but the purpose can be different in

the banking and finance industry

Example 1: Customer Transaction Data

Data: Customer transaction data includes information on deposits, withdrawals, transfers, and
purchases made by customers of a bank or financial institution.

Audience: Bank Managers

Purpose 1: Fraud Detection - Bank managers may analyze customer transaction data to
identify unusual patterns or suspicious activities that may indicate potential fraud. By
monitoring and analyzing transactions, they can identify and mitigate risks, protecting both
the bank and its customers.

Purpose 2: Customer Segmentation - Bank managers can also use customer transaction data
to identify customer segments based on their transaction patterns and behaviors. This
information can be used to develop targeted marketing campaigns, offer personalized
products or services, and improve customer satisfaction and retention.

Example 2: Interest Rates Data

Data: Interest rates data includes information on the various interest rates offered by the bank
or financial institution for different products, such as loans, mortgages, and deposits.

Audience: Financial Analysts

Purpose 1: Product Pricing - Financial analysts may use interest rates data to evaluate the
competitiveness of the bank's products in the market. By comparing their interest rates to
those of competitors, they can make recommendations on adjusting the rates to attract more
customers or maintain market share.

Purpose 2: Interest Rate Risk Management - Financial analysts can also use interest rates data
to assess and manage interest rate risk within the bank or financial institution. They can
analyze the impact of interest rate fluctuations on the bank's net interest income, as well as
develop strategies to hedge against interest rate risk and ensure the bank's financial stability.

Example 1: Customer Transaction Data

For customer transaction data, the appropriate forms of data storytelling would be:

1. Dashboards: Bank managers can use dashboards to monitor customer transaction data
in real-time, allowing them to quickly identify unusual patterns or suspicious
 activities. Dashboards can display key metrics, such as transaction volumes, average
transaction amounts, and outlier transactions, and can be interactive to allow for
further exploration of the data.
2. Interactive Visualizations: For customer segmentation purposes, bank managers can
benefit from interactive visualizations that enable them to explore transaction data and
identify patterns and trends among different customer groups. They can filter and
segment data based on various demographic or behavioral attributes, allowing them to
better understand customer behavior and develop targeted strategies.

Example 2: Interest Rates Data

For interest rates data, the appropriate forms of data storytelling would be:

1. Presentations: Financial analysts can use presentations to communicate their findings

and recommendations on product pricing and interest rate risk management to
decision-makers within the bank or financial institution. They can include visual
elements such as charts, tables, and graphs to clearly illustrate the data and make their
points more effectively.
2. Interactive Visualizations: Financial analysts can also use interactive visualizations to
explore interest rates data more thoroughly. They can compare the bank's interest
rates with those of competitors, assess the impact of interest rate fluctuations on the
bank's financial performance, and evaluate potential hedging strategies. Interactive
visualizations allow analysts to manipulate the data and gain deeper insights, which
can then be incorporated into their presentations or reports.

In both examples, dashboards and interactive visualizations are suitable for real-time
monitoring and in-depth data exploration, while presentations are more appropriate for
communicating findings and recommendations to decision-makers.